Getting the data used Ben Page Ipsos MORI

Version 2 | Internal use only © Ipsos MORI

Version 2 | Internal use only

Thinking about getting data used Ben Page, Chief Executive, Ipsos MORI

Version 2 | Internal use only © Ipsos MORI Version 2 | Internal use only © Ipsos MORI

Our reports have a problem, my friend …

Average number of words

Average number of pages

Average number of standard charts/tables


You don’t have to put

all the information on

the slides/in the

report


Today’s Presentation

• Background

• Method

• Findings

• Question 1

• Question 2

• Question 3

• ……

• Question 68

• Summary and Conclusions


The Brief

MARKET RESEARCH PROJECT

Project Name Do Do MR Job # PIJ02GL010

Category Country(s) Involved Budget (Category or Local)

Upper GI UK Category

RESEARCH BRIEF: (filled in by Project Requestor)

Background:

Gaviscon is the number 1 selling heartburn and indigestion remedy in the UK commanding 34% value share of the market, and growing strongly ahead of a relatively flat marketplace at 17.3% YoY. Gaviscon OTC is viewed by consumers and has traditionally been marketed by Reckitt Benckiser as a treatment for moderate to severe indigestion, commonly termed Heartburn. However, the strong growth achieved over the last few years has come by continuing with the strategy of trading up “dissatisfied antacid users” into the brand from the less efficacious, lower value, higher volume antacid sector. Activities driving this growth through trade-up in the last year have been:

Project Expand – the launch of a limited range of Gaviscon products into full grocery distribution which placed them right next to the antacids that people were buying out of habit, or as the ubiquitous entry point into the category.

Tablets TV – The fire breather creative was developed to make the Gaviscon brand more approachable and less medicinal to antacid users. This was the first time that tablets had been advertised, being the preferred format of the majority of users (65%) and the format that antacid users are used to.

The results have been very impressive, with growth coming from some switching from the main antacid brands (e.g. Rennie), but also by bringing in many new market buyers resulting in a 20-25% increase in category sales within all of the major multiple grocers.

This strategy would only work of course if we maintained our core pharmacy business. Thus far we are only down –0.7% YoY in value terms in pharmacy as a result. Therefore, from a sales perspective these moves have been very

successful. What interests us now is whether our moves, and the introduction of H2s (e.g. Zantac) and

H2/antacid combination products (e.g. Pepcidtwo) into full grocery distribution, have influenced brand perceptions or

the linear brand progression that has been assumed up until know (antacid – alginate – H2). In essence do the

conceptual targets that we have used over the last couple of years still hold and what size is each group.


Methodology

• Initially not sure what method to use

• Choices :

1. A full on-line 1000 sample double screen intertwined conjoint analysis with

boosted EM sample and extra points based at the variable interfaces.

• With double twist and tuck?

2. 500 interviews with consumers armed with a piece of paper and a pen

• Issues relating to the method :

• Sample size ?

• Sampling Points?

• Purposive, random probability, stratified?

• Length of Interviews?

• Analysis Software?

• Reporting Package?


10 minutes later


Method • Initially not sure what method to use

• Choices : 1. A full on-line double screen intertwined conjoint

analysis with boosted sample and extra points based at the variable interfaces. • With double twist and tuck?

2. 500 interviews with citizens armed with a piece of paper and a pen

• Issues relating to the method : • Sample size ?

• Sampling Points?

• Monadic?

• Length of Interviews?

• Analysis Software?

• Reporting Package?


ISO9000ISO9000

Project Thistle - US Malt Drinkers Online(10889) - Wave 1 Apr 04 22IpsosIpsos--FocusFocus

