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National Institute of Agricultural Extension Management (An Organization of Ministry of Agriculture & Farmers Welfare, Govt. of India)

Rajendranagar, Hyderabad – 500 030, Telangana, India.www.manage.gov.in

MANAGEANNUAL REPORT

2014-2015

CONTENTS

S.No. Description Page No.

Message from the Director General

1 MANAGE– an Overview 1-6

2 Training Programs 2014-15 7 - 17

3 Research 18 - 23

4 Schemes

Agri-Clinics and Agri-Business Centres Scheme 24 - 34

Kisan Call Centre 35 - 37

5 Management Education Programs

Post-Graduate Diploma in Management (Agri Business Management) PGDM (ABM)

38 - 42

Post-Graduate Diploma in Agricultural Extension Management (PGDAEM)

43 - 44

Diploma in Agricultural Extension Services for Input Dealers (DAESI)

45 - 46

6 Information, Documentation and Publications 47 - 48

7 Promotion of Official Language 49

8 Administration and Accounts 50

9 Annexures

Annexure I - Composition of the General Council of MANAGE 53 - 56

Annexure II - Composition of the Executive Council of MANAGE 57 - 58

Annexure III - MANAGE Faculty, Officers and Staff 59 - 62

This year has seen efforts by MANAGE, to blend extension management and technology by developing Institutional linkages with National Institute of Plant Health Management (NIPHM) and other institutions for different activities. These linkages are expected to benefit the field functionaries by upgrading their knowledge and its transfer to the farmers. These organizational linkages have paved the way for bringing in technical input into MANAGE training programs, joint workshops, collaborative training programs, integrating technical content into the PGDAEM, etc. There has been continued emphasis on soft skills and ICT input in MANAGE training programs.

During this year MANAGE was certified by British Standards Institution for operating a Quality Management System as per ISO 9001:2008 standards for providing training, education, research, consultancy, documentation and dissemination services in the area of management of agricultural extension. This has facilitated MANAGE to streamline and document its processes and procedures so as to enable it to practice international standards on a sustained basis in all its activities, thus strengthening its Process Units and Centres to deliver quality services in a time bound, effective and efficient manner. MANAGE focus is now on continuous improvement of its activities through periodic reviews, continuous monitoring and evaluation.

Some important visitors at MANAGE include Padma Bhushan Shri. Anna Hazare to unveil the statue of Mahatma Gandhi, Ambassador of Senegal, H.E. Mr. Amadou Moustapha Diouf, to explore possible areas of cooperation with Senegal in the areas of faculty exchange and inter-institutional collaboration, and the visit of Padma Bhushan Shri. Pullela Gopichand, renowned badminton player and national coach, to inaugurate the Badminton Court-cum-Gym.

We are grateful for the unstinted support rendered by the Ministry of Agriculture & Farmers Welfare, Govt. of India, our General Council, Executive Council and Academic Committee. We also recognize and value the support offered by the State Departments of Agriculture and allied departments, State Agricultural Universities and other sister institutions. We hope to continue receiving such support and encouragement in the future too, while we continue to work to achieve our targets and endeavour to fulfill the needs of our stakeholders.

V. Usha Rani, IASDirector General

Message from the Director General

Annual Report 2014-15 1

MANAGE – An Overview1

1.1 The National Institute of Agricultural Extension Management (MANAGE) is an autonomous organization under the Department of Agriculture and Cooperation (DAC), Ministry of Agriculture & Farmers Welfare, Government of India (GoI). The Institute was established in 1987 in response to the challenges of agricultural extension in a growing and diverse agriculture sector. The focus on commercialization and market orientation in agriculture as well as the complexity of agricultural technologies demanded major initiatives towards reorienting and modernizing the agricultural extension system. Further, effective ways of managing the extension system needed to be evolved to transform the existing framework through professional guidance and training of critical manpower.

1.2 MANAGE was registered as a Society on 11th June 1987 under the Andhra Pradesh (Telangana areas) Public Societies Registration Act, 1350 Fasli (Act of 1350F).

1.3 The mandate of MANAGE is to assist Government of India and State Governments/UTs to help improve delivery mechanisms in agriculture and allied sectors through need-based changes in policies and programs, and also by way of improving the Knowledge, Skills and Attitude of extension personnel. The focus at MANAGE is on Training, Education, Research, Consultancy etc., apart from implementing select Central Sector Schemes.

Research

Implementation ofGoI Schemes

Education

Training

Consultancy

Information &Documentation


1.4 Mission

The Mission of MANAGE is to facilitate the acquisition of managerial and technical skills by extension officers, managers, scientists and administrators, in all sectors of agricultural economy with a view to enable them to provide the most effective support and services to farmers and fishermen for practicing sustainable agriculture.

1.5 Vision

To be counted among the most pioneering, innovative, user-friendly and self-supporting agricultural management institutes in the world.

1.6 Mandate

· Developing linkages between prominent State, Regional, National and International institutions concerned with agricultural extension management and also agricultural development

· Gaining insight into agricultural extension management systems and policies

· Forging collaborative linkages with National and International institutions for sharing faculty resources

· Developing and promoting application of modern management tools for improving the effectiveness of agricultural extension organizations

· Organizing need-based training for senior and middle level agricultural extension functionaries

· Conducting problem-oriented studies on agricultural extension management

· Functioning as an International Documentation Center for collecting, storing, processing and disseminating information on subjects related to agricultural extension management.

1.7 Core Values

· User-friendliness

· Client-centered process consultancy

· Farmer-focused approach in all professional services

· Interactive and experiential learning methodology

· Faculty development and networking with facilitators

· Determination to achieve financial self-reliance


1.8 Training of Extension functionaries, working in departments of Agriculture, Animal Husbandry & Veterinary Science, Fisheries etc. in various States/UTs as well as in the private sector, is an integral part of the mandate of MANAGE. Training Programs, Workshops and Seminars are organized to prepare the extension functionaries to cope with new challenges and for effective implementation of various flagship programs of the Government. MANAGE organizes an Annual Training Planning Workshop to assess the changing needs of extension functionaries, with the participation of representatives of Extension Education Institutes (EEIs), State Agricultural Management and Extension Training Institutes (SAMETIs) and State Departments of Agriculture & allied sectors. This facilitates assessment of changing needs of extension functionaries, sharing of new ideas among the training institutes and firming up the Training Calendars of MANAGE, EEIs and SAMETIs. MANAGE Programs are also customized in response to the requests from the GoI/States/UTs and the private sector.

1.9 The focus of research at MANAGE is on topics of contemporary relevance in the discipline of agricultural extension management. MANAGE also takes up ‘action research’ to pilot-test ideas/concepts/technologies in field situations on a limited scale and in a limited area. Evaluation Studies are taken up on the request of GoI/States/other organizations, on consultancy basis, for evaluation of various programs/projects to assess their impact.

1.10 As part of Management Education, MANAGE has been offering three programs, which include a Post-Graduate Diploma in Agri-Business Management [PGDM (ABM)], a Post-Graduate Diploma in Agricultural Extension Management (PGDAEM) for serving extension functionaries; and a Diploma in Agricultural Extension Services for Input Dealers (DAESI). The PGDM (ABM) program, launched in 1996, aims to prepare techno-managers and has been well received by the industry, the academia and the student community. The PGDAEM program, launched in 2007, is a continuing education program for in-service extension personnel, and

offered on a distance education mode. The DAESI program was initiated in 2003 for imparting practical inputs on relevant technical aspects of agriculture to practicing input dealers on ‘contact class-cum-distance education mode’.

1.11 MANAGE is also involved in implementing Government of India Schemes such as “Agri-Clinics and Agribusiness Centres Scheme (AC&ABC)” and “Kisan Call Centres (KCC)”. While the AC&ABC Scheme aims to supplement the efforts of public extension through agricultural professionals and create gainful self-employment opportunities for them, the Kisan Call Centre attempts to leverage the national telecom infrastructure to deliver extension services to the farming community in local languages.

1.12 The programs and activities of MANAGE cover stakeholders in agricultural development viz., public and private sector organizations, voluntary organizations, farmers’ groups and organizations, private extension service providers, agribusiness companies and cooperatives apart from various national and international funding agencies. MANAGE as an apex institution develops system designs and models of professional activities for other state-level institutions to adopt.

1.13 Centers at MANAGEThe core activities of MANAGE are carried out through eight theme-based Centers and a School of Agribusiness Management which were established during 2012-13. These Centers broadly provide the roadmap for MANAGE for the next few years and are based on the initiatives proposed in the 12th five-year plan.

These Centers are:

1. Center for Agricultural Extension Policy, Reforms and Processes This Center focuses on Agricultural Extension Management including aspects such as Distance Education for agricultural extension managers, developing online training and testing modules, facilitating agricultural extension solutions, evolving technology innovations and reforms in extension.


2. Center for Agri-Institution Capacity Building This Center focuses on capacity building of institutions, extension functionaries and other stakeholders; developing methodology, systems and practices of capacity testing of various stakeholders; project planning and implementation; accreditation of training institutions and trainers; developing practices for achieving institutional excellence; developing and operationalising methodologies for impact assessment of extension efforts etc.

3. Center for Agricultural Markets, Supply Chain Management & Extension ProjectsThe focus of this Center is on developing models and practices for market-led extension, linking farmers to markets, orienting to supply chain process both at micro and macro levels. Focus is also on extension project planning & management, promoting convergence in extension projects and effective delivery of extension services with reference to marketing activities.

4. Center for Allied Extension and Water/Input use EfficiencyThis Center focuses on developing concepts, systems and best practices for allied extension management; providing extension support for horticulture, fisheries, animal husbandry, dairy, agro-forestry, poultry and sericulture based integrated farming systems; water extension including development of management systems and approaches for command areas of large and medium surface irrigation projects; action research on various extension management practices followed in water and input management systems.

5. Center for Knowledge Management, ICT and Mass MediaThe focus of this Center is on developing concepts and operationalising a Knowledge Management Strategy for agriculture and allied sectors, developing a repository of relevant documents, preparing a database of extension recommendations, building capacity on Information and Communication Technologies (ICTs) and supporting software development

for implementation of National Mission on Agricultural Extension and Technology (NMAET). In addition, the Center supports agri-tele services, e-extension, mass media and e-literacy at farmer level.

6. Center for Agripreneurship, Youth and PPPThis center focuses on promoting Agripreneurship leading to generation of employment opportunities for youth and agripreneurs, at the same time providing trained manpower for agri-business and contributing to increased incomes to farmers. Additionally, the Center focuses on transforming agriculture to agribusiness and farmer to agripreneur; retaining youth in agriculture, promoting public-private partnership etc.

7. Center for Women and Household Food and Nutritional Security, Urban Agriculture and Edible GreeningThis Center focuses on women’s empowerment by way of mainstreaming women in agricultural extension management, improving their awareness on food and nutrition security of farm families, developing and operationalizing the concept of nutritional planning and budgeting, developing the concepts of moving from greening to edible greening and landscaping to edible landscaping, and developing appropriate training modules.

8. Center for Agrarian Studies, Disadvantaged Areas, NRM Extension and Social MobilizationThe focus of this Center is Agrarian studies which includes evolving specific extension strategies and practices for meeting the social and locational challenges of disadvantaged areas, promoting regional equity and natural resources management extension. Additionally, the Center focuses on social mobilization and social equity in NMAET and special programmes meant for various social groups apart from developing and operationalising “Farmers’ Charter”.

9. School of Agribusiness ManagementThe School focuses on upgrading the PGDM (ABM) program to international standards and introducing the concept of ‘Challenge-ready Students’.


Institutional Innovations1.14 Focus on Blending Technology and Extension Management: Strengthening Linkages between MANAGE and NIPHMAgricultural Extension and Technology have to go hand in hand - this is the genesis of the National Mission on Agricultural Extension and Technology. Keeping this in view, focus has been on developing Institutional linkages between MANAGE and the National Institute of Plant Health Management (NIPHM) in different activities aimed at blending extension management and technology. These linkages are expected to yield significant benefits to the farmers through the upgraded field functionaries in the country, for improving the efficiency of Indian agriculture internationally. This organizational linkage has paved the way for initiating various innovative activities, some of which include: bringing in technical input in MANAGE training programs and Extension Management input in NIPHM training programs; joint workshops, collaborative training programs, integrating technical content into the PGDAEM etc.

