THE FUTURE OF COMMERCE

Graham Jackson, MD hybris Australia @Graham_Jackson

THE FUTURE IS NOW.

NEARLY HALF OF AUSTRALIAN SMARTPHONE OWNERS HAVE OWNED ONE FOR LESS THAN A YEAR (104% growth to 49% of population)

Source: ACMA

33% OF AUSTRALIAN HOUSEHOLDS HAVE AT LEAST ONE TABLET DEVICE, UP FROM ONLY 2% LESS THAN THREE YEARS AGO.

Source: Neilsen

ALREADY MOBILE (INC TABLET) IS…

Sources: eMarketer, IAB, IBM Digital Analytics Benchmark, Gartner, Gartner, Strategy Analytics, Forrester, Neilson

10% OF US ECOMMERCE RETAIL $$ 47% OF SITE TRAFFIC IN AUSTRALIA $1bn OF 21012 AUS CE SPENDING 27% OF GLOBAL WEB TRAFFIC

BUT ONLY 1% OF THE AD MARKET

Interest in buying in next 6 months among USA kids ages 6-12.

48% 39%

34% 34%

33% 31% 31%

29% 29%

28% 26%

25% 21%

20% 20%

19% 19%

18% 16%

14% 14%

9% 8%

6% 4%

iPod Touch iPhone

Kinect for Xbox 360 Computer

iPad Nintendo WII U

iPad Mini

Nintendo 3DS/3DS XL Tablet Computer other than iPad

Nintendo DS/DS Lite/Dsi/Dsi XL Sony Playstation 3

Microsoft Xbox 360 E-Reader

Nintendo WII Smartphone other than iPhone

Kindle Fire Smart TV

PlayStation Portable Android Smartphone

PlayStation Vita PlayStation Move

Samsung Galaxy (Note or Tab) Other Mobile Phone

Microsoft Surface Apple TV

Source: Nielsen, 11/12

AND THAT’S JUST MOBILE. THAT DOES NOT ACCOUNT FOR SOCIAL, GLOBAL, LOCAL, CONVERGENT FACTORS THAT CROSS VERTICALS AND THREATEN PROTECTED GARDENS & WALLS.

TODAY WE ARE FACED WITH A REIMAGINATION OF NEARLY EVERYTHING.

UBIQUITOUS CONSUMER CONNECTIVITY. UNPRECEDENTED INNOVATION. ULTRA COMPETETIVE ECOSYSTEMS. FEARLESS & RELENTLESS ENTREPRENUERS. ABILITY TO SCALE MASSIVE CONSUMER ENGAGEMENT. NEARLY PLUG & PLAY ENVIRONMENT. THE ADJACENT POSSIBLE. BEAUTIFUL, CURATED, CONTEXTUAL EXPEREINCES. THE RISