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Hong Kong International Licensing Show Asian Licensing Conference 2013
7-9 January 2013
Post Event Report Hong Kong International Licensing Show
(HKILS) 11 – 13 January 2016
Asian Licensing Conference (ALC)
11 – 12 January 2016
Post Event Report
HKILS: a must-join to tap Asian Market
Largest in Asia 2nd Largest in the world 80% visitors from Asia including China Featuring global brands as well as Asian brands Synergized concurrent events Hong Kong - Premier IP Trading Hub in Asia
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346 exhibitors (+8.8%) from 15 countries & regions
Hong Kong 94 Chinese mainland 93 Overseas 159
HKILS 2016 - Exhibitor Profile
27.2%
26.9% 25.4%
20.5% Breakdown of Exhibitors
Hong Kong
Chinese mainland
Japan & Korea
Other countries ®ions
HKILS 2016 - Visitor Profile
20,846 visitors (+5.6%) from more than 100 countries & regions
Hong Kong 8,854 Outside Hong Kong 11,992
44%
31%
12%
5% 3% 2% 2% 1%
Breakdown of Visitors from Outside Hong Kong Chinese mainland
Rest of Asia
Europe
North America
Middle East
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HKILS 2016 - Over 860 Brands & Properties
Warner Bros. Twentieth Century Fox Rainbow Iconix
HKILS 2016 - Art & Culture Brands
Herman Workplace for Architecture Ltd
Art Times Cultural Company Ltd Long Wise Inc. Ltd
HKILS 2016 - Sports Brands
Ducati Paris Saint-Germain Football Club (PSG)
Harley Davidson
HKILS 2016 - Lifestyle & Fashion Brands
HKILS 2016 - Education & Entertainment
HKILS 2016 - Food & Beverage Zone <NEW>
Dining Plus Chocolate Rain
Foron Holding Limited
HKILS 2016 - 8 International Pavilions
Australia Korea
Taiwan
Thailand
United Kingdom Malaysia Chinese Mainland
Japan
HKILS 2016 - Support of Asia’s Government Agencies
Recognized as the most powerful Marketplace of Licensing in Asia, reflected by the increasing government-led country pavilions from Asia
Pavilions Government Agencies
Chinese Mainland Ministry of Culture, PRC (MOC) Japan Ministry of Economy, Trade & Industry, (J-LOP subsidy)
Character Brand Licensing Association (CBLA) JETRO <NEW>
Korea Daegu Digital Industry Promotion Agency Gyeonggi Content Agency (GCA) Gwangju Information & Culture Industry Promotion Agency Jeju Tourism Organization (JTO) Seoul Animation Center (SAC)
Malaysia Multimedia Development Corporation (MDeC)
Taiwan TAITRA <NEW> Thailand Ministry of Culture, Thailand <NEW>
HKILS 2016 - Largest-ever Chinese Mainland Pavilion
Led by Ministry of Culture, PRC (MOC) Supported by regional government agencies and industry associations 93 exhibitors (+29%) from different cities and regions: Beijing, Fujian, Guangdong, Hangzhou, Shanghai and Shenzhen Participating regions
Support of Government Agencies & Industry Associations
National Ministry of Culture, PRC
Hangzhou Hangzhou Culture and Creative Industry Office
Fujian Department of Commerce of Fujian Province Fujian Cultural Reform and Development Work Leading Group office LIMA China
Chinese Mainland Pavilion in Grand Hall
HKILS 2016 - Attractions & Activities of Chinese Mainland Pavilion
Famous character brands: Ali the Fox, Boonie Bear, 張小盒 Art & culture brands: The Palace Museum, CCTV Animation Inc, China National Silk Museum, Zhejiang Art Museum Special events: Pavilion Opening Ceremony, Cocktail Reception, Round table meeting, Exhibitor Forum
Pavilion’s Opening Ceremony Roundtable meeting organised by MoC
Ali the Fox Boonie Bear Shaun the Sheep
The Palace Museum
张小盒
HKILS 2016 - Japan Pavilion and onsite events
• The largest-ever Japan pavilion with 33 exhibitors (+37.5%) • Japan External Trade Organization (JETRO) first
participation: with prefectural and thematic museums (e.g. The Osamu Tezuka Manga Museum (宝塚市立手塚治虫記念館), Kawasaki City Fujiko‧F‧Fujio Museum (川崎市藤子‧F‧不二雄博物館), Anpanman Museum, Gundam Front Tokyo)
• Special events: Pavilion Opening Ceremony, AsiaIPEX Strategic Partnership Signing Ceremony, Japan-HK Collaboration seminar
Japan Pavilion Opening cum AsiaIPEX Strategic Partnership Signing Ceremony Japan-HK Collaboration Seminar
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HKILS 2016 - Taiwan Pavilions and onsite events
Taiwan Pavilion
• The largest-ever Taiwan pavilion with 32 exhibitors (+39%) • Taiwan External Trade Development Council (TAITRA)
subsidized Taiwan exhibitors to join Taiwan pavilion to promote Taiwan’s local creative industry.
