Digitales Geschäft auf-& ausbauen mit Hybris Commerce für den Mittelstand

Matthias HeidSolution Management Hybris Commerce

05/04/2016

WHAT ARE THE IMPERATIVES FOR SMB COMPANIES TODAY?

Time to Market

Speed to market is an imperative in a dynamic and ever evolving market; hours, not weeks or days.

GROWGrow revenue through geographic expansion, acquisition, improved offerings that exceed market expectations

Innovate

Shift core IT from maintaining to developing innovation

Transforming your Business requires more than a CommerceManagement solution

Source: The Forrester Wave™: B2C Commerce Suites, Q1 2015

• Experience Management

• Product Information Management

• Order Management

hybris Commerce brings it all together on one agile & modern stack.

SAP Hybris Commerce A PLATFORM DESIGNED FOR MODERN BUSINESS

Web Mobile Call Center PrintSocial TVPOS

ERP WMS PLM CRM Data Pools

MOVE AT SPEED OF BUSINESSProduct Content Management.

Customer Experience (WCMS)

ONE CUSTOMER EXPERIENCECommerce. Order Management. Together.

CONFIGURED FOR SUCCESSOur Customers. Our Partners.

Accelerators. hybris Extend. The Data Hub.

Built to complement not

replace existing investmentsModern. Extensible. Standards-based.

SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIES

The Forrester Wave Gartner Magic Quadrant

Ability to

Execute

Completeness

of Vision

Current

Offering

Strategy

Forrester Wave –B2B Commerce Suites Q2 2015;

Forrester Wave –B2C Commerce Suites Q1 2015

Gartner Magic Quadrant for Digital Commerce, Q1 2016

Hybris Commerce Suite

Hybris Commerce, Edge edition

Hybris Commerce, cloud edition

TAILORED LICENCE

OFFERINGS

SAP Hybris Commerce SuiteFunctional scope

PLATFORM

USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &

COLLABORATION

WEB SERVICES API IMPORT & EXPORT REPORTING

WEB

(incl. unlimited Web

Presences & Languages)

MOBILE

CHANNELPOS INTEGRATIONCHANNELS

SAP HYBRIS COMMERCE SUITE

Status: March 2016, subject to change please see pricing JAM or wiki for latest information

MODULES &

ACCELE-

RATORS

PERSONALIZATION

ORDER MANAGEMENT

MODULE

VOUCHER

PROMOTIONS

CROSS SELLING

SOCIAL COMMERCE

PAYMENT

COMMERCE SEARCH

SEARCH & NAVIGATION

PCM for ONLINE

CLASSIFICATION

ASSISTED SERVICE

MODULE

MOBILE MODULE

CUSTOMER SERVICE

MODULE

IN STORE MODULE

B2B PUNCH OUT

yFORMS(requires purchase of Orbeon)

B2C COMMERCE

ACCELERATOR*

B2B COMMERCE

ACCELERATOR*

FINANCIAL SERVICE

ACCELERATOR

ENTITLEMENTS &

METERING

ORDER MANAGEMENT

SERVICES

TELCO ACCELERATOR

PCM

ENTERPRISE EDITION

CLUSTER

ADVANCED

PERSONALIZATION

WEB CONTENT

MANAGEMENT MODULE

SUBSCRIPTIONS

MODULE

SUBSCRIPTION BILLING

GATEWAY

BUNDLING MODULE

DATA HUB

COMMERCE

INFRASTRUCTURE SERVICES

NOT AVAILABLE

OPTIONAL

FUNCTIONALITY

CUSTOMER SERVICE

CHANNEL

*Require license of Web Content Management Module

PREPARATION:

SMALL – MEDIUM BUSINESS

NEEDS

RESULT:

COMMERCE, EDGE EDITION

BAKED FOR B2B OR B2C

OR COMMERCE, CLOUD EDITION

INGREDIENTS:

LEADING ENTERPRISE

COMMERCE PLATFORM

HYBRIS COMMERCE, EDGE & CLOUD EDITION

SAP Hybris B2C Commerce Suite, Edge editionFunctional scope

PLATFORM

USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &

COLLABORATION

WEB SERVICES API IMPORT & EXPORT REPORTING

WEB

(incl. 1 Web Presence &

Unlimited Languages)

MOBILE

CHANNELPOS INTEGRATIONCHANNELS

SAP HYBRIS B2C COMMERCE SUITE, Edge edition

Status: March 2016, subject to change please see pricing JAM or wiki for latest information