1.15 Krishi Video Advice - a Mobile App for FarmersKrishi Video Advice Project has been conceptualized by MANAGE, Hyderabad to bridge the information gap between the farmer and the expert. This aims to provide advisory services in agriculture and allied sectors on farming issues with the help of a mobile app on the farmer’s smart phone/ tab or with the help of a web portal from Common Service Centres (CSCs) / National Optical Fibre Network (NOFN).

The mobile app works on all smart phones or tabs having android operating system. Any farmer / extension officer can use the mobile app to capture three images of the crop/livestock from the farmer’s field itself and upload the same using 3G/2G facility. The Kisan Call Center (KCC) expert then provides advice based on the crop images. The farmer can see the advice in the mobile app. The web portal enables the farmers to upload the crop problem from CSC/NKN centers with three crop images and one video clip. Then the KCC expert will provide advice based on

the crop photographs and video clipping. Live videoconference with experts is also possible.

This system can be used by farmers, farmer groups, commodity groups, NGOs and officials, who are involved in rendering extension services to farmers. The software has been developed, hosted and supported by NIC, Hyderabad.

1.16 ISO 9001:2008 Certification for MANAGEMANAGE was certified by British Standards Institution for operating a Quality Management System as per ISO 9001:2008 standards for providing training, education, research, consultancy, documentation and dissemination services in the area of management of agricultural extension. This has facilitated MANAGE to streamline and document its processes and procedures so as to enable it to practice international standards on a sustained basis in all its activities, thus strengthening its Process Units and Centres to deliver quality services in a time bound, effective and efficient manner. This certification also enables MANAGE to focus on continuous improvement of its activities through periodic reviews, continuous monitoring and evaluation. Acquiring ISO 9001: 2008 certification is also one of the performance monitoring indicators to be complied with by Government of India Departments as per the Results Framework Document (RFD).

Campus Happenings and Important Visitors1.17 Swachh Bharat Abhiyan The Swachh Bharat Abhiyan was launched nationwide by the Prime Minster of India on 2nd October 2014 to realize Gandhiji’s dream of a Clean India. MANAGE officers and staff took the ‘Swachhata Shapath’ (Pledge of Cleanliness). This was followed by a cleanliness drive on the campus.

Competitions were organized in essay writing, slogan writing and elocution, emphasizing on the ideas and principles advocated by Mahatma Gandhi. The students of PGDM (ABM) also organized an exhibition on Bapu focusing on his life, thoughts and views. On the occasion, a Blood donation camp was also organized.


1.18 Shri Anna Hazare’s visit to MANAGEPadma Bhushan Shri Anna Hazare visited MANAGE on 6th December 2014 and unveiled the statue of Mahatma Gandhi on MANAGE campus. In his address, he emphasized the need to develop villages and people in the villages, in order to develop the nation. He called upon the PGDM (ABM) students to serve in villages. He focused on environmental conservation and shared his Ralegaon Siddhi experiences of bringing about prosperity by conserving natural resources.

1.19 Senegal Ambassador’s visit to MANAGEThe Ambassador of Senegal, H.E. Mr. Amadou

Shri Anna Hazare at MANAGE

Shri Pullela Gopichand inauguratingthe Badminton court

H.E. Mr. Amadou Moustapha Diouf, Ambassador of Senegal, at MANAGE

Moustapha Diouf, visited MANAGE on 5th June 2014, to explore possible areas of collaboration with Senegal in the agriculture sector, in the areas of faculty exchange; sharing of expertise; inter-institutional collaboration; exchange of information and organizing joint seminars, workshops etc.

1.20 Shri Gopichand inaugurates Indoor Badminton Court at MANAGE An Indoor Badminton Court-cum-Gym was constructed at MANAGE. This was inaugurated on 9th December 2014 by Padma Bhushan Shri. Pullela Gopichand, renowned badminton player and national coach.


Training Programs 2014-152

Training Planning Workshop in progress

2.1 One of the important mandates of MANAGE is capacity building of senior and middle level functionaries of Agriculture and allied sectors. MANAGE conducts training programs, workshops and refresher programs on emerging areas in Agricultural Extension Management for the extension functionaries working in agriculture and allied departments of states/UTs, scientists of SAUs and ICAR institutes and executives of non-governmental organizations so that they are prepared to effectively implement various flagship programs of the government and also address challenges in the field.

2.2 The contents of the training programs and workshops are based on the themes of the eight Centres of the institute. The Annual Academic Calendar is planned, keeping in view the current scenario and based on the inputs finalized in the Annual Training Planning Workshop.

Methodology2.3 A 4+2 model was followed in the on-campus programs wherein the first four days were devoted to core theme-specific inputs and the remaining two days were earmarked for soft skills focusing on the specific needs of the executives of the program. A half-day module on Gender Mainstreaming in Agriculture and ICT sessions were organized during the programs.

2.4 The off-campus programs followed a 4+2 model wherein the first 4 days were devoted to core theme-specific inputs of the program, while the remaining 2 days were utilized by MANAGE faculty for field visits for review of Extension Reforms and other GoI schemes.

2.5 Participatory methodology was followed in the training programs to derive lessons from different sessions. Training methods like lecture-


Facets of MANAGE Training

Soft skills through management games

cum-discussions, case studies, role plays, management games, group discussions were used to make the learning effective and lively. In addition, field visits were organized to provide a first-hand exposure to best practices.

2.6 During the year under review, MANAGE organized 179 programs for a total of 4643

Executives from State Agriculture and allied departments, State Agricultural / Veterinary /Horticultural Universities and the NGO Sector. The Center-wise break-up of the various programs organized is given in the following table.


Training Programs 2014 - 15

S. No. Name of the Centre Programs

OrganizedNumber of

Participants

1. Center for Agricultural Extension Policy, Reforms and Processes

30 820

2. Center For Agri-institution Capacity Building 30 781

3. Center for Agricultural Markets, Supply Chain Management and Extension Projects

18 483

4. Center for Allied Extension and Water / Input Use Efficiency

10 228

5. Center for Knowledge Management, ICT and Mass Media 42 1008

6. Center for Agripreneurship, Youth and Public-Private Partnership

24 543

7. Center for Women and Household Food and Nutritional Security, Urban Agriculture & Edible Greening

15 402

8. Center for Agrarian Studies, Disadvantaged Areas, NRM Extension and Social Mobilization

10 378

Total 179 4643

These also included Consultancy training programs conducted for Forward Markets Commission (FMC), National Seeds Corporation (NSC), Coromandel International Limited and Syngenta Foundation of India.

2.7 International Programs MANAGE organized two international programs during the year. The details are mentioned below.

1. New Dimensions in Agricultural Extension ManagementDuring the State visit of the U.S. President Mr. Barack Obama to India in November 2010, the U.S. and India announced a new agriculture partnership, the “Evergreen Revolution”, to address global food security. The effort included proposed triangular cooperation adapting technological advances and innovative solutions to address food security challenges in Africa. This triangular cooperation had initial focus on three African Nations on a pilot basis, with potential to expand throughout the African

continent in the coming years. One component of the Evergreen Revolution was a program to offer agricultural training to 180 public, private sector, non-governmental agriculturists and extension functionaries from Kenya, Malawi and Liberia at Indian agricultural training institutes.

Under the program, MANAGE, Hyderabad was asked to train 90 participants from these three countries in Agricultural Extension Management, through a two-month program. Two programs have been organized by MANAGE earlier. The Third US-India-Africa Triangular International Training program on ‘New Dimensions in Agricultural Extension Management’ was organized during 25th August to 24th October, 2014 at MANAGE, Hyderabad, India.


Dr. Lewis Mbilizi, Deputy High Commissioner, Malawi High Commission in India addressing the executives

Executives at the program

The program aims to strengthen the agricultural extension management system and advisory services in the respective countries through exposure to training and best practices in India. The specific objectives of the training program are: to develop a common understanding of the concept, need and content of agri-extension in the present context of development; understand

the organizational arrangements and modalities of operation of the existing extension systems; orient the participants to the new and emerging approaches in extension management; facilitate the participants in developing alternative extension systems in their countries; develop a back-at-work action plan for operationalisation of the concepts learnt in their respective countries.


Thirty executives from Kenya and Malawi participated in the program. Apart from the technical sessions, field visits were organized for the executives to provide them exposure to initiatives across India.

H.E. Dr. Lewis P. Mbilizi, Deputy High Commissioner, Malawi High Commission in India and Dr. Bahiru Duguma, Director, Office of Food Security, USAID-India, interacted with the executives.

Dr. Bahiru Duguma, Director, Office of Food Security, USAID-India, giving away certificates to the Executives

2. International Program on Agricultural Extension System and Community Development for Indonesian OfficialsMANAGE organized a ten-day Training Program on “Agricultural Extension System and Community Development” for Indonesian Officials during 1-10 December, 2014. Ten Executives from Indonesia participated in the program.

Indonesian Executives at MANAGE


Indonesian Executives on field visits

This program was organized as a follow-up to the 2nd India-Indonesia Joint Working Group Meeting held in Bali, Indonesia during 24-28 March, 2013, subsequently followed by communication received from Directorate of Extension, Ministry of Agriculture & Farmers Welfare, Government

Training Programs organized by various Centers

1. Center for Agricultural Extension Policy, Reforms and ProcessesA total of 30 programs of various durations, including two International Programs, and 10 Refresher Training Programs for Input dealers trained under DAESI program, were organized by this Center, covering 820 participants. The details of the programs are as follows:

S.No. Title of the Training Program/ Workshop Number of

ProgramsNumber of Executives

1 Trainers Training Program on Re- Visiting of SREP 6 236

2 Farmer to Farmer Extension 3 69

3 Farm Journalism Skills for Extension Functionaries 3 63

4 U.S.-India-Africa Triangular International Training Program on new Dimensions of Agricultural Extension Management

1 30

5 Planning & Management of Agricultural Livelihoods 3 87

6 Innovations in Agricultural Extension 2 49

7 International Training Program on Agricultural Extension System and Community Development for Indonesian Officials

1 10

8 Capsule course to sensitize the faculty of SAMETI on Operationalisation of Extension Reforms - ATMA Model in the State

1 31

9 Refresher Training Program for the input dealers trained under DAESI program

10 245

Total 30 820

of India to strengthen partnership in agricultural development between India and Indonesia under the MoU signed between the two countries. Apart from faculty input in sessions, field visits were also organized.


2. Center for Agri-Institution Capacity BuildingA total of 30 programs covering 781 Executives were organized under this center. The themes of the programs and the number of executives who attended are presented below:

S. No. Title of the Training Program/ Workshop Number of


1 Training of Master Trainers on Planning and Management of Integrated Watershed Management Projects (IWMP)

3 78

2 Professional Skills for Trainers of Extension Institutes of Agriculture and Allied Departments

4 103

3 Work Ethics for Developmental Professionals 2 38

4 Management Games for Trainers 1 21

5 Effective Communication for Extension Functionaries 3 64

6 Management Development Program for Directors of EEIs and SAMETIs

1 26

7 Behavioural Dimensions for Convergence in Agricultural Extension

3 69

8 Self-Management Through Personal Profiling 3 77

9 Executive Development Program for the officials of National Seeds Corporation

1 26

10 National Facilitators Development program for Agricultural Extension Management

1 48

11 WTO and its Implications on Indian Agriculture 3 62

12 Executive Development Program for Middle Level Managers of Coromandel International Limited

3 64

13 Annual Training Planning Workshop of MANAGE, EEIs and SAMETIs

1 63

14 Quality Improvement of Trainers: Process and Strategy 1 42

Total 30 781


3. Center for Agricultural Markets, Supply Chain Management and Extension ProjectsUnder this Center, 17 training programs and a National Workshop were organized on the following themes, during the year, covering 483 executives. The details are mentioned below.



1 Agricultural Marketing - The New Paradigms 5 144

2 Linking Farmers to Markets 6 191

3 Project Planning and Management 2 47

4 Market-Led Extension 4 74

5 National Workshop on Incorporating Marketing Component in SREP

1 27

Total 18 483

4. Center for Allied Extension and Water / Input Use Efficiency During the Period, 10 training programs were organized on the following themes covering 228 Executives.



1 Extension Management for Livestock Development 1 33

2 Empowerment of Women in Sericulture 1 25

3 Extension Management for Fisheries Development 1 12

4 Extension Management Approaches for Promotion of Sericulture Industry

1 12

5 Extension Approaches For Enhancing Water Use Efficiency in Agriculture

2 52




6 Application of ICTs in Fisheries Sector 1 16

7 Farm Business Management for Animal Husbandry Sector

2 47

8 Extension Management Approaches for Promotion of Water Use Efficiency for field crops

1 31

Total 10 228

5. Center for Knowledge Management, ICT and Mass MediaThe Center organized 42 programs including 8 Training–cum–Review Workshops for “Kisan Call Centre experts – Level-I & Level-II” during the year, focusing on mass media, print media and Kisan Call Centres, covering 1008 executives.