• Special Events: Exhibitor Product Presentations
PYI PYI Family Gifts Co. Ltd. Chin Ho Li Co., Ltd
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26 Hong Kong young artists and illustrators featured their home-grown brands and properties
HKILS 2016 - Hong Kong Creative Gallery
I & M (feature brand Dr Jim Jim) Po Yan Design Artspirit Creative Company Limited
Asian Licensing Association feature HK’s award winning brands and characters
Leisure and Cultural Services Department promote HK Museums
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ALC 2016 – Gathers all Industry Leaders to Discuss their Asian Strategies
The Largest licensing conference in Asia Connect with 1,400+ participants from 24 countries and
regions Learn from 30+ speakers from top global brands Concurrently held with the Asia’s largest Hong Kong
International Licensing Show
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ALC 2016 – Speeches in the Opening
“As the art and culture industry in Mainland China enters its blooming stage, the Chinese government will continue to support the industry with market regulations and stronger protection on Intellectual Property.” – Li Jiangang, Deputy Director General, Department of Hong Kong, Macao and Taiwan Affairs, Ministry of Culture of the People’s Republic of China
“ The global licensing industry is valued at more than US$158 billion, with Asia accounting for 12.2 per cent of the global market and the Chinese mainland being the main driving force of such sales. Hong Kong….is the best place from which to tap into licensing opportunities in Asia, and especially the mainland.” – Margaret Fong, Executive Director, HKTDC
“In 2014, the revenue from the sales of licensed merchandise reached an estimated USD$241.5 billion worldwide. China’s population continues to grow, it is expected that China will begin to empower the growth of the global licensing market by 2020.” – Charles Riotto, President, International Licensing Industry Merchandisers' Association (LIMA)
23%
46%
27%
1% 2% 1%
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No. of Participants
152% since 2012
Europe Others
Canada & US
Origin of Participants
Chinese Mainland
Hong Kong
Asia
572
1063
1208 1229
1439
0
200
400
600
800
1000
1200
1400
1600
year
2012 2013 2014 2015 2016
ALC 2016 – Audience Profile
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ALC 2016 - Opening and Plenary Session The Next Wave of Licensing Opportunities in Asia
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ALC 2016 - China Thematic Session Tapping into China by Licensing
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ALC 2016 - Industry Breakouts Entertainment and New Media Licensing Session
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ALC 2016 - Industry Breakouts Fashion & Lifestyle Licensing Session
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ALC 2016 – Thematic Session Art, Culture & Tourism Licensing
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ALC 2016 - The Licensing Workshops
Strategic Partner:
Legal and Intellectual Property Issues of Licensing
The Building Blocks for Licensing Success
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Mr Charles Riotto, President, International Licensing Industry Merchandisers' Association (LIMA)
Mr Hidehiro Yokoo, Secretary-General, Intellectual Property Strategy Headquarters, Cabinet Secretariat of Japan (Japan)
Mr Shinichi Murata, Vice Governor, Kumamoto Prefectural Government, Japan
Mr Christian Delhaye, Managing Director, Michelin Lifestyle Limited
Ms Henrietta Hurford-Jones, Director, Children’s, BBC Worldwide
Ms Maura Regan, Senior Vice President & General Manager, International Media Business, Sesame Workshop
Mr Philippe Guinaudeau, Chief Executive Officer, Kidz Global
Mr Kermid Rahman, General Manager, Consumer Products, China of The Walt Disney (China) Company Limited
Mr Paul Field, Managing Director, The Wiggles
Mr Jon Hall, Global Head of Brand Licensing, Business Development, Motion Picture and Consumer, Kodak Worldwide