NORMALISED BRAND IMAGE SCORESNORMALISED BRAND IMAGE SCORES

Do Do Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I

Base 197 198 193 193 133 143 75 94 82 64

Fashionable 1.55 1.51 0.98 0.99 0.81 0.62 0.71 0.62 0.60 0.58

Stylish 1.31 1.00 1.03 1.00 1.05 0.96 0.89 0.74 0.82 0.57

Traditional 1.21 1.33 0.94 1.03 0.84 0.95 0.77 0.83 0.68 0.98

GVFM 0.97 1.52 1.02 1.03 0.91 0.78 0.82 0.78 0.74 1.14

Darker coloured 1.43 2.04 0.62 0.43 0.66 0.76 0.82 1.27 0.93 1.73

Seen in all bars 2.18 2.33 0.87 1.04 0.49 0.27 0.06 0.07 0.13 0.32

Range of products 0.97 3.32 0.47 0.69 0.99 0.63 0.35 0.28 0.93 0.16

Attractive bottle 1.65 0.80 1.11 0.69 0.81 0.82 1.00 0.99 1.01 1.45

Serious 0.64 0.60 1.05 1.05 1.08 1.23 1.25 1.33 1.13 1.15

Authentic 0.71 0.70 1.02 1.02 1.13 1.17 1.23 1.16 1.19 1.25

Proud to serve 0.78 0.73 1.08 1.16 1.09 1.03 0.99 1.05 1.12 1.12

Gift 1.03 0.91 1.00 1.00 1.02 1.05 0.98 0.98 1.09 0.92

Distinctive taste 0.76 0.67 1.07 0.96 1.02 1.09 1.29 1.34 1.14 1.41

Sophisticated 0.76 0.52 1.06 1.06 1.16 1.21 1.22 1.26 1.15 0.78

Different 0.55 0.52 1.01 1.01 1.04 1.15 1.54 1.52 1.36 1.29

Becoming more popular 0.81 0.99 1.17 1.27 1.14 0.99 0.63 0.74 0.88 0.55

Would recommend 0.66 0.61 1.10 1.13 1.21 1.23 1.21 0.93 1.22 0.72

High quality 0.82 0.75 1.02 0.99 1.06 1.14 1.14 1.12 1.19 1.34

For confident people 0.90 0.78 0.95 1.04 1.07 1.11 1.07 1.18 1.13 1.05

For successful people 0.93 0.73 1.03 1.00 1.10 1.11 1.12 1.10 1.08 0.98

Q5a Please indicate which, if any, of the brands shown here you think each description applies to.

Key to colours:

Positive association - 99% significance level

Positive association - 95% signficance level

Negative association - 95% signficance level

Negative association - 99% significance level

2 = (oi - ei)2

ei

ei = expected frequency

oi = observed frequency

Q1

Version 2 | Internal use only © Ipsos MORI 45“Best Practice” Presentation Workshop – Sept 2004

1

hedonistic 25%

trust/quality/safety

kill germs

decorative

fragrance

convenient

small spaces

says house has odors

Regular Sprays

Fragranced Mists

Concentrated Sprays

Trigger Sprays

Disinfectant Sprays

Electric GelsElectric Oils

Electric Fans

Air Fresh

Decosphere

Crystal Air

Regular Gels / Cones

Adhesives

Carpet products

Candles

Glass candles

Toilet blocks

Incense

1

hedonistic 25%

trust/quality/safety

kill germs

decorative

fragrance

convenient

small spaces

says house has odors

Regular Sprays

Fragranced Mists

Concentrated Sprays

Trigger Sprays

Disinfectant Sprays

Electric GelsElectric Oils

Electric Fans

Air Fresh

Decosphere

Crystal Air

Regular Gels / Cones

Adhesives

Carpet products

Candles

Glass candles

Toilet blocks

Incense


0

10

20

30

40

50

60

70

80

90

100

0 5 10 15 20 25 30

Satisfaction (%)

Importance of service (%) Base: 1,671 Derbyshire residents aged 16+, interviewed between 20th January – 13th April 2005. For non-universal services satisfaction

is given for users (c.50-c.900 residents for each service)

Preventing youth offending

Care of elderly in their own homes

Road maintenance

Secondary schools

Bus/train services Community safety

Primary schools

B_Line

Protecting consumers (Trading Standards)

Gold card

Adult education

Library and information

services Buxton Museum &

Art Gallery

Registrar BDMs

Youth clubs and other facilities for young people

Social Services – Protecting Vulnerable children

Social Services - Support for people

with mental ill health

Social Services –

Looking after children in

care

Supporting local businesses

Services for people with disabilities

Overall planning for land use

Pavement maintenance

Maintenance of bridle/foot paths/rights of way

Traffic control

Call Derbyshire

Tackling poverty and unemployment

Soc, Ser. – Sup. for fam. children

special needs

Importance of service vs. satisfaction among users


Although the pay-to-play model is more efficient at converting gamers to revenue, there are now as many free-to-play gamers.

