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Encourage Sport Sampling Webinar: Spotlight on National Organizations Thursday, May 9, 2019 2:00 – 3:00pm ET @AspenInstSports #sportsampling 1

Encourage Sport Sampling Webinar: Spotlight on …...2019/09/05  · • Leverage traditional / digital / social media platforms • Encourage USYS sponsors and partners to tell the

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Page 1: Encourage Sport Sampling Webinar: Spotlight on …...2019/09/05  · • Leverage traditional / digital / social media platforms • Encourage USYS sponsors and partners to tell the

Encourage Sport Sampling Webinar:

Spotlight on National Organizations

Thursday, May 9, 2019 2:00 – 3:00pm ET

@AspenInstSports #sportsampling 1

Page 2: Encourage Sport Sampling Webinar: Spotlight on …...2019/09/05  · • Leverage traditional / digital / social media platforms • Encourage USYS sponsors and partners to tell the

Q&A Options

• Use the Chat function in the Zoom panel to send us your questions• See red arrow at right.

• Tweet your questions to:• @AspenInstSports, using the

hashtag #sportsampling.• Tag the panelists & co-host:

• @USLacrosse• @DisabledSportUSA• @USYouthSoccer• @youthsportsNCYS

@AspenInstSports #sportsampling 2

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Sport for All, Play for Life:A Playbook to Get Every Kid in the Game

The Plays:#1: Ask Kids What They Want#2: Reintroduce Free Play#3: Encourage Sport Sampling#4: Revitalize In-Town Leagues#5: Think Small#6: Design for Development#7: Train All Coaches#8: Emphasize Prevention

@AspenInstSports #sportsampling 3

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About the Initiative

@AspenInstSports

Sport for All, Play for Lifeplaybook identifies Play #3: Encourage Sport Sampling

2013

More than 40 organizations endorsed multi-sport play through age 12, at a minimum

2015

• Project Play works with ACES to develop 9-question checklist

• 11 National Sport Organizations sign on

2018

Q1: Other National Sport Organizations added

• U.S. Sailing

• USA Triathlon

• i9 Sports

• Disabled Sports USA

• 2-4-1 Sports

• Special Olympics

• Boys & Girls Clubs of America

2019

Q4 goal: Have 22 organizations sign on

2019

#sportsampling 5

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201811 Organizations

201919 Organizations

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Average Number of Team Sports Played:SFIA Data

Year Average

2011 2.17

2012 1.80

2013 1.85

2014 1.81

2015 1.81

2016 1.81

2017 1.85

2018 1.87

@AspenInstSports #sportsampling 7

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The Checklist

1Take a position on the age below which it recommends youth not specialize in one sport?

2Clearly communicate to all stakeholders its official position on sport sampling?

3Offer programs and resources to facilitate engagement in more than one sport?

4Include in its coach training resources guidance on how to encourage multi-sport play?

5Educate parents on the value of sport sampling in building better athletes, happier kids?

6Discourage national championships and rankings for children (ideally through age 12)?

7Encourage community sport providers to partner with schools via PE teachers?

8Embrace physical literacy as a youth development objective?

9Promote partnerships with providers of other sport programs?

@AspenInstSports #sportsampling 8

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Wayne Moss,Executive Director, National Council of Youth Sports

@youthsportsNCYS #sportsampling 9

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• Participation in sports provides physical, social, emotional and cognitive benefits over a lifetime.

• Every young person has the right to participate in sports in a safe, wholesome and nurturing environment.

What We Believe

• Advocating for full access and safe spaces. We seek to reduce barriers to participation for all groups. We provide a voice for youth sports organizations.

• Educating about the importance of child safety as the most critical issue of our industry. We focus on background screening, athlete protection and safety, coaching education, social and emotional skill development and parent education.

• Connecting organizations to essential tools, products and services to help them do a better job so they can concentrate on what they do best – organizing play for young athletes.

What We Do

@youthsportsNCYS #sportsampling 10

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Erin Smith,Managing Director of Education and Training, U.S. Lacrosse

@USLacrosse #sportsampling 11

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@USLacrosse #sportsampling 12

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@USLacrosse#sportsampling

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Multi-Sport Participation-Three Things US Lacrosse is Doing:

Working with other sport bodies

Parent engagement

Coach development

@USLacrosse 14#sportsampling

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OFFER PROGRAMS AND RESOURCES TO FACILITATE ENGAGEMENT IN MORE TH AN ONE SPORT.