MODULES &

ACCELE-

RATORS

PERSONALIZATION

ORDER MANAGEMENT

MODULE

VOUCHER

PROMOTIONS

CROSS SELLING

SOCIAL COMMERCE

PAYMENT

COMMERCE SEARCH

SEARCH & NAVIGATION

PCM for ONLINE

CLASSIFICATION

ASSISTED SERVICE

MODULE

MOBILE MODULE

CUSTOMER SERVICE

MODULE

IN STORE MODULE

B2B PUNCH OUT

yFORMS(requires purchase of Orbeon)

B2C COMMERCE

ACCELERATOR

B2B COMMERCE

ACCELERATOR

FINANCIAL SERVICE

ACCELERATOR

ENTITLEMENTS &

METERING

ORDER MANAGEMENT

SERVICES

TELCO ACCELERATOR

PCM

ENTERPRISE EDITION

CLUSTER(limited to max. 1DB & 2 Application Server)

ADVANCED

PERSONALIZATION

WEB CONTENT

MANAGEMENT MODULE

SUBSCRIPTIONS

MODULE

SUBSCRIPTION BILLING

GATEWAY

BUNDLING MODULE

DATA HUB

COMMERCE

INFRASTRUCTURE SERVICES

NOT AVAILABLE

OPTIONAL

FUNCTIONALITY

CUSTOMER SERVICE

CHANNEL

Reduced scoped compared to SAP Hybris Commerce Suite

SAP Hybris B2B Commerce Suite, Edge editionFunctional scope

PLATFORM

USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &

COLLABORATION

WEB SERVICES API IMPORT & EXPORT REPORTING

WEB

(incl. 1 Web Presence &

Unlimited Languages)

MOBILE

CHANNELPOS INTEGRATIONCHANNELS

SAP HYBRIS B2B COMMERCE SUITE, Edge edition

Status: March 2016, subject to change please see pricing JAM or wiki for latest information

MODULES &

ACCELE-

RATORS

PERSONALIZATION

ORDER MANAGEMENT

MODULE

VOUCHER

PROMOTIONS

CROSS SELLING

SOCIAL COMMERCE

PAYMENT

COMMERCE SEARCH

SEARCH & NAVIGATION

PCM for ONLINE

CLASSIFICATION

ASSISTED SERVICE

MODULE

MOBILE MODULE

CUSTOMER SERVICE

MODULE

IN STORE MODULE

B2B PUNCH OUT

yFORMS(requires purchase of Orbeon)

B2C COMMERCE

ACCELERATOR

B2B COMMERCE

ACCELERATOR

FINANCIAL SERVICE

ACCELERATOR

ENTITLEMENTS &

METERING

ORDER MANAGEMENT

SERVICES

TELCO ACCELERATOR

PCM

ENTERPRISE EDITION

CLUSTER(limited to max. 1DB & 2 Application Server)

ADVANCED

PERSONALIZATION

WEB CONTENT

MANAGEMENT MODULE

SUBSCRIPTIONS

MODULE

SUBSCRIPTION BILLING

GATEWAY

BUNDLING MODULE

DATA HUB

COMMERCE

INFRASTRUCTURE SERVICES

NOT AVAILABLE

OPTIONAL

FUNCTIONALITY

CUSTOMER SERVICE

CHANNEL

Reduced scoped compared to SAP Hybris Commerce Suite

SAP Hybris Commerce Suite, Cloud EditionFunctional scope

PLATFORM

USER & ACCESS MGT INTERNATIONALIZATION ADVANCED SECURITYWORKFLOW &

COLLABORATION

WEB SERVICES API IMPORT & EXPORT REPORTING

WEB

(incl. unlimited Web

Presences & Languages)

MOBILE

CHANNELPOS INTEGRATIONCHANNELS

SAP HYBRIS COMMERCE SUITE, Cloud Edition

Status: March 2016, subject to change please see pricing JAM or wiki for latest information

MODULES &

ACCELE-

RATORS

PERSONALIZATION

ORDER MANAGEMENT

MODULE

VOUCHER

PROMOTIONS

CROSS SELLING

SOCIAL COMMERCE

PAYMENT

COMMERCE SEARCH

SEARCH & NAVIGATION

PCM for ONLINE

CLASSIFICATION

ASSISTED SERVICE

MODULE

MOBILE MODULE

CUSTOMER SERVICE

MODULE

IN STORE MODULE

B2B PUNCH OUT

yFORMS(requires purchase of Orbeon)