THE RISE OF FREE-TO-PLAY DATA AND DESIGN BY IPSOS MEDIACT

12.8m # of gamers 2013

10.1m # of gamers 2012

2013 # of gamers 12.8m

2012 # of gamers 11.5m

FREE-TO-PLAY PAY-TO-PLAY

2013

2012

2012 annual revenue

£1,495m

2012 annual ARPU

£130

annual 2013 revenue

£1,572m

annual 2013 ARPU

£123

2012 annual revenue

£160m

2012 annual ARPU

£16

annual 2013 revenue

£123m

annual 2013 ARPU

£14

29% reach

26% reach

reach 29%

reach 23%

UK – INSIGHT REPORT: QUARTER 1 2013


60 minutes later


Summary and Conclusions

•Obviously, mixed results for the organisation

•Some things good, some bad

•This might be as a result of the changed

methodology

•Major recommendation:

• Needs further investigation/more research


What are

we

doing?!!!!!!

Version 2 | Internal use only © Ipsos MORI Version 2 | Internal use only © Ipsos MORI

Our reports have a problem, my friend …

Average number of words

Average number of pages

Average number of standard charts/tables



Colgate Herbal White

"Beaver"

755 GRP’s EC

Colgate Total Advanced

Fresh “Sleepers”

600 GRP’s

January February March April May June

Medium 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23

English Paired :15 30 50 50 50 50 50 50 50 50 50 50

Stand Alone :15

:30 60 60 60 60 30 30 30 30 108108108

French Paired :15 30 30 30 30 50 50 50 50 50 50 50 50

:30 60 60 60 60 30 30 30 30 108108108

July August September October November December

Medium 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22

English Paired :15 75 75 75 75 75 75

Stand Alone :15 75 75 125 100 80 75

:30 150 125 100 75 75 75

French Paired :15

:30 150 125 100 75 75 75


Total Advanced Fresh

XXX Media Expenditure for 2005


Primary chequing/

savings RRSP/RRIF

Home/lif e insurance

Secured

Line of Credit

Investment

savings

Mortgages

Unregistered

investments

Unregistered GIC’s

Credit

cards

Unsecured

Lines of Credit

Product-

anchored

insurance

Registered GIC’s

PRODUCT TYPE CUSTOMER

OWNERSHIP SWITCHING?

SHARE GAINS PHYSICAL

DISTRIBUTION

Core (e.g. chequing

accounts

Customers typically

own only one at a

time

High barriers, so

low incidence of

switching

Difficult, as share

needs to be stolen

from competitors in

the saturated

market

Important

Secondary (e.g.

Mortgages)

Customers typically

own only one at a

time

Low barriers but

switching takes

place infrequently

Slow, because of

timing lags inherent

in products

Less important

Tertiary (e.g. Credit

cards, ULOC, GIC)

Customers may

own several at a

time

Low barriers,

frequent switching

Can be rapid, but

losses can be rapid

as well

Unimportant

A nuclear model of financial products and relationships helps to determine new customer product acquisition

sequence. New customers can be relatively quickly acquired using secondary and tertiary products; longer

term relationships are built using core products.


0

50

100

150

200

250

7-J

ul-0

2

14

-Jul-02

21

-Jul-02

28

-Jul-02

4-A

ug-0

2

11-A

ug-0

2

18-A

ug-0

2

25-A

ug-0

2

1-S

ep-0

2

8-S

ep-0

2

15-S

ep-0

2

22-S

ep-0

2

29-S

ep-0

2

6-O

ct-

02

13-O

ct-

02

20-O

ct-

02

27-O

ct-

02

3-N

ov-0

2

10-N

ov-0

2

17-N

ov-0

2

24-N

ov-0

2

1-D

ec-0

2

8-D

ec-0

2

15-D

ec-0

2

22-D

ec-0

2

29-D

ec-0

2

5-J

an-0

3

12-J

an-0

3

19-J

an-0

3

26-J

an-0

3

2-F

eb

-03

9-F

eb

-03

16-F

eb-0

3

23-F

eb-0

3

2-M

ar-

03

9-M

ar-

03

16-M

ar-

03

23-M

ar-

03

30-M

ar-

03

6-A

pr-

03

13-A

pr-

03

20-A

pr-

03

27-A

pr-

03

4-M

ay-0

3

11-M

ay-0

3

18-M

ay-0

3

25-M

ay-0

3

1-J

un-0

3

8-J

un-0

3

15-J

un-0

3

22-J

un-0

3

29-J

un-0

3

6-J

ul-0

3

13

-Jul-03

20

-Jul-03

27

-Jul-03

3-A

ug-0

3

10-A

ug-0

3

17-A

ug-0

3

24-A

ug-0

3

31-A

ug-0

3

7-S

ep-0

3

14-S

ep-0

3

21-S

ep-0

3

28-S

ep-0

3

5-O

ct-

03

12-O

ct-

03

19-O

ct-

03

26-O

ct-

03

2-N

ov-0

3

9-N

ov-0

3

16-N

ov-0

3

23-N

ov-0

3

30-N

ov-0

3

7-D

ec-0

3

14-D

ec-0

3

21-D

ec-0

3

Fresh Confidence

"New Pool"