1 Workshop on Community Radio for Agricultural Development

1 28

2 Training-cum-Workshops on Application of ICTs in Modified Extension Reforms Scheme

8 209

3 Writeshop for Success Stories 1 294 Advanced Training Programs on Agricultural

Knowledge Management5 173

5 Writing for Print Media and Electronic Media 2 396 Advanced Training Program on Agricultural

Knowledge Management with special reference to Livestock Extension

1 33

7 Social Media for Effective Sharing of Agricultural Knowledge

2 39

8 Application of Remote Sensing and Geographic Information Systems (GIS) in Agricultural Development

3 69

9 Training-cum-Workshops on Improving e-Governance in Agriculture

3 101

10 Project Planning and Management using MS Project 2 5911 Training-cum-Workshop on Agricultural Knowledge

Management, ICTs & Knowledge Portals2 72

12 Trends in Agricultural Marketing Information Systems 2 2913 Workshop on Process Documentation for Agriculture

and Rural Development1 26

14 Training - cum - Review Workshops for ‘Kisan Call Centre experts - Level I and Level II’

8 79

15 Futures Trading in Agricultural Commodities 1 23Total 42 1008


6. Center for Agripreneurship, Youth and Public-Private PartnershipFour Training programs and 20 Refresher programs were organized for established Agripreneurs on Business Expansion Capabilities under Agri-Clinics and Agri- Business Centres (AC&ABC) Scheme, covering 543 participants. Details are mentioned below.



1 Agripreneurship Development among Rural Youth through establishment of Agri-Business Centres on PPP Mode

1 29

2 Training-cum -Workshop on Agri Entrepreneurship Development

2 46

3 Orientation Program on Preparation of Quality DPRs under Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme

1 10

4 Refresher Training Programs for Established Agripreneurs on Business Expansion Capabilities under Agri-Clinics and Agri-Business Centres Scheme

20 458

Total 24 543

7. Center for Women and Household Food and Nutritional Security, Urban Agriculture & Edible GreeningDuring this year 15 programs including three national workshops were organized by the Center covering 402 Executives. The details are as follows:



1 Gender Budgeting for Mainstreaming Women in Agriculture

4 122

2 Training Program on Urban Agriculture 2 30

3 Food and Nutrition of the Rural Households - Role of Women

3 39

4 TOT on Gender Budgeting - Gender Mainstreaming 1 23

5 Climate Change and Agriculture 2 35

6 National Workshop on Gender Budgeting for SAMETI officials

1 10

7 National Workshop on Farmers Field School 1 58

8 National Workshop on Urban Agriculture and Edible Greening

1 48

Total 15 402


8. Center for Agrarian Studies, Disadvantaged Areas, NRM Extension and Social Mobilization

During the year under review, 10 programs were organized including a National workshop on Network for Revitalization of Rainfed Agriculture, covering 378 executives.



1 Network for Revitalization of Rainfed Agriculture 5 266

2 Development and Sustainability of Farmer Producer Organizations

2 41

3 Formation and Management of Producers Groups (PGs) and Federations

1 28

4 Monitoring and Evaluation of Participatory Development Projects

1 17

5 National Workshop on Network for Revitalization of Rainfed Agriculture

1 26

Total 10 378


3.1 The focus of research at MANAGE is on themes of contemporary relevance in areas relating to agricultural extension management, information and communication technology applications, gender issues, agricultural marketing, public-private partnership, natural resource management etc. MANAGE also takes up evaluation of various Government programs/projects in order to assess their impact. Action research is taken up to pilot-test ideas, concepts and technologies in field situations. Consultancy is also provided to agriculture and allied departments/agencies for developing strategies and programs in response to their request.

3.2 An update on Research and Consultancy studies taken up by MANAGE may be seen here:

1. Impact of the Interventions made for Gender Mainstreaming under Extension Reforms Scheme

2. Analysis of Extension Approaches in Allied Sector Departments

3. Action research on Incorporating Marketing Component in SREP

4. Evolving Institutional Mechanism for Strengthening Public-Private Partnership under ATMA through Agripreneurs

5. Social Benefits of Agri-Clinics and Agribusiness Centers (AC&ABC) Scheme

6. Evolving Strategies for Revitalization of Rainfed Agriculture (RRA) in collaboration with RRA Network

7. Consultancy Project on Evaluation of Preparatory Phase of 2011-12 Integrated Watershed Management Projects (IWMP) in Jammu and Kashmir

Research3

Impact of the Interventions made for Gender Mainstreaming under Extension Reforms Scheme

3.3 One of the important objectives of the Centrally Sponsored “Support to State Extension Programs for Extension Reforms” Scheme being implemented by Ministry of Agriculture & Farmers Welfare, GoI, is to address gender concerns by mobilizing farm women into groups and providing them technologies. The scheme has made a provision of 30% of resources for the capacity building of the women farmers and women extension functionaries. The scheme also made a provision for involvement of women farmers in all decision making bodies of ATMA such as Governing Board (GB), ATMA Management Committee (AMC) and in the Block Farmers Advisory Committee (BFAC), so that the interests of women farmers are articulated and addressed. This study was taken up to assess the impact of the above-mentioned interventions on women farmers.

3.4 Data was collected from women farmer beneficiaries, women farmer representatives and officials of six states, namely, Andhra Pradesh, Madhya Pradesh, Jharkhand, Uttarakhand, Assam and Maharashtra. A total number of 457 women farmer beneficiaries, 37 women farmer representatives and 37 officials were interviewed to assess the impact of ATMA interventions on women farmers. The report is being finalized.

Analysis of Extension Approaches in Allied Sector Departments

3.5 The various extension approaches followed, have resulted in wider spread of modern technologies and increase in agricultural


production, however, with time, the rate of agricultural production has slowed down. In recent years there is emphasis on allied sectors to promote diversification of land use and improvement in farmer’s economic status, through focused allied extension services. In this context it was felt necessary to study and explore different extension approaches and methods followed by the line department officials, private and other extension service providers, NGOs and co-operatives in the allied sectors. Hence this study was taken up with the following objectives:

3.6 Objectives

● To explore the extension approaches and methods adopted by allied sector departments like Animal Husbandry, Horticulture, Fisheries and Sericulture in providing extension services to farmers

● To study the extension approaches and methods adopted by the private and other extension service providers like KVKs, NGOs and cooperatives

● To assess the level of knowledge of allied department officials about various extension approaches

● To know the perception of farmers towards the delivery of extension services by the allied sector departments

● To understand the constraints in adoption of extension approaches by the allied sector departments

● To explore the constraints of allied sectors in convergence of extension services

● To suggest strategies for strengthening extension delivery mechanism in allied sectors

The long-term objective is to suggest appropriate Extension Approaches suitable to each of the allied sectors.

3.7 The study will be taken up in four states of India viz., Tamil Nadu, Maharashtra, Uttar Pradesh and Jharkand. Using purposive sampling technique, two districts from each state will be selected and from each district, 30 line department officials/extension service providers in the allied sectors of Animal Husbandry, Horticulture, Fisheries and Sericulture will be interviewed. Similarly 30 end users from the above-mentioned allied sectors will be selected from each district, making it a sample size of 60 respondents from each district. The total sample size from all the eight districts from four states would be 480. Primary data would be collected using structured and semi-structured interview schedules. Secondary data will also be collected.

3.8 The study is expected to help the planners, policy makers and administrators at different levels to strengthen the extension systems to meet the requirements of the vast majority of allied sector farmers. Higher productivity in livestock, poultry, piggery, horticulture, fisheries and sericulture would improve the socio-economic status of the allied sector farmers.

Action Research on Incorporating Marketing Component in SREP

3.9 The Strategic Research and Extension Plan (SREP), as a perspective plan, included Research and Extension strategies required for enhancing production and productivity of agriculture and allied commodities based on identified gaps. However, the marketing component did not get due importance in the SREP. This may partly be due to the marketing agencies not being a part of the mainstream administration, and partly due to these agencies being governed under a separate Act altogether, with a network of autonomous APMCs. It is against this backdrop that there was a need felt to incorporate the marketing component in the SREPs by bringing the production and


marketing agencies on a single platform. This necessitated Action Research to develop requisite methodology to bridge the missing link between production and marketing wings of the agricultural sector for developing an integrated plan at the district level. Against this backdrop, MANAGE took up a two-year action research (2013-2015) to expand the focus of SREP by incorporating the marketing perspective. Warangal District in Telangana State was selected for the study.

3.10 Objectives

● To understand the broad marketing scenario of the district in terms of marketing channels, storage, grading, packaging, transportation, system of wholesaling, retailing, financing, contract farming, group marketing etc.

● To develop standardized formats to assess the gaps in marketing practices, system and infrastructure

● To come up with strategies to bridge the identified gaps for ensuring Good Marketing Practices (GMPs) in the district

● To develop a methodology for preparing Annual Action Plan on marketing as a component of SREP for the district

● To evolve a strategy and mechanism for better convergence between Marketing and Agriculture and allied departments for overcoming the existing compartmentalization.

Progress

3.11 The research study has been completed. A detailed survey of the ongoing agricultural marketing scenario of Warangal District with the use of questionnaires for different stakeholders, focus group interviews, workshops etc was carried out. There was extensive consultation with all the line departments for identifying the gaps on the agri-marketing front, thereby evolving requisite amount of convergence across the line

departments and the marketing setup of the district for marketing component of the SREP. A number of workshops involving different stakeholders and line departments were conducted in the district. Thereafter, the marketing component of the SREP was developed based on the data collected from different line departments, the marketing setup and also the primary data covering different formats of marketing prevailing in the district.

3.12 The SREP indicates the strategies to be adopted for bridging the gaps in the existing marketing system of the district. Thus, the research involved convergence of different line departments in the spirit of market-driven production and introduction of Good Marketing Practices for different commodities of the district. This is a model SREP document on agricultural marketing to be emulated at the district level. All the interventions made in the action research have been documented and the report is being finalized.

Evolving Institutional Mechanism for Strengthening Public-Private Partnership under ATMA through Agripreneurs

3.13 As of now, over 43,000 agricultural professionals have been trained under AC&ABC Scheme, of which around 18,000 have established agriventures. A mid-term evaluation by GoI and other research studies indicated that an agripreneur with 32 months of business experience covered an average of 30 villages, 19 farmers in each village, provided a variety of extension services to them resulting in enhancement of yield by 17.4%, income by 28.8% besides creating jobs for another 6 people in the same rural setup.

3.14 Extension Reforms have identified activities under Agri-Clinics and Agri-Business Centres as part of the Cafeteria for promotion, by providing service charges for extension activities carried out by agripreneurs. Revised guidelines of the AC&ABC Scheme have incorporated several provisions for integration of extension activities


of agripreneurs with those of ATMA. However, linkage between agripreneurs and ATMA is still very weak and the same has been endorsed by ATMA officials.

3.15 In view of the above, a need was felt to understand the existing linkages between ATMA and agripreneurs, identify the weak and potential areas of the linkages, evolve Public-Private Partnership (PPP) models through wider consultation with stakeholders, document the process and develop a policy brief for up-scaling. Hence, this study aimed at promoting PPP between ATMA and agripreneurs has been taken up in 8 blocks of Varanasi district in Uttar Pradesh. Sixty nine agripreneurs who established agriventures have been covered under this study.

3.16 A one-day Sensitization Workshop was conducted on 13th August, 2014 at the Nodal Training Institute (NTI) Shree Maa Guru Gramodhyog Sansthan, Varanasi. About 40 Agripreneurs representing 8 Blocks, Deputy Director (Agri) / Project Director (ATMA), Deputy Project Director (ATMA) and other officials, KVK Scientists, Officers from NTI etc., participated in the workshop. Participants were sensitized on the aspect of PPP in Agricultural Extension, need for linking Agripreneurs with ATMA cafeteria of activities and informed the objectives and methodology of the Action Research Project in Varanasi. Ample time was provided to Agripreneurs to share their experiences and ventures along with future plans. The Project Director (ATMA) shared the current status of ATMA programs and expressed willingness to work with Agripreneurs and other stakeholders in delivering farmer-oriented activities and innovative activities as per the guidelines. KVK Scientists provided their expert input in identifying potential areas for agriventures and public-private partnerships in extension in collaboration with ATMA. Later, Agripreneurs were divided into groups and asked

to suggest potential areas (Vegetables, Input Supply and Advisory, Fisheries, Dairy, Poultry, Value-addition, Vermi-composting, Tissue Culture, Cold Chain, Floriculture etc.) within their Blocks to undertake PPP programs, identify extension activities and possible partners, list out constraints and suggest feasible models of PPP. The workshop sensitized Agripreneurs, ATMA officials, KVK Scientists and other stakeholders on PPP and identified potential areas for delivering agricultural extension programs in a partnership mode through different suggestive models, in partnership with ATMA and in collaboration with one or more stakeholders that included KVK, Farmers’ Organizations, Agripreneurs’ Association, NGOs etc., in Varanasi District. Outcomes of the workshop have provided a basis for evolving suitable PPP models at Block level and undertake relevant intervention.

