IdentityGuidelinesThis US Youth Soccer IdentityGuidelines Manual containsthe minimum required graphicstandards designed to maintainthe organizationʼs standards ofquality and visual consistency.Only through your help andadherence to these standardscan US Youth Soccer continueto be recognized as a dynamicentity with a unique profile.

As of 01.07

IDENTITY GUIDE INTRODUCTION COLORS AND TYPE page 2

Pantone 286C 100%M 60%Y 0%K 6%

Pantone 199C 0%M 100%Y 65%K 0%

BlackK 100%

Shown are US Youth Soccer colorsas solid Pantone® with conversionsfor four-color process

Introduction

The colors and logos in this guide have been carefully developed to establish and solidify the uniquebrand identity of US Youth Soccer and the identity of itʼs ʻsub-brandsʼ, programs and events. Throughyour help with the consistent application and usage of these colors and logos US Youth Soccer willcontinue to build a strong, unique and consistent brand.

Our Colors

Consistency in color usage is critical for the brand. US YouthSoccer wishes to establish a vibrant ʻall-americanʼ image thatcaptures the excitement of youth soccer with red, white and blue.

Supporting Typefaces

The fonts Helvetica, Verdana and Arial are universal andavailable in nearly every computer. They also are standardwith banner fabricators. Many variations are availablesuch as condensed, light and bold. Whenever possible,US Youth Soccer asks that these typefaces be used.

Please use the typefaces Helvetica,Verdana and Arial as shown in thetext throughout this manual.

Usage of US Youth Soccer within copy

Anytime that US Youth Soccerappears in copy it is recommendedthat it be italic in the same weight,style and size as the surroundingtext. This makes it stand out andgives the name energy.

IDENTITY GUIDE PRIMARY MARK page 3

Primary Mark in color against lightbackground or dark background

Use PMS 199, PMS 286, andblack or the correspondingprocess screen mix and whitewhen reproducing the logo. Thelogo is a federally registeredtrademark and the ® must alwaysappear at the bottom right of thelogo. The logos proportions andintegrity may not be altered ordistorted in any way.The logo art has a white outlinethat allows it to stand out whenused with a darker background.

US Youth Soccer Primary Mark

This logo is the essence and the identity of US Youth Soccer. This logo is to be used wheneverand wherever possible in the red, white, blue and black colors.

Logo in one color

When only one color is availablethe logo should be reproduced inblack, PMS 199 red or PMS 286blue. Logo can also be reversed outto white from a dark background.

Color Primary Mark on darkbackground.

One color reproduction of PrimaryMark in black, PMS 199 or PMS 286

Minimum size

Use the logo as large as possiblefor impact but allow space around itso it is not crowded. The minimumsize for print is 1.5” horizontalwidth.

Logo shownon banner.

O H I O S O U T H

Acceptable color usage alternatives for the Primary Logo.

Member Associations

Member associations are askedto adhere to the standards of theUS Youth Soccer logo and identifytheir association with the additionof copy in the proportions shownabove. Type should be Helvetica,Verdana or Arial.

IDENTITY GUIDE SECONDARY MARK page 4

Secondary Mark in color against lightbackground or dark background

Always use PMS 199, PMS 286,and black or the process mix andwhite when reproducing the logo.The logo is a federally registeredtrademark and the ® must alwaysappear at the bottom right of thelogo. The logos proportions andintegrity may not be altered ordistorted in any way.The logo art has a white outlinethat allows it to stand out whenused with a darker background.The secondary mark is notdesigned to be used in one colorapplications. When only one coloris available the primary mark mustbe used.

US Youth Soccer Secondary Horizontal Mark

This logo is to be used in horizontal applications when the primary US Youth Soccer logo is notpractical. Our friend Stickley is optional on the horizontal logo. When not part of the logo he can bea very effective secondary graphic element as shown below in the horizontal banner example.

Application of Logo

Use the logo as large as possiblefor impact but allow a little areaaround it so it is not crowded.Shown below on a banner.

F L O R I D A

N O R T H C A R O L I N A

Shown with association designation

Color Secondary Markon dark background

IDENTITY GUIDE NATIONAL CHAMPIONSHIP SERIES LOGO page 5

National Championship Series Logo incolor against light background or darkbackground

Always use PMS 199, PMS 286,and black or the process mixand white when reproducing thelogo. The logoʼs proportions andintegrity may not be altered ordistorted in any way and is intendedto be used as a unit. The logo arthas a white outline with a black rulethat allows it to stand out whenused with a darker background.

Logo in one color

When only one color is availablethe logo may be reproduced inblack, PMS 199 or PMS 286.

Color National Championship Series Logoon dark background.

One color black National ChampionshipSeries Logo on dark background.

US Youth Soccer National Championship Series Mark

This logo is required on all event merchandise and graphics and can be used as part of eventartwork or as a stand-alone logo. For additional information, please refer to the Policy onUS Youth Soccer National Championships.

US Youth Soccer National ChampionshipSeries Logo Usage

This logo (left) is available for use byState Associations and RegionalChampionship Committees. The logois to be recognized as the officialevent logo for State Cups andRegional Championships. It must bepresented in itʼs entirety on any andall event merchandise and materials,including, but not limited to:4 Soccer apparel, bags, hats, pins,

patches, medals and any otherpremiums

4 Press releases, registration forms,posters, banners and field boards

4 Print or broadcast advertising4 Electronic medium or on-site

signage4 Marketing or informational

materials

IDENTITY GUIDE NATIONAL CHAMPIONSHIP SERIES LOGO page 6

NORTH TEXAS STATE CHAMPIONSHIP

US YOUTH SOCCERNORTH TEXAS STATE CHAMPIONSHIPS

Application of Logo in event artwork.

