Billboard ancillary

Magazine ancillary

Q2) How effective is the combination of your main product and ancillary

texts?

Mood BoardI created a mood board of the Hollyoaks soap as my soap would have a similar audience. It also is seen on E4 which is the institution I have decided to use for my soap.

Similar Media

Magazine ancillaryCursive feminine font. Looks like

lipstick to appeal to target audience

Large masthead taking up a fifth of

the pageMagazine special telling you what's in the magazine

Anchoring to the star. Tells you what the star has to do with the magazine

Main heading same size as masthead.

Feminine as it looks like it has been written in

mascara

Banner at bottom saying magazine

extras

Magazine ancillarySubheading

promoting the magazine

Website and issue number

Eyes a third of the way down the

page and looking at audience

Simple colour scheme of one or two colours. Star dressed in them

colours

Intertextuality to add a story behind

the picture

Subheading to the main story

Magazine ancillaryNo price or

baarcodebecause it is given away

free with a paper

Subtle colours which go together

One main picture with no others. No bubbles as it is a classy magazine

‘Dolled up’ to portray a perfect woman who the audience would

ideally want to be

Usually one star on the front

Mention of where the star is from

Similar Media

Similar Media

Clear Main characters which overlapping in

a row

E4 logo which follow the E4 style guide regulations

Banner which appeals to and excites the

audience

Time frame/date of when the soap

starts

Similar Media

Clear Main characters which overlapping in

a row

E4 logo which follow the E4 style guide regulations

Banner which appeals to and excites the

audience

Time frame/date of when the soap

starts

Branding/InstitutionI decided to advertise my product with E4.This is because my soap is based around

Hollyoaks, an E4 soap. Similar to Hollyoaks Inamed my soap after the wealthy place it wasset. For me this is Aulderly Edge, so we named it The Edge.

The EdgeThe EdgeThe Edge

The EdgeThe EdgeThe EdgeThe EdgeThe EdgeThe EdgeThe EdgeThe Edge

The EdgeAfter experimenting with fonts I chose to use American Typewriter as it is typical to E4 shows like skins. I then made it bold so it stood out so it followed the conventions of the E4 style guide. I then stuck to the colours of E4 with the purple and white. This means that my soap will now be associated with popular E4 shows. It is easy to read but and is also eye catching

These are the specifications given in the E4 style guide. I made sure my products conformed to these to create an identity which will appeal to my demographic.

•Double White boarder around E4 logo

• Same width keyline• Looks like a sticker

+

• Bottom right hand corner• 10mm from the edge• Strips of tape overlap

• 10mm gap around logo to stop other text encroaching on

it

• Same shade of purple used through out for continuity and to represent the E4 branding

• E4 logo when typed must be a capital and the numerical ‘4’

• Used E4 typewriter for all brand identity

Presenting a regionThe stars are all Mancunian so therefore have ‘manc’ accents. This tells the audience that the soap is set in Manchester and therefore help to portray stereotypical views that people may have.

GenreMy soap is a Uk soap which is based around realistic problems so is therefore catharsis. They are there so the audience dont feel like they are the only ones with that problem. However more commonly found in US soap our soap is based on classy characters and is set in a well off area. The characters are trashy/tacky and kind of fake. They try and come over as classy but are not posh at all. The characters are young adults who have just left college/ school.

I resembled this genre in my soap, billboard and magazine front cover.