3.17 As a follow-up, block level orientation workshops were organized during October, 2014 in the eight blocks viz., Pindra, Chiraigaon, Harhua, Cholapur, Baragaon, Arajiline, Sewapuri, and Kashi Vidyapith for sensitization and identification of PPP models at block level. About 300 participants comprising agripreneurs, BTMs, ATMA representatives, progressive farmers and other stakeholders attended these block level workshops. The outcome of the district level and block level workshops helped to brainstorm on suitable PPP models and suggest workable models for their block along with necessary tools and instruments (such as MoUs, Agreements, Policy Support, Registration of Associations etc.) to operationalize such PPP Models.

Social Benefits of Agri-Clinics and Agribusiness Centers (AC&ABC) Scheme

3.18 The impact of Agricultural Extension Programmes is normally measured in terms of enhancement of knowledge, skills, change in attitude and increase in yield and income of the


farmers. However, resultant social benefits which impact the living standards of the farmer’s family are not part of the impact studies though such benefits are important. Several studies conducted on impact of AC & ABC Scheme have been restricted to quantifiable parameters only.

3.19 Agriclinics are envisaged to provide expert services and advice to farmers on cropping practices, technology dissemination, crop protection from pests and diseases, market trends and prices of various crops in the market, clinical services for animal health etc., which would enhance productivity of crops and animals. Agribusiness centers are envisaged to provide inputs such as farm equipment on hire, seeds, fertilizers and other services. It has been ten years since the Scheme was launched and it is time now to examine the benefits accrued at the entrepreneur level and at the farmer level. Field feedback indicates social benefits including reduction in unemployment, minimizing rural to urban migration, attracting qualified professionals to rural areas, gender empowerment, perceiving agriculture as a respectable profession. Some benefits may be direct and some benefits may be indirect while some may be tangible and some may be intangible. Therefore it is important to evaluate the Scheme by taking into account the total benefits accrued to primary stakeholders. Against this background, a study was taken up on `Social Benefits of Agriclinics and Agri Business Centers Scheme’ with an objective of measuring the tangible and intangible social benefits accrued at the agripreneur level and at the farmer level.

3.20 The study was carried out based on both primary and secondary data sources. The secondary data has been collected from the MANAGE Website on Agri Clinics and Agribusiness Centers Scheme. In order to have wider coverage, this study was carried out in five States viz., Uttar Pradesh, Bihar, Karnataka, Maharashtra and Assam representing various

regions of the country, based on the number of agri ventures established under the Scheme during April 2002 to December, 2009. The same criteria was used even for the selection of districts. The selected districts are Varanasi, Bangalore, Patna, Pune and Kamrup which have the maximum number of agriprenuers who have established their ventures.

3.21 During this period, 6985 agriventures were established with varied activities. It is observed from the secondary data that these agri ventures were established in 32 activities for the country as a whole. All 32 activities were considered for the analysis covering all regions. A total sample of 160 agripreneurs were selected from the five states, based on the proportionate share in total number of ventures established, at the rate of five agripreneurs for each activity. The primary data from the selected entrepreneurs and farmers was collected with the help of a well-designed pre-tested schedule. The data analysis is in progress.

Evolving Strategies for Revitalization of Rainfed Agriculture (RRA) in collaboration with RRA Network

3.22 MANAGE has taken up a study for evolving strategies for revitalization of rainfed agriculture in collaboration with RRA Network. The objectives of the study include, analysing the institutional mechanisms for development of NRM integrated production systems in rainfed areas; developing and identifying appropriate approaches for convergence-based development by involving ATMA, development departments and farmers’ organizations; and evolving operational strategies for integrating developmental initiatives into Block level planning.

3.23 MANAGE has taken the initiative of developing a program architecture for the Climate Change Sustainable Agriculture: Monitoring, Modeling and Networking (CCSAMMN) component to realise the vision of NMSA and


the 12th Five-Year Plan under Revitalisation of Rainfed Agriculture. Draft Operational guidelines for CCSAMMN component of NMSA have been developed. The draft guidelines have evolved from extensive consultations and in-depth field-level experiences and submitted during December 2014 to DAC, Ministry of Agriculture & Farmers Welfare for consideration.

Consultancy Project on Evaluation of Preparatory Phase of 2011-12 Integrated Watershed Management Projects (IWMP) in Jammu and Kashmir State

3.24 Common Guidelines for Integrated Watershed Management Projects (IWMP - 2008) revised in 2011 Watershed project have been divided into three main stages – preparatory phase, works phase and consolidation phase. It is mandatory that each project is assessed at the end of each phase by an external independent institutional agency to ensure that all defined processes have been followed and expected milestones achieved. The continuity of the project depends on the successful completion of each of the predetermined milestones. In Jammu & Kashmir, the State Level Nodal Agency (SLNA) is functioning under the aegis of Department of Panchayat Raj and Rural Development, Government of Jammu & Kashmir. There are 41 Watershed projects covering 132 Micro Watersheds in 2011-12 batch. MANAGE with the support from WASSAN Group of Institutions, Hyderabad conducted an independent evaluation of the preparatory phase of the third batch of IWMP watersheds in this project during 2014-15. MANAGE has submitted the reports for 39 watershed projects to SLNA.

3.25 Tools and methodologies were developed in the light of Common Guidelines for IWMP. This included field visits to watershed projects,

interactions with Project Implementing Agencies/ Watershed Management Team/ Watershed Committees/ others in the villages and verification of records/ works. A checklist was developed for this purpose to collect the data from the field. This checklist has scores for all important milestones/ indicators. These scores indicate the level of achievement of the project against each milestone/ indicator. The total score for all indicators broadly indicates the level of success/ achievement of a project.

3.26 For assessment of IWMP projects, four broad parameters were evaluated by the evaluation team. They are: 1. PIA Level Preparation; 2. WSC Level Preparation; 3. Entry Point Activity and 4.DPR Preparation. Each parameter has a subset of questions for detailed understanding of the processes and progress. The evaluation team gave scores to each sub indicator to indicate the level of achievement, based on the interactions with communities, WDT/ PIA and field visits. Each micro watershed was assessed for 440 points based on DOLR format.

3.27 These scores are expected to help the SLNA/ Project teams to assess the strengths and areas for improvement at each micro watershed for each indicator. The analysis indicates that the IWMP projects in Jammu & Kashmir are in a comfortable position by the end of the preparatory phase, as majority of the projects are in “Satisfactory” position. A detailed analysis of performance against each parameter/ indicator for each IWMP project has been presented in the report. The preparatory phase evaluation of 2011-12 IWMP projects in Jammu & Kashmir by MANAGE broadly recommends that these projects can be graduated into the next phase, after taking care of the suggestions given.


Schemes4

Shri Randeep Das and Shri Manas Mondal, Agripreneurs of West Bengal developed an e-Tablet to provide scientific information on Agriculture to farmers. This e-Tablet provides messages for farmers

including pictures, market prices, weather forecast in local language

4.1 On one hand, inadequate quality manpower in extension has been a bottleneck in effective delivery of extension services, while on the other hand, a large number of Agriculture professionals have not been finding gainful employment. Keeping this in view, the Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme was launched by the Ministry of Agriculture, Government of India during 2002 to address these issues.

4.2 The objectives of the AC&ABC Scheme are as follows:1. To supplement the efforts of public extension

by necessarily providing extension and other services to the farmers on payment basis or free of cost, as per the business model of the agripreneur, local needs and affordability of the target group of farmers;

2. To support agricultural development; and

3. To create gainful self-employment opportunities to unemployed agriculture and allied graduates, agriculture diploma holders,

intermediate pass-outs in agriculture, and biological science graduates with PG in Agri-related courses.

4.3 MANAGE is entrusted with the responsibility of coordinating training and handholding of the selected agricultural professionals under the scheme. MANAGE has been arranging a 2-month free residential training in Agri-entrepreneurship Development for eligible agricultural professionals in their respective States through a network of 108 Nodal Training Institutes (NTIs). The training is followed by one-year handholding support to Agripreneurs from the NTIs for establishing agriventures. The trained agripreneurs are also assisted through start-up loans and credit-linked back-ended composite subsidy through banks and NABARD.

Salient features of the Scheme4.4 Graduates in agriculture and allied disciplines from State Agricultural Universities (SAUs) and Central Agricultural Universities / Universities recognized by ICAR/UGC; Diploma Holders

Agri-Clinics and Agri-Business Centres Scheme (AC&ABC)


Shri Kishor Mathpati, Agripreneur, Phaltan, Maharashtra educating farmers on Clean Milk

Production. He developed popular training modules on conservation of indigenous Gir Cow

and Animal Health Management

in agriculture and allied subjects from SAUs; Biological Science Graduates with post-graduation in agriculture and allied subjects; and candidates at intermediate level agriculture related courses with at least 55% marks are eligible to avail the benefits under the scheme.

4.5 The selection of candidates is through a screening process at the NTI level involving stakeholders such as State Agriculture

Department, NABARD, NTI, MANAGE, KVK, Bank and Agri-Business Company.

4.6 During the training, basic knowledge on agricultural extension & agri-entrepreneurship is imparted to candidates, they are exposed to agriventures, guided to choose a project based on a market survey and provided an opportunity for hands-on work experience, thus enabling them to prepare a Detailed Project Report (DPR) for submission to the banks. After completion of the training, one-year handholding support is provided through NTIs to ensure successful establishment of agriventures.

4.7 The project cost ceiling under the AC & ABC scheme for the purpose of subsidy is Rs.20.00 lakhs for individual projects and Rs.100.00 lakhs for group projects (5 members). The subsidy for general candidates is 36% of the Total Financial Outlay (TFO) and 44% for women candidates/SC/ST beneficiaries and candidates from North Eastern and Hill States. The loans are provided through scheduled banks, and credit-linked back-ended composite subsidy is routed through NABARD.

Shri R. Balamurugan, Agripreneur, M.K. Thottam, Cuddalore, Tamil Nadu engaged in Spirulina super food farming. He is also imparting training to

rural youth and women on Spirulina cultivation


Progress of AC & ABC during 2014-15

4.8 During the year, 5437 candidates were trained through 108 NTIs and 2546 Agri-ventures, have

been established under 26 categories of activities, thus achieving a success rate of 46.83%.