Ms Poman Lo, Chief Executive Officer and Founder, Century Innovative Technology
Ms Kimberly Kociencki, Chief Executive Officer, Society of Product Licensors Committed to Excellence (SPLiCE)
ALC 2016 – 32 top notch speakers from 9 countries and regions
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Mr Adam Cooper, Publisher and International Licensing Director, Hearst Magazines International
Mr Adrian O’Donoughue, Retail Development Director Asia Pacific, Harley-Davidson Asia Pacific
Mr Keiji Hyodo, Chief Executive Officer, Sunrise Japan Company Limited
Mr Kelvyn Gardner, Managing Director, International Licensing Industry Merchandisers' Association (LIMA), UK
Ms Yang Xiaobo, Director, Sales Management Department, The Palace Museum
Mr Takayuki Matsutani, President, Tezuka Productions Company Limited
Mr Martin Oestreicher, Sales Manager, Publishing and Brand Licensing, The British Library
Mr Sean Clarke, Head of Rights and Brand Development, Aardman Animations
Ms Lee Yu San, Executive Director, Jimmy S.P.A. Company Limited
Ms Rebecca Lo, Partner, Rebecca Lo & Co.
ALC 2016 – 32 top notch speakers from 9 countries and regions
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Ms Claire Gilchrist, Vice President, Hasbro Consumer Products Asia Pacific, Hasbro, Inc.
Mr Lin Xiaoneng Chief Operating Officer, HccartoonAnimationTechnology（GZ）Company Limited and Co-founder, MR. BOX
Ms Dorothy Chan, General Manager, Alpha Animation Brand Management(Guangzhou) Company Limited
Ms Wang Tianjiao, Majordomo of Audio and Video, JD.com
Mr Samuel Choy, General Manager, Bliss Concepts Limited
Mr Karl Miu, Chief Executive Officer, Foron Company Limited
Ms Anita Leung, Chairman, Licensing Executives Society China (Hong Kong Sub- Chapter)
Mr Ryan Ng, Senior Solicitor, Intellectual Property Department, HKSAR
Hank Leung, Senior Managing Associate, Bird & Bird
Mr Wong Kam Shan Kenny, Counsel, Hogan Lovells
ALC 2016 – 32 top notch speakers from 9 countries and regions
HKILS & ALC 2016 – Hong Kong Buying Delegations supported by major trade associations in Hong Kong
“… As HKILS and ALC are held concurrently with the Toys Fair, they provide the perfect platform for buyers to acquire the latest market information.”
Mr. John Tong, Chairman, Hong Kong Toys Council
“…HKILS provides watch manufacturers and brands the opportunity to “discover” and “be discovered”, so as to explore new markets.”
Mr. Kenneth Wong, President, Hong Kong Watch Manufacturing Association
“HKILS offers great opportunities for tourist attractions to locate illustrators and property designers to foster creativity.”
Ms. Pauline Chan, Executive Vice President,
Hong Kong Association of Amusement Parks and Attractions
“… HKILS offers the platform to meet and locate potential business partners”
Ms. Anita Wan, Director, Hong Kong Publishing Federation
“HKILS has drawn many watch manufacturers and retailers to participate, and many businesses have been collaborating with fashion and lifestyle brands to create licensed merchandise...”
Ms. Esther Wong, Chairman, Federation of Hong Kong Watch
Trades and Industries
Other participated associations:
Business Matching Meetings between delegates of trade associations and exhibitors
HKILS 2016 – Hong Kong Buying Delegations supported by major trade associations in Hong Kong
Guided tour at HKILS Networking event for association members
“Thanks HKTDC for organizing many quality business matching meetings to connect us to the global brands…” Mr Bill Ying, General Manager, Ali Yu (阿里魚)
HKILS 2016 – International VIP Buyers
Mr Bill Yang was in Business Matching Meetings with exhibitors IMG, Warner Brothers and Bliss Concept
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“I visited HKILS some years ago and I’m impressed with the expansion of the show in terms of number of exhibitors” Mr Philip Whittaker Chief Marketing Officer
Mr Philip Whittaker was in Business Matching Meetings with exhibitors The Wiggles and Tokidoki
Operates Legoland, Hello Kitty Town, Thomas & Friends Town and KidZania in Malaysia and Singapore.