B2C COMMERCE

ACCELERATOR

B2B COMMERCE

ACCELERATOR

FINANCIAL SERVICE

ACCELERATOR

ENTITLEMENTS &

METERING

ORDER MANAGEMENT

SERVICES

TELCO ACCELERATOR

PCM

ENTERPRISE EDITION

CLUSTER

ADVANCED

PERSONALIZATION

WEB CONTENT

MANAGEMENT MODULE

SUBSCRIPTIONS

MODULE

SUBSCRIPTION BILLING

GATEWAY

BUNDLING MODULE

DATA HUB

COMMERCE

INFRASTRUCTURE SERVICES

NOT AVAILABLE

OPTIONAL

FUNCTIONALITY

CUSTOMER SERVICE

CHANNEL

SO WHAT‘S IN THERE IN DETAIL?

COMMERCE ACCELERATORS

• Production-Ready, best-practices reference

commerce implementations with preconfigured

templates and business processes

• Multiple storefronts out of the box

Includes features such as internationalization,

search & navigation, etc.

• All components delivered as source code

• Significantly reduces implementation time

• Significantly reduces implementation time

HYBRIS COMMERCE B2C ACCELERATOR

Go to market in as little as 50 days with a fully-featured omni-channel commerce solution including:

Touchpoint IntegrationsB2C Storefront Templates

Business Tools

PCM Order Management

Search & Navigation

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

HYBRIS B2C COMMERCE ACCELERATOR

B2B Commerce EdgeHYBRIS COMMERCE B2B ACCELERATOR

B2B Account ManagementB2B Storefront Templates

Business Tools

PCM Order Management

PunchOut ServicesSelf Service Tools

Product Configuration

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

HYBRIS B2B COMMERCE ACCELERATOR

PunchOut templates make is easy to customize the integration

Landing page for user’s

PunchOut interaction with

simple header section and no

footer section.

Checkout page from which the

user is able to start the

requisition approval workflow

within the procurement system.

Easy to customize allowing for

look and feel of the user’s ERP

system.

ARIBA PUNCHOUT INTEGRATIONB2B ACCELERATOR PAGE TEMPLATES

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

TODAY‘s EXPERIENCE IS DRIVEN BY MOBILE

RESPONSIVE USER INTERFACES OUT OF THE BOX

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

Great customer experiences

are built when teams are freed to

focus on the objective:

To create exceptional customer

moments

NEXT GENERATION CUSTOMER EXPERIENCE BY HYBRIS CX

Customers who

bought Hybris WebContent

Management Module are

eligible for Hybris CX

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

HYBRIS PCM MODULE EXTENDS THE CLASSICAL PIM SCOPE AS IT IS TOO LIMITED FOR RICH PRODUCT CONTENT

Rich product

presentation

Rich product

presentation

User-

generated

content

Product videos

PCM

Search filters

Product description

Product features

Images (hi-res

& low-res)

Categories

Promotions

Campaigns

Editorial

content

PIMSizes Technical

features

Article number

Product nameThe Forrester Wave™: Product Information Management, Q4 2014

Published: 21 May 2014

LEADER in Forrester Wave

for Product Information Management

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

ASSISTED SERVICE MODULEPROVIDE PERSONAL SHOPPING ASSISTANCE

PICK UP CUSTOMERS‘ STOREFRONT SESSIONSAND PROVIDE REAL-TIMECUSTOMER SALES SUPPORT

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

INTEGRATION IS A KEY ENABLER OF CUSTOMER EXPERIENCE

Integrations are at the Heart of SAP Hybris Commerce

SAP CLOUD

FOR CUSTOMER

YAAS CONNECT

SAP CRM

SAP S4/HANA*

SAP ERP

SAP HYBRIS

BILLING

SAP HYBRIS

MARKETING

*on Roadmap

SAP Hybris B2B Commerce Suite, Edge edition SAP Hybris Commerce Suite, Cloud EditionSAP Hybris B2C Commerce Suite, Edge edition

