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Drivers – The Final Frontier?!?CCG Systems Annual Conference
Agenda
• Overview
• Back-ass-wards Approach History
• Driver Behavior – Can/Should it be Modified
• How
• Success Stories
• Real Life Example
• Real Life Results
• Can/Will it Work for You?
“FORMICATION”
Definition
How You Can Use It In A Sentence
Polk County Facts:
• Population 600,000• Land Area – 2,000 Sq. Miles• 17 Municipalities• Geographic Center of Florida• Only County in the U.S. to get 3
hurricanes in one season (2004)• Home of LegoLand Florida -
Opens Fall 2011!!!
Polk County Fleet Management
• 2656 Vehicles• County & Two City Responsibility• 12 Shop Facilities• 12 Bulk Fuel Sites – 23 Tanks• 8,000 Registered Fuel Site Users• 14,400,000 Annual Miles • ASE Blue Seal/100 Best Public Fleets last 7
years
Memory Lane?Remember “Clean Air Act of 1992”?
Clean Air Act - 1992
• Results?• Add Alt. Fuel Infrastructure?• Promote Fleet Fuel Conservation?• Reward Fleets for Lower Consumption?• Re - Train Drivers?• Promote New Technology?
»NO!
Steps Taken:
• Aerodymanics• Gear Ratios• Smaller Engines/Vehicles• Low Rolling Resistance Tires• Introduction of Bio Fuels• Alternative Fuels• In Vehicle Monitoring Systems• Idle Control Devices• APU’s (alt. power units)• Hybrid/Hybrid-Electric/Plug In Hybrids• Electric Vehicles• MyKey• Simulators
– All of Above are Hardware Related
“Automotive Fleet” April, 2010
“Even when comprehensive vehicle selection, right sizing, fuel card data mining, and exception report programs are deployed, effective fuel management ultimately depends on one key player:”
“THE DRIVER”
Have We Avoided Driver Training?
• Presumed efficient already?
• Perfection in Driving Habits?
• Untrainable?
• Not our Job
• Easier to address hardware than people
Can/Should Driver Behavior be Modified?
Why Should You Care?
• Driver Training Isn’t your Job
• Drivers Don’t Work for you
• Drivers Won’t Listen
• Drivers Don’t Care
Why Should You Care?
• Driver Training Isn’t your Job– Subject Matter Expert
• Drivers Don’t Work for you– No Hierarchy Involved
• Drivers Won’t Listen– They’d be More Attentive
• Drivers Don’t Care– Results Show They Care – A Lot
Examples:
• Novo Nordisk – Driver Training spearheaded by Fleet Mgr saved 858,787 gallons
• Bison Transport – Driver Training/Incentive cut 713,264 gallons
• Cat “Driver Reward”: In-House Program that rewards drivers for fuel efficiency
• AstraZeneca trained Eco Driving reducing emissions by 367 metric tons/yr.
• Poland Spring ranked drivers for Idling and posted the results on a board saving 8000 gallons/yr.
Polk County’s Approach?
Fuel Conservation/Driver Training/Incentive Program
Strategy
Restrict
Speed –
55MPH
Driver
Incentive
Program
Conduct
Eco- Driver
Training
Implement
55 mph Speed Restriction
Traffic Safety
Citizen’s Information
Employee Roll Out
Self-Policing
Concept
Approval
FHP & PCSO
GPS &
Employee
Involvement
“Top Down”
Acceptance
Decal
Vehicles
Vehicle Decal:
What the Experts Say:
• Excessive speed is the largest single factor in reduced fuel mileage. Reduce speed to a reasonable level of say 60 mph and eliminate all non-essential stops. A general rule of thumb is that every mph increase above 50 mph reduces fuel mileage by 0.1 mpg. – Source - Kenworth
ECO – Driving:Available Training Resources??
• Search Engines• Smith System Driver Training• Car Chip• Green Driver• Driving Skills for Life• Bridgestone Tires• I Drive Green App• Env. Defense Fund• EPA
“Driving Skills for
Life”
Polk’s Actual
Historical Data
“What Drivers Do to Save Fuel”
Polk’s Idle Awareness Program
Concept
ConceptConcept
Concept
Polk County Eco-Driver Training
• Driver Behavior• Polk County Data• Tailored Internally• Length - 1 Hour• Customer Focused• Incl.Safety Emphasis• Lead in to Employee
Incentive Program
• Modify Future • 250,000 Idling Hours• Polk County Data• Easy to Take• Magnet Give-away• Safety Integration• Incentive Program Explained @
Conclusion
15 %
10 %
8 %
35%Objective:
ModifyDriver Behavior!
MPH
Spec
PSI
Driver
How Can We Encourage Employee Participation???
• Provide Detail on the Issues and ask for their help
• Train Driving Techniques that will conserve fuel – Eco Driving
• Incentive Program
Introducing….
Employee Fuel Incentive Program
Employee Fuel Conservation Incentive Program Eligibility:
Employees who drive the same County vehicle exclusively
Participate in Eco-Driver Training Class Sign an Incentive Agreement Term – 12 Months If Fuel Efficiency Improves > 5% County will
split the fuel savings 50/50 with the driver
Employee Agrees To:
Practice Eco Driving Techniques Accurately Enter Odometer Readings at the
Fuel Sites Assure their County vehicle is maintained on
schedule No Preventable Crashes in 12 Months
County Agrees to:
Accurately Track MPG Maintain your Vehicle to Factory
Specifications Instruct Employees on Eco-Driving
Principles Accurately Track Fuel Costs If MPG > 5% - Split Fuel Savings 50/50
What did the Program Cost??
Potential Incentive???
Annual Miles/Year = 10,000
Current MPG = 13
Ann Fuel Cost @ $3.00/gal = $2307
Improved MPG (10%) = 14.3
Employee’s Share = $97
Potential Incentive?
Annual Miles/Yr. = 20,000
Current Avg MPG = 10
Annual Fuel Cost @ $3/gal = $6,000
10+% Improved MPG = 11.2
Annual Fuel Cost @ $3/gal = $5,357
Employees Share: $321.50
Annual Fuel Consumption: .
Environmentally Friendly?
Total Gallons
-415,000
Gallons
- 14%
Fuel Savings
$1.200,000
-7M Lbs
Carbon
Did We Achieve Any RESULTS??
Preventable Accidents: .
Accident Severity?
Total Hard $ Savings
$485,000
- 22%
ImprovedSafety
Results-35%
Results in Safety too!!
Individual Results??
2007 F-550 6.8L Gasoline 4 X 2
Actual Results – One Unit:
• Starting MPG:• 6.07• Ending MPG:• 8.15• Miles/Year: 17,100• Gallons Saved: 719• Incentive Paid: $457.00
Other Government Potential?
• May 2009 – Polk County School Board adopts 55mph Restriction
Florida Department of Transportation currently considering
Web Sites of Interest:
• https://www.drivingskillsforlife.com/• Edf.org/greenfleet• http://www.mbdrivingacademy.com• http://www.ecodrivingusa.com/• http://planetgreen.discovery.com/tech-transport/eco-
driving-save-fuel.html• http://www.cartalk.com/content/eco/tips
“FORMICATION”
Definition: The feeling of having ants crawling over your skin.
How You Can Use It In A Sentence:
That driver’s bad habits gives me the “Heebee Jeebee’s”.
Remember our Troops protecting our right to be here
2nd Brigade Combat Team101st Airborne Division (Air Assault)