Progress of AC&ABC Scheme during 2014-15

S.No. State / UT

Number of Candidates

Trained

Number of Agriventures established

Number of NTIs

1. Andhra Pradesh 148 32 2

2. Arunachal Pradesh 0 0 1

3. Assam 73 19 3

4. Bihar 186 155 6

5. Chattisgarh 99 61 4

6. Delhi 2 0 0

7. Goa 1 0 0

8. Gujarat 70 64 5

9. Haryana 66 18 2

10. Himachal Pradesh 0 0 2

11. Jammu and Kashmir 35 6 3

12. Jharkand 14 10 3

13. Karnataka 231 86 5

14. Kerala 0 0 3

15. Madhya Pradesh 158 80 3

16. Maharashtra 1588 798 15

17. Manipur 30 5 1

18. Meghalaya 1 0 1

19. Nagaland 25 8 1

20. Orissa 0 0 4

21. Pondicherry 2 1 1

22. Punjab 70 25 1

23. Rajasthan 140 40 7

24. Sikkim 9 0 1

25. Telangana 56 36 3

26. Tamil Nadu 753 490 10

27. Uttar Pradesh 1471 543 14

28. Uttaranchal 55 12 3

29. West Bengal 154 57 4

Total 5437 2546 108


Activity-wise categorization of Agri-ventures established during 2014-15

S.No. Agriventure Numbers

1. Agriclinics 382

2. Agri-Clinics and Agribusiness Centres 496

3. Animal Feed Unit 3

4. Bio-fertilizer Production and Marketing 1

5. Contract Farming 4

6. Cultivation of Medicinal Plants 2

7. Farm Machinery Unit 149

8. Fisheries Development 30

9. Floriculture 3

10. Horticulture Clinic 18

11. Landscaping + Nursery 6

12. Nursery 70

13. Organic Production/ Food Chain 4

14. Pesticides Production and Marketing 4

15. Value addition 43

16. Seed Processing and Marketing 21

17. Soil Testing Laboratory 4

18. Vegetable Production and Marketing 49

19. Vermicomposting / Organic manure 25

20. Veterinary Clinics 47

21. Crop Production 12

22. Dairy / Poultry/Piggery/ Goat etc 1129

23. Rural Godown 1

24. Sericulture 3

25. Mushroom Cultivation 23

26. Apiary 17

Total 2546

Progress during 2002-20154.9 Since inception till 31st March 2015, a total of 42,557 candidates have been trained and 17,860 agriventures established, thus achieving a success rate of 41.97%. The details are as follows:


Progress of Agri-Clinics and Agri-Business Centres Scheme during 2002 -2015

S.No. State/ UT Number of

Candidates TrainedNumber of

Agriventures established

1. Andhra Pradesh 869 327

2. Arunachal Pradesh 31 2

3. Assam 560 195

4. Bihar 3143 1154

5. Chandigarh 2 1

6. Chattisgarh 427 226

7. Delhi 15 2

8. Goa 5 1

9. Gujarat 1240 488

10. Haryana 556 189

11. Himachal Pradesh 416 108

12. Jammu and Kashmir 1241 169

13. Jharkhand 573 143

14. Karnataka 2959 1201

15. Kerala 190 45

16. Madhya Pradesh 1191 469

17. Maharashtra 9474 4398

18. Manipur 412 124

19. Meghalaya 10 3

20. Mizoram 34 0

21. Nagaland 174 21

22. Orissa 507 105

23. Pondicherry 99 66

24. Punjab 531 186

25. Rajasthan 2548 915

26. Sikkim 9 0

27. Telangana 949 353

28. Tamil Nadu 4677 2487

29. Tripura 1 0

30. Uttar Pradesh 8672 4182

31. Uttaranchal 379 100

32. West Bengal 663 200

Total 42557 17860


Mrs. Suman Kumari, a food technologist and Agripreneur established a low cost mushroom unit and is imparting training to rural women in Sonpat district, Haryana

Progress of the Scheme in Jammu and Kashmir4.10 During the year, 35 candidates were trained in J&K and 6 candidates have established agriventures Since inception of the scheme, 1241 candidates have been trained and 169 agriventures have been established.

Progress of the Scheme in the North-Eastern States4.11 In the North-Eastern states, seven training centres are imparting training to agricultural professionals under the scheme. During the year, 138 candidates were trained and 32 candidates have established agriventures. Since launching of the Scheme, 1231 candidates have been trained and 345 agriventures established.

Success Stories of Agripreneurs4.12 MANAGE published a compendium of 50 success stories of Agripreneurs. The success stories of the Agripreneurs were picked from 16 States, comprising activities such as Agri-Clinics, Agri-Business Centers, Vermicomposting, Fisheries, Vet-Clinics, Custom hiring, Sericulture,

Landscaping and nursery, manufacturing of Bio-fertilizer and Bio-pesticides, Agro-Journalism, Contract farming, Bee-Keeping, Seed production, Floriculture, Exotic vegetables cultivation and sale, Animal feeds and Green house. The book has been circulated to 1885 stakeholders


across the country i.e., all District Collectors, Project Directors ATMA, SAMETIs, Vice-Chancellors and Directorate of Extension of State Agricultural Universities, ICAR Organizations, Extension Education Institutes, Nodal Training Institutes, Nationalized banks, Regional offices of NABARD, State Departments of Agriculture, Animal Husbandry, Fisheries, State Nodal Officers, officials of Ministry of Agriculture and Successful Agripreneurs. The soft copy of the book has been sent to all Krishi Vigyan Kendras in the country and also placed on the website: www.agriclinics.net.

Toll-free Helpline for Agripreneurs4.13 In order to respond to the needs of the Agripreneurs and to enhance the quality of services provided to all stakeholders of the AC&ABC scheme, MANAGE launched a Toll-free helpline 1800-425-1556 in October 2013. The helpline assists and provides information to callers on matters relating to eligibility, NTIs in the States, Loans, Subsidies, Refresher Programmes and other issues related to the Scheme. The Call Centre also receives feedback/suggestions on training and handholding, and updates the status of Agriventures and contact details of Agripreneurs. A total of 1608 calls have been received during the year.

Publication of Agripreneur e-Bulletin4.14 In order to reach a large number of stakeholders in a cost effective manner, MANAGE is publishing Agripreneur - a monthly e-Bulletin. During 2014-15, 12 issues of this Bulletin have been published and circulated to 16,525 readers across the globe. The e-bulletin is translated into Hindi and published as Krishi Udyami.

www.agriclinics.net4.15 A dedicated website www.agriclinics.net is updated regularly by MANAGE for the benefit of all stakeholders of the scheme. The website provides access to real time data on Agripreneurs trained, established, state and district wise categorization, pending projects, e-bulletins, latest government orders and all scheme related information to stakeholders.

Refresher Training Programs 4.16 During 2014-15, MANAGE organized 20 Refresher Training Programs covering 460 established Agripreneurs from different parts of the country. The training focused mainly on sensitization to the revised AC&ABC guidelines, business networking among Agripreneurs and preparation of bankable projects for new / diversified / enhanced business activities of Agripreneurs. These include four Refresher Programs on Eco-friendly Technologies conducted at National Institute of Plant Health Management, Hyderabad.

Agripreneur e-Bulletin www.agriclinics.net


Annual Workshop for NTIs4.17 MANAGE organized two workshops for Nodal Officers of Nodal Training Institutions at URICM, Gandhinagar, Gujarat and ICM, Guwahati, Assam. The workshops focused on sensitization on revised guidelines, measures to enhance the quality of training, handholding and DPR preparation besides reviewing performance of NTIs.

Sensitization Programs organized by NABARD for promotion of AC&ABC Scheme4.18 Several zonal, state and district level workshops were organized by NABARD for sensitizing the stakeholders towards achieving the objectives of the Scheme. MANAGE has participated in zonal and state level workshops and highlighted the success stories and issues around pending projects.

Refresher Training Program


Initiatives to update the status of pending loan proposals4.19 MANAGE has been updating details about all the pending loan proposals on www.agriclinics.net. The information has been collected through NTIs. At present, 10,524 pending project proposals have been submitted to various banks and the same information has been updated on the website for the benefit of bankers.

Revision of Training Content and Project Monitoring4.20 This year too, MANAGE revised the training content of AC&ABC and initiated the process of

monitoring the quality of project reports prepared by Nodal Training Institutes.

Participation in India International Trade Fair (IITF)4.21 Eight women agripreneurs, from three states participated in the IITF held in November 2014, at New Delhi, for creating awareness among various stakeholders about the potential of Agri-Entrepreneurship and its role in agricultural development. Their participation was facilitated by MANAGE and the Ministry of Agriculture.

Women Agripreneurs with delegates at AC&ABC stall during IITF-2014, Pragathi Maidan, New Delhi

State level workshop


Shri Avinash Salunkhe, Agripreneur demonstrating low-cost hydroponic techniques to farmers

Shri Hrishikesh Joshi, Agripreneur, Ahmednagar, Maharashtra established a vegetable dehydration unit and is serving 40 farmers

Participation of Innovative Agripreneurs in an Exhibition on Low-Cost Technologies at NIPHM, Hyderabad4.22 An exhibition on low-cost technologies was organized at the National Institute of Plant Health Management (NIPHM), Hyderabad during 4th to 6th February, 2015. Eleven innovators, trained under Agri-Clinics & Agri-Business Centres Scheme, from five states participated in the exhibition.

4.23 The themes highlighted by innovative Agripreneurs were low cost pest control measures, high density bamboo cultivation, low cost hydroponic technique, production of growth promotors, protein formulation from human hair, fertilizer dispenser, nutritional protein drink from paneer-whey and pearl millets, low cost farm machinery, vermicomposting, foliar nutrient formulations and solar powered sprayer.


4.24 Outstanding Agripreneurs honoured during the year 2014-15 for their contribution to Agricultural Extension

Women Agripreneur Ms. Geetashori Yumnam participated in India- Japan Business Women Forum, during 17th to 21st November 2014

at Tokyo Kenshu Center (TKC), Japan

Smt. Kavita Jadhav - Woman Agripreneur honored with Silver Medal

at Maharashtra Udyogini Puraskar-2014

“Padmashree Dr. I.V. Subbarao Rythunestam Award” received by Navaratna Cropscience Pvt. Ltd, for the year 2013 awarded in 2014-15

Shri Kishor Mathpati, Agripreneur honored with “Sinchan Prashisthapatra-2015”


Kisan Call Centre4.25 The Kisan Call Centers (KCC) Scheme was launched by the Department of Agriculture and Cooperation, Ministry of Agriculture & Farmers Welfare, Govt. of India in 2004 with an objective to respond to the issues raised by the farmers across the country, in respective local languages. Queries related to agriculture and allied sectors are being addressed by Subject Matter Specialists from the State Agricultural Universities and the State Departments concerned. Currently there are 25 such Call Centres operational across the country in different states.

Operational Mechanism4.26 The KCC operates at three levels viz., Level-I, Level-II and Level-III. In order to access this service, the farmer is required to dial a toll-free number 1551 (from landline) or 1800-180-1551 (from mobile). Once the farmer’s call lands at the designated Call Center for the State, it is attended to by the Level-I functionaries, who record the basic information of the farmer and respond to the farmer’s query.

4.27 If the queries cannot be answered at Level-I, those relating to Crop Technology are escalated to designated Subject Matter Specialists of SAUs/ICAR, while those related to Programs/Schemes are escalated to Technical Officials of State Departments of Agriculture, Animal Husbandry, Horticulture, Fisheries, Marketing etc., functioning at Level-II.

4.28 If the queries cannot be answered even at Level-II, these are escalated to a Central Institute (functioning in that state) designated as Level-III by DAC, MoA, GoI, for responding to such queries within 72 hours of their receipt.

MANAGE Role and Interventions4.29 MANAGE has been identified as one of the Level-III institutions by the Ministry of Agriculture Farmers Welfare, and has the responsibility of coordinating the functioning of KCC-Hyderabad. MANAGE also organises need-based training programs for Level-I and Level-II functionaries.


Farmer Calls Received during 2014-154.30 The details of calls received by the KCC-Hyderabad during the year are as follows:

S. No.2014-15 **

Month Landed Calls Answered Calls

1 April-14 21788 19210

2 May-14 25248 22003

3 June-14 41880 35795

4 July-14 55588 45890

5 August-14 49051 43751

6 September-14 55458 44086

7 October-14 97574 55493

8 November-14 101475 50144

9 December-14 60891 45003

10 January-15 64631 40361

11 February-15 53201 35487

12 March-15 42725 31302

Total 669510 468525

Monthly Average 55792 39043

Daily 1859 1301

** Source: /KKMS/homepage.do

Training Programs4.31 Eight ‘One-day Training-cum–Review Workshops’ were organized during the year for Level-I and Level-II KCC-Hyderabad functionaries. MANAGE also facilitated video interactions between district-level agriculture officers and KCC functionaries on four occasions to discuss field level problems and solutions.