HKILS 2016 – International VIP Buyers
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“Very appreciate with the conference which enriched my knowledge and information in licensing. Also enjoyed networking luncheon very much, I met many relevant industry players.” Mr Wu Shou I, General Manager, In-flight Service Supply
Mr Wu Shou I was in Business Matching Meeting with exhibitor BBC Worldwide
HKILS 2016 – International VIP Buyers
Mr. Kohda of Open-Clothes (VIP buyer from Japan) met BBC Worldwide
Mr. Xia of Poria Gift (VIP buyer from Singapore) met Hearst Magazine
HKILS 2016 – VIP Buyers’ Coffee Break Networking events for VIP buyers and Exhibitors
<NEW>
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• About 620 business matching meetings (+21% compared with 2015) were arranged onsite for 250 exhibitors.
HKILS 2016 – Onsite Business Matching Services
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• Over 1,000 appointment requests (+53% compared with 2015) were made between exhibitors and buyers via the online platform
• More than 2,000 buyers listed their profile (+50% compared with 2015) on the system
HKILS 2016 - Online Business Matching Services
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Successful Business Matching Cases in HKILS 2015
20 Success Cases
http://www.hktdc.com/fair/hklicensingshow-en/s/8313-General_Information/HKTDC-Hong-Kong-International-Licensing-Show/Success-Stories.html
More success stories available…
HKILS 2016 - Event Highlights Warner Bros. @ Grand Hall Stage
HKILS 2016 - Event Highlight Harper’s Bazaar Lounge @ L4 Chancellor Room
Hearst Magazine sponsor Food & Beverage Redemption Program for visitors at the Lounge in the Chancellor Room
<NEW>
HKILS 2016 - Event Highlight Performance Stage @ L4 Chancellor Foyer
Color in Tian Xin – Art Demonstration by Ink Colour Painting Master Lam Tian Xing Jim Chim x PLAYCORNER x dr jim jim Reaching
out to the world of licensing
Kumamon Exercise Junior Chef Go! Go! Go!
<NEW>
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ALC 2016 – Event Highlights VIP Luncheon
Sponsor:
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HKILS 2016 & ALC - Affiliated Events
2016 LIMA Asian Licensing Awards Presentation Ceremony - by Licensing Industry Merchandisers’ Association (LIMA)
Asian Licensing Awards Presentation Ceremony
- by Asian Licensing Association (ALA)
• Advertorials & advertisements
• Pre-event Press Conference
• Pre-show Media Tour
• Wide coverage by overseas, Chinese mainland and local journalists
• Social media publicity on Weibo, WeChat, Facebook, Linkedin & Twitter
• Key Opinion Leader promotional campaign
• Speakers & exhibitors interviews
• Event highlight videos
• Fair Magazine
• Fair Daily
• Promotions in HKTDC Design Gallery
HKILS 2016 – Marketing & Publicity
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• 228 journalists attended the show and conference (Chinese mainland, HK, Taiwan, USA, UK, Australia, New Zealand, Italy, Japan, Korea, Brazil, Spain, France, etc.)
• 336 pieces of press clippings on major media, eg. SCMP, Sing Tao Daily, Bloomberg Businessweek Chinese Edition, Capital Magazine, Xinhua TV etc.
• 506,838 reach on Facebook
• 133,174 readings on Weibo
• 129,510 reach on WeChat
• 8,202,791 exposures on LinkedIn
HKILS 2016 – Overall Media Coverage
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HKILS & ALC 2016 Speakers’ interviews & Event highlight videos
http://www.hktdc.com/fair/hklicensingshow-en/s/8080-General_Information/HKTDC-Hong-Kong-International-Licensing-Show/Webcast.html
HKILS & ALC 2016 Pre-event Press Conference
Date: 5 Jan 2016 (Tue) Venue: The Royal Touch Bakery Cafe, Harbour City, TST No of News Clippings Generated: Over 50
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HKILS 2016 Pre-show Media Tour
15 journalists attended the press tour including SCMP, Ming Pao, Sing Tao, Taikungpao, Metro Daily, am730, E Weekly etc.
