BRAND MANUAL2011

We have a team of wel l qual i f ied styl ists who know how to give you that specia l something you can’t f ind anywhere else. Our styl ists are al l L icensed as cosmetologists as wel l as Barbers and Nai l Technicians. We also al l have a minor in esthetics which means we do spa facia ls and hair removal . Our owners are local and have grown up in Cedar and know a lot about the community. And most of our technicians are local or have gone to school here. Come in and meet us!

Tagl ine font Europe Underground L ight

TypographyThis typography was specif ical ly chosen because of it ’s forward and modern ap-pearance. The curve of the letters show energy whi le the straight edges give it the sophistication that it needs.

Europe Underground Regulara b c d e f g h i j k l m n o p q r s t u v w x y zA BCD E FG H I J K LMNO PQ RS T U VWX YZ

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Europe Underground Lighta b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Europe Underground Ligh ta b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0

Pr imary Typography

Accent Typography

Color SchemeFringe and Company, uses a very contemporary and cut-ting edge color scheme. The black grounds and enhance the contrasting color purple . The two purples represent the l i fe and the energy of both the cl ient and the salon. This salon caters to a trendy and fashion forward market.

PhotographyFringe targets a specif ic market. The photography is based on a very intimate form of portraiture. The desistance from the model is taken one to four feet away, in order to capture as much detai l of the hair as possible .The back drops are kept very simple and neutral (white, black, gray, ect) to create a coherent look.

Make Up Guidel inesThe eyes should be smoky and soft, whi le the cheek bones and jaw need to be accentuated. Use a l ipstick from a nutual color palette.