Shaun KingShaun King

CPSC 203CPSC 203

Assignment 3Assignment 3

December 6th, 2006

AgendaAgenda

Social Networking – A growing trendSocial Networking – A growing trend• DefinitionDefinition

Information about 3 emerging Information about 3 emerging companiescompanies

1.1. Myspace (www.myspace.com)Myspace (www.myspace.com)2.2. Facebook (www.facebook.com)Facebook (www.facebook.com)3.3. Classmates (www.classmates.com)Classmates (www.classmates.com)

ImpactImpact

Agenda : 3 companies Agenda : 3 companies

What is the product or service ?What is the product or service ?

Overview of the companyOverview of the company• who, where and when who, where and when founded founded• who, where and when who, where and when Now Now

Why is it considered a social Why is it considered a social network?network?

Agenda : 3 companies Agenda : 3 companies

Options and featuresOptions and features• How can I get my own?How can I get my own?• Features…Features…

ExampleExample

RecommendationRecommendation

Social Networking : Def’nSocial Networking : Def’n social structure made of nodes which are social structure made of nodes which are

generally individuals or organizations. It indicates generally individuals or organizations. It indicates the ways in which they are connected through the ways in which they are connected through various social familiarities ranging from casual various social familiarities ranging from casual acquaintance to close familial bonds. (Social acquaintance to close familial bonds. (Social Networking Definition, 2006)Networking Definition, 2006)

MySpaceMySpace

friends, personal profiles, blogs, friends, personal profiles, blogs, groups, photos, music, and videos.groups, photos, music, and videos.

Tom Anderson and Chris DeWolfe Tom Anderson and Chris DeWolfe (Myspace, 2006)(Myspace, 2006)

1 million+ profiles, 230,000 / day 1 million+ profiles, 230,000 / day (MySpace, 2006)(MySpace, 2006)• Headquarters Headquarters Santa Monica Santa Monica• Parent Company Parent Company New York New York

Classic Social NetworkClassic Social Network

MySpace Cont.MySpace Cont.

Free Sign upFree Sign up• UploadUpload• featuresfeatures• PersonalizePersonalize

MY MYSPACEMY MYSPACE

Ease of sign up and usage, GREAT!Ease of sign up and usage, GREAT!

FacebookFacebook

Friends, wall, blog, pictures, videoFriends, wall, blog, pictures, video Mark Zuckerberg and Mark Zuckerberg and Eduardo Eduardo

SaverinSaverin (Facebook, 2006) (Facebook, 2006) 7.5 million college , 20,000 daily 7.5 million college , 20,000 daily

(Facebook, 2006)(Facebook, 2006)• Based in Palo Alto, California, USABased in Palo Alto, California, USA

Another classic social networkAnother classic social network

Facebook Cont.Facebook Cont.

Free sign upFree sign up• UploadUpload• FeaturesFeatures• PersonalizePersonalize

MY FACEBOOKMY FACEBOOK

Easy to use, aimed at my age groupEasy to use, aimed at my age group

ClassmatesClassmates

pictures, announcements, biographies, pictures, announcements, biographies, community message boards, upcoming community message boards, upcoming reunionsreunions

40 million members (Classmates, 2006)40 million members (Classmates, 2006)

Randy Conrads (Classmates, 2006)Randy Conrads (Classmates, 2006)

Modified social networkModified social network

Classmates Cont.Classmates Cont. Free Sign up (Available increase)Free Sign up (Available increase)

• UploadUpload• FeaturesFeatures• PersonalizePersonalize

MY CLASSMATESMY CLASSMATES

Not very easy to use, complexNot very easy to use, complex

Impact?Impact?

List of Social NetworksList of Social Networks•Growing, if not already set, Growing, if not already set,

trend (Coomber, 2006)trend (Coomber, 2006)•New Connection New Connection

(Schmidt, 2006)(Schmidt, 2006)

•Invest Now!!Invest Now!!

Thank youThank you Classmates (2006)Classmates (2006) Main. Retrieved 2006-11-29Main. Retrieved 2006-11-29 http://http://

en.wikipedia.org/wiki/Classmates.comen.wikipedia.org/wiki/Classmates.com

Coomber, S (2006, November 29) Dot Com Coomber, S (2006, November 29) Dot Com companies are companies are

hungry for MBA’shungry for MBA’s. The United Kingdom . The United Kingdom Times,Times,

Item : 7EH0770044660 pg. B. 12Item : 7EH0770044660 pg. B. 12

Facebook (2006)Facebook (2006) Main. Retrieved 2006-11-29Main. Retrieved 2006-11-29 http://http://

en.wikipedia.org/wiki/Facebooken.wikipedia.org/wiki/Facebook

List of Notable Social Networks (2006)List of Notable Social Networks (2006) Main. Retrieved 2006-11-27Main. Retrieved 2006-11-27 http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/

List_of_social_networking_websitesList_of_social_networking_websites

MySpace (2006)MySpace (2006) Main. Retrieved 2006-11-27Main. Retrieved 2006-11-27 http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/

MyspaceMyspace

Schmidt, S (2006, November 15) Your Health: Schmidt, S (2006, November 15) Your Health: Trends – Trends –

Discoveries. Discoveries. Calgary HeraldCalgary Herald Pg A.16Pg A.16

Social Networking Definition (2006)Social Networking Definition (2006) Main.Main. Retreived 2006-11-27 Retreived 2006-11-27 http://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_network

Social Networking Picture (2006)Social Networking Picture (2006) Semafoaf.jpg. Semafoaf.jpg. Retrieved 2006-Retrieved 2006-

11-2711-27 http://rdfweb.org/mt/foaflog/http://rdfweb.org/mt/foaflog/

archives/semafoaf.jpgarchives/semafoaf.jpg

Social Networking Picture 2 (2006)Social Networking Picture 2 (2006) Introduction to Social Networks. Introduction to Social Networks.

Retrieved 2006-11-27Retrieved 2006-11-27 http://en.wikipedia.org/wiki/Social_networkhttp://en.wikipedia.org/wiki/Social_network