Branding Manual 2011

The concept of the logo, in fact the whole brand, came from the architecture of the new building. The brand needs to reflect the modern feel that it gives. The design breaks away from the cliche of the American Southwest, but it complements the natural surroundings of the Heritage Center.

Primary colors

PANTONE 448 c

PANTONE 350 c

Secondary colors

PANTONE 143 c

PANTONE 174 c

PANTONE 194 c

secondary font:lato

primary font:telegraphico

brand driver: