Jesse Carvalho -CEO

Outdoor Camp Laguna

727-902-7739

Serving Pinellas county

Mission- Help create opportunities other than Electronics for children. Meets parents expectations

Values- A leader willing to Provide children with funCreative activities.

Vision- Increase the quality of life for children and parents

Strategy- Helping each child have a healthy lifestyle.

The Problem

• Parents having trouble getting their kids out of the house.

• Kids are so absorbed into the television and video games

• that they cannot enjoy being social with other kids there ages.

The Solution• Hire a great energetic staff• Recruit young kids and teens to

join our camp.• Provide tons of outdoor activities

and games.• Schedule tons of events with

interaction

Why do this?• Help prevent our society from

being more violent from the video games and TV(television).

• Keep kids active so they don’t create any bad eating habits that will lead to obesity.

• Behaviors will change in children.

Pain Points

• Parents feeling the regret of purchasing video games

• Kids not fully enjoying their youth.

• Kids not having a healthy lifestyle.

SWOT

Strengths• High demands in the summer time• Make the prices competitive• Fun, family oriented niche market

Weaknesses• The number of camps in area• Space needed for facilities, the funds to

build.• Will parents buy the membership?

SWOT

Opportunity• Better marketing/advertising• Know a few people in the industry• Target all ages

Threats• Already established camps, have loyal

customer base.• Other establishments take my ideas and

steal the overnight camping idea.

Industry Analysis/Company Background45% of camps are reportedly

90-99% fullProvide transportation to camps

will increase sales but will come with a price

Start up Expenses grants that offer summer camp operating costs. Basic utilities graveled roads arrangements for cooking and eating structures washrooms telephone and cable television lines. playgrounds and sports fields indoor cabins in case of bad weather three-way hookups as well as local vehicles for

emergencies

Startup Expenses

• Follow regulations-to the tee. (ACA)• Premium facilities while starting a

campground • Hiring staff for your campground • Startup expenses is $212,450.00• Startup Assets is 720,560.00• Cash for recurring costs is $234,900.00• Total startup costs is $1,167,910.00

Business Model

Pro forma statement

Expenses Monthly Yearly

Land/financed $1,500 $18,000

Salaries and wages

$10,500 $126,000

insurance $200 $2,400

Utilities( electric, gas,)

$400 $4,800

Food $2,700 $32,400

Marketing $175 $2,100

Other (equipment, resources, etc.)

$3,800 $45,600

Sales Forecast

• This camp will be started in the summer time and end when summer ends.

• Only in the future will there be after school program opportunities.

• The summer is approximately 12 weeks long. • There will be 12 different groups for summer

camp• A quarter will equal 3 weeks in this power

point.• The cost for 1 kid for camp is $650.00 .

Sales Forecast• First quarter is only 3 weeks• Kids have the option to stay longer than a

week.

Quarter 1/year 1

# of kids 16x ($650)

Monthly dues $19,275 (see slide 5)

Net income $11,925

Income StatementIncome projection Year 1 Year 2 Year 3

16 kids per week/ $650.00 a week

10,400 per week 20,800 41,600

10,400 per week/3 weeks is a quarter

31,200 per quarter 62,400 124,800

With target growth each year of double

Total 124,800 249,600 499,200

Monthly operating cost

19,275 38,550 77,100

Yearly Operating costs

77,100 154,200 308,400

Operating profit or profit before interest and taxes

$47,700 $95,400 $190,800

Interest expenses $2,500 $5,000 $10,000

Profit before taxes $45,200 $90,400 $180,800

Income tax expense $8,000 $16,000 $32,000

Net income $37,200 $74,400 $148,800

Cash FlowsCash flows

(Q1) (Q2) (Q3) (Q4) Year 1

operations

Net income

21,200

21,200 21,200 21,200 84,800

Cash 10,000

10,000 10,000 10,000 40,000

Investing

Equipment 3,800 3,800 3,800 3,800 15,200

Office 15,375

15,375 15,375 15,375 61,500

Financing

Rent 2,000 2,000 2,000 2,000 8,000

Net cash flow

10,025

10,025 10,025 10,025 40,100

(Cont. Cash Flows)

Cash flows

(Q1) (Q2) (Q3) (Q4) Year 2

Operations

Net Income 42,400

42,400 42,400 42,400 169,600

Cash 20,000

20,000 20,000 20,000 80,000

investing

Equipment 5,000 5,000 5,000 5,000 20,000

Office 30,000

30,000 30,000 30,000 120,000

Financing

Rent 2,000 2,000 2,000 2,000 8,000

Net Cash Flow

25,400

25,400 25,400 25,400 101,600

(Cont. Cash Flows)Cash flows

(Q1) (Q2) (Q3) (Q4) Year 3

operations

Net Income 84,800 84,000 76,000 75,000 319,000

Cash 40,000 40,000 39,000 39,000 158,000

Investing

Equipment 7,500 7,500 7,500 7,500 30,000

Office 55,000 55,000 55,000 55,000 55,000

Financing

Rent 2,000 2,000 2,000 2,000 8,000

Net Cash Flow

60,300 60,300 50,500 49,500 220,600

Balance Sheet

Opening day

End Y1

End Y2 End Y3

Assets

Cash 10,400 84,800 169,600 319,000

Equipment(devalue)

18,000 20,000 20,000 20,000

Total Assets

28,400 104,800

189,600

339,000

Liabilities

Rent 2,000 22,000 22,000 22,000

Camp Aff. 5,000 20,000 120,000 125,000

New equipment

9,000 20,000 30,000 35,000

Total Liabilities

$16,000 $62,000

$172,000

$182,000

Net worth $12,400 $42,800

$17,600 $157,000

Balance sheet summary• We started off the end of the first year making

good net worth.

• To expand we use comment box

• We take hit in year 2 to buy equipment.

• We also hire in new staff at end of year 2

Pro Forma Ratios

Ratio (year 1) Amount Explanation

Gross Margin 38% 38 cents of every dollar of sales goes to gross profit. The material and labor costs were 62 cents on the dollar.

Return on equity 3.72% That’s with a $10,000 loan.

Net profit margin 29.8% More than 29 cents on the dollar goes to bottom line.

Current Ratio 1.69 Can meet short term financial goals

Quick ratio 1.04 Company can pay its debt

Debt/equity ratio 6.2 The company owes $6.20 of debt for every dollar of equity.

Collection ratio 7 days It takes 7 days to collect receivables.

Inventory turns N/A

Cash flow cycle .16 It takes less than a day to turn inventory into cash.

Breakeven point BE=$19,275 / 38= $50,724.00

Call to Action Join the campgrounds and I promise you

won’t ever want to leave. You will have the time of your life!

If you have children or you know people who play more than 3 hours of video games or watch more than 3 hours of television a day, tell them to come join my camp!