EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017 · europe online payment methods: second half 2017 publication date: february 2018 page 2 general information i page 3 key findings

EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017

PUBLICATION DATE: FEBRUARY 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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Europe Online Payment Methods: Second Half 2017

Market Report

Online Payment

Europe

Belgium, Czech Republic, Denmark, Finland, France, Germany,

Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal,

Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What were the leading online payment methods in Europe 2017?

How do payment preferences of online shoppers in Europe vary across 20 markets?

What are the key payment trends in Europe?

How important is payment security to European online shoppers?

What is the current state and the prospects of mobile payments in Europe?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions


CONCERN OVER PAYMENT SECURITY GROWS AMONG ONLINE CONSUMERS IN EUROPE

The online payment methods landscape in Europe remains dynamic, as B2C E-

Commerce sales continue to grow across the region and new payment regulations are

adopted. The revised Payment Services Directive (PSD2) becomes applicable in the EU from

January 2018, with some of the major consequences expected to be increased competition

in European payments, the emergence of innovative payment solutions and better security

for consumers. Safety of the payment process in online and mobile shopping remains a

major concern for digital buyers in Europe. According to a recent survey cited in the

yStats.com’s publication, the share of Internet users in the EU who were concerned about

security of payment online increased by several percentage points over the past four years

and was the highest in countries such as Ireland, Luxembourg and Spain.

The security of payment information also influences the choice of payment methods

when consumers in Europe make purchases online. In Spain, for example, close to two-

thirds of online shoppers named security as the top criterion for choosing a method to pay

online. Digital wallets such as PayPal were the most popular way to pay for digital purchases

in Spain, as they were in multiple other countries including Germany, Ireland, Italy, and

others. Overall, on regional average, digital wallets ranked ahead of international credit

cards such as Visa or Mastercard in terms of online shoppers’ preference, according to

results of a survey conducted in 2017 and cited in the yStats.com’s report. In Eastern

European countries, such as Czech Republic, Hungary, Romania and Russia, cash on delivery

was still one of the most popular payment methods as of 2017.

Mobile payment methods also continue to evolve across the region. In Denmark, for

example, MobilePay has become the second most popular payment method used by online

shoppers, while online shoppers in Sweden ranked mobile payment solution Swish as the

easiest and fastest way to pay online, according to research cited by yStats.com. The two

Scandinavian countries, along with Norway and the UK are also expected to have the

highest share of smartphone users making mobile payments in-store in 2018.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016

& 2017

Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their

Services, in %, by Selected Countries, August 2017

Share of Internet Users Who Believe that Mobile Payment is Not Secure, October 2016

Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017

Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by

Penetrated Markets, Q2 2017

FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017

Most Used FinTech Services According to Internet Users, in %, 2017

Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents

in Each Group, April 2017

Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017

EUROPE

3.1. REGIONAL

Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017

Concerns That Internet Users in the EU Have About Using The Internet for Online Banking or Buying Things Online,

in % of Internet Users, June 2013 & June 2017

Share of Internet Users in the EU Concerned About the Security of Online Payments, in %, by Country, June 2017

Cybercrimes That Internet Users in the EU are Concerned About, in %, June 2017

Share of Internet Users in the EU Who Were Victims of Bank Card or Online Banking Fraud, in %, by Country, June

2017

Overview of PSD2 Implementation Timeline, January 2018

Examples of New and Improved Payment Services That Could Be Triggered by PSD2, July 2017

Ways in Which Retailers Plan to Use APIs Following PSD2, in % of Payment Executives at Large Retailers Familiar with

Open Banking, August 2017

Payment Actors That Are Expected to Benefit the Most from PSD2 Implementation According to European Banks, in

%, June - September 2017

Value of Disclosed Funding of European FinTech Companies, in USD million, and Number of Deals, 2013 - 2016 &

January-August 2017

Breakdown of Disclosed Funding of European FinTech by Country, by Number of Deals and Value of Deals, in %,

2013 - August 2017

Top 10 Most Well Funded FinTech Companies, by Disclosed Funding, in USD million, August 2017

Top Countries in Western Europe by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018f

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TABLE OF CONTENTS (1 of 4)

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EUROPE (CONT.)

3.2. ADVANCED MARKETS

3.2.1. UK

Online and Mobile Payment Trends, January 2018

Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2017

Top 3 Reasons for Checkout Abandonment, in % of Internet Users, 2017

Share of Consumers Willing to Give Online Retailers Permission to Initiate Payments Directly From Their Bank

Account Using Apps or Websites, in %, by Total Consumers, Millennials and Generation Z, August 2017

Most Appealing Use Cases of Open Banking, in % of Bank Account Holders, August 2017

Organizations Most Trusted With Providing Open Banking Services, in % of Bank Account Holders, August 2017

Factors That Would Encourage Consumers to Move from Browse to Buy Online, in %, June 2017

Reasons for Not Shopping Online, incl. Payment-Related, in % of Adults Who Have Not Purchased Online, by Age

Group, Q1 2017

Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and

Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016 & H1 2017

Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2016 -2021f

Breakdown of Apple Pay and Android Pay Users by Age Group, in %, Compared to Total Adults, 2016

Most Valued Aspects of Mobile Payment, in % of Mobile Payment Users, July 2017

Share of Internet Users Who Have Used Fingerprint Technology to Pay for Goods and Who Have Used “Selfie”

