DISTRICT

SVEEPPLAN

LUDHIANA

Contents

Introduction Chapter 1 : Information at a Glance Chapter 2 : District SVEEP Plan 2.1 Strategy 2.2 Approach & Activities Undertaken Under SVEEP 2.3 Innovative Strategy for Lok Sabha Elections 2014 Annexures

INTRODUCTION

Ludhiana is the most centrally located district, which falls in the Malwa region

of the State of Punjab. For Administrative purposes it has been placed in the Patiala Division. It lies between north Latitude 30o-34' and 31o-01' and east longitude 75o-18' and 76o-20'.

Ludhiana city was founded in the time of Lodhi Dynasty which rule at Delhi

from 1451-1526 AD. The legend goes that two Lodhi Chief Yusuf Khan & Nihang Khan were deputed by Sikandhar Lodhi (1489-1517 A.D.) to restore order in this region. They camped at the site of present city of Ludhiana, which were plundering the Doab and made a settlement at Sultanpur while Nihang Khan stayed back and found the present city at the site of the village Mir Hota. The new town was originally Known as "Lodhiana", which means the town of Lodhi. The name later corrupted to the present name Ludhiana.

Ludhiana is the most centrally located district, which falls in the Malwa region

of the State of the Punjab. For Administrative purposes, it has been placed in the Patiala Division. It is bounded on the North by river Satluj, which separates it from Jalandhar District. The river also forms its northern boundary with Hoshiarpur and Nawanshahr districts, on other sides it shares common boundaries with Roop Nagar and Fatehgarh Sahib district in the East, Moga and Faridkot District in the west and Sangrur and Fatehgarh Sahib districts in the South and South East respectively.

Ludhiana is one of the prime industrial and educational center of northern

India. The city is commonly known as the Manchester of India, the hub of the Indian Hosiery Industry and "cycle part industry" and also as Industrial Capital of small scale industry of the country.

Last Lok Sabha Elections for 07- Ludhiana Parliamentary Constituency was

held on 13.05.2009. There were 30 Contesting Candidates. Sh. Manish Tewari (Indian National Congress) was elected on 16.05.2009.

Area and Population

1. Area (in Sq Kms) 3767 2. Total Population 3522754 i) Male 1884866 ii) Female 1637888 iii) Sex Ratio 869 3. Density of population(per Sq Km) 935 4. Literacy Rate 76.54

(Figures are as per census 2011)

CHAPTER 1

INFORMATION AT A GLANCE a. Name of the District: Ludhiana

b. DEO

i) Name : Sh. Rajat Agarwal,IAS ii) Batch of service : 2003 iii) Date of posting : 14-09-2013

c. SP/Commissioner for a city

i) Name : Sh. Paramjit Singh Gill, IPS ii) Batch of service : 1995 iii) Date of posting : 19-02-2014

c(a) SSP Khanna

i) Name : Sh. Harcharan Singh Bhullar, IPS ii) Batch of service : 2007 iii) Date of posting : 27-02-2014

c(b) SSP Ludhiana Rural i) Name : Sh. Ashish Choudhary, IPS ii) Batch of service : 2003 iii) Date of posting : 22-07-2013

d. List of ACs :

S.No AC No. AC Name 1 57 Khanna 2 58 Samrala 3 59 Sahnewal 4 60 Ludhiana East 5 61 Ludhiana South 6 62 Atam Nagar 7 63 Ludhiana Central 8 64 Ludhiana West 9 65 Ludhiana North

10 66 Gill(SC) 11 67 Payal(SC) 12 68 Dakha 13 69 Raikot(SC) 14 70 Jagraon(SC)

e. Population

i. Male : 1945647 ii. Female : 1690714

iii. Total : 3636361 f. Electorate Details of the Parliamentary Constituency (PC) as on 06.01.2014

ELECTORS Male Female Others Service Proxy Overseas Total

EPIC

PER

816267 708174 0 3335 0 39 1527815 100% 100%

g. Electoral Roll Details (of PC)

i. Date of publication of revised electoral roll (revised w.r.t 01-01-2014) : 06.01.2014

ii. Addition since the last publication date:

Male : 16419 Female : 13433

Others : 0 Total : 29852

iii. Date of printing of supplementary electoral roll (on account of continuous updation) Yet to be printed

h. Polling Stations: i. No. of polling stations in the Parliamentary Constituency: 1647+5(Aux)=1652

ii. Details of 10% Polling stations with lowest turnout in the Last Lok Sabha Election :

Please see Annexure-A attached

i. Assembly Constituencies wise Voter Turnout in Last Lok Sabha Elections(2009) Sr. No.

