Connecting Global Competence

Information for exhibitors.

International Trade Fair for Electronic Components, Systems and Applications

Shanghai New International Expo Centre | March 14–16, 2018 | electronica-china.com

Planet e: Bringing the future to the world.

Factsheet

Planet e brings the future to the world.

The entire electronics universe at one place

Semiconductors

Embedded systems

Displays

Sensor technology

Test and measurement

Electronic Design (ED/EDA)

Passive components

* Figures include numbers of electronica China and productronica China.

electronica China is the leading trade fair for the electronics industry in Asia. It's the industry's most important gathering and brings the future to the world, a place that stands out as best for business promotions and the latest trends in the electronics industry.

Planet e: for a successful future. Comprehensive range of products and services From components to systems, applications and services:

everything here revolves around the world of electronicsLeading business platform: the high-quality of buyers and decision-makers in upper management who are preparing for and conducting business transactions

Technical forums with prominent speakers: topics covering automotive, power electronics, medical technology and connectors

Eletromechanics/system peripherals (connectors, relays, switches, keyboards and casing technology)

Power supplies

PCBs, other circuit carriers and EMS

Automotive

Wireless

Micronano systems (MEMS) Information gathering and services

Assemblies and subsystems

INTERDISCIPLINARY EXHIBITION THEMES

Automotive

Industrial electronics

Internet of Things

Wearables/healthcare

Consumer electronics

Medical technology

Communication systems

New energy

Computer & peripherals

KEY INDUSTRIES

VISITOR NUMBERS FROM 2013 TO 2017*

EXHIBITOR NUMBERS FROM 2013 TO 2017*

Visitors: 68,215 (YOY 11% increase)

Exhibitors: 1,230 (YOY 13% increase)Exhibition space: 69,000 m2

Pavilions: Germany, Japan, Taiwan

2013

737

2014

868

2015

1,006

2016

1,088

2017

1,230

100

200

300

400

500

600

700

800

900

Total

1,000

1,100

1,200

2013

47,287

2014

51,498

0

5000

1,0000

15,000

20,000

25,000

30,000

35,000

40,000

Total

45,000

50,000

60,000

55,000

70,000

65,000

2015

55,365

2016

61,455

2017

68,215

A detailed list of exhibition themes is available here:

electronica-china.com

Planet e. A cosmos of diverse interests

VISITOR ANALYSIS (BY TYPE OF BUSINESS)*

VISITOR ANALYSIS (BY INDUSTRY-MULTIPLE CHOICES）*

Industrial electronics

Automotive industry

Consumer electronics

Communication systems

Medical technology

New energy

R&D/design

Manufacturing/production

Business development/sales/marketing communication

Corporate management

Procurement

Quality control

Education/scientific research

Others

VISITOR ANALYSIS (BY JOB RESPONSIBILITY）*

Aviation & space technology

Internet of Things (IoT)

Military electronics

Lighting engineering

Rail transit

Security & protection systems

Intelligent building

Others

* Source: visitor registration analysis at electronica and productronica China 2016