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HKILS & ALC 2016 Press Clippings
336 pieces of press clippings on major media
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HKILS & ALC 2016 Social Media Publicity – Facebook Game
Total Reach: 437,048 Total Engagement: 7,083 Game Participation: 1,193
【國際授權知多D‧有獎遊戲】 【 時尚品味授權系列 の 邊款至啱你？ 】
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WeChat 133,174 readings
HKILS & ALC 2016 Social Media Publicity – Weibo & WeChat
Weibo 133,174 readings
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HKILS & ALC 2016 Social Media Publicity – Linkedin
Linkedin 8,202,791 exposures
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HKILS & ALC 2016 Social Media Publicity – TDC’s Channels
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E-banner eDM
HKILS & ALC 2016 Online Promotions
LIMA’s Website
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HKILS & ALC 2016 Fair Catalogue
Fair Catalogue with 15,000 copies widely distributed to visitors
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HKILS & ALC 2016 Fair Daily
Dedicated Fair Dailies for Licensing Show were issued to inform buyers of the latest show updates Special column on Licensing was included in Fair Daily of Hong Kong Toys, Baby & Stationery Fairs
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HKILS & ALC 2016 Promotion @ TDC Design Gallery
HKILS 2016 – What the exhibitors say…
Adam Cooper, International Licensing Director, Hearst Magazines
“Hong Kong is a really important market for us. We’re starting to establish ourselves here, but we really feel like there’s a lot of opportunity here.”
Yang Xiaobo, Sales Management Dept Director, The Palace Museum, China
“The Hong Kong licensing show is a good platform for us. We’re familiar with Hong Kong, and our products here will be seen by not only those in Hong Kong, Macau and other parts of Asia, but also by people in Europe. So we are very confident here.”
HKILS 2016 – What the exhibitors say…
Paul Field, Managing Director, The Wiggles
“It’s the quality of the people that we’ve been able to meet with and by having a booth, they can come to us, so it’s worked really well for us so far.”
Henrietta Hurford-Jones, Director, BBC Worldwide Children’s
“The people that we’re meeting here – the licensors, the licensees, the digital platform people, the buyers from all over mainland China are here. So for us, that’s really crucial and it’s giving us another opportunity to have face to face meetings and to actually experience things in situ.”
Miki Yamamoto, Senior Vice President, IMG Licensing Asia
“Hong Kong should be the satellite and should be the showcase for licensing. By showing the successful cases from Tokyo, from Seoul, from Shanghai, it makes it much easier for the companies to understand why we are talking brands.”
ALC 2016 – What the speakers say…
Martin Oestreicher, Sales Manager, Publishing and Brand Licensing, The British Library
“This was my first visit to the Asian Licensing Conference, and it provided me with a very good introduction to licensing in Asia, and China in particular. I was also able to make some good initial contacts. The conjunction with the Licensing, Stationery and Toy Shows was also useful, providing plenty of insights into these sectors.”
“At Michelin, we do believe that the licensing part is in fact a brand extension. The goal is to have some direct contact with end consumers with the Michelin brand, so that when this end consumer does need to change his tyres, he will remember ‘oh, the brand Michelin is the best one because I had some positive experiences with the brand before’.”
Christian Delhaye, Managing Director, Michelin Lifestyle
HKILS 2016 – What the visitors say…
Bill Ying, General Manager Ali-Fish Entertainment, Alibaba Group
“The Hong Kong Trade Development Council set up a lot of meetings for us with the licensing industry’s top names, so this is the value we get from coming to the show – we can go from being unknown to being known.”
Philip Whittaker, Chief Marketing Officer Themed Attractions Resorts & Hotels Group
“We’re here basically looking at both established IPs, intellectual property, as well as emerging intellectual property. So we’re looking at local, regional and global brands for future developments.”
Come and join us next year! HKILS: 9 - 11 Jan 2017 ALC : 9 - 10 Jan 2017 Enquiry Contacts Outside Hong Kong - HKTDC Branch Offices at your regions Hong Kong – [email protected]
