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SILSAL.COM ESSENTIAL TABLEWARE FASHION

ESSENTIAL TABLEWARE FASHION1 Silsal Design House produces a variety of creative tableware and accessories for the home, including dinnerware, serveware, drink-ware and gift items

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SILSAL.COM

ESSENTIAL TABLEWARE FASHION

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Silsal Design House produces a variety of creative tableware and accessories for the home, including dinnerware, serveware, drink-ware and gift items. It’s a place where art and function collide, and where quality and accessibility go hand in hand. The Silsal ethos is rooted in the belief that art should be everywhere; decorating tabletops and homes. It’s the idea that beauty can infuse everyday life and everyday objects.

Silsal inspires and excites with collections that draw upon the Middle East’s rich artistic heritage, bringing the charm of a bygone era into the modern home. Simple functionality, extraordinary quality, and artistic expression are the foundations of their philosophy. What sets Silsal apart from its contemporaries is the firm belief that beautiful design shouldn’t be aspirational, but attainable. Silsal works tirelessly to ensure prices are affordable, while remaining rigorously faithful to quality and craftsmanship.

Silsal collections reflect a love of the Middle East, drawing inspiration from the people, places and cultures of the region. Contrast is fundamental throughout the collections, both in terms of materials and colours. Historical calligraphy is offset against modern acrylics, while vibrant pops of colour offset traditional white porcelain. What remains consistent is Silsal’s signature aesthetic: shapes are effortless, forms are free, and each piece is unmistakably unique.

DUBAI DESIGN DISTRICTBUILDING 6, OFFICE A 207P.O.BOX 125961, DUBAI, UAE TEL: +971 4 364 3822 MOB: +971 56 828 5283EMAIL: [email protected]

ABOUT US

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Once described as “religious emotion frozen by art” by renowned Yale professor Franz Rosenthal, Thuluth is regarded as the most impressive of all Arabic scripts. Some even say that one cannot be considered a calligrapher until he has mastered it.

Silsal’s Ghida collection acts as a canvas for the unique Thuluth script. Curvaceous plump letters interlace with elegantly long vertical strokes finished with upturned hooks, which pull them heavenward.

Its ornamental style meant Thuluth was quickly adopted as the chosen script of architectural inscriptions for mosques, pillars, walls and even the decorative Sura headings in the Quran. It was often combined with Kufic script, which matched its timeless beauty and complexity.

Silsal’s adoption of the script is not just an act of artistic admiration; it’s a cultural resurrection of a painstakingly ornamental script. One that was once reserved for grand monuments and has now found its way into the homes and hearts of a new generation.

GHIDA SHOP NOW

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CHOCOLATE & DATE BOXES

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LIVING & DECORATING

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ARABIC COFFEE

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TABLETOP ACCENTS

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CATCH ALLS

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TRAYS & COASTERS

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DINING & ENTERTAINING

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Inspired by its namesake, Silsal’s Kufic collection pays tribute to one of the oldest and most beloved of Arabic scripts: Kufic. Developed in 7th century Kufa, an Iraqi city 170 kilometres south of Baghdad, devoted calligraphers spent decades developing and perfecting the popular script. However, by the 13th century, the use of everyday Kufic became virtually extinct, due to its time-consuming, complex format. Instead, it was reserved for architectural inscriptions, thanks to its interesting angular lines and geometric shapes.

Silsal’s Kufic collection not only pays homage to the beautiful script, but offers a fresh revival of calligraphy from a bygone era. It brings an art form once reserved for grand monuments into the everyday home.

Silsal sets its Kufic script against contrasting block colours, allowing each letter to stand out. Long characters extend elegantly upwards, balancing the curved, squat letters by their side. Following the traditional cursive format, the collection links letters with exaggerated horizontal lines, creating a contemporary grid-like pattern.

