Audience Profile: Her Studio (production & institution): Annapurna Pictures Warner Bros. Pictures

Director: Spike Jonze

Writers: Spike Jonze

Certificate: 15Target Audience Detail:

Age group: 16 - 24 with a secondary market of 30 - 40

Gender: Females with a secondary market of male

Demographic: B, D & E

Psychographics: Mainstreamers, Strugglers & Explorers

Uses & Gratifications: Entertainment & Social Interaction

Her was advertised on T.V. usually on channels similar to channel 4 and ITV. Both these channels attract a male and female audience, mid teens to young adults. Billboards advertising the film around shopping centers where both the target audience and secondary target audience would spend a lot of their time on the weekends. Posters on public transport like bus stops would attract the attention of young people who are most likely to use buses. Warner Bros is a production company that produces films for a range of audiences. They are known for their big time blockbusters like the Harry Potter franchise and high grossing films like the Batman franchise. These films attracted all types of audiences of different ages and genders. The audience will have high expectations of this film due to Warner Bros successful career in film making. Her grossed over $47.4 million with a budget of $23 million.