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  • Employee Self-Service Technology Acceptance: A Case Study at

    TAP Portugal

    Emilia Snicker

    Dissertao de Mestrado

    Orientador na FEUP: Prof. Jorge Freire de Sousa Orientador na TAP Portugal: Dr. Victor Vale

    Faculdade de Engenharia da Universidade do Porto

    2013-09-23

  • Employee Self-Service Technology Acceptance: A Case Study

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  • Employee Self-Service Technology Acceptance: A Case Study

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    Abstract

    Implementation of employee self-service (ESS) technology presents a variety of challenges to organizations. Employees underutilization of new information system challenges organizations efforts to gain benefits from such systems. Although ESS technology offers important benefits for the organization as a whole, organizations may not be able to overcome the resistance of individuals who do not perceive those benefits as being particularly beneficial to themselves. Using a research framework based on Technology Acceptance Model 2 (TAM2) and Theory of Planned Behavior (TPB), this study examines factors that enhance user acceptance in the pre-implementation phase of an ESS project.

    An online questionnaire was sent to 150 mid-level manages of TAP Portugal in order to find out their perceptions about the new ESS portal that will be implemented, how much they plan to use it, and which are the variables that affect those perceptions and usage intentions. The questionnaire comprised 40 questions and included variables such as organizational support, management pressure, job relevance, perceived usefulness and ease of use of the new ESS portal. All the measures used have been validated in previous studies. Based on the results of the questionnaire, the statistical significances of the constructed hypotheses were tested using SPSS program.

    The results suggest, that overall, the TAM2 fits the ESS context fairly well. TAM2 was able to explain 38% of the variance in usage intentions. Perceived ease of use was the strongest determinant of the usage intention, followed by perceived usefulness. Regarding perceived usefulness, TAM2 was able to explain 52% of its variance. Subjective norm and job relevance proved to be the strongest determinants of perceived usefulness. The results suggest that in addition to the technology itself, organizational factors also play an important role in employee acceptance of new information technologies. Of the supplementary variables that were added to the TAM2 model in this study, perceived resources and perceived organizational support proved to be strong determinants of the intention to use the ESS system.

  • Employee Self-Service Technology Acceptance: A Case Study

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  • Employee Self-Service Technology Acceptance: A Case Study

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    Table of Contents

    1 INTRODUCTION ....................................................................................................................................... 1 1.1 COMPANY PRESENTATION .................................................................................................................................... 1 1.2 PROJECT PORTAL DO TRABALHADOR .............................................................................................................. 2 1.3 METHODOLOGY ....................................................................................................................................................... 3 1.4 COMPARATIVE ANALYSIS OF EXISTING APPROACHES AND THEIR ADVANTAGES AND DISADVANTAGES .................................................................................................................................................... 3 1.5 THE STRUCTURE OF THE STUDY .......................................................................................................................... 4

    2 THEORY AND PREVIOUS STUDIES ..................................................................................................... 5 2.1 TECHNOLOGY ACCEPTANCE MODEL ................................................................................................................... 5 2.2 TECHNOLOGY ACCEPTANCE MODEL 2 ................................................................................................................ 6 2.3 CRITICISM AND FURTHER EXTENSIONS OF TAM ............................................................................................. 8 2.4 TAM AND EMPLOYEE SELF-SERVICE SYSTEMS ................................................................................................ 8 2.5 THEORY OF PLANNED BEHAVIOR ........................................................................................................................ 9 2.6 THEORY FRAMEWORK USED IN THIS STUDY ................................................................................................. 11

    3 E-HRM AND THE EMPLOYEE SELF-SERVICE SYSTEMS ............................................................. 13 3.1 E-HRM .................................................................................................................................................................. 13 Types of e-HRM ............................................................................................................................................................. 13 E-HRM and Technology ............................................................................................................................................. 14 Benefits and Challenges of e-HRM ........................................................................................................................ 15

    3.2 EMPLOYEE SELF-SERVICE SYSTEMS ................................................................................................................ 16 3.3 PROJECT PORTAL DO TRABALHADOR ........................................................................................................... 17 Objectives ......................................................................................................................................................................... 18 Scope of the Project ..................................................................................................................................................... 18 Technological Infrastructure .................................................................................................................................. 19 Project Duration and Teams ................................................................................................................................... 19 Budget ............................................................................................................................................................................... 20

    4 HYPOTHESES CONSTRUCTION ......................................................................................................... 21 4.1 SOCIAL INFLUENCE PROCESS ............................................................................................................................. 21 Subjective Norm ........................................................................................................................................................... 21 Voluntariness ................................................................................................................................................................. 21 Image ................................................................................................................................................................................. 22

    4.2 COGNITIVE INSTRUMENTAL PROCESS .............................................................................................................. 23 Job Relevance ................................................................................................................................................................. 23 Output Quality ............................................................................................................................................................... 23 Result Demonstrability .............................................................................................................................................. 24 Perceived Ease of Use ................................................................................................................................................. 24 Perceived Usefulness ................................................................................................................................................... 25

    4.3 ADDITIONAL VARIABLES .................................................................................................................................... 25 Managerial Pressure .................................................................................................................................................. 25 Perceived Organizational Support ....................................................................................................................... 26 Perceived Resources .................................................................................................................................................... 26

    4.4 STUDY METHOD ................................................................................................................................................... 27 Sample and Procedures ............................................................................................................................................. 27 Validity and Reliability .............................................................................................................................................. 28 Statistical Methods Used

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