Much of the collection is decorated with the words ‘Al-Sa’adah, Al, Barakah, Al-Noor, Al Yumn, Al-Irtika’a and Al’Suroor’, a sweet wish of ‘Happiness, blessings, light, faith, prosperity and joy’. A fitting tribute to an art form that has brought wonder and delight for centuries.

KUFIC

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SERVEWARESHOP NOW

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COFFEE & TEASHOP NOW

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With beautiful glyphs and flowing forms, the Tarateesh collection breathes new life into the ancient art of Arabic calligraphy. Complex calligraphic shapes are crafted with bold brushstrokes in confident colours, such as black, orange, turquoise and green, finished with playful splashes of paint.

The stylish collection personifies Silsal’s desire to preserve the cultural heritage and artistic practice of calligraphy, which has been revered throughout the Middle East, and beyond. Since the sixth century, wherever the script went, a new style of calligraphy was born. It was constantly evolving; being reinvented and transformed by the people and cultures that used it – bent and shaped by varying geography, worldviews and artistic preferences. It’s an approach Silsal Design House holds dear. They, in turn, have taken on an ancient script, broken it down and reimagined it, to create something unique and contemporary.

Silsal departed from existing calligraphic styles, to invent their own unique script – one that represents their experience, expression and artistic approach. With long exaggerated lines intersecting archetypal glyphs, Silsal’s calligraphy urges the reader to reconsider the preconceptions of language; instead, highlighting the symbolism and beauty of each word, and the myriad of meanings behind them.

TARATEESH

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TEA BOXESSHOP NOW

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ESPRESSO & TURKISH COFFEESHOP NOW

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TISSUE BOXES

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Beautifully tiled mosques, patterned silk carpets and intricately decorated ceramic pots line streets permeated with the scent of frankincense and oud. Breezeblocks are embellished with angular patterns, while arched doorways display carvings of garlands and vines.

Decorative art is intrinsic to the cultures and aesthetics of the Middle East, and the philosophy of Silsal Design House. It was, and still is, used to transform everyday objects into artistic works that infuse beauty into life – an ethos Silsal revives with the Ashkaal collection.

Mesmerising, geometric arabesque forms inspired the Ashkaal collection. Shapes are woven together in complex combinations, which many believe represent the complexity of existence. The Ashkaal collection transforms common forms into complicated geometric patterns. Circles interlace other circles, squares evolve into stars and triangles intersect to create breathtaking patterns, which never seem to end.

For Silsal, every single shape within every single design is considered precious, but no single element stands out to dominate the others. Instead, shapes intertwine and connect, sitting together in perfect harmony – harmony that can only be achieved by dedication and appreciation of this ever-popular art form.

ASHKAAL

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DINNERWARESHOP NOW

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MUGSSHOP NOW

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VASES & CANDLESSHOP NOW

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Developed in North Africa and later in Spain, the Maghribi script’s imperfect bowls and swooping curves were not traditionally considered as appealing as the likes of Thuluth or Kufic. In the imperfections however, Silsal saw a unique beauty.

The collection celebrates the oft-overlooked script, and captures the originality of its irregular lettering – with the distinctive wavering line of its up-stroke and plunging elongated glyphs – which was likened to a chaotic spider’s web.

Where other scripts flow obediently through perfectly uniform arcs, Maghribi pours passionately, like a river spilling its banks; nourishing all those who gaze upon it. In its proud imperfection, it has a depth and soul few scripts can rival and Silsal’s embrace of Maghribi embodies its intrinsic philosophy, that there is beauty in everything – if you only dare to look.

MAGHREBI

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TEA

For General Inquiries: [email protected]

For Sales and Marketing Inquiries: [email protected]

For Logistics Inquiries: [email protected]

CONTACT US

© 2016 Silsal Design House FZ LLC. All rights reserved.

DUBAI DESIGN DISTRICT, BUILDING 6, OFFICE A 207, P.O.BOX 125961, DUBAI, UAE, TEL: +971 4 368 5356, EMAIL: [email protected]

SILSAL DESIGN HOUSE

@SILSALDESIGNHOUSE