36
Do The OPPOSITE

Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Embed Size (px)

Citation preview

Page 1: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Do The OPPOSITE

Page 2: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-1-

Presenter

Shaun Nilsson Co-Founder, CityBlast.com

Do The OPPOSITE:Everything You’ve Been Told About Social Media is DEAD WRONG.

Page 3: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Social Media Marketing for Real Estate Agents.

-2-

Page 4: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Over 90% of home searches

begin online.

-4-

Page 5: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

People spend 3X more time on

Facebook versus any other website

-5-

Page 6: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-3-

85% of Consumers expect Businesses

To be ACTIVE on SOCIAL MEDIA

Page 7: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-8-

Everything You’ve Been Told About Social Media is

DEAD WRONG.

… and it’s killing your online business.

Page 8: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-8-

Get ready to debunk

7 MAJOR MYTHS

And hear the TRUTH.

Page 9: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-8-

Our opinions are backed by DATA.

1,747,363 Social media posts to date

5,635,730 People reached every day

978,497 Total leads generated for our members

Page 10: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-9-

TRUTH 1: You SHOULD Market on Your Personal Page

Page 11: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-7-

Fan Page vs. Personal

Page 12: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Inbound Marketing shares Valuable Content That Doesn’t Annoy.

-7-

Page 13: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-8-

TRUTH 2: You SHOULD Post Listings

Page 14: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

CityBlast generated an estimated

$58,168,386in commissions in past 12 months

More than 70% of the leads came from listings.

-8-

Page 15: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-7-

TRUTH 3: You SHOULD Forget LinkedIn

Page 16: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Social Media Breakdown

This data was analyzed by nearly 8 million real estate social media posts that were actually read and indicates the impact of the respective channels.

Page 17: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

TRUTH 4: You SHOULD Skip the Blogging

Page 18: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

TIME:•The Ideal Length of a Blog Post is 1,600 Words. – FastCompany.com

EFFORT:•92% of Companies Who Blogged Multiple Times a Day Acquired A Customer Through Their Blog - HubSpot.com

REALITY:•Social Media Has 100% Higher Lead-to-Close Rate Than Outbound Marketing. (State of Inbound Marketing, 2012) – HubSpot.com

Page 19: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Small & Medium Businesses:

55% can’t produce enough custom content

39% don’t have enough time or money for blogging

“Creating quality content is expensive and time-consuming, and contributes to your “me, me, me”

refrain in social media” – Heidi Cohen

Page 20: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Instead… a BETTER Solution

Curate a news feed with shared content from

trusted third-party sources.

Page 21: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Along with Improvements in Search Engine Rankings,

Content Marking Can Create Massive Buzz and Consistent

Referral Traffic, As Well As Driving Sales or Leads.

- Mashable

Page 22: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Top 10 Best Performing Posts of Real Estate Professionals

1. Wooden Deck Transforms Into Swimming Pool, Airows.com

1. 10 Free Apps That Will Change How You Decorate, HouseBeautiful.com

1. 10 iPad Apps for Home Organization, HowStuffWorks.com

1. 11 Tiny Houses That Will Make You Want To Live A Simpler Life, TruthSeekerDaily.com

1. Kelly's Luminous Tree House - House Tour, ApartmentTherapy.com

1. Habitat houses provide healthy foundations, Habitat.org

1. A Sleek Kitchen Renovation in San Francisco, Dwell.com

1. Making a difference through word and deed, Habitat.org

1. 31 Insanely Clever Remodeling Ideas For Your New Home, Buzzfeed.com

1. Could crowdfunding be the future of real estate development?, Brokelyn.com

Page 23: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Page 24: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

TRUTH 5: You SHOULD Market To Friends

Page 25: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

CityBlast Agents Average An Extra

$8,500 Per Year

… helping their own friends and followers

Page 26: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

Would you pay Facebook

$8,500/Year to have an account???

That’s what it’s costing if you’re not using Facebook for business!

Page 27: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

01/24/13

TRUTH 6: You SHOULD NOT Talk About YOU

Page 28: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Social Media = Social EventAct as you would at a party where you

want everyone to like you.

-11-

Page 29: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Inbound Marketing: The Golden Key

“Earning the attention of prospects and drawing customers to your website, by producing content customers value.”

- Wikipedia -

-10-

Page 30: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

But it’s not perfect:

“One criticism of inbound marketing is the time and effort required

to create content.”

- Wikipedia -

-13-

Page 31: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

-8-

TRUTH 7: You SHOULD Outsource

Page 32: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Experts recommend spending

1 hour per day Facebook marketing.

-8-

Page 33: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Busy agents don’t have

an hour a day!

-9-

Page 34: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

“Marketing activities should be outsourced when there are not enough resources to adequately manage the activities, or if one

won’t produce a high-quality product.”

- Lauren Hogan, HomeAdvisor -

 “Outsource social media? Absolutely! As a broker, I constantly

remind agents to engage in activities that generate income. Although social media brings in sales, it takes consistency to

bring about results. Hiring someone to handle your social media frees up time to handle money-making tasks.”

- Bridgette Freeman, B Free Consulting -

-9-

Page 35: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

CityBlast solves this problem for the real estate industry.

-14-

Page 36: Do The OPPOSITE. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG

Take action for your business.

Secure your free trial now!

Promo code: AMM (20% off)

www.cityblast.com