Name of Assembly

Constituency

Male turnout

% in last LS

Female turnout

% in last LS

Total turnout

% in last LS

Male Electors

Female Electors

Total Electors

Biggest gap (gender/urban/

youth / any other)

1 57-Khanna 68.96 65.95 67.52 73228 66916 140144 Voter turnout is higher than the Average turnout for the District

2 58-Samrala 71.65 70.47 71.08 75712 69201 144913 Voter turnout is higher than the Average turnout for the District

3 59-Sahnewal 65.58 62.5 64.15 81966 71477 153443 Urban* 4 60-Ludhiana

East 61.91 60.46 61.25 75206 63272 138478 Urban *

5 61-Ludhiana South

55.76 54.32 55.12 67350 53941 121291 Urban*

6 62-Atam Nagar 61.92 56.45 59.31 68051 62299 130350 Urban * 7 63-Ludhiana

Central 69.34 61.34 65.59 69823 61716 131539 Urban/Gender

8 64-Ludhiana West

65.45 59.96 62.8 79014 73377 152391 Urban

9 65-Ludhiana North

66.13 60.94 63.69 76701 68110 144811 Urban

10 66-Gil l(SC) 69.86 67.07 68.54 93667 84124 177791 Voter turnout is higher than the Average turnout for the District

11 67-Payal(SC) 74.97 73.9 74.46 73923 66948 140871 do 12 68-Dakha 73.84 71.21 72.57 81021 75063 156084 do 13 69-Raikot(SC) 72.03 71.73 71.89 69231 63413 132644 do 14 70-Jagraon

(SC) 70.17 70.09 70.13 81319 73819 155138 do

Total 67.68 64.74 66.29 1066212 953676 2019888 *Predominance of hosiery industry where migratory labour go back to their native places for about two months during Holi.

j. SVEEP Core Committee ( CEO ZP as chair) i) Members District Level SVEEP Team

1. ADEO 2. Co-ordinator 3. Election Tehsildar 4. DEO (Secondary) 5. DEO (Primary) 6. DDPO 7. Civil Surgeon 8. DPRO 9. Treasurer Bharat Vikas Parishad Charitable Trust, Ldh (NGO)

k. Partner Departments (Govt.) identified:

1. DPRO

2. DEO (Secondary) 3. DEO (Primary) 4. DDPO 5. Civil Surgeon 6. DDLG 7. DPO 8. District Coordinator (NYK) 9. Punjab Pollution Control Board 10. Lead Bank Manager

l. Non - Government partners :

1. Treasurer Bharat Vikas Parishad Charitable Trust, Ldh 2. Rotary Club Jagraon 3. Lok Sewa Society Jagraon 4. Raahgiri Ludhiana 5. Ishmeet Musical Academy 6. V-Mad Group

m. Number of Campus Ambassadors: 17

n. State Icon/s : Sh. Gurpreet Ghuggi

o. MCMC (DEO as chairperson)

i. Names of Members :

1. Sh. Rajat Agarwal, IAS DC-cum-DEO Ludhiana 2. Sh. Kuldeep Singh Vaid, PCS ACA GLADA-cum-ARO 63-Ldh Central 3. Sh. Prabhdeep Singh DPRO Ludhiana 4. Sh. Parmod Bashit (Independent Journalist) C/o PTI News Agency

ii. Training done on (date) : 04-03-2014

iii. Number of members trained: 4 iv. Last meeting (date) : 25-03-2014

v. Numbers of cases reported : 5 (as on date 25-03-2014 )

vi. Number of notices issued : 5 (as on date 25-03-2014 )

p. Important Media present in the district: Print :

1. The Tribune 2. The Indian Express 3. The Hindustan Times 4. The Times of India 5. Daily Post 6. Punjab Kesari 7. Dainik Bhaskar 8. Ajit 9. Jagbani 10. Dainik Jagran 11. Amar Ujala

Electronic : Ludhiana Khabarnama (Fastway) Local FW Movies

q. Media sensitization on paid news and other media related provisions of the RP Act on

05/03/2014

r. Political party sensitization on paid news and other media related provisions of the RP Act 06/03/2014

CHAPTER 2

DISTRICTSVEEPPLANThe SVEEP Project for Ludhiana District includes a planned strategy for targeted approachtowards meeting the various gaps that exist in the field of registration and voting, besidesspreading awareness about informed, unintimidated and inducement free voting under theboarderframeworkofciviceducation.Thisprojectalsoincludescontentdevelopmentforliterateand nonliterate groups and extra curricular activities in educational institutions as well as atargetedcampaignonWomenandUrbanYouth.SituationalAnalysisACwisedetailofEPratioisannexedasAnnexureBACwisedetailofgenderratioisannexedasAnnexureCVotersturnoutfiguresinthepastLokSabhaelectionsareasunder TurnoutfiguresLastLokSabhaElections2009

07LudhianaParliamentaryConstituency

Electors Voters PercentageNo.&NameofAssemblySegment

Male Female Total Male Female Total Male Female Total

60 LudhianaEast

75206 63272 138478 46560 38257 84817 61.91 60.46 61.25

61 LudhianaSouth

67350 53941 121291 37557 29303 66860 55.76 54.32 55.12

62 AtamNagar 68051 62299 130350 42136 35170 77306 61.92 56.45 59.31

63 LudhianaCentral

69823 61716 131539 48416 37854 86270 69.34 61.34 65.59

64 LudhianaWest

79014 73377 152391 51715 43994 95709 65.45 59.96 62.8

65 LudhianaNorth

76701 68110 144811 50721 41509 92230 66.13 60.94 63.69

66 Gill(SC) 93667 84124 177791 65437 56421 121858 69.86 67.07 68.54

68 Dakha 81021 75063 156084 59822 53455 113277 73.84 71.21 72.5770 Jagraon(SC) 81319 73819 155138 57064 51740 108804 70.17 70.09 70.13

Total 692152 615721 1307873 459428 387703 847131 66.38 62.97 64.77

ExpectedOutcome:TheSVEEPPlanforthedistrictaimsatthefollowingoutcomes:

EPratioontheelectoralrollstomatchthe18+populationaspercensus Genderratioonrollstomatchthegenderratioaspercensus Toincreasethepercentageofenrollmentinthenewlyeligible1819yragegroup Tobridgethegapinregistrationinurbanareas Visible enhancement in the quality of electoral participation in termof informed,

ethicalandinducementfreevotingintandem.2.1STRATEGYThestrategyforSVEEPinvolves

IdentificationofTargetPopulationTargetPopulation:

EligibleCitizens (a)Rural (b)Urban (c)Women (d)Youth (e)Factoryworkers

EngagingwithGovernmentandNonGovernmentAgenciestoreachouttovarious

sections of the society and increasing awareness regarding enrollment as votersandethicalvoting.