Application/usage of electronic components/ assemblies/subsystems

EMS/OEM

Electronic components

Manufacturing equipments

Material supplier

Scientific institution/association/university

Electronic assemblies/subsystems

Agent/distributor/dealer

53 %

28 %

27 %

21 %

16 %

12 %

Computers & peripherals

Household appliance

Mechanical engineering

11 %

11%

10%

7% 7%

6%

5%

5%

4%

2%

8%

24%

20%

15 %

11 %

6%

4%

8%

8%

Others

Public administration/authorities

Media

1%

1%

2%

34 %

19 %

17 %

12 %

11 %

2% 2%

1%

1%

1%

Government administration

Journalist/editor

High evaluation and satisfaction

EXHIBITORS—OVERALL ASSESSMENT* EXHIBITORS—BUSINESS GOALS REACHED*

VISITORS—OVERALL ASSESSMENT* VISITORS—BUSINESS GOALS REACHED*

* Source: exhibitor and visitor survey at electronica China 2017

Characteristics of a leading trade fair/leading role in this branch in China

Clarity of the product range/segmentation

Completeness and breadth of product range

Promotion of the trade show

Quality of exhibitor services provided by the trade fair forwarders

Frequency of visitors entering your stand

Quality of exhibitor services provided by the trade fair contractors

Quality of visitors

86%

85%

82%

81%

80%

80%

78%

77%

Maintaining existing business relationships

Company, product & image presentation/promotionPresentation of innovations

Exchange of experience

Preparing future business transactions

Studying the competition/market overview

Building up new business relationships

Doing business during the trade fair

86%

85%

82%

81%

80%

80%

78%

77%

Completeness and breadth of product range

Presence of international exhibitors

Clarity of the product range/segmentation

Characteristics of a leading trade fair/leading role in this branch in China

Presence of market leaders

Promotion of the trade show

Quality of visitor information provided by the organizer

Procedure of on site registration

On site services (rest area, catering)

90%

90%

89%

89%

89%

89%

87%

86%

80%

General market orientation

Building up new business relationships

Preparing future business transactions

Further education/increasing professional knowledge

Looking for new products and innovations

Studying the competition

Seeking and identifying distributors/new agents/partners

Maintaining existing business relationships

Doing business during the fair

96%

94%

94%

93%

93%

93%

93%

90%

89%

visitors are satisfied with the electronica China

visitors plan to attend electronica China again

87%96%

visitors benefited a lot from electronica China

exhibitors plan to participate in the next electronica China

90%95%

Innovations from different segments

SEMICONDUCTOR SEGMENT

electronica China has been held in China for many years. We have been part of it all the way and witnessed its growth. In the recent years, electronica China has made effective promotions. As a result, we can see that the visitors are more professional and come with specific needs. The number of visitors has also grown consistently. I believe that the future of the electronics industry and electronica China are both promising. I hope everyone will work together to make it happen!

STMicroelectronics (China) Investment Co., Ltd.Liang Qin, Product Manager

It is our first participation in electronica China. We are very satisfied with the quantity and quality of visitors. Since the first day, there are a lot of visitors at our booth discussing on techniques and services. The exhibitors are also market leaders. The outcome has clearly surpassed our expectations.

PASSIVE COMPONENT SEGMENT

We are very thankful to electronica China for such a great platform for the electronics industry in the Asian-Pacific region. We can meet our old and new customers here. It is also an opportunity for us to know our peers. We believe that electronica China is our best choice and we want to make more communications with the customers at electronica China.

SWITCH & INTERCONNECTION TECHNOLOGY

It’s a great opportunity to see all the bids here. electronica China provides us a good platform to showcase our cutting-edge products. This is really a great chance to host future customers and check what the competition is doing. I think everybody enjoys here.

TE ConnectivityJason Merszei, Vice President and General Manager of Asia, EMEA, Data and Devices

electronica China is a very important platform for us and we have participated in it for many years. The quality and the number of visitors are both very satisfactory! We are pleased to showcase our latest product, technology and solutions at electronica China. Through our exchange and communication at the exhibition, we can further understand the market demand and lay a more solid foundation for our development. MICRONANO SYSTEMS & SENSOR TECHNOLOGY

Bosch is an old customer of electronica China. Every year, we can find more and higher-quality visitors at the exhibition. The products exhibited have also changed from the basic types to a diversified range. It is gratifying that the audience have also become aware that the electronics technology is not restricted to the electronic components, but more importantly, is developing towards smart applications. We see the potential market opportunities here!

Bosch (China) Investment Ltd.Jeff Han, Director of Business Development & Sales APAC

WAGO Electronic (Tianjin) Co., Ltd. Joe Zhou, Sales Manager

ROHM Semiconductor (Shanghai) Co., Ltd.Yoshihiro Haneishi, Assistant General Manager

Panasonic Industrial Devices Sales (China) Co., Ltd.Bin Lin, Corporate Planning Division Director

Accompanying innovation forums

Electronic control of powertrain system for

traditional automobile

Telematics & ITS

Safety and electronics

Bus technology

Automotive testing

China International Automotive Electronics Conference

Automotive Day

Keynote Speech: Automotive new technologies and

trends in new energy and intelligent networks

Electric Vehicle

Intelligent and Connected Vehicles

Advanced Automotive Electronics

Power electronics for xEV (EV, HEV and PHEV, etc)

Battery management

Powertrain electric traction motor

International Forum on Innovation and Development of Electric Vehicle

Embedded systems and security of IoT

Networking devices and cloud computing platform

IoT development tools and OS

Intelligent industry, smart home and wearable devices, etc.