COLLABORATION ACROSS SPORTS

▸US Lacrosse/USA Field Hockey collaboration to provide an NGB driven multi-sport exposure experience.

@USLacrosse 15

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Parent Engagement via Social Media

▸Multi-Sport Participation

@USLacrosse

EDUCATE PARENTS ON THE VALUE OF SPORT SAMPLING IN BUILDING BETTE R ATHLETES, HAPPIER KIDS?

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▸Multi-Sport Participation

MULTI-SPORT PARTICIPATION

Give coaches the toolsMULTI-SPORT PARTICIPATION

@USLacrosse #sportsampling

EDUCATE PARENTS ON THE VALUE OF SPORT SAMPLING IN BUILDING BETTE R ATHLETES, HAPPIER KIDS?

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Give coaches the tools

Make it easy, make it fun!

US Lacrosse collaborated with SpiderFIT Kids to bring this resource to coaches.

Designed to help coaches incorporate physical literacy activities into every practice session.

Give coaches the toolsMULTI-SPORT PARTICIPATION

@USLacrosse #sportsampling

EDUCATE PARENTS ON THE VALUE OF SPORT SAMPLING IN BUILDING BETTE R ATHLETES, HAPPIER KIDS?

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Julia Ray,Programs Director, Disabled Sports USA

@DisabledSportUSA #sportsampling 19

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About Disabled Sports USA

• Founded in 1967

• Began with one state, one sport – now 133 chapters in 43 states

• Provides opportunities for individuals with disabilities to develop independence, confidence, and fitness through participation in sports

• Annually serves more than 60,000 youth and adults through 50+ summer and winter sports

• Community based member of the U.S. Olympic Committee

• National leader for adaptive training and education

@DisabledSportUSA #sportsampling 20

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Multi-Sport Approach

Athletes with disabilities face greater barriers to sports participation.• 56.7 million people with disabilities

• Severe Disabilities increased from 34.9 mm to 38.3 mm between 2005-2010

• Highest Disability Rates among African Americans & Latinos

• Estimated 80% of individuals with intellectual disabilities live in low-income counties

• Biggest barriers to participation are financial, access and transportation

• Benefits of sport participation are arguably even larger for PWD

• Sometimes, physical differences mean trying multiple sports is essential for participation, but not enough are available

• This is why engagement in more than one sport is essential!

Offer programs and resources to facilitate engagement in more than one sport:

@DisabledSportUSA #sportsampling 21

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Multi-Sport Approach

Disabled Sports USA has…

A national multi-sport calendar of events and programs

Promotes multi-sport play in marketing and media

Multi-sport equipment resources

“How-to” guides across 45 sports

Grant programs supporting individuals and chapters encouraging multi-sport play, addressing barriers to participation by lowering participation cost

Multi-sport competitions

Partnerships with organizations like TrueSport, Project Play, USOC and National Adaptive Sports organizations to encourage multi-sport participation

Offer programs and resources to facilitate engagement in more than one sport:

@DisabledSportUSA #sportsampling 22

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Parent Resources

Educate parents on the value of sport sampling in building better athletes, happier kids?

Encourage community sport providers to partner with schools via PE teachers?

Embrace Physical Literacy as a youth development objective?

Empower Youth Sports Multi-sport training and guidelines for schools and coaches

Participation from recreation to competition

Athlete: Protection, Progression, Wellness

Sport Resources

Benefits of Sports Participation

@DisabledSportUSA #sportsampling 23

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Coaching Materials

Adapt2Achieve training and education program

Customized adaptive sport guidelines and training content –NGB partnerships – 30+ sports

Free and low cost training events

Grants and scholarships for coaches education

Partnerships – tailored to need/sport – no sport is identical

Safety and risk reduction information

Include in its coach training resources guidance on how to encourage multisport play?

@DisabledSportUSA #sportsampling 24

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Chris Moore, Chief Executive Officer, U.S. Youth Soccer

@USYouthSoccer #sportsampling 25

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Mission, Vision, Core Values

MISSION

VISION

CORE VALUES

Make Soccer the preeminent youth sport in the United States.