The National Championship SeriesLogo is very versatile. It can beused with event artwork as long asit is prominent and very identifiableas shown here on event T-shirts.

NORTH TEXASSTATE CHAMPIONSHIPS

NORTH TEXAS STATE CHAMPIONSHIP

National ChampionshipSeries Logo shown asstand-alone event logowith proper Helveticatype placement.

U S Y O U T H S O C C E RNORTH TEXAS STATE CHAMPIONSHIPS

National Championship SeriesLogo Event Designation

4 The event designation can bepresented with the logo

4 The event designation mustbe stated as follows: StateAssociation/Region Name,State Championship

4 The event designation line mustbe presented directly beneaththe logo, must be in Helvetica,Verdana or Arial font and all capitalletters and must be presentedin black or white only. No otherwording can be included.

4 Inclusion of the date and/orcity/state are optional. If included,this information must be in one linebeneath the event designation inthe same font and colors.

National Championship SeriesPresenting Sponsors

If a presenting sponsorship is soldfor the State Championships, use ofthe sponsorʼs logo is granted forevent materials and apparel.4 Logo must be submitted to the

National Office prior to use.Placement of both logos must beindicated.

4 Size of sponsors logo cannotbe larger than the NationalChampionship Series Logo andcan only appear once on anyitem or apparel.

4 The sponsorʼs logo cannotappear in close proximity to theNational Championship SeriesLogo and the logo must beidentified with the designation“Presenting Sponsor”.

NORTH TEXASSTATE CHAMPIONSHIP

FRISCO, TEXAS

IDENTITY GUIDE PROGRAM LOGOS AND OTHER MARKS page 7

US Youth Soccer Program Logos and Additional Marks

US Youth Soccer operates various programs and special events that invoke a special identity yetmaintain a ʻfamily lookʼ with our other logos. These logos use the same colors as the primary logo.

US Youth Soccer OlympicDevelopment Program Logo

The shield logo (left) shall be usedfor the US Youth Soccer/StateAssociation Olympic DevelopmentProgram at the state and regionallevels.In compliance with the U.S. SoccerFederationʼs mandate, each USYouth Soccer ODP team is requiredto place the logo below on eachplayerʼs uniform.

The shield logo (shown below) withstate association and region nameis required on all US Youth SoccerODP uniforms and gear.

IDENTITY GUIDE PROGRAM LOGOS AND OTHER MARKS page 8

Color Kohlʼs American Cup Logo on darkbackground.

One color black Kohlʼs American Cup Logoon dark background.

Kohl’s US Youth Soccer American Cup Logo

The goal of the Kohlʼs American Cup Program is to develop a consistent event message and brandwithin the soccer community. In order to assist each host organization in furthering that mission,the following event title guidelines should be followed at all times when referring to the program.

Kohl’s US Youth Soccer American CupLogo Usage

The official name of the event isKohlʼs US Youth Soccer AmericanCup. The common name for allevents is Kohlʼs American Cup. Thecommon name should be used asa title in materials and as a firstreference to the event. If a hostorganization wants to include theirname in the official title the followingstructure needs to be used: (name ofappropriate state) Kohlʼs US YouthSoccer American Cup.The Kohlʼs American Cup is repre-sented by an official program logo(as shown to the left) The logoshould be used in all event materials.This is the logo for the event and noother logo should be designed ormaterials distributed that representthe Kohlʼs American Cup.In all possible situations, the colorversion of the Kohlʼs AmericanCup should be used. However,you may use the gray scale versionof the logo when only one color isavailable.

IDENTITY GUIDE STICKLEY page 9

US Youth Soccer Favorite Friend “Stickley”

US Youth Soccerʼs character Stickley, is an element that invokes the fun of youth soccer. Stickleyis an element of the Primary Logo but can also be used in a variety of ways as an independentelement to add visual interest to your event materials. Go ahead, have fun!

Stickley 1 Stickley 2

Stickley 3 Stickley 4

About Stickley

Stickley is available in four positionsas shown on the left. Stickley canbe cropped but not distorted oraltered in any way. Stickley is rathersensitive so no additional featuresmay be added and he must alwaysbe reproduced with his soccer ball.Stickley is a federally registeredtrademark of US Youth Soccer andmust have the ® on the lower rightof the logo.

D A L L A S

T E X A S

A U G U S T

1 3 - 1 7

Example of use in a vertical banner

Stickley is a versatile player and can play a number of positions. He can be cropped, as shownon the vertical banner, with type overlay for a very graphic effect. He can also be reversed outand used in other colors. Whenever possible use the US Youth Soccer colors PMS 199, PMS286, black or the corresponding process mix.

IDENTITY GUIDE APPROVAL PROCEDURES page 10

US Youth Soccer Identity Approval Procedures

All described uses of US Youth Soccerʼs logos must receive priorwritten approval from US Youth Soccer. Please allow 10 businessdays for approval. Please send any accompanying artwork toUS Youth Soccer Marketing - attention Kim Goggans, MarketingManager (kgoggans@usyouthsoccer.org).

For specific questions, or to request design assistance call USYouth Soccer Marketing at 800-4-SOCCER.

US Youth Soccer reserves all rights. these guidelines are subjectto change at US Youth Soccer ʻs discretion.

US Youth Soccer9220 World Cup WayFrisco, TX 75034

800-4SOCCER972.334.9300972.334.9960 Fax

usyouthsoccer.org