Identificationof10%PollingStationsintheDistrictwithlowturnoutinElections. IdentificationofgapsinregistrationatAC/District. Democracybuses/vanstoberunwithintheDistrictBoundarieswithIMFmodules

forinformationandmotivationbesidesfacilitationofelectors. ConsultationonYouth,WomenParticipation. Young Voter Festivals to be organized at Large Colleges and Universities in the

Districtinvolvingarangeofactivity. CampusAmbassadors Fillinggapsinservicevoterparticipation. 1417yroldthefutureeligiblecitizens. Childrenthemessagecarriers

2.2APPROACH&ACTIVITIESUNDERTAKENUNDERSVEEPTherearespecialNodalOfficersforimplementationofSVEEPinDistrictLevel&ACLevel.DistrictLevel&ACLevelSVEEPTeamhavebeenconstitutedtoimplementSVEEPactivitiesintheDistrict.ForDetailofDistrictLevel&ACLevelSVEEPTeam,seeAnnexureETheDistrictCoreCommitteeformedforSVEEPcomprisesthefollowing

1.ADEO 2.Coordinator3.ElectionTehsildar 4.DEO(Secondary) 5.DEO(Primary) 6.DDPO 7.CivilSurgeon 8.DPRO

9.TreasurerBharatVikasParishadCharitableTrust,Ldh(NGO)The committeehasbeenholding regularmeetings fordrawingupaproper calendarof events,propermonitoringandfollowup.ThevariousactivitiesundertakenunderSVEEPareOurapproachtowardsSVEEPincludesthefollowing1.NationalVotersDayNVDfunctionsarebeingcelebratedannuallyon25thJanuaryatDistrictLevelandACLevelasperECIdirections.NVD2014wascelebratedon25012014atDistrict

LevelbyDEOandACLevelbyEROaswellasPSLevelbyBLOsconcerned.Widepublicitywasalsomadethroughprint&electronicmediainordertoawarethepublic/votersaboutcelebrationof25thJan2014asNationalVoter'sDay.DistrictLevelNVDfunctionwasorganizedon25012014atGovt.CollegeforGirls,LudhianawheretheEPICweredistributedbyDEOtonewlyregisteredvoters and prizes/certificate of participation presented by DEO were also distributed amongthosestudentswhowerewinnersintheessaywritingcompetition,paintingcompetition,postermaking competition & debates on the matter of election and electoral roll. The DeputyCommissionerSh.RajatAgarwalsaid,"Tocastthevoteisourdutyaswellasaright.Bymakingrightuseofvote,theyoungsterscanplayanimportantroleinthecountryanditistheneedofthehour."On the occasion he handed over voter ID cards to 10 students of Ludhiana Vidhan Sabhaconstituency64.Healsohonoredofficersfordoingtheirdutywithdedicationformakingpeopleaware about getting their voter ID cards prepared.Thehonoredofficers includedSDM(East)cumEROAjaySood,supervisorDrPankajSingh,BLOKulwinderKaurandNodalOfficercumPrincipalofGovernmentCollegeforGirlGurminderKaur.

WorthyDCcumDEOLudhianaSh.RajatAgarwal,IASisbeinghonoredbyPrincipalandstaffofGovt.CollegeforGirls,LudhianaonNationalVotersDay2014function.

AudiencetakingpledgeonNationalVotersDay2014

Amobilevanwithaudiovisualequipmentwasusedforpromotingvoterawareness.2.EngagementwithvariousagenciesGovernmentandNonGovernment

(a)DEO(S)andDEO(P),Ludhiana

To ensure that eligible students applying for admission also fill in Form6 forregisteringthemselvesasvoters inallSr.SecSchools intheDistrict throughtheirprincipalsconcerned.Specificactivitiesmaybecarriedouttoensurehigheryouthregistrationespeciallytheyoungandfirsttimevoters.

Sponsor Youth Festival activities and prizes for various competions like Essaywriting competition, PosterMaking, PaintingCompetition,Rangoli competition inallhighersecondaryschoolstopromotevotingawareness.

Asapartofvoterawareness,variouscompetitionswereheldatschoollevelespeciallyinJanuaryaroundNationalVotersDay.FollowingaretheentriesofprizewinnersinDrawingCompetitionsinvariousschools.

(b)NGOs(BharatVikasParishadCharitableTrust,Ludhiana)/CSOs Toeducatethepublic,youthandfemalevotersaboutimportanceofvote&voting

andtoattractthehugeyouthcomponentinurbanareasthroughactivitiessuchasmarathons,rickshawralliesandvariouscompetitionsinhighersecondaryschoolsonsubjectspertainingtovotersawareness.

TocarryoutVotereducationprogrammes,conductvoterawarenesscampaignsonits own clubbed with a special registration drive, conduct special awarenesscampaigns for old, excluded groups and communities and also for migrantlabourers.

StudentsparticipatinginaCyclingEventtopromoteVoterAwareness

FlashMobforVoterAwareness

(c)DPRO,Ludhiana

TomakewidepublicitythroughPrint&ElectronicMediatoinformalltheHeadsofState/CentralGovtDepartmentsaswellasState/Central Govt.PSUs falling intheDistrict tomotivate the employeesworking under their control to get registeredandtocasttheirvotesonpollday.Postalballotforemployeesonelectionduty.

Otherthantheofficialmachinery,NGOsandCSOsmayalsoberopedinaspartnerorganizations through possible media for implementation of various SVEEPactivitiesatmultiplelevelsfromtheDistrictdowntothepollingstations.

(d)PrincipalsofvariousColleges:

Torunawarenessdrivesforyouthvotersonthevoterregistrationprocessandtoalsoawarethemaboutimportanceofdemocracy,voteandvoting.

Widespreadpublicitymayalsobegivenatthetimeofadmissionsforenrollmentofyouth.

Displayof awarenessmessages throughHoardings/Poster/Banners in the collegepremises.

(e)Nehru Yuva Kendras : District Nehru Yuva Kendra Coordinator entrusted with theresponsibilityofengagingyouththroughvariousyouthclubs/associations.SimilarlyNehruYuvaKendrahasbeendoingcommendableworktospreadconsciousnessaboutrighttovoteandethicalvotingamongthepeopleespeciallytheyouthandpeopleinruralareasandatsubdivisionlevel.Exhibitions,Seminars,Rallies,PledgeTakingCeremoniesareconductedforthesame.

(f)CampusAmbassadors

Campus Ambassadors appointed in colleges to ensure direct engagement withstudentstodrivehometheimportanceofvoterregistrationandturnoutamongthenewandyoungvoters.

ReportsonCampusAmbassdors

District TotalCampus

Ambassdorappointed

WhetherTraining&capacitybuildingdone

MaterialSharadwithCampus

Ambassdor

WhetherregularmonthlyReportsaretakenfrom

CampusAmbassdorsinprescribedproforma

Ludhiana 17 Yes Yes YesForListofPartnerAgencies/Departments,seeAnnexureF

TheConceptofCampusAmbassadorshasbeenverysuccessfulandhasbeenapplaudedbythemediaaswell.

ArticleinLudhianaTribuneMarch25,2014

3.EnhacingVoterFacilitation

Thisincludes settingupofVoterFacilitationCentres (displayofvoter list, search facilityandHelpline

Number) Ensuring minimum basic facilities at polling stations. All AROs have certified that the

minimumbasicfacilitiesarebeingprovidedatallthepollingstations.

District:Ludhiana. VoterFacilitationCentres

S.No.NameofVoterFacilitationCentres

Location ServiceProvided Remarks1.SearchingofNames,ACNo.PSNameandVoteNo.ofvotersofDistt.LudhianathroughCEOWebsite.

1 SuwidhaCentre

AndAtAllOfficesofAROs

MiniSecretariat,Ludhiana.

2.Givingproperguidancetopublic/voterstofilltheforms.

Jingle&Sloganscreatedforvoterawarenessarebeingplayedatthesecentres.

Forlocalhelplinenumber,seeAnnexureD4.MediaCampaigns

AppealsbyDEOinprintandelectronicmedia TieupwithFMRadioChannels ScrollinLocalTVChannels(Fastway) CinemaSlides(MBDPVR,Omaxe,SilverArcade,WestendCinemas) Campaign through social media networking sites. A Facebook page

www.facebook.com/sveep2014ludhianadistricthasbeencreated.www.facebook.com/electionofficeludhiana" has also been created by DistrictElectionOffice,Ludhianainordertointeractwithyouth,generalpublic,votersandtoawarethemaboutimportanceofdemocracy,voteandvoting. Publicannouncementsatmajortrafficjunctions. Amobile vanwith audio visual equipment is being sent to 10% Polling Stations

withthelowestturnoutinthelastLokSabhaelections.'ILeadCampaign'inAssociationwithTheTimesofIndiaSeekingmoreandmoreparticipationofyouthinthevotingexercise,theDistrictAdministrationisusingeverypossibleplatformtobringaboutvoterawareness.KanuThind,Coordinator,SVEEPattendedthe'ILeadCampaign'ofTimesofIndiaatPanjabAgriculturalUniversityon19thMarch,2014andurgedtheyouthtomaketheirpresencefeltinthelargestfestivalofdemocracy.Sheurgedtheparticipantstocreateachainofawarenessbymakingatleastthreepeopleawareoftheirrighttovoteandethicalvoting.

ParticipantsatILEADCAMPAIGN5. Advertisements

Hoardings(atMajorTrafficJunctionsintheLudhianaCity) WallPaintinginDEOOffice. VariousmessagesinPunjabi/Englishintheformofpostershavebeenpreparedand

displayed at Government Offices, City Buses, City Cabs, Auto Rickshaws, Banks,ATMs, Shopping Malls, Railway Stations, Bus Stand, Post Offices, Petrol Pumps,Gardens,CinemaHallsetc.