888 Cum GRPs

CTPW "Tooth Fairy"

2896 Cum GRPs

870 419

CTPW "Tooth Fairy"

3689 Cum GRPs 2 in 1 "Ice Cave"

419 Cum GRPs

in 2003 793


"Beaver"

755 GRPs EC

Colgate Total Advanced

Fresh “Sleepers"

600 GRPs

41

50

37

59

43

19

23

21

38

24

28 28

21

29

0

10

20

30

40

50

60

70

80

90

100

CLAIMED TV AD AWARENESS

PROVEN RECALL ANY AD

(Q4'03 intrusion index = -2 )

Claimed TV Ad Awareness & Proven Recall - Any XXX -

National Data (160 Females/4wks)


Total Region Age A B C A B C

Q4 '02 Q1‘03 Q2‘03 Q3‘03 Q4‘03

West

Ont & Atl Que

18-34 years

35-49 years

50-64 years

(Base: Those who claim to have seen any Colgate ad)

(187) (207) (258) (242) (209) (56)* (115) (38)* (98) (89) (22)*

% % % % % % % % % % %

PROVEN RECALL ANY AD 56 60 64 49 56 61 53 56 60 55 43

Brightens/whitens teeth 27 36 29 32 29 35 25 35 31 33 16 Shows smiling faces/teeth 6 4 8 4 6 5 6 8 6 5 9 Works between brushings 5 3 2 3 2 2 2 0 2 1 0

PROVEN RECALL ATE TOTAL CAMPAIGNS 24 17 30 14 22 23 21 25 19 21 35

Patient trying to talk with dental instruments in mouth 1 1 3 2 1 0 2 0 2 0 0

Lady tells dentist she has been using Colgate 2 0 1 1 1 0 1 2 2 0 0

PROVEN RECALL TOTAL PLUS WHITENING "TOOTH FAIRY"

10 8 17 8 9 9 10 8 8 8 18

PROVEN RECALL COLGATE TOTAL ADVANCED FRESH “SLEEPERS”

3 1 3 8 3 5 0

Shows two couples in bed (in two different apartments) 3 0 3 8 3 4 0

Shows one couple that used Colgate before going to bed and one that didn’t

2 1 2 2 2 2 0

The couple who didn’t use Colgate are far apart in bed/not cuddling in the morning

2 0 1 5 2 2 0

The couple who used Colgate are cuddling/kissing/close together in the morning

2 0 1 5 2 1 0

Says that someone should tell couple (in 7a) to use Colgate (7b is too busy)

1 0 2 0 2 1 0

Shows woman falling out of bed (because of bad breath)

+ 0 0 2 0 1 0

* Caution: Small Base Size

Q.A9ab/9ef Please tell me everything you can remember about the most recent TV ad you saw for xxx Toothpaste. What did it show? What did it say? What was the main thing the ad was

trying to tell you about this brand, besides trying to get you to buy the product?

Detailed Recall for XXX


8b. Do you agree strongly, agree somewhat, or disagree that…?

“The Package” Personal

Care

All

Category

Top

25% Q2’03

May 26- July 6

Q3’03

July 7 – Sept 28

On Air May 26 -July 27,

Sep 22-28

(Base: Total seen ad & link to Royale) (53) (165) (115) % % %

% % %

A B

% AGREE STRONGLY Creative The ad was very enjoyable to watch 55 54 > 56 > 44 40 51

The ad was very unique and different 53 57 > 57 > 47 45 57

It made the brand seem different from other brands 11 25A = 20 < 30 28 35

What the ad said and showed was interesting to you 31 22 = 30 = 27 29 37

You are getting tired of seeing the ad 4 10 < 5 < 16 15 21

The ad told you something new 6 9 < 9 = 15 19 28 Motivation The ad made you want to buy the brand 6 10 < 11 < 22 21 27 Communication The ad made you feel that the brand is the best combination

of softness and strength 10 13

< 14

< 63

54 72

The ad made you feel confident that choosing this brand would be the best decision in your choice of bathroom tissue 10 13

< 13

< 63

54 72

The ad made you feel that the brand is part of how you care for you and your family 16 17

< 18

< 63

54 72

Equity The ad made the brand appear to have unique or different

features or a distinct image other brands in this category do not have 11 15

< 15

< n/a

29 n/a The ad improved your familiarity and understanding of what

this brand is about 12 15

< 16

= n/a

22 n/a

Don’t try to make the report be

the presentation

Aided Opinions of xxx’s “The Package”

TV Ad


ISO9000ISO9000

Project Thistle - US Malt Drinkers Online(10889) - Wave 1 Apr 04 22IpsosIpsos--FocusFocus

NORMALISED BRAND IMAGE SCORESNORMALISED BRAND IMAGE SCORES

Do Do Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I

Base 197 198 193 193 133 143 75 94 82 64

Fashionable 1.55 1.51 0.98 0.99 0.81 0.62 0.71 0.62 0.60 0.58

Stylish 1.31 1.00 1.03 1.00 1.05 0.96 0.89 0.74 0.82 0.57

Traditional 1.21 1.33 0.94 1.03 0.84 0.95 0.77 0.83 0.68 0.98

GVFM 0.97 1.52 1.02 1.03 0.91 0.78 0.82 0.78 0.74 1.14

Darker coloured 1.43 2.04 0.62 0.43 0.66 0.76 0.82 1.27 0.93 1.73

Seen in all bars 2.18 2.33 0.87 1.04 0.49 0.27 0.06 0.07 0.13 0.32

Range of products 0.97 3.32 0.47 0.69 0.99 0.63 0.35 0.28 0.93 0.16

Attractive bottle 1.65 0.80 1.11 0.69 0.81 0.82 1.00 0.99 1.01 1.45

Serious 0.64 0.60 1.05 1.05 1.08 1.23 1.25 1.33 1.13 1.15

Authentic 0.71 0.70 1.02 1.02 1.13 1.17 1.23 1.16 1.19 1.25

Proud to serve 0.78 0.73 1.08 1.16 1.09 1.03 0.99 1.05 1.12 1.12

Gift 1.03 0.91 1.00 1.00 1.02 1.05 0.98 0.98 1.09 0.92

Distinctive taste 0.76 0.67 1.07 0.96 1.02 1.09 1.29 1.34 1.14 1.41

Sophisticated 0.76 0.52 1.06 1.06 1.16 1.21 1.22 1.26 1.15 0.78

Different 0.55 0.52 1.01 1.01 1.04 1.15 1.54 1.52 1.36 1.29

Becoming more popular 0.81 0.99 1.17 1.27 1.14 0.99 0.63 0.74 0.88 0.55

Would recommend 0.66 0.61 1.10 1.13 1.21 1.23 1.21 0.93 1.22 0.72

High quality 0.82 0.75 1.02 0.99 1.06 1.14 1.14 1.12 1.19 1.34

For confident people 0.90 0.78 0.95 1.04 1.07 1.11 1.07 1.18 1.13 1.05

For successful people 0.93 0.73 1.03 1.00 1.10 1.11 1.12 1.10 1.08 0.98

Q5a Please indicate which, if any, of the brands shown here you think each description applies to.

Key to colours:

Positive association - 99% significance level

Positive association - 95% signficance level

Negative association - 95% signficance level

Negative association - 99% significance level

2 = (oi - ei)2

ei

ei = expected frequency

oi = observed frequency

Q1

Version 2 | Internal use only © Ipsos MORI 44“Best Practice” Presentation Workshop – Sept 2004

InnovationInnovation

StrategyStrategy

Innovation Strategy Innovation Strategy –– Done Right Done Right ––

Is Essential to the Innovation ProcessIs Essential to the Innovation Process

ProspectingProspecting

Innovation

Platform 1

Innovation

Platform 2

Innovation

Platform 3

Innovation

Platform 4

•Company/Brand

Strategy

•External & Internal

Scan

•Company/Brand

Strategy

•External & Internal

Scan

Opp’ty

Area 1

Opp’ty

Area 2

Opp’ty

Area 3

Opp’ty

Area 4

Project

4

Project

3

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 7

Idea 8

Idea 6

Iterate

Idea

Generation

Develop

Concept,

Product &

Packaging

Project

2

Finalize

PropositionLaunch

Project

1

Innovation

Strategy

Activities

In Phase

Develop

innovation

platforms

Use rich consumer insight

to identify opportunity areas

within each platform

ProspectingIdea

Generation

Generate ideas

within each

opportunity area

“The Funnel”

