Shaun Coppard

8/2/2019 Shaun Coppard

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Managing Complex and Diverse Data SourcesShaun Coppard Manager, Commercial Address Data


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About Australia Post

Australias first postmaster appointed on 25 April 1809.

Federation in 1901 merged six colonial post and telegraphdepartments to Postmaster General with uniform postagerate and service to all of Australia.

1 July 1975 the PMG split into Australia Post and TelecomAustralia.

Late 1990s introduced new sorting equipment through the

$500M FuturePOST program.


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Australia Post Facts and Figures

Deliver nearly 20 million mail articles to over 11 millionaddresses every day

Operate over 4,400 retail outlets

Maintain over 16,000 Street Posting Boxes Second most trusted brand in Australia

Over 4 million transactions for Identity Service clients


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Need for national address dataset

Address is core to

many processes,

products and

services

Processing mail

Redirecting mailAddress Validation

Change of Address

Address CountsAcquisition Mail

AddressReference File

Spatial Dataset


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Building the dataset

Early 1990s

Street Ranges

1-19 and 2-20

Mid 1990s

Populate from

other sources

Electoral Roll,Phone Book

Late 1990s

Delivery staff

validate by

reviewing

reports

Early 2000s

System for

Delivery staff

to maintain

Mid 2000s

Additional

system to

maintain more

attributes

Late 2000s

Replatform to

combine all

systems intoone

1990 2000 2011


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Building a solid foundation

Postcode Address

Delivery Sorting Frame

Address Links Attributes

Address

Management

OLD NEW

Inconsistent business rules One set of rules

Varying processes Standardised national processes

Challenges with quality Quality standard applied & measured

Different terminology/training Thorough training and support


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Addresses how hard can they be?

211 LA TROBE ST

360ELIZAB

ETH

ST

339SW

ANSTONST

198-202 LITTLE LONSDALE ST


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Vanity addressing

516

512

REDFERN 2016

SURRY HILLS

2010

Cleveland St

516 Elizabeth St, Surry Hills 2010 should be Redfern 2016

545 Elizabeth St, Surry Hills 2010 should be 543-551

Elizabe

thSt

543-5

51

336 Cleveland St, Strawberry Hills 2010 should be Surry Hills

336


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Alternate representations

21

3

5

7

9

11

13

15

4

6

8

10

12

14

16

EdwardSt

Albert St

50 Albert St

Official Address:1/50 Albert St

Customer Preferred Address:

1 Edward StLinking addresses:

1/50 Albert StSynonym > 1 Edward St


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Maintaining data using different sources

AddressDatabase

DeliveryStaff

State LandAuthorities

Address

ManagementUnits

Customer

Feedback /Queries

Changeof

Address

Mail

ProcessingAddressLearning

SpatialAnalysis


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Connecting it all together

512

Address

Database


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Applying a quality standard

Policy guidelines and principles to follow

Process ensure all steps are relevant

Procedures situations that dont fit the norm

Data Quality Metrics measure, publish and respond

Governance advice and direction


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Quality levels fit for purpose

Quality level depends of objective

Sort to Delivery Centre Postie Round Sequenced Delivery

Deliverable addresses Completeness

Gazetted Address vs Commonly Used

Supporting products and services


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Data Quality Metrics

Clearly defined

Measurable

Relevant

Controllable Reportable

Data Quality Index - %, Number, Weighting

Measures: Duplication, Accuracy, Consistency,

Completeness, Conformity, Integrity


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Governance

Not about controlling

Setting a vision

Stakeholders from different areas

Keep it real and relevant

Empower them to make the decisions

Set the quality measures and targets

Review policy and process


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Lessons Learnt

Establish a Vision and keep reviewing

Diverse stakeholders with an interest in outcome

Getting scope right link to vision and stakeholders

Challenge the norm

Identify real business benefits

Users and stakeholders will define success


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Are we there yet?

Journey not a destination

Adding quality measures

Review and improve processes

Combining other datasets to build new products andservices

Continually review and challenge

Documents

Shaun Coppard