4.32 The State Agricultural Universities (SAUs) conducted 28 Training programs, facilitated by MANAGE, for Level-I and Level-II functionaries at the assigned state KCC centers. The details are as follows:


Training No. Date Held Venue No. of

Participants 2014-15

Gujarat 1 22-02-2015 (Batch 1) AAU, Anand, Gujarat 122 17-03-2015 (Batch 2) AAU, Anand, Gujarat 12

Orissa 3 14-11-2014 (Batch 1) OUAT, Bhubaneshwar 174 15-11-2014 (Batch 2) OUAT, Bhubaneshwar 17

Punjab 5 24-09-2014 (Batch 1) PAU, Ludhiana, Punjab 166 29-09-2014 (Batch 2) PAU, Ludhiana, Punjab 137 30-10-2014 (Batch 3) PAU, Ludhiana, Punjab 218 24-12-2014 (Batch 4) PAU, Ludhiana, Punjab 159 03-01-2015 (Batch 5) PAU, Ludhiana, Punjab 1710 03-03-2015 (Batch 6) PAU, Ludhiana, Punjab 18

Tamil Nadu 11 12-11-2014 (Batch 1) TNAU, Coimbatore, TN 1212 13-11-2014 (Batch 2) TNAU, Coimbatore, TN 1213 11-12-2014 (Batch 2) TNAU, Coimbatore, TN 1214 12-12-2014 (Batch 2) TNAU, Coimbatore, TN 12

Rajasthan 15 27-11-2014 (Batch 1) SKRAU, Bikaner, Rajasthan 2416 28-11-2014 (Batch 2) SKRAU, Bikaner, Rajasthan 2517 09-02-2015 (Batch 3) SKRAU, Bikaner, Rajasthan 2118 10-02-2015 (Batch 4) SKRAU, Bikaner, Rajasthan 25

Maharastra 19 17-10-2014 (Batch 1) MPKV, Rahuri, Maharashtra 2520 18-10-2014 (Batch 2) MPKV, Rahuri, Maharashtra 25

Madhya Pradesh 21 24-07-2014 (Batch 1) JNKVV, MP 2722 25-07-2014 (Batch 2) JNKVV, MP 24

Assam 23 10-02-2015 (Batch 1) AAU, Assam 1424 11-02-2015 (Batch 2) AAU, Assam 1425 12-02-2015 (Batch 3) AAU, Assam 11

Uttar Pradesh 26 27-02-2015 (Batch 1) CSAUAT, UP 3527 28-02-2015 (Batch 2) CSAUAT, UP 35

J&K 28 07-01-2015 (Batch 1) SKUAST, Jammu 07

Total number of Level-I & II functionaries Trained: 518


Management Education Programs5

Genesis

5.1 The structural changes in the economy brought in by Economic Reforms resulted in a major shift in the Indian agricultural scenario. The shift from subsistence agriculture to commercial agriculture opened up opportunities for value addition, packaging and exports of agricultural products with high levels of technology. Further, globalization had also provided unprecedented opportunities in the agribusiness sector along with great challenges. These and other associated forces of change demanded managerial skills in the agribusiness sector.

5.2 The agribusiness sector has vast potential both at the national and international level. One of the critical inputs to achieve this potential is competent techno-managerial manpower. In response to this need, MANAGE launched a two-year residential Post Graduate Diploma in Management (Agribusiness Management) in

1996 on a self-financing basis. The program is recognized by the All India Council for Technical Education (AICTE).

Objectives5.3 The program aims to prepare business leaders and techno-managers for careers in sectors related to agriculture, food, agri-input, agri-banking, retail, supply chain management etc.

The objectives of the program are:

● To develop adequate conceptual base in different subject areas of agribusiness, so as to prepare young minds as competent professionals;

● To equip students with adequate knowledge, suitable skills and right attitude for managerial decision-making in the Agribusiness sector;

● To encourage entrepreneurial spirit and mould the youngsters into effective catalysts of change in agriculture.

Post-Graduate Diploma in Management (Agribusiness Management) [PGDM (ABM)]


Admission Process 5.4 MANAGE has adopted objective criteria for short-listing and selection of candidates, which include the CAT Score, Group Discussion, Paper Writing, Extempore / Micro Presentation, Work Experience, Academic Record and Personal Interview.

Program Design5.5 The program is designed keeping in view the needs of the various segments of the agribusiness sector, and is divided into VII trimesters covering 116 credits. Forty-two subjects, broadly distributed into basic, functional, sectoral and general courses, are covered in the academic curriculum. Courses with focus on Agribusiness Management include Agri-input Marketing, Agri-export Management and International Trade, Procurement Management, Supply-Chain Management, Rural Advertising and Communication, Commodity Futures and Trading, Participatory Extension Management, Quantitative Aids for Agribusiness, Food Retailing, Micro-Finance, Rural Credit, Agri-Finance and Banking etc.

Summer Internship5.6 The fourth trimester is devoted to summer internship to provide practical field experience

to the students. During the internship, students take up an assignment offered by Agribusiness companies, which helps the students to refine their knowledge and sharpen their managerial skills through hands-on experience in field situations. The summer project is evaluated by the supervisor or an executive from the company. These projects carry 10 credits and are evaluated for 100 marks. All the students of the 2014-16 batch are placed for Summer Internship.

5.7 The companies, which offered internship to the students are: “Bambino Industries, Britannia, Bunge India Pvt Ltd, Dilasa Jan Vikas Pratisthan, Dow Agrosciences India Pvt. Ltd., DuPont India, Fullerton India Credit Company Ltd., ICRISAT, Indian Agribusiness Systems Pvt. Ltd, ITC-ABD, JK Agri Genetics Ltd., Mahindra & Mahindra, Mars International India Pvt. Ltd, National Innovation Foundation, Parag Milk Foods Pvt. Ltd., PI Industries, PwC, RBL Bank Ltd., Saggraha Management Services Pvt. Ltd., Skylark, Sumitomo Chemical India Pvt. Ltd., T Stanes Ltd., Tilvila Agri Solutions Pvt Ltd ”. Besides this, the students also take up other short-term projects and assignments.


Industrial Visit 5.8 The students undertake an industrial visit in the fifth trimester. The objective of the visit is to approach new companies and appraise them about the unique features and strengths of PGDM (ABM). This is also an opportunity to explore possibilities for final placement and summer internship with these companies. Students of PGDM (ABM) 2013-15 batch visited over 200 companies and made presentations to the senior executives.

SPICE Newsletter5.9 SPICE is a quarterly newsletter brought out by the students of PGDM (ABM). The newsletter features the latest campus news including industry-interface program, guest lectures, events, articles by students and faculty feedback. Four issues were published during the year.

Final Placement5.10 There was 100% placement with twenty six companies visiting the campus and recruiting all the graduates. The CTC offered was in the range of Rs. 5.00 - 26.00 lakhs per annum with average CTC being Rs.7.53 lakhs per annum.

5.11 The companies which recruited the students are: “Adani Wilmar, ADM, Bihan, BIL, Britannia,

Bunge India Pvt. Ltd., Coromandel International, Dow Agroscience, Godfrey Phillips India, HDFC, ICICI, ITC-ABD, JK Agrigenetics, Magma Fincorp, Mahyco, NBHC, PI Industries, PwC, Rajeevika, Sabmiller, Spencer’s, Tata Metahelix, UPL, Yes Bank, Edelweiss, Skylark”.

Program Management5.12 The program is guided by the Advisory Committee, Academic Committee, Examination Committee, Appeals Committee and Grievance Redressal Committee.

Ranking of PGDM (ABM)5.13 MANAGE continued to be ranked as one of the best B-Schools in the country. Ranks by OUTLOOK-2014 are as follows;

● 20th Rank Overall ● 2nd Best Sectoral B-School ● 3rd Best B-School in South ● 6th Best B-School as per Return on Investment

Interaction with Business Leaders5.14 An Industry interface is organized wherein eminent persons from the Industry and Academia are invited to interact with the students. Some of the executives who interacted with students during the year are:


S. No. Name of the Speaker Company1 Mr. Suresh Ramchandran Dow Agro Sciences2 Ms. Sowmya Yes Foundation3 Ms. Raichel Trego USDA4 Mr. Amit Aradhey USDA5 Mr. Ashok Mittal Kissandhan6 Mr. Ashish Jha CRISIL7 Mr. Sachin Hirani MIX Microfinance8 Mr. Akhil Srivastav SAB Miller9 Mr. Ashish Shah ETG10 Mr. Ramdass Velumurugan Mahindra & Mahindra11 Mr. Ashutosh Sinha Villgro Stores12 Mr. Rakesh Supkar Technoserve13 Mr. Martin Krop ADM Agro Industries India Private Limited14 Mr. Suresh Kanani ADM Agro Industries India Private Limited15 Mr. Ravindra Grover Coromandel International16 Mr. Sanjay S. PwC17 Mr. Rajiv Singh Britannia Industries Limited 18 Mr. Debraj Bera National Rural Livelihoods Mission (NRLM)19 Mr. Dheeraj Naidu Bambino Agro Industries Ltd.20 Mr. Ramam Bambino Agro Industries Ltd.21 Mr. Sunil Reddy Dodla Dairy Ltd.22 Mr. Lalit Mishra Skylark Group23 Mr. Jitendra Bhattal Skylark Group24 Mr. Praveen Vecha Fullerton India Credit Company Ltd.25 Mr. Dharmendra Godrej Seeds & Genetics Ltd.26 Mr. Biju Joseph VKL Seasoning Pvt. Ltd. 27 Mr. Harish Raghu Saggraha Microfinance28 Mr. Rahul Kashi nath Saggraha Microfinance29 Mr. Murli Manohar Ujjivan30 Mr. Desh Ratna Mahindra & Mahindra31 Mr. Siva Kumar ITC Ltd. ABD32 Mr. Manoj Rawat RBL Bank33 Mr. BVS Satish Rallis India Ltd.34 Dr. Sayed Aman Alltech India35 Mr. Tejas Rana Alltech India36 Mr. Rohtash Mal EM3 Agri Services Pvt. Ltd.37 Mr. P Mallesham Ruchi Soya Industries Pvt. Ltd.38 Mr. Dinesh Bhosale AB Vista39 Mr. Avijit Saha ICICI Bank Ltd.40 Mr. P Ravindram T Stanes & Company Ltd.41 Mr. Hijjo Hillariose Mars International India (P) Ltd.


Moments of Pride5.15 During the year, students also participated in various competitions organized by other institutions and won prizes. Details are given below:

● 2nd prize in “Spark - an Idea Hunt (Live case study B-Plan competition) at IIT, Bombay in 2014.

● 2nd prize in Best Summer project Awards’14 in “Flame Awards’14” by Rural Marketing Association India in 2014.

● 2nd position in Phoenix Vyapar- Finance event at IMT Hyderabad in November 2014.

● First position in “Prabhav” an event held during Samvaah- Annual Marketing Conclave organised by Maclan- The marketing Club of IIM Udaipur in November 2014.

● Runner up in Print Ad making competition in the event “Kshitij” organised by Goa Institute of Management in December 2014.

● 2nd prize in “Abhivyakti-B-plan presentation competition” at IIM, Ahmedabad in January, 2015.

● 4th position in “ET-In Campus Quiz-2015” by Economic Times, India in 2015.

● Runner up in Model United Nations competition in KJ Somaiya Institute of Management Studies and Research in February, 2015.

● Third in Lakshya: Business Plan Competition at Amity Youth Festival in February, 2015.

5.16 “Krishi Chanakya” a B-Fest was conducted on 30th and 31st August, 2014 at MANAGE. Various events including i) B-Plan (Akanksha), ii) Case study (Sushodh), iii) Chakravyuh (Debate) and iv) Paper presentation (Sameeksha) were conducted during the B-Fest. Eminent guests from industry as well as students from various B-Schools participated in the event. The team also conducted “Revelation” on 28th February, 2015 on MANAGE campus. The events included i) Satyanveshi (Case Study), ii) Ad-O-Holic (Advertisement Making), iii) Enuncia (Article Writing) and iv) Agriwiz (Online Quiz). Students from various B-Schools participated in the event.


Post Graduate Diploma in Agricultural Extension Management (PGDAEM)

5.17 The shift of focus from subsistence to commercial agriculture has increased the farmer’s need for advanced technologies. The demand on the public extension system for dissemination of up-to-date technology calls for up-gradation of technical, managerial and extension skills of extension functionaries.

5.18 In order to professionalize the public extension service for effective delivery of extension services and bring about the desired change in the agriculture sector, the extension personnel at district and block levels in agriculture and allied sectors need to be transformed into a vibrant knowledge force. Keeping this in view, MANAGE launched the Post-Graduate Diploma in Agricultural Extension Management (PGDAEM) in 2007, a program sponsored by DAC, MoA, GoI, as a part of “Support to State Extension Programs for Extension Reforms Scheme”, for public extension functionaries. PGDAEM is a continuing education program for in-service extension personnel on a distance education mode.

5.19 Program Objectives1. To enhance the techno-managerial

competence of extension functionaries.

2. To acquaint the extension functionaries on the latest developments in agriculture and allied sectors.

3. To familiarize them with the latest tools and techniques for participatory decision making.

4. To help them develop an insight into various extension models to enrich the agri-value chain.

5.20 The duration of the program is of one year spread over two semesters, each of 5 courses, with a 32-credit load. The Course fee is Rs.15000/- for both public and private extension functionaries. The fee for public functionaries is met from funds under the Extension Reforms Scheme.