Open source and maker: revolution of intelligent hardware

Workshop of development kit for IoT

International Embedded Systems Innovation Forum

electronica China always follows the rapidly evolving market trends and brings up new topics to keep participants up to date. The six forums at electronica China offers more than 3,000 attendees information about practical solutions.

Big data & smart eHealth

Medical robots (surgical robotics, rehabilitation robots,

nursing robots etc.)

Wearable device for health application and healthcare IoT

Innovative medical electronics products &

development trends

International Medical Electronics Innovation Forum

International Connector Innovation Forum

Challenges and opportunities under the background of

“Made in China 2025” and “Industry 4.0”

Application, development and requirement analysis of

connector in the emerging industry

Innovation models of technology integration in connector

Accompanying trade fairs

As Asia’s largest trade show for lasers, optics and photonics, LASER World of PHOTONICS CHINA has always taken a leading role in the industry and showcased its entire spectrum in four categories: Laser Systems for Production Engineering, Lasers and Optoelectronics, Optics and Manufacturing Technology for Optics, Imaging and Optical Metrology. From fundamental research to industrial applications, LASER World of PHOTONICS CHINA dedicated itself to the development and innovation of all fields in the industry, providing you with the best platform for finding solutions in light.

As the industry’s most important gathering for innovative electronics manufacturing,productronica China takes visitors into futuretechnologies, industry trends and rapidly growing markets. It displays cutting-edge technologies in cable processing, dispensing, EMS, materials, SMT, coil winding, ESD, clean room, test and measurement, automation and component manufacturing, etc.

productronica-china.com

world-of-photonics-china.com

Power conversion & micro-grid technology

Wireless charging technology & power supply

for automobile

Power supply technology for industry 4.0

International Power Electronics Innovation Forum

* 2017 hall assignment for reference. Changes reserved for 2018.

Hall assignment*

E4 E5 E6

E1 E2 E3

E4

E4

E4

E4

E4

E4

E5

E5

E6

E6

E1

E1

E2

E2

E2

E3

E3

E3

Semiconductors

Power supplies

Micro nanosystems and Sensor technology

Automotive electronics/Testing

Test and measurement

Embedded systems

Passive components

Display

Switch and interconnection technology

Cable and wire

Cable processing and connector manufacturing

Component manufacturing

EMA and motion control

Dispensing

Materials

SMT

PCB manufacturing/PCBs and other circuit carriers

EMS

Published by Messe Muenchen Shanghai Co., Ltd.

Subject to change without notice. Supplies limited. Available only as long as supplies last. Last updated: 05/17

Messe München GmbH

Add: Messegelände, 81823 Munich, Germany

CONTACT US

Messe Muenchen Shanghai Co., Ltd.Add: 11th floor, PINGAN FORTUNE Tower, 1088 Yuanshen Road,Pudong New Area, Shanghai Tel: +86 21 2020 5553Fax: +86 21 2020 5688 / 5699larry.chen@mm-sh.com

Project Management GermanyMs. Tingting LuSenior Exhibition ManagerTel.: +49 89 949-20321Fax: +49 89 949-9720321tingting.lu@messe-muenchen.de

Sales GermanyMs. Oliver BittlSales ConsultantTel.: +49 89 949-20553Fax: +49 89 949-9720553oliver.bittl@messe-muenchen.de

Dominik EriSales Manager Tel.: +49 89 949-20556Fax: +49 89 949-9720556dominik.eri@messe-muenchen.de

GLOBAL NETWORK

Messe München has globally active subsidiaries and foreign representatives serving 115 countries, so you can contact Planet e from anywhere on earth. The current address list is available here: electronica.de/representatives

Besides electronica China, Messe München organizes other leading electronics exhibitions in rapidly growing markets for electronics. This allows exhibitors to profit from the know-how of Messe München in other regions of the world. electronica.de/electronicsnetwork