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[email protected] | FIRSTRAIN.COM THE OBJECTIVE: Further increase company-wide collaboration and sales productivity Flextronics is a leading end-to-end supply chain solutions company focused on delivering complete design, engineering, manufacturing and logistics services to OEMs in the automotive, aerospace and defense, communications infrastructure, enterprise computing and storage, industrial, mobile and consumer electronics, medical and energy industries. Flextronics helps its customers design, build, ship and service electronics products through a network of facilities in 30 countries and across four continents. As a large, global company, Flextronics recognized the importance for its global sales teams to have tools that continually increase their knowledge on industry trends and awareness of new opportunities that timely and relevant market intelligence can provide. As part of their ongoing strategy to support this need, the Global Sales Enablement team required a business insight solution that could facilitate learning and competitiveness, tools to accelerate and automate sales functions and a platform to manage and drive sales teams within their CRM and other systems. THE SOLUTION: On-demand, real-time access anywhere After an initial implementation, FirstRain is now integrated across Flextronics’ business to provide on-demand, real-time access to market intelligence. FirstRain’s business insight solution was easy to integrate and intuitive to use, resulting in rapid adoption company-wide by more than a thousand users. With FirstRain’s easy configurability into Salesforce.com and other CRM systems, FirstRain intelligence is available anywhere in Flextronics, including: The FirstRain Account Snapshot inside Salesforce.com CRM A FirstRain Flextronics news component on the corporate home page On users’ iPads, smartphones and the FirstRain Web Application THE RESULTS: Increasing success and sales productivity FirstRain now provides Flextronics a unified, standardized business insight solution that delivers targeted market intelligence across the organization at all levels and is aligned with the Global Sales Enablement strategy. The main benefits for Flextronics include the following: Increased sales productivity, as teams can spend more time understanding and addressing opportunities and collaborating on mutual customer needs, rather than searching for the right information The Global Sales Enablement team can better educate and empower sales and marketing expertise, driving customer-focused learning and more competitiveness The company is better equipped to be more efficient, effective and prepared—ultimately supporting the drive for increased shareholder value SOLUTION SHOWCASE Customer and Industry Intelligence: Flextronics “FirstRain was the first component we integrated in our Global Sales Enablement strategy. The product is intuitive to use and the support has been stellar. Adoption has grown at a rapid rate and we now have more than one thousand FirstRain users.” Greg Mihran Senior Director, Global Sales Enablement Flextronics

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Page 1: Flextronics Case Study-20130211-Keywordsfirstrain.com/wp-content/uploads/2013/12/Flextronics...Sales Enablement strategy. The main benefits for Flextronics include the following: •

SALES@F IRSTRA IN .COM | F IRSTRA IN .COM

THE OBJECTIVE: Further increase company-wide collaboration and sales productivity Flextronics is a leading end-to-end supply chain solutions company focused on delivering complete design, engineering, manufacturing and logistics services to OEMs in the automotive, aerospace and defense, communications infrastructure, enterprise computing and storage, industrial, mobile and consumer electronics, medical and energy industries. Flextronics helps its customers design, build, ship and service electronics products through a network of facilities in 30 countries and across four continents.

As a large, global company, Flextronics recognized the importance for its global sales teams to have tools that continually increase their knowledge on industry trends and awareness of new opportunities that timely and relevant market intelligence can provide. As part of their ongoing strategy to support this need, the Global Sales Enablement team required a business insight solution that could facilitate learning and competitiveness, tools to accelerate and automate sales functions and a platform to manage and drive sales teams within their CRM and other systems.

THE SOLUTION: On-demand, real-time access anywhere

After an initial implementation, FirstRain is now integrated across Flextronics’ business to provide on-demand, real-time access to market intelligence. FirstRain’s business insight solution was easy to integrate and intuitive to use, resulting in rapid adoption company-wide by more than a thousand users.

With FirstRain’s easy configurability into Salesforce.com and other CRM systems, FirstRain intelligence is available anywhere in Flextronics, including:

• The FirstRain Account Snapshot inside Salesforce.com CRM • A FirstRain Flextronics news component on the corporate home page • On users’ iPads, smartphones and the FirstRain Web Application

THE RESULTS: Increasing success and sales productivity

FirstRain now provides Flextronics a unified, standardized business insight solution that delivers targeted market intelligence across the organization at all levels and is aligned with the Global Sales Enablement strategy. The main benefits for Flextronics include the following:

• Increased sales productivity, as teams can spend more time understanding and addressing opportunities and collaborating on mutual customer needs, rather than searching for the right information

• The Global Sales Enablement team can better educate and empower sales and marketing expertise, driving customer-focused learning and more competitiveness

• The company is better equipped to be more efficient, effective and prepared—ultimately supporting the drive for increased shareholder value

SOLUTION SHOWCASE Customer and Industry Intelligence: Flextronics

“FirstRain was the first component we integrated in our Global Sales Enablement strategy. The product is intuitive to use and the support has been stellar. Adoption has grown at a rapid rate and we now have more than one thousand FirstRain users.” Greg Mihran Senior Director, Global Sales Enablement Flextronics