Payments, in %, 2017

3.2.2. GERMANY

Online and Mobile Payment Trends, January 2018

Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017

Top Payment Methods Offered in an Online Store and in a Brick-and-Mortar Store, in % of Merchants, September

2017

Types of Credit and Debit Cards Accepted in an Online Store, in % of Merchants with an Online Store, September

2017

Payment Methods Offered, in % of Top 1,000 Online Shops, 2015 & 2016

Most Important Payment Trends for the Next 3 Years According to Online Merchants, in % of Online Merchants,

2017

Breakdown of Implementation of Express Checkout Solutions, in % of Online Merchants, 2017

Breakdown of Optimization of Payment Process for Mobile, in % of Online Merchants, 2017

Payment Indicators Monitored by Online Merchants, in % of Online Merchants, 2017

Card Acquirers Used by Online Merchants, in % of Online Merchants, 2017

Payment Service Providers Used by Online Merchants, in % of Online Merchants, 2017

Perception of Tokenization Among Consumers and Merchants, in %, 2016

Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users Who Could Imagine

Paying With a Smartphone in the Future, in %, April 2017

Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017

3.2.3. FRANCE

Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017


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EUROPE (CONT.)

3.2. ADVANCED MARKETS (CONT.)

3.2.3. FRANCE (CONT.)

Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and

Online Shoppers, June 2017

Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2017

Mobile Payment User Penetration, in % of Smartphone Users, March 2017

Number of Mobile Payment Users, in millions, June 2015, June 2016 & March 2017

3.2.4. SPAIN

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017

Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016 & 2017

Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2017

3.2.5. ITALY


Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2017

3.2.6. NETHERLANDS


3.2.7. SWEDEN

Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2017

Awareness and Usage of Mobile Payment Solutions, in % of Internet Users, Q2 2017

3.2.8. SWITZERLAND


Mobile Payment User Penetration, by Current User and Potential Use, in % of Consumers, August 2017

Breakdown of Third-Party Mobile Payment Solutions Used, in % of Users, August 2017

3.2.9. BELGIUM


3.2.10. DENMARK


3.2.11. NORWAY


3.2.12. FINLAND


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EUROPE (CONT.)

3.2. ADVANCED MARKETS (CONT.)

3.2.13. IRELAND


3.3. EMERGING MARKETS

3.3.1. RUSSIA

Payment Methods Used in E-Commerce, in % of Active Internet Users, H1 2017

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017

Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017

Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017

Attitudes to Mobile Payment, in % of Respondents, Compared to Global Average, 2016

Breakdown of Awareness of Cryptocurrencies, in % of Adults, July 2017

Breakdown of Perception of Cryptocurrencies, in % of Adults Who Heard About Cryptocurrencies, in %, July 2017

Breakdown of Awareness of Blockchain, in % of Adults, August 2017

3.3.2. POLAND

Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017

Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April

2017

Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to October 2017

3.3.3. TURKEY

Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3

2017

Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,

Q1 2015 – Q1 2017

Breakdown of the Number of E-Commerce Transactions With Payment Cards by Mobile and Web, in %, Q3 2016

3.3.4. PORTUGAL


3.3.5. CZECH REPUBLIC


3.3.6. HUNGARY


3.3.7. ROMANIA


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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017

Report Coverage

This report covers the online payment market in Europe. It

takes into account a wide definition of online payment, including payment

methods used in online shopping and mobile payment, such as remote

and proximity payments.

The major countries in the region are covered, while data

availability varied across the markets.

The report includes data mostly published within the second of

2017. The exact date of publication of the source is stated on each chart.

The time period which the data refers to differs by source.

Report Structure

The global chapter opens the report, featuring an overview of

global online and mobile payment developments.

Next, information about regional development and country

comparisons are included.

The rest of the report contains country-specific information.

Countries are grouped by advanced and emerging B2C E-Commerce

markets. Within each group, the countries are presented in the descending

order of B2C E-Commerce sales.

Depending on data availability, the following types of market

information are included: payment methods most used by online shoppers,

breakdown of E-Commerce sales by payment methods, trends in online

payment security and fraud, number and value of online/mobile payment

transactions, rankings of online payment providers, mobile payment usage

and consumer awareness of mobile payment providers. Not all the

mentioned types of information are available for each of the covered

countries. For the two countries leading in the region in B2C E-Commerce

sales, also online and mobile payment trends and news about major

players, such as payment providers and banks are presented on text

charts.


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METHODOLOGY

Innovation Trends in Global Retail and Payments 2017 October 2017 € 950

Europe Online Payment Methods: First Half 2017 August 2017 € 950

Europe B2C E-Commerce Market 2017

Western Europe B2C E-Commerce Market 2017

Turkey B2C E-Commerce Market 2017

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July 2017

July 2017

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Russia B2C E-Commerce Market 2017 July 2017 € 950

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Top 5 Country B2C E-Commerce Sales Forecasts: 2017 to 2021 December 2017 € 1,950

UK B2C E-Commerce Sales Forecasts: 2017 to 2021 November 2017 € 450

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021 November 2017 € 450

Europe M-Commerce 2017 June 2017 € 750

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Global Online Payment Methods: First Half 2017

Global Mobile Payment Methods: First Half 2017

August 2017

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Middle East B2C E-Commerce Market 2018

North America B2C E-Commerce Market 2017

Latin America B2C E-Commerce Market 2017

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EUROPE ONLINE PAYMENT METHODS: SECOND HALF 2017 · europe online payment methods: second half 2017 publication date: february 2018 page 2 general information i page 3 key findings