BanneroutsideCentralPostOffice

BanneroutsideaMall

6.Training&CollaboratingwithPartnerAgenciesTrainings were also imparted by ADEOcumNodal Officer (SVEEP) to other stakeholdersavailable in theDistrict in the formofworkshopsand informationsessionsonvotereducation,importanceofregistrationandvotingindemocracy.

Sh.GhanshyamThori,IASSDMPayalimpartingtrainingtoPartnerAgencies

Someoftheothercategoriesofstakeholderswhoweretrainedwere:

Nodal Officers in Higher Educational Institutions who are responsible forensuring thateligible studentsapplying foradmissionalso register themselvesasvoters.

HostelWardens: in private accommodations for greater involvement of eligible

students. PoliticalParties:Toorientthemonimportanceofvoterregistrationsotheymay

alsoinfluencevotersintheirrespectiveregionstodoso. NGOs/CSOs/RWAs:Meetingswereheldwith the various organizations inmany

regions. They were oriented on importance and basic procedures/details ofregistration process; and awareness on importance and provisions for specialsgrouptherein.ThisdistricttiedupwithRWAs,CSOsinurbanareasandtheyhavebeenrequestedtoeducatethepublic,youthandfemalevotersaboutimportanceofvote&voting.

TheNGOsandCSOsarebeingroped inaspartnerorganizations for implementationofvariousSVEEPactivitiesatmultiplelevelsfromtheDistrictdowntothepollingstationsinclude

NSS NCC NYKS VMADWeMakingADifference Raahgiri VBIVolunteersforBetterIndia RWAs Lions/Rotary/Satluj/GymkhanaClub NGOs CSOs IndianRedCrossSociety IndianMedicalAssociation BarAssociation AssociationofDiamond/JewelleryIndustry CooperativeSocieties HousingSocieties IndustrialUnits

Considering the importance of disseminating relevant information through hospitals,PrimaryHealthCentres andCommunityHealthCentresweremade areasof focus. Itwasdonethrough

FlexBannerssetupatsignificantplaces StampingofOPDSlipwithSlogansonvoting

Students: Campus Ambassadors trained for direct engagement with students to

drivehome the importanceofvoter registrationand turnoutamong thenewandyoungvoters.

Principals of Sr. Sec. Schools and Colleges: Principals of Sr. Sec. Schools and

Colleges across the District were trained on the voter registration process andropedinSVEEPactivitiesintheDistrict.

Bankers:BankingofficialsofSBI,Axis,HDFC,BOIBankswerealsotrainedsothey

couldinfluencetheircustomersandpeoplewhowalkintheirbranchestoregisterthemselvesonelectoralrollsandtovote.

Government/Semigovernment Departments: All the Heads of the

Government/Semigovernment departments of State and Central GovernmentDepartmentswere also trained to get theirEmployees registeredas voter and tocasttheirvoteonpollday.Govt.Employeesinvolvedinelectionprocesswerealsotrainedonhowtovotethroughpostalballot.

Aanganwadi Workers/Asha Workers: They were trained to identify missing

votersandreporttoBLOs.Specificactivitiesarebeingcarriedouttoattractfemalevoters to register, including activities informing them how married women canregister, were taken up as part of SVEEP Plan. In this regard, Grassroots levelworkers under theMidDayMeal Scheme, ASHA, and AaganwadiWorkers of theIntegrated Child Development Scheme (ICDS) were also trained to facilitateregistrationofyoungfemalevotersandincreasingtheirelectoralparticipation.

LabourContractors:Meetingwithlabourcontractorswerealsoconductedwithin

districtandoutsideofdistricts. Media Partners: All Media partners available in District were encouraged to

involveyouthtofacilitateindevelopingcontent.7.OutreachActivities

Theoutreachactivitieshavebeenplannedbasedonthesituationalanalysis:i.Forms6,7,8and8AhavebeenmadeavailableatallprominentplacesincludingBanksandPostOfficeshavinglargefootfallbesidesinallCollegesandUniversities,andalsoinHighSchoolsfornewlyeligibleelectors.ii.Specialregistrationcampsinweeklyhaats,duringfestivalsandthroughmobilevanshavebeenconducted.iii.Corporateshavebeencontactedsoastoensureregistrationoftheiremployees.iv.Massmobilizationactivitieshavebeentakenupclosetoelectionstomotivatepeopletoparticipateintheelectoralprocessv.Communicationcampaignsarebeingcarriedoutthroughmassmedia,folkmediaandothermediavehiclesbesidesdirectpeopletopeoplecontact.vi.Specialcampaignisbeingcarriedoutforpromotinginformedandinducementfreevotingvii.EVMfamilarisationactivitycombiningwithNOTAandVVPATfamilarisation,wherenecessary.viii.CopiesofElectoralRollsarebeingprovidedtoSLMAworkersatGramPanchayatbesidespartnerCSOsandpoliticalparties.

8.OutreachMaterialpreparedatDistrictlevelRelevantmaterialtobringawarenessamongtheyouth,students,womenandthepublicingeneralregardingtherelevanceofdemocracyandvotingingeneralhasbeenprepared.Thisincludesa. FlexBannersandPosters

b.MusicalJingle(AnnexureH)whichisbeingplayedregularlyattrafficsignals,SuwidhaCentresetc.