To provide a path for every player.

RESPECT: On and off the field (respect for the game, diversity, players, opponents, officials and supporters/fans)

INTEGRITY: Strive for equity, consistency and fairness and deliver events and competitions under the laws of the game in an honest and transparent manner, and to be accountable to our members, partners and fans.

TEAMWORK: Our success requires a commitment to teamwork at all levels (board, staff, membership). By working together and sharing knowledge, we can achieve greater results than by working as individuals.

EXCELLENCE: The Association strives to achieve excellence in all our interactions and decision-making. 26

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US Youth SoccerSports Sampling Strategy / Approach

• US Youth Soccer fully supports sport sampling and believes that it is healthy for children. – As such, we encourage current soccer players to try other sports

while also encouraging non-soccer players to give our sport a try!

• Enlist the support of Member State Associations, their local technical leaders and local clubs DOC’s

• Engage the youth coaching community

• Engage / get the word out to parents

• Utilize current and alumni players and ambassadors

• Leverage traditional / digital / social media platforms

• Encourage USYS sponsors and partners to tell the story!

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Coaching advisordigital communication

Include in its coach training resources guidance on how to encourage multisport play?

Getting the word out about sports sampling to a database of more than 100k coaches!

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Promoting sport sampling on our website

Leveraging our Web PlatformsEducate parents on the value of sport sampling in building better athletes,

happier kids?

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The Quarterly eNewsletter

Distributed once per quarter (Feb., May, Sept. and Nov.) to more than 1 million subscribers.

Exclusive eBlast

Exclusive eBlast to Common Goals list.

Digital NewslettersEducate parents on the value of sport sampling in building better athletes,

happier kids?

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Social MediaWe are promoting messages around multi-sport play using social media

Social MediaEducate parents on the value of sport sampling in building better athletes, happier kids?

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Active lifestyle magazine and digital site focused on soccer families (parents, coaches and players). FUEL has a bi-yearly print edition where over 100,000 copies are distributed at US Youth Soccer events and a live website page that runs year-round.

FUEL Soccer Magazine

PublicationsEducate parents on the value of sport sampling in building better athletes,

happier kids?

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US Youth Soccer Annual Workshop / ConventionWe will use our annual convention, gathering administrators, coaches, volunteers and soccer enthusiasts to promote sport samplingwith more than 10,000 individuals who attend this three-day event. Features a vendor show, classroom sessions, field demonstrationsand our annual awards gala.

Membership Leadership SummitEach September, we host a Leadership Summit with Dick’s Sporting Goods. We will promote multi-sport play at this event as well.

Feature Athletes – Like Briana Scurry

Variety is the Spice of Soccer"We play sports because we want to be a part of something," says Briana Scurry, who won two U.S. Olympic gold-medal wins and famously saved the penalty kick in the 1999 Women’s World Cup final victory. "It makes us feel comfortable -- to be part of something. I played different sports. Eventually I gravitated to soccer, basketball, softball and track and went on to play those sports in junior high and high school. Have fun. Try different sports sometimes. I find a lot of the kids I’m training only play one sport – soccer, and I think I got a lot of great exposure in my other sports that helped me be a much better goalkeeper and soccer player because they all contributed to improvement.”

DOC Advisory PanelNew panel of Club directors of coaching to push the word out to clubs about the importance of multi-sport play.

Other OpportunitiesInclude in its coach training resources guidance on how to encourage multisport play?

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Q&A Options

• Use the Chat function in the Zoom panel to send us your questions• See red arrow at right.

• Tweet your questions to:• @AspenInstSports, using

#sportsampling

@AspenInstSports @USLacrosse @DisabledSportUSA @USYouthSoccer @youthsportNCYS

#sportsampling

#sportsampling35

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Closing Remarks

The PowerPoint slides and the recording will be made available after the webinar.

Watch for an email from Zoom or our social media

Facebook and Twitter: @AspenInstSports

Interested in how your national sport organization can participate in this program?

Go to aspenprojectplay.org/aces for more background and information on the initiative.

Contact Emily Stets

[email protected]

202-464-4320

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Applications open now:

as.pn/PPChampions

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Thank you!

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