Resource the most promising

ideas with a team and

a budget: projects

Iterate


Packaged is still king when it comes to the value of the video games market. This is particularly true in Q4 due to seasonality. The amount of free app acquisition is reflected in the low value of apps. While Android does not monetise quite as successfully as iOS, Android smartphones and tablets are going to be more prevalent than iPhones and iPads in the coming months, and so the proportion of either free or ‘freemium’ games is likely to increase still further.

VALUE OF GAMES DATA AND DESIGN BY IPSOS MEDIACT

15%

60%

5% 12%

6% 2%

Q4 ‘11

90%

Q4 ‘12

88%

Q4 ‘13

87% 4% 8%

2% 8%

5% 8%

PACKAGED APPS ONLINE

VALUE SHARE "Kid's devices” (e.g. leapfrog)

15%

60%

10% 8% 5% 2%

15%

60%

15% 6% 2% 2%

Tablets Smartphones Handhelds Consoles Computers

ARPU Q4 2012

£27 Packaged

£4 Apps

£9 Online

ARPU Q4 2012

£27 Packaged

£4 Apps

£9 Online

UK – INSIGHT REPORT: QUARTER 1 2013


Key issues

• Think hard about what the key messages are for the

audience

• Think hard about how many pages or slides

• What format works best?

• What are the audience like?

• What will you say? What won’t you say?

• What stands out from your experience and analysis

– context!?

• How are you going to make it memorable?


Bringing Research to Life

know your audience

illuminate the message

tell the

story

stimulate

the senses

use effects

you need a good

screenplay


0 1 2 3 4 5 6 7 8 9

What matters? How you make them feel….

Experience of making an

appointment

Experience of the GP

Trust/confidence in GP

Getting through on phone

Satisfaction with opening hours

Experience of the nurse

Seeing preferred

GP

Helpfulness of receptionists

Waiting times

63% of the variance explained by the model

Rank

Rela

tive

im

po

rtan

ce

Source: GP Patient Survey, 2013-14

Overall, how would you describe your experience of you GP surgery?


Poverty and perception – not much relationship

R² = 0.0885

50%

60%

70%

80%

90%

100%

0 10 20 30 40 50 60 70 80

Deprivation (IMD score)

Low deprivation Higher deprivation

% s

ayin

g ‘go

od

’ ove

rall

exp

erie

nce

Source: GP Patient Survey, 2013-14 Base: Coastal West Sussex CCG 8,451


Look at your outliers?

R² = 0.0885

50%

60%

70%

80%

90%

100%

0 10 20 30 40 50 60 70 80

Deprivation (IMD score)

Low deprivation Higher deprivation

% s

ayin

g ‘go

od

’ ove

rall

exp

erie

nce


Staff on-site:

8 GPs, 6 Practice Nurses

2 Healthcare Assistants

1 District Nurse

From NHS Choices:

“An excellent and efficient practice”

“Staff are friendly and approachable”

“Appointment nightmare”

Staff on-site:

7 GPs, 6 Practice Nurses

1 Healthcare Assistant

2 midwives

1 District Nurse

1 Health Visitor

From NHS Choices:

“GPs are the best”

“I work full time and this surgery will only

work for you if you don’t work”

“Can never get an appointment unless it’s

an emergency”


Good overall experience – Worthing bit miserable?

94-95%

Good experience

91-94%

85-91% 81-85% 66-81%


Version 2 | Internal use only © Ipsos MORI Version 1 © Ipsos MORI

Sources: Alleyne, R. (11 Feb 2011). Welcome to the information age – 174 newspapers a day. The Telegraph.

we receive

5x as much

information today as we did in 1986


9900% on the

internet (since 2007)

400% in literature

(since 1990)

142% in newspapers (between 1985 & 1994)

Sources: Google Trends, Google Ngram Viewer, Zacks, J., Levy, E., Tversky, B., Schinao, D. (2002). Graphs in Print, Diagrammatic Representation and Reasoning, London: Springer-Verlag.

visualised content has increased across all platforms


Almost

50% of your brain is involved in visual processing

Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.