On15thMarch,2014amusicjingleandslogansonvoterawarenesstobeplayedattrafficsignalswerereleased.

c. Acatchysongemphasizingethicalandconsciousvotinghasbeencomposed

ReleaseofMusicalJinglebySh.RajatAgarwal,IASDCLudhiana(Right).NodalOfficerforSVEEPMrs.IshaKalia,IAS(Center),Dr.KanuThind,PCS,CoordinatorSVEEP(Left)

d. Skits,NukkadNataksetc

ArtistesPerformingtheSkitTUHADIVOTE,TUHADIAWAAZ

e. Sloganswhicharebeingplayedattrafficsignals,SuwidhaCentresetc.

On30thApril,Spare2minutestoexerciseyourrighttovote,2minutesforyourcountry.Yourvotemakesyourfuture.YOUCAN'TSITOUT! , , Ifyouare18,getregisteredandwearthevotingmarkamarkofpride...themarkofaresponsiblecitizen.Yourvotecounts. 18 , - Letyourchoicebeproper.ThinkandVote.Dontfallpreytotemptations.Beaconsciousvoter.VOTE! , , , Dontlookatacandidate'scasteforvoting.Lookathissenseandvote.Voteandcallotherstovote.,, 30thAprilisaholiday,butnotforshopping...notforpicnicbutforsomethingaspreciousasVoting.Votingisyourmoralduty...yourconstitutionalright.DontbeaQuitterbeavoter

, YourVoteisyourvoiceBeheard.Castyourinvaluablevote.

H 30 ngq?b Bz{ eosZt fdjkVk wBkU ;ko/ Bo^Bkoh t'N gkU . H s[jkvh t'N s[jkvh nktkI H BfPnK d/ ftZu d/P Bk rkb', eo' wZsdkB s/ d/P ;zGkb' . H g?;/ Bz{ eo' fJBeko, t'N Bkb u[D' ;oeko . H fJj fBPkB fIzw/tko Bkrfoe dh gfjukD, t'N j? skes . H t'N ;kvk j? nfXeko, ed/ Bk eo' fJ;Bz{ p/eko. H t'N d/Dk ;kvk nfXeko, pdb/ ftZu Bk b?Dk T[gjko. H 30 ngq?b Bz{ t'N gkT[D ikU PBkysh ekov Bkb b? ikU. H t'N ;kvk j? nBw'b, ed/ Bk btKr/ fJ;dk w'b . H BjhA eoKr/ i/ wZsdkB, j't/rk pj[Zs tZvk B[e;kB . H BK Iksh s/, Bk Xow s/, pNB dp/rk, eow s/ . H b'eszso dk Gkr^ftXksk, j[zdk ikro[e wsdksk . H 30 ngq?b BZ{ t'N gkT[D ikU, b'eszso dk fsT[jko wBkU . H s[jkvk t'N pj[s ehwsh j?, fJ;Bz{ Pokp d/ pdb/ Bk t/u'.

LudhianaDistricthas14ACsandtheyhavealreadycompletedthetargetof100%PERandEPIC.Data Entry of Forms received are being done in ERMS Software by all EROs andacceptance/rejectionsofformsarealsobeingdonethroughDigitalSignaturesofEROs/AEROsoftherespectiveACs.OneDesktopComputerSethasalreadybeensuppliedbyElectionDepartmentto each ERO for the work of Preparation of Electoral Roll and EPICs at ERO Level. ElectionKanungosandProofReadershavealreadybeendeployedatEROsofficetoconductsmoothworkrelatedtoelectoralroll.The various methods enumerated above are targeted at filling the gaps in voter turnouteffectively. The Rural Gap in voter turnout is being addressed primarily in cooperation withNehruYuvaKendra;theUrbanGapthroughschools,collegesandcivilsocietyorganizations.TheGenderGap isbeing tackled inabigwaybyusingAnganwadiworkers toenlightenthewomenfolk.After the Summary Revision of Electoral Rollsw.r.t 112014 as the qualifying date, listswerepublishedon6thJanuary,2014.Afterthatcontinuousupgradationhasbeengoingon.TheDistrictreceivedhugeNumberofForms6,6A,7,8&8AfromthePublic/VotersthroughBLOsatthetimeof special campaigndatewhichwas scheduledon9thMarch,2014.While30217Form6werecollectedon9thMarch,approximately39869Form6applicationshavebeenreceivedsince6thJanuary,2014.TheEPRatiohasincreasedfrom57.2%in2011to60.6%in2012andiscurrently65.5%.AsaresultofeffortsoftheAdministrationincollaborationwithPartnerAgencies,aperceptiblechange in attitude and consciousness of using their democratic right is evident among theelectorate.

2.3INNOVATIVESTRATEGYFORLOKSABHAELECTIONS2014

With the elections looming closer, the administration had stepped up its activities onintensificationofSVEEPcampaign.Themainstepstobeundertakeninclude MusicalgatheringsbytheIshmeetInstitute,flashmobs,streetplaysandDramasatpublicplaces. AMobileVanwithaudiovisualequipmentonvoterawarenessisbeingsenttoboothswhichhavewitnessedlowvoterturnoutinthepreviouselection. PublicEventslikeCandlelightmarchesinslumareas,QuizCompetition,SignatureCampaignsandVoters'pledgetakingceremonies. Interactionwithmorningwalkersinvariousparks. TieupswithTVChannels,Radio,GasAgencies,Eateries,BanksandMultiplexestotargettheyouth. PropagationthroughtheSuwidhaCentrebyputtingupposters,relevantstampingondocuments,publicaddresssystemandbulkSMSsytem. PostersonbusesandengagingArtAcademies/PainterstodrawrelevantMuralsandCartoonsonpublicwalls(DCOffice,MCOffice,FlyoverWallsetc). Targetingagriculturalmandisduringprocurementseason. InvolvingNehruYuvaKendraforpropagationinruralareas. OfferingofdiscountsbyRestaurantstovoterson30thApril,2014.- TheDEOhasspecificallycoinedthetermDUTYDAYfor30thApriltoappealtotheelectoratetoconsidervotingasamoralduty.TheconceptofPollDayasDutyDayhascaughtonwiththemassesandthemediaaswell.ArticlefromLudhianaTimesofIndia,March25,2014

AsignaturecampaignhasbeenlaunchedintheDistricttoencouragepeopletovote.