5.21 The program is conducted on a distance-learning mode supported by printed study material in Hindi and English, video lectures and contact classes in collaboration with SAMETI or at an identified institute within the State. In addition, all the study material with topics for assignments, pre-recorded video sessions and question bank of all the courses are available online on MANAGE website as a part of the e-learning module. Through these the candidates can directly listen to the subject experts thus bringing the program as close as possible to a classroom mode and can also evaluate themselves through online tests from the question bank uploaded on the website.


5.22 Course modules

Semester ICourse 101 : Introduction to Agricultural Extension Management (4 credits)

Course 102 : Communication and Diffusion of Agricultural Innovations (3 Credits)

Course 103 : Principles and Practices of Extension Management (3 credits)

Course 104 : Participatory Approaches in Agricultural Extension (2 Credits)

Course 105 : Research Methods in Agricultural Extension (2 Credits)

Semester IICourse 201 : Market led Extension (4 Credits)

Course 202 : Agri-Business and Entrepreneurship Development (3 Credits)

Course 203 : Project Management in Agricultural Extension (2 Credits)

Course 204 : Information and Communication Technologies for Agricultural Development (3 Credits)

Course 205 : Sustainable Livelihood in Agriculture (3 Credits)

Course 206 : Project work (3 Credits)

Progress5.23 A total of 14727 candidates (14615 from public sector and 112 from private sector) have enrolled in this program from 34 states/UTs since its launch in 2007. Since inception, 8460 candidates have successfully completed the program. During the year under review, out of the 2096 candidates enrolled for the 7th batch, 966 candidates successfully completed the program and the remaining candidates have one more year to complete the program.

5.24 An opportunity was given to 1934 backlog candidates of 2007-08 to 2011-12 to appear in the Supplementary examination that was conducted in December 2014 along with backlog candidates of 2012-13 and 2013-14. Of the backlog candidates who availed this opportunity, 264 candidates have successfully completed PGDAEM.

5.25 Further, 2120 candidates from 28 states enrolled into the program in February 2015 as the 8th batch of PGDAEM.

5.26 Milestones ● During the period pre-recorded video lectures

of all the topics/chapters of the PGDAEM courses in Hindi & English were uploaded on the MANAGE website in April 2014

● Preparation of a Question bank of 100 questions in each of the subjects was done for the e-learning platform for PGDAEM in September 2014.

● Considerable efforts were made by MANAGE PGDAEM to reduce the backlog and increase the pass percentage.

● Modalities were worked out for conducting collaborative training programs with NIPHM on “On-farm production of Bio-control agents and Microbial Bio-pesticides to promote AESA based Plant Health Management” for the PGDAEM candidates (who are permanent employees of Dept. of Agriculture)

● Revising the Guidelines for incorporating technical content (through field work/experience) as a necessary component of the project work in PGDAEM.


5.27 Input Dealers are a prime source of information to the farming community besides supplying inputs and credit. Recognizing their extension service potential, MANAGE launched a one-year “Diploma in Agricultural Extension Services for Input Dealers (DAESI)” in 2003, in order to impart relevant agricultural knowledge, to the dealers, sufficient enough to transform them into para-extension professionals to enable them to address the field level problems of farmers.5.28 Program Objectives ● To orient the input dealers on location-

specific crop production technologies. ● To build capacity of input dealers in efficient

handling of inputs.● To impart knowledge about laws governing

regulation of agricultural inputs.● To make input dealers an effective source

of farm information at the village level (one stop shop) for the farmers.

Methodology5.29 The DAESI program is organized at district level on contact class-cum-distance education mode with field visits. Classes are conducted every week on Sundays or on market holidays for 48 weeks. This includes 40 classroom sessions and 8 field visits to various local agricultural institutions and farmers’ fields so as to acquaint them with the field problems.

5.30 The program focuses on technical aspects of agriculture, extension management, personality development and legal aspects. In practical sessions and field visits, input dealers are trained in identification of causal organisms (insects, diseases and nutritional disorders) based on symptoms. Study material is provided in the local language and multi- media instructional devices are used by the experts in the classroom.

Evaluation 5.31 The performance of the input dealers is evaluated based on bi-monthly quiz, half-yearly and annual examinations and a final practical examination comprising of skill demonstration, identification of specimens of pests, diseases and nutritional disorders followed by a viva-voce. In order to qualify for the diploma, the candidate should have minimum 80 per cent attendance and secure minimum 40 per cent marks.

Course Fee5.32 The course is organized on a self-financing basis with a course fee of Rs.20,000/- per enrolled input dealer. However, the State Governments of Orissa and Jharkhand have been meeting 75% of the course fee (Rs.15000/-) from RKVY funds thus reducing the course fee remittance from the input dealers to only Rs.5000/-.

Diploma in Agricultural Extension Services for Input Dealers (DAESI)


Progress during 2014 -155.33 During 2014-15, a total of 586 input dealers completed the DAESI program in 16 batches in the states of Telangana, Andhra Pradesh, Orissa, Tamil Nadu, Jharkhand and West Bengal. Further, 18 batches, comprising 691 Input dealers, are undergoing the program.

5.34 Upscaling and Strengthening DAESIi) A brainstorming session on “Strategies to Upscale DAESI” was held under the chairmanship of Director General during April 8 – 9, 2014 at MANAGE where representatives from DAC, Faculty of MANAGE, SAMETI, NTIs, Facilitators of DAESI and DAESI trained input dealers participated. Based on the feedback and

suggestions, draft guidelines have been prepared and submitted to the DAC, MoA, GoI to upscale DAESI as a Central Sector Scheme.ii) A total of 10 Refresher Training programs were organized - nine batches at MANAGE and one batch at TNAU, Coimbatore, covering a total of 245 DAESI trained input dealers. The focus was on aspects such as soil health management, seed production and certification, advances in crop production technologies, weed management, water management, pest management, disease management, IT applications in agriculture and laws related to agri-inputs (Seeds, Fertilizers and Pesticides Acts) were covered. The participants were provided study material on the topics in the local language.


6.1 The library at MANAGE provides access to information resources and services and supports training, teaching, research and other projects and programs of the Institute. The library has been providing information and documentation services to faculty, participants and students in areas relevant to MANAGE.

Information Resources

6.2 The repository of information resources include books, journals, reports, videocassettes, CDs/DVDs in agriculture and allied areas. The focus areas covered are agricultural extension, agricultural economics, management, marketing, human resource development, project management, natural resource management, participatory approaches, gender studies, agribusiness, entrepreneurship, trade, information technology etc.

Information, Documentation and Publications6

Electronic Databases

6.3 MANAGE Library subscribed to the electronic databases ‘Prowess’, Commodities and ‘India Stats’ during 2014-15. Prowess is a database of Indian companies, Commodities provides prices, market intelligence, historical data and forecasts for agricultural crops, while India Stats is an online database giving access to statistical information on India. The Library also subscribed to an e-journal database ‘ABI-Inform’ from Proquest.

Information Services

6.4 The library database is managed through eGranthalaya software. Information Services include access to information, assistance in the use of databases and other information resources; reference services and literature search services. The library periodically alerts faculty to the new


resources added to the collection by sending details of articles published in current journals.

Publications

6.5 MANAGE publishes a half-yearly ‘Journal of Agricultural Extension Management’ to disseminate information relating to extension systems and practices, research on extension, efficient organization of technology transfer and other socio-economic issues concerning agriculture and allied areas for the benefit of policy makers, scientists and extension functionaries. Two issues were published and disseminated during the period.

6.6 A bi-monthly MANAGE Bulletin focuses on various activities of MANAGE including training, education, research, consultancy, implementation of schemes, etc. The Bulletin is accessible online.

Information Technology Support

6.7 The Information technology support is provided through 150 computer systems connected to two leased lines of 100 mbps and 22 mbps with 24 hours Internet connectivity. Video-conferencing facility is available to facilitate communication with the Ministry and various other institutions. The campus is wi-fi enabled.

MANAGE on the Web

6.8 Information on MANAGE training and education programs, projects and publications, is updated on the website at www.manage.gov in both in Hindi and English. The Academic Calendar is also available on MANAGE website with a mobile app for registration. Information about GoI sponsored schemes implemented by MANAGE, and updates on MANAGE Research and Consultancy projects are also accessible on the website.


7.1 During the year under review, the quarterly meetings of the Official Language Implementation Committee were conducted regularly and reports sent to the Department of Official Language, Ministry of Agriculture & Farmers Welfare, and the Regional Implementation Office, Department of Official Language, South Block, Bangalore.

7.2 Correspondence from MANAGE with the States under “Regions A and B” of Official Language Rules was in Hindi and English (bilingual). In compliance with Section 3 (3) of Official Languages Act, efforts are on to prepare the documents in bi-lingual form. The ‘Annual Report’ and the ‘Annual Accounts’ for the year 2013-14 were prepared in bilingual format.

7.3 MANAGE has translated over 85% of its training material into Hindi and made it available to trainees. Over 3400 pages of the PGDAEM course material and over 2000 pages of study

Promotion of Official Language7

material provided to executive trainees of USAID sponsored international training programs have also been translated into Hindi for distribution to the officers in Hindi speaking States. MANAGE website is in bi-lingual form and was updated regularly.

7.4 To promote usage of Official Language, Quarterly Hindi workshops are organized regularly. To encourage Hindi typing in official correspondence staff are nominated for Basic Computer Training in Hindi organized under Hindi Teaching Scheme. Hindi Fortnight was organized during September 2014. Various competitions were organized and prizes distributed to the winners.

7.5 MANAGE bulletin and Agriprenuer e-bulletin are prepared in bilingual form and made available on MANAGE website.


Administration and Accounts 8

8.1 The general supervision of MANAGE is vested with the General Council. The Hon’ble Union Agriculture Minister, Government of India presides over the General Council. There are two Vice Presidents of the General Council, the Hon’ble Minister of State for Agriculture and the Secretary (A&C). The Council exercises overall control on MANAGE and issues policy directions for its efficient management. The composition of the General Council is given in Annexure – I.

8.2 Subject to the overall control and directions of the General Council, the Executive Council oversees implementation of policy matters and activities of MANAGE in accordance with the Rules and Bye-laws. The Executive Council is chaired by the Secretary (A&C). The composition of the Executive Council is at Annexure – II.

8.3 The Director General of MANAGE is appointed by Government of India and is responsible for the day-to-day functioning of the Institute. The Director General is assisted by Faculty, Administration, Accounts and Engineering Wings. The list of Faculty, Officers and Staff is given at Annexure – III.

Funds

8.4 The DAC, MoA, GoI releases grants-in-aid to MANAGE every year. Sixty per cent of the establishment and administrative expenditure is met from the grants released by DAC, and the balance 40 per cent is met by MANAGE out of its own earnings. However, full expenditure of MANAGE training programs and infrastructure is met from the GoI funds.

Meetings

8.5 The following meeting was held during the period under report:

Executive Council

● The 66th Meeting of the Executive Council was held on 14th November 2014 at Krishi Bhawan, New Delhi.


Annexures



Composition of General Council of MANAGE as on 31/03/2015

Rule No. 3(a) Composition of General Council Sl.

No. Name & Address of the Member

i President of MANAGE: The Minister In charge of the Ministry / Department, Government of India dealing with MANAGE.

1 Shri Radha Mohan SinghHon’ble Union Minister for AgricultureMinistry of AgricultureKrishi BhawanNew Delhi – 110 001

ii Two Vice-Presidents of MANAGE:a) The Minister of State Agriculture,

MOA, GOI and

b) Secretary, Department of Agriculture & Cooperation, Ministry of Agriculture, GOI

2

3

Dr. Sanjeev Kumar Balyan Hon’ble Minister of State for Agriculture, Ministry of AgricultureGovernment of IndiaKrishi BhawanNew Delhi – 110 001

Shri Siraj Hussain, IASSecretary (Agriculture & Cooperation)Dept. of Agriculture & CooperationMinistry of AgricultureGovt. of India, Krishi BhawanNew Delhi - 110 001

iii One person from non-official Institution in India working in Agricultural Development and Allied fields – to be nominated by the President of MANAGE as member

4 Dr. N.G. HegdeTrustee & Principal AdviserBAIF Development Research Foundation, BAIF Bhawan Dr. Manibhai Desai NagarWarje, Pune – 411 058Maharashtra

iv Three eminent persons who have made noteworthy contributions in the field of agricultural development and allied subjects.