70% of all your sensory

receptors are in your eyes

Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.


We can get the sense of a visual scene in less than

1/10 of a second

Sources: Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication, SAGE Publications.


Colour visuals increase the

willingness to read by

80%

Sources: Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.


Sources: Wharton School of Business. ‘Effectiveness of Visual Language’.

50% of the audience were persuaded

by a purely verbal presentation

67% of the audience were persuaded by the verbal presentation that had accompanying visuals


Presenting survey data

Design: BBC


Illustrating journalistic content

Design: GoSquared.com


Simplifying complex issues

Design: The Guardian


Comparisons

Design: Bob Al-Green


Displaying trends / timelines in clearer ways

Design: Matthew Brown


Fun and entertainment

Design: Jing Zhang


Infographics at Ipsos MORI


Political Monitor


Twitter Anniversary


Political Monitor Interactive www.ipsos-mori.com/midtermreview

http://www.ipsos-mori.com/_assets/political_monitor/index.html.UjBO79JebVU


Political Monitor Interactive www.ipsos-mori.com/midtermreview


Ipsos MORI Top Cities 2013 Interactive www.ipsos-mori.com/topcities


Ipsos MORI Top Cities 2013 Interactive www.ipsos-mori.com/topcities


Charles Minard


Florence Nightingale


Dieter Rams German industrial designer closely associated

with the consumer products company Braun and

the Functionalist school of industrial design



The 10 principles of good design (aka the Ten Commandments)

Good design

is unobtrusive

Good design

is honest

Good design

makes a product as understandable

Good design

is thorough to the last detail



The bad and the ugly

Good design

is honest


Ann Summers infographic

The bad and the ugly

Edward Tufte

catastrophe becomes the first principle in bringing colour to information:

Above all, do no


http://www.fastcodesign.com/1661889/infographics-of-the-day-the-little-book-of-shocking-global-facts

Edward Tufte

and confusion are not attributes of information, they are failures of


Peter Orntoft

Inforgraphics in context

Peter Orntoft

The good


http://www.networkosaka.com#sthash.My7FqWDw.dpuf

Global Warming

Derek Kim

The good


Issues Index: A history of economic worry

Ipsos MORI

The good


Issues Index: A history of economic worry

Ipsos MORI

The good


Issues Index:

priorities

Ipsos MORI

The good


The process of graphic report or interactive site creation

Narrative Analysis Design Dissemination Brief

Proving a point

Exploring an

issue

Are the

statistics

significant

Keep track

of sources

Fact check

What is

the purpose?

Who is

the audience?

Identifying &

communicating

key messages

Hierarchy

& structure

Selecting an

appropriate

visual language

How is this

going to be

shared with

the world


The challenge for managers and

leaders– TRY SOMETHING NEW

(but pilot it first)


Thank you [email protected]

benatipsosmori

VERSION 1 | INTERNAL USE ONLY

29/01/13

THE BEST OF 2013 THE WINNERS

BROUGHT TO YOU BY THE

“DATA VISUALISATION WORKING PARTY”

EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS

TOP 3

REGULAR REPORT

CLIENT REPORTS AND PRESENTATIONS PREPARED

BY OUR RESEARCH TEAMS


SRI | Wellcome Trust Risk and Rewards 3rd


Marketing | Early innovation case study 2nd


ASI | Virgin Trains 1st

Ian McKee, Dan Spalding

& Will Reeve


TOP 3

ONLINE DELIVERY

PORTALS, INTERACTIVE SITES

AUGMENTED REALITY


SRI | Political Monitor Microsite 3rd


Ipsos MORI | Top Cities 2nd


Ethnography | ECE P&G e-book 1st

Neil Tierney

Oli Sweet

Billie Ing

Jo Ashun


TOP 3

HIGH IMPACT

INFOGRAPHICS, ANIMATIONS,

BESPOKE DELIVERABLES


Marketing | MasterCard Road To Inclusion 3rd


ASI | Neuroscience Invitation 2nd


SRI | Generations Sculpture 1st

Hannah Bellamy

Bobby Duffy

VERSION 1 | INTERNAL USE ONLY

29/01/13

THE BEST OF 2013 THE WINNERS

BROUGHT TO YOU BY THE

“DATA VISUALISATION WORKING PARTY”

Documents

Getting the data used Ben Page Ipsos MORI