ParticipantataSignatureCampaign

On14thMarch,theAdministrationcollaboratedwithVMAD(WeMakingaDifference)Group.Itaimstomotivateabout30,000firsttimevotersbycampaigninginColleges,Slums,IndustrialAreasandvariousotherareasinthecity.VMAD'svolunteersmotivatedapproximately2000youngstersatGuruNanakEngineering College to vote and also organized a March wherein college students participated verypowerfullyunderthecampaign"IEXIST.Ithasbeengivenpermissiontoperforminvariouscollegesandinteractwithstudentsduringfreeperiods.

VMADsBannertoencourageethicalandunbiasedvoting

VMADgroupperformingatGuruNanakDevEngineerngCollege,Ludhiana

RELEASEOFMUSICALJINGLE&CULTURALPROGRAMMETOCREATEVOTERAWARENESS15thMarch,2014TheSVEEPcampaignofthedistricttookoffwithabangon15thMarchataneventheldincollaborationwithIshmeetSinghMusicalInstituteatSilverArcMall,Ludhiana.Amusicjingleandsloganstobeplayedattrafficsignalswerereleased.Amusicalshowwhichincludedpatrioticandentertainingsongsinterspersedwithtersemessagesonvoterawarenesswasusedtobringhomethepointinanentertainingmanner.LedbytheDeputyCommissioner,thecrowdundertookapledgetovoteethicallyonApril30,20

DCcumDEOSh.RajatAgarwal,IASstartingaSignatureCampaign

ArtistesPerformingattheJingleReleaseFunction

RAAHGIRIDAY16thMarch,2014TheDeputyCommissionerexhortedthepeopletocelebrateApril30as"DutyDay"byexercisingtheirrighttofranchise.Thisappealwasmadewhileaddressingvotersduringanawarenesscampaignlaunchedincollaborationwith"Raahgiri",anNGO.TheeventwasheldnearSacredHeartConventSchool,SarabhaNagar.TheDEOcumDCsaidthattheelectoratemustexercisetheirdemocraticrighttovote.HestressedthesignificanceofethicalvotingandthenewconceptofNOTA(Noneoftheaboveoption).Someyouthstookapledgetoexercisetheirfranchiseinthepresenceoftheadministrativeofficers.ArtistsofIshmeetSinghMusicalAcademyalsoappealedtotheaudiencetovoteconsciously.Thevariousactivitiesincludedsackrace,cyclerace,flashmob,askitandsongs.OtherNGOslikeVMADandVBIalsocontributedtomaketheeventasuccess.

VenueofRaahgiriDay,ConventSchoolRoad

PledgeTakingCeremonyfromrighttoleftDCSh.RajatAgarwal,Dr.KanuThind,Mrs.IshaKaliaandMrs.SurbhiMalik

PeoplePledgingtoVoteEthically

TheAdministrationsEffortsreceiveanoverwhelmingresponsebythepeople

NEHRUYUVAKENDRACONVENTIONATPAYALSUBDIVISIONDoraha,19thMarch,2014AconventionwasspeciallyorganisedbytheMinistryofYouthAffairsandSports,NehruYuvaKendra,LudhianatotargetyoungvotersatDr.IshwarSinghMemorialHall,GuruNanakNationalCollege,Doraha.DistrictAdministrationextendedfullsupporttothesame.SDM,Payal,Sh.GhanshyamThoriurgedtheyouthtotakeactiveinterestintheentireelectionprocesssothattheymaylearn,educateandspreadawarenessamongmasses.HeelucidatedtheconceptofNOTAsuccinctly,explainingthatIftheyregardednoneofthecandidatescapableenoughtorunthenation,theyshoulddefinitelyoptfortheoptionnoneoftheabove.Hefurtheraskedtheyouthtonottoindulgethemselvesinillegalactivities.Heaskedtheyouthtoexercisetheirrighttovoteandsaynotodrugs.Sh.GhanshyamThori,IASSDMPayal(thirdfromleft)beingfelicitatedforinnovativepracticesinSVEEP

21stMarch,2014CulturalProgrammeforVoterAwarenessamongDailyWageLabourersTheDistrictAdministrationjoinedhandswithIshmeetSinghMusicalInstitutetoorganiseaculturalprogrammeatCentexInternationalindustrialunitinVillageGobindgarhtoinducedailywagerstoexercisetheirconstitutionalrighttovote.Thelabourersresolvedtovoteethicallyandconsciously.Dr.KanuThind(secondfromleft)atCulturalProgrammeforVoterAwarenessamongDailyWageLabourers

