Hybris Digital Asset Management [DAM]

SAP HYBRIS SUMMIT 2016

The asset lifecycle challenge

CRM. WEB CM S. MOBILE MARKETING. OM S. STORES. CONTACT CENTERS. ETC.

Siloed repositories do not manage content lifecycle they just store it

SILOED REPOSITORIES

Tactical solutions require their own content, too expensive to re-engineer

LEGACY APPLICATIONS

Content and Data need to be united to be truly powerful

CONTEXT

Digital Asset Management Resolves these Challenges

Content purchased multiple timesWhich is the latest version?

Duplication

Did we approve it?What rights did we purchase?Has it expired?Can we use it in that region

Litigation

How long does it take to find?Too many manual processesTime is better spent on content creation?

Efficiency

Can we support all devices?Why does it take so long to support new partners

Flexibility

SAP HYBRIS DAM

The SAP hybris Solution

Experience management

Platform, infrastructure, integration

[SAP Hybris Digital Asset Management, by OpenText]

COMMERCE MARKETING SERVICE SALES

WEB IN-STORE/BRANCH

CONTACTCENTER

DIGITALGOODS

MARKET-PLACES

IOT SOCIALMEDIA

SMS/NOTI-FICATIONS

SEARCHKW/ADS

DIGITAL ADVERTISING

EMAIL PRINTING AGENT TOOLSMOBILE

SAP Hybris DAM by OpenTextBuild Once – Manage Centrally – Use Everywhere

Media Integration Media Use

hybris PCMhybris WCMS

Web Social B2B Mobile PrintCommerce

ExecutiveMarketing

department

Designer/Producer

Agencies

Product Manager

Legal

Workflow, Conversion, Usability, Audit,

Lifecycle Management, Single Source

Marketing Operations

RegionsCustomer

Support

PR

Sales

Brand Teams

Corp. Communications

Media Creation

Digital Asset Management

OpenText

SAP Hybris Digital Asset Management Provides

Connect CONTENT to PRODUCTS CONTENT

Keep CONTENT and DATA in sync

Reduce errors downstream and Deliver Consistency

Content

Master Data Governance for CONTENT

Audit, Versioning, Format, Consistency

Data Governance

For syncing and publishing content to external systems like PCM, CMS

Streamlined Process

Adapt to differences and changing dynamics of custo-mer, partner and channel needs to ensure interest of content consumer

Flexibility

Business Solutions with SAP Hybris DAM

Planning

Campaigns

Communications

Governance

Aggregation

Media Ingest

Format Conversion

Metadata Tagging

Security

Collaboration

Merchandising

B2C/B2B

Authoring

Optimization

SAP CRMHybris Marketing

SAP ECCHybris Commerce

Hybris CommerceHybris Backoffice

Hybris CustomerExperience

Rich Media Management Marketing

Product Information

ManagementCommerce

PersonalizedStorefront

Management

Compliant Archiving

SAP Hybris DAM

Seamless Hybris User Experience

Upload and Assign

Single sign on User only see assets

and folders that he’s permitted to use

Jump to asset inspector in OTMM

Display Preview and metadata

Any asset type and flexible content references. I.e. streaming playback links for Videos.

Interface invoked from respective product attribute (for example from “Other pictures”, “Normal picture” or “Thumbnails”)

Assignment data passed back to DAM for recording purposes

Automatic Version update

SAP Hybris DAMConsistent Media across Commerce and Customer Experience

SAP Hybris DAMExtending hybris Marketing

SAP Hybris DAMCo-development to deliver Cockpit Next Generation

Benefits of Digital Asset Management

1 Gistics, 2 Aberdeen Group, 3 SAP, 4 Fossil

With this solution you can efficiently create, manage, and syndicate assets across both physical and digital channels. Deliver visually immersive experiences to build and strengthen your brand equity and grow market share.

Value Proposition Customer Benefits

SAP hybris DAM unifies the silos DAM starts before the UX Asset Lifecycle adds to MDG Streamline and Automate processes Adapt and pivot to change

100% Improvement in Brand Consistency2

18% increase in Content ROI1,2

40% faster publishing3

Improve Product Time to Market by 25%1,2,4

Save 85% of time searching1,4

Save time transferring content2

Reduce Agency Fees2

Faster content creation2

Deliver device optimized richer experiences2

Improvement in customer conversion and AOV2

1 Gistics, 2 Aberdeen Group, 3 SAP, 4 Fossil

USE CASES

Hybris DAM Integration with Hybris PCM

NEW! Hybris WCMS integration

NEW! Cockpit NG widgets (next gen Hybris backoffice UI framework) Existing: Synchronize media

renditions to e-store front

NEW! “Update to latest version”

Existing: Hybris Product Cockpit/PCM

Hybris DAM integration with Hybris Marketing

Hybris Marketing Customer Touchpoints

Digital Asset Management

Tag assets with Hybris Marketing campaign and item of interest

Filter assets based on Hybris Marketing tags

Signal interaction events

THANK YOU!