SAP HYBRIS

DATA HUB

INBOUND

ADAPTERS

iDoc

Inbound

Adapter

DATA HUB

ADAPTER

TR

AN

SF

OR

MA

TIO

N –

CA

NO

NIC

AL

TO

TA

RG

ET

TR

AN

SF

OR

MA

TIO

N –

RA

W T

O C

AN

ON

ICA

L

CANONICAL

ITEMS

RAW

ITEMSTARGET

ITEMS

OUTBOUND

ADAPTERS

CSV

Inbound

Adapter

Input sources are flexible

e.g. REST, JMS, Kafka

DATA HUB

ADAPTER

Custom

Inbound

Adapter

iDocs

CSV

Sources

Hybris

Outbound

Adapter

Custom

Outbound

Adapter

iDoc

Outbound

Adapter

DATA HUB

SAP Hybris Data Hub

THE STRATEGIC INTEGRATION APPLICATION FOR ASYNCHRONOUS

DATA INTEGRATION FROM/TO THE HYBRIS COMMERCE PLATFORM

SO HOW SHOULD I MAKE

A DECISION NOW?

Compare Functional Requirements & Delivery Model

Cloud On Premise / Hosted

Fast time to market

Tend to prefer OpEx

Vendor manages hardware and software

Customer is responsible for managing infrastructure and operations.

Greater level of customization Full flexibility for customization

Upgrades available at customer discretion

Upgrades available at customer discretion and managed by customer

Customer retains full business control of the solution

Customer retains full business control of the solution

TCO advantages – Support taken care of

License subscription License ownership

Customer has full control over privacy and security

SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIES

The Forrester Wave Gartner Magic Quadrant

Ability to

Execute

Completeness

of Vision

Current

Offering

Strategy

Forrester Wave –B2B Commerce Suites Q2 2015;

Forrester Wave –B2C Commerce Suites Q1 2015

Gartner Magic Quadrant for Digital Commerce, Q1 2016

THANK YOU!

Appendix

hybris Product Comparison B2C Commerce vs Edge Version

Platform incl.:

=> User Management=> Access Rights & Roles=> Search=> Tomcat=> Multi-Threading=> Validation=> WebServices API=> JDBC=> Internationalization=> Data Hub Basic Edition=> Import & Export=> Cluster (limited to max. 1DB & 2 Application

Server and hot-standby failover)=> High Performance=> LDAP=> Security=> Advanced Security=> Reporting=> Workflow & Collaboration

And the following Modules:

=> Personalization=> Order Management Module=> Voucher => Social Commerce=> Cross Selling=> Promotion=> Payment=> Commerce Search=> Search & Navigation=> Classification=> Product Content & Catalog Management

for Online=> Commerce Infrastructure Services

And the following Channels:

=> Web (incl. 1 Web-Presence)

Not available for Edge:=> Assisted Service => Unlimited Web-presences yForms

=> Customer Service Module => Customer Service Channel => POS Integration

Cluster (limited to max. 1DB & 2 Application Server and hot-standby failover only)

hybris B2C Commerce Suite, Edge edition is delivered with the B2C Accelerator.

Legend: RED: specific B2C functionalities, GREEN: additional functionalities compared to Large Enterprise, BLUE: restricted functionalities

Mobile Module + Channel

Web Content Management Module

hybris Product Comparison B2B Commerce vs Edge Version

Platform incl.:

=> User Management=> Access Rights & Roles=> Search=> Tomcat=> Multi-Threading=> Validation=> WebServices API=> JDBC=> Internationalization=> Data Hub Basic Edition=> Import & Export=> Cluster (limited to max. 1DB & 2 Application

Server and hot-standby failover)=> High Performance=> LDAP=> Security=> Advanced Security=> Reporting=> Workflow & Collaboration

And the following Modules:

=> Personalization=> Order Management Module=> Cross Selling=> Payment=> Commerce Search=> Search & Navigation=> Classification=> Product Content & Catalog Management

for Online=> Commerce Infrastructure Services=> B2B Punchout

And the following Channels:

=> Web (incl. 1 Web-Presence)

Mobile Module + Channel

Web Content Management Module

Not available for Edge:=> Assisted Service => Unlimited Web-presences yForms

=> Customer Service Module => Customer Service Channel => POS Integration

Cluster (limited to max. 1DB & 2 Application Server and hot-standby failover only)

hybris B2B Commerce Suite, Edge edition is delivered with the B2B Accelerator.

Legend: RED: specific B2B functionalities, GREEN: additional functionalities compared to Large Enterprise, BLUE: restricted functionalities

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