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A sustainable business model based case solution. It talks about Holcim and worldwide spread cement manufacturing company
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Offering Low-cost Housing Solutions
Sri Lanka
THE CHALLENGE
THE BUSINESS CONTRIBUTION
In Sri Lanka, 23% of people live below the poverty line
12.5% of the population still live in wattle and daub huts with few facilities
Challenge is to provide well-constructed affordable housing for the very poorest
Major world supplier of cement, aggregates and building-related services
‘House-for-Life’, initiative between Holcim Lanka and microfinance provider, Ceylinco Grameen to address the housing needs of this country’s very poorest
Custom-built home has been specially designed as a shop house, providing each family with the premises to run a small business.
Holcim Lanka provides initial funds and technical skills while Ceylinco Grameen administers the loans and maintains a close relationship with borrowers.
THE INNOVATION
THE BENEFITS
Loans follow the successful Grameen Bank model (from
Bangladesh), with a few local adaptations
Ceylinco Grameen provides intensive support for these
fledgling businesses
Women learn accounting and other
management skills and receive direct assistance
with marketing and distribution
When borrowers fail to meet their weekly
repayments two weeks’ running, a follow up
home visit helps them deal with any problems
Various model housings were developed , to influence the people and upgrading slum dwellings to decent
housing
Accommodates an average family of four or five and
also enhances the status of women in the local
community
Houses have modern sanitation and are served by water and electricity
Families have both boosted their income levels and
improved their quality of life.
Houses are built with cement locally produced and other locally sourced
building materials providing new commercial
opportunities for local producers and distributors.
Holcim aims to broaden its portfolio of housing
solutions, strengthen its reputation as a socially-
responsible company and embrace new business opportunities with low-income communities.
OBSTACLES
WAY FORWARD
Self-build input to home construction envisaged has been much lower than anticipated
Model house may not easily be transferable to urban slums, as construction will need to be adapted to specific local lots and this may push costs up significantly
Holcim Lanka’s ‘House-for-Life’ project is set to expand tenfold within the next year
Once the results of the initial pilot scheme have been assessed, Holcim hopes to partner with patient capital providers to facilitate this expansion of project
The partnership is also considering broadening their reach through splitting funding into loans for home construction and loans for home improvements