5

6

7

Shri. Vijay MahajanChairman, BASIXD-9, 1st Floor, Greater Kailash Enclave-1, New Delhi

Shri Narendra Murkumbi Managing DirectorRenuka Sugars Limited7th Floor, Devchand House, Shiv Sagar Estate, Dr. Annie Besant Road, Worli, Mumbai- 400 018, Maharashtra

Mrs. Bharti Chawan‘SIDDHI’ Plt No. 531/27Pradhikaran, NigdiPune – 411 044, Maharashtra

Annexure – I




Ex Officio Members

v Director General, NIRD 8 Shri S.M. Vijayanand, IAS Director GeneralNational Institute of Rural Development RajendranagarHyderabad - 500 030

vi Director General, NIAM 9 Smt. Irina Garg, IRSDirector General National Institute of Agricultural Marketing (NIAM)Kota Road, Bambala,Near SanganerJaipur – 303 906

vii Director General, ICAR 10 Dr. S. AyyappanSecretary (DARE) & Director GeneralIndian Council of Agricultural ResearchKrishi BhawanNew Delhi - 110 011

viii a) Additional Secretary b) Joint Secretary in charge of Extensionc) Financial Adviser in the Ministry / Department of Govt. of India dealing with MANAGE

11

12

13

Shri Raghvendra Singh, IASAddl. Secretary (Extension)Dept. of Agriculture and CooperationMinistry of AgricultureGovernment of IndiaKrishi BhawanNew Delhi – 110 001

Shri Sanjeev Gupta, IAS Joint Secretary (Agricultural Extension)Dept. of Agriculture & Cooperation,Ministry of AgricultureKrishi Bhawan, New Delhi – 110 001

Shri Raghav Chandra, IASAS & Financial AdviserDept. of Agriculture and CooperationMinistry of AgricultureGovernment of IndiaKrishi BhawanNew Delhi – 110 001

ix Agriculture Commissioner, Govt. of India, Department of Agriculture and Cooperation, New Delhi

14 Agriculture CommissionerDepartment of Agriculture & CooperationMinistry of AgricultureKrishi Bhawan, New Delhi




x Secretary in the Department of Planning Commission, Govt. of India or nominees not below the rank of Joint Secretary to the Govt. of India

15 Ms. Sindhushree KhullarSecretary Planning Commission, Govt. of IndiaYojana Bhavan, New Delhi - 110 001

xi Four Secretaries to the State Governments / Union TerritoriesIn charge of Agricultural Production (in rotation) or their nominees not below the rank of Deputy Secretary to the State Govt.

16

17

18

19

Principal Secretary (Agriculture) Agriculture & Cooperation Department, Government of Andhra Pradesh,‘D’ Block, 1st Floor, Secretariat,Hyderabad – 500 032

Shri Sudhir Kumar Goel, IASAdditional Chief Secretary (Agriculture)Government of MaharashtraMantralaya Annexe, Room No.510Mumbai – 400 032Maharashtra

Shri Nitin Kulkarni, I.A.SSecretary (Agriculture)Government of JharkhandNepal House, Post DorandaRanchi – 834 001Jharkhand

Principal Secretary (Agriculture),Govt. of Madhya Pradesh,Farmers Welfare & Agriculture Development DepartmentVallabh Bhawan, Mantralaya, Room No. 302, Bhopal – 562 001 (M.P)

xii Two Directors of Agriculture of States/Union Territories (to represent their regions of the country by rotation); or their nominees not below the rank of Additional Director of Agriculture or an officer of equivalent rank.

20

21

Shri A.K. BisnoiDirector of AgricultureGovernment of Uttar PradeshDepartment of Agriculture Krishi Bhavan, Lucknow (UP)

Dr. M. RajendranDirector of AgricultureGovernment of TamilnaduChepauk, Chennai – 600 005Tamil Nadu




xiii The Director General of MANAGE appointed by the Government of India, Ministry of Agriculture.(Ex Officio Member & Member –Secretary)

22 Dr. Korlapati Satyagopal, IASDirector General National Institute of Agricultural Extension Management (MANAGE)Rajendranagar,Hyderabad -500 030

xiv Two Vice-Chancellors of AgriculturalUniversities (by rotation) or their nominees not below the rank of Director (Ex-officio Members)

23

24

Dr. D.P. BiradarVice ChancellorUniversity of Agricultural SciencesDharwad – 580 005Karnataka

Dr. N.C. PatelVice ChancellorUniversity of Agricultural SciencesANAND – 388 110Gujarat


Composition of Executive Council of MANAGE as on 31.03.2015

Rule No.

Composition of Executive Council

S. No.

Name & Address of the Member (Chairman, Officials & Non-official Members)

5.I (i) Ex-Officio Members

a) Secretary (A & C) as Vice President of MANAGE shall be chairman of the Executive Council

1. Shri Siraj Hussain, IASSecretary (Agri. & Cooperation)Department of Agriculture & CooperationMinistry of Agriculture, Government of India,Krishi Bhawan, New Delhi 110 001.

b) Additional Secretary in-charge of Extension in the Ministry/ Department, Government of India dealing with MANAGE shall be the Vice-Chairman of the Executive Council

2. Shri Raghvendra Singh, IASAdditional Secretary (Extension)Department of Agriculture & CooperationMinistry of Agriculture, Government of India,Krishi Bhawan, New Delhi 110 001.

c) The Director General of MANAGE 3. Dr. Korlapati Satyagopal, IASDirector GeneralNational Institute of Agricultural Extension Management (MANAGE)Rajendranagar, Hyderabad – 500 030

d) Joint Secretary in-charge of Extension and Financial Adviser in the Ministry / Department, Government of India dealing with MANAGE

4. Shri Sanjeev Gupta, IASJoint Secretary (Agricultural Extension)Department of Agriculture & CooperationMinistry of Agriculture, Government of India,Krishi Bhawan, New Delhi 110 001.

5. Shri Raghav Chandra, IASAdditional Secretary & Financial Adviser,Department of Agriculture & CooperationMinistry of Agriculture, Government of India,Krishi Bhawan, New Delhi 110 001.

Annexure – II


Rule No.

Composition of Executive Council

S. No.

Name & Address of the Member (Chairman, Officials & Non-official Members)

e) Non-official MembersTwo eminent persons who have made note-worthy contributions in the fields of agricultural development/and allied subjects; to be nominated by the Government of India from among the members of the General Council

6. Shri Narendra Murkumbi, Managing Director,Renuka Sugars Limited, 7th Floor, Devchand House,Shiv Sagar Estate,Dr. Annie Besant Road,Worli, MUMBAI – 400 018.

7. Shri Sudhir Kumar Goel, IAS Additional Chief Secretary (Agriculture)Government of Maharashtra,Room No. 510, Mantralaya Annexe,MUMBAI – 400 032.

f) One member to be nominated by the General Council from among the non-official members of the General Council

8. Vacant


Shri B. Srinivas, IAS Director General (upto 9th December 2014)

Dr. K. Satyagopal, IAS Director General (w.e.f. 17th December 2014 to 31st March 2015)

Dr. V.P. Sharma Director (ITDP) M.Sc. (Statistics); M.A. (Economics); MBA (Operations Management); Ph.D. [email protected]

Dr. Vikram SinghDirector M.A. (Psychology), M.Phil; Ph.D. [email protected]

Dr. P. Chandra ShekaraDirector (Agricultural Extension) and Center for Agri-Entrepreneurship Development (CAD)Ph.D. (Agricultural Extension)[email protected]

Dr. Anand Reddy Director (HRD) and & Principal Coordinator - PGDM (ABM)M.A. (Economics); Ph.D. (Management)[email protected]

Dr. B.K. PatyDirector (OSPM)Ph.D, M.B.A, [email protected]

Dr. K. Uma Rani Director and Principal Coordinator - PGDAEMPh.D. (Home Science, Extension Education)[email protected]

Dr. M.A. Kareem Deputy Director (Agricultural Extension)M.Sc. (Agricultural Extension); Ph.D. (Agricultural Extension)[email protected]

Dr. G. JayaDeputy Director (HRD)M.B.A.; Ph.D. (Management Science); [email protected]

Dr. Lakshmi MurthyDeputy Director (Documentation) M.A. (Economics); M.L.I.Sc.; Ph.D. (Library and Information Science); Advanced Diploma in French; PGDAEM; Fulbright Scholar in Information Science & Technology, Cornell [email protected]

Annexure – III Faculty


Dr. N. BalasubramaniDeputy Director (OSPM)M.Sc. (Agri.), Ph.D. (Agricultural Extension), MBA, PGDHRM [email protected]

Dr. K.C. GummagolmathDeputy Director (M&E)Ph.D. (Agricultural Economics)[email protected]

Dr. B. Renuka RaniAssistant Director (HRD)M.S.W.; Ph.D. (Women Studies); PGDPR (Public Relations); [email protected]

Shri G. BhaskarAssistant Director (IT)MCA, MBA, MCSE, M.A., Dip. in RDBMS & OOPS, [email protected]

Dr. P. Lakshmi ManohariAssistant Director (Agricultural Extension)M.Sc. (Agricultural Extension); Ph.D. (Communication-Agriculture)[email protected]

Dr. K. Venkateshwar RaoProgrammerM.Tech. (CSE); M.Sc (Physics); PGDCA, PhD (Management)[email protected]

Dr. Attaluri SrinivasacharyuluResearch AssociateM.L.I.Sc.; M.A (Phil); Ph.D (Library and Information Science); PGDLAN; [email protected]

Dr. K. Sai MaheshwariResearch AssociateM.Sc., PG Diploma in Sericulture; Ph.D (Sericulture); [email protected]

Dr. B. Venkata RaoResearch AssociateM.B.A. (Marketing); Ph.D. (Management) [email protected]

Dr. P. Kanaka DurgaResearch AssociateMA (Economics); M.Phil (Economics); Ph.D. (Economics)[email protected]

Shri A. Krishna MurthyDocumentation AssistantM.A. (Pub.Admn.); M.LI.Sc, M.Phil; PG Dip. in Library Automation & [email protected]


Officers & Staff

Shri Shridhar KhisteDeputy Director (Admn.)

Shri Ch. N.M. RaoAssistant Accounts Officer

Dr. Radha RukminiMedical Officer

Dr. K.H. Vedini (on leave)Programme Officer

Shri C.R. Vidya SagarAsst. Engineer (Civil)

Smt. N. Usha RaniPS to Director General

Dr. K. SrivallyHindi Translator

Shri E. NagabhushanamStores Officer

Shri A V N N GuptaOffice Superintendent

Shri E. RajasekharOffice Superintendent

Smt. V. MangammaSr. Accountant

Shri K. Jagan Mohan RaoReception cum care taker

Smt P. Bharathi RaniSr. Stenographer

Smt. B. RamaniSr. Stenographer

Smt. K. Uma MaheshwariSr. Stenographer

Smt. B. MeenakshiSr. Stenographer

Smt. N. Asha Latha Sr. Scale Stenographer (CAD)

Shri B. Chakradhar RaoEDP Assistant

Shri M. Srinivasa RaoEDP Assistant

Shri K. Uday VermaTelephone Operator

Shri M VenugopalEDP Assistant

Shri VeeraiahJunior Engineer (Elec)

Smt. Waheeda MunawerJr. Accountant

Shri P. Rama MurtyCashier

Shri T. NagarajuJr. Accountant

Shri Girjesh Joshi House Keeper

Shri M. Siva Kumar Jr. Accountant

Smt. P. JyothiJr. Stenographer

Smt. G. Sandhya RaniUDC

Smt. M. Bhagya LakshmiAsst. Cashier

Smt. K. Kamala UDC

Shri V. VamseekrishnaUDC


Shri. T. Phani KumarJr. Stenographer

Ms. A. Ronitha, Jr. Stenographer

Shri Younus AhmedStaff Car Driver (Grade I)

Shri K. Krishna MurthyStaff Car Driver (Grade- II)

Shri Hemanth KumarStaff Car Driver (Grade- II)

Shri B. MalleshaDriver

Shri S. SathyanarayanaDriver

Shri G.S. Padma RaoBinder

Shri N. RaghupathiPlumber

Shri Nandan Giri Cook

Shri G. NarsimhuluMTS

Shri B. YadagiriMTS

Shri C. NarayanaMTS

Shri G. RajababuMTS

Shri N.G. KotaiahMTS

Shri B. EllamaiahMTS

Smt. J. VijayaMTS

Shri N. ShivalingamMTS

Shri B. RamachanderMTS

Shri B. SathaiahMTS

Shri G. DargaiahMTS

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