22ndMarch2014

VOTINGAWARENESSFUNCTIONATGURUSARSUDHAR,RAIKOTSDM Raikot Shri.Rakesh Kumar Popli PCS addressed the students at GHG KhalsaCollege,GurusarSudhar. SDMmotivated thestudents touse their right tovotepositively.Helaid stress by saying the all the voters should exercise their right to vote without any fear,greedorselfishness.Hesaidthatourcountrycanprogressonlyifweelectrightanddeservingcandidates. The selection of right candidate can help in taking our country towards newheights.Hesaidthatvotingisourmoraldutyandconstitutionalright.Theyoungstersshouldwear themarkofvotingwithpride.Theyshouldnot fallprey toany typeof temptationandmustcasttheirvotes.Thevotersmustnottakeanyregardofcaste,communityandanyothercriteria.Thosewhocasttheirvoteforthefirsttimewillgetaletterofappreciation.

SDMRaikotSh.RakeshPopli,PCSaddressingtheStudents

25thMarch,2014

MOBILEVANINAREASWHICHHAVEWITNESSEDLOWVOTERTURNOUTINTHEPASTAMobileVanwassenttoslumareasofSahnewal,LudhianaEast,whichhaswitnessedlowvoterturnout in the past. Publicity was done through jingles and slogans and three V MADVolunteers interactedwith thepeople andencouraged them touse their constitutional righteffectively.

VMADVolunteersinteractingwiththepeople

SUMMARYOFPROPOSEDEVENTS/ACTIVITIESUNDERSVEEP

DATE TARGETGROUP

ACTIVITY PARTNERAGENCYtobeassociated(ifany)

DESCRIPTION

2532014to342014

PollingStationswhichhaveshownlowvoterturnoutinthepast,women&youth

MOBILEVANtogotoareaswhichhaveregisteredlowvoterturnoutinthelastLokSabhaelection.

VMADGroup Day1Route:ACNo.59Sahnewal:HaltatKanganwal(PartNo.122)andDhandariKhurd(PartNo.170,171,172,173)VMAD(WecanMakeaDifference)members(2to5)tojoinandperformatthevarioushalts.Day2ACNo.59Sahnewal:MundianKalan(No.141,149,150,153,159)Day3ACNo.59Sahnewal:FocalPointLudhiana(PartNo.144,145,146,147)Day4ACNo.60LDHEast:PartNo.93,121Day5ACNo.60LDHEast:PartNo.117,118Day6ACNo.61LDHSouthPartNo.8,3,5Day7ACNo.61LDHSouth:PartNo.26,27,35Day8ACNo61LDHSouth:PartNo.11,89,99Day9ACNo62AtamNagarAtamNagarPartNo.23ACNo64LDHWestLDHWest:PartNo.136Day10ACNo66Gill(SC)Gill(SC)PartNo.35

2632014Wednesday

YoungandOldUrbanpeopleandYouth,especiallyfirsttimevoters

InteractionwithmorningwalkersVotingAwarenessActivitiesinColleges

VMADGroup IndividualsintheAgegroup1325toparticipateandexhortpeopletovote.Alsorecitepoems,singsongsetc.

2832014to742014

Collegestudents

Song,dance,poem&skitbyvolunteersofVMADGroupinvariouscollegesofthecity

VMAD Thevolunteerswillperformthoughtprovokingactstocreatevotingconsciousness

2832014Friday

Urbanpopulation

MUSICALPERFORMANCEatWESTENDMALL

IshmeetSinghMusicalInstitute

Patrioticsongs,VotingAwarenessslogansandaskit

2932014Saturday

Urbanpopulation

RAMPSHOWatSATLUJCLUB

VolunteersforBetterIndia

RampShow Skit PatrioticSong

DCsMessage&DistributionofCertificatesofParticipation

3032014Sunday

GeneralPublic

PAINTINGOFWALLSINDCCOMPLEXMUSICALPERFORMANCEBYISHMEETINSTITUTEatMBDMALL

Wallstobepaintedwithinformativemessagesonvoting

3132014Monday

Industrialworkers

Marchby50studentsinanIndustrialArea

Spreadingvotingawarenessamongtheworkers

142014Tuesday

Labourers STREETPLAYININDUSTRIALUNITs

CollegeStudents Spreadingvotingawarenessamongtheworkers

242014Wednesday

Universitystudents

MUSICALPERFORMANCE&SKITatPAU

IshmeetSinghMusicalInstitute

342014Thursday

Urbanpopulation

FLASHMOB VBI FlashMobinWestendMall332014to932014

WorkersandSlumDwellers

MOBILEVAN

VMAD MobileVanwithaudiovisualequipmenttovisitslumareasandindustrialareas.

Similarlyvariousactivitieshavebeenplannedtobringhomethepoint inanentertainingyet thoughtprovokingmannersoastoincreaseelectoralparticipation. Totackleapathyamongtheyouthand inurbanareas,Malls,Multiplexes,CollegesandfamousHangoutJointswillbetargeted.AMobileVanwithaudio visual equipment will be sent to areas which have registered low voter turnout in the past.CollaborationwithNGOshavinggoodcredentialswillbeenhanced.NehruYuvaKendrawillcontinuetomotivateyouthinruralareas.TheseactivitieswillbeintensifiedasthePollingDaydrawsnear.

0. Front Page1. Contents3. Intro Ludhiana4. CHAPTER 15. CHAPTER 26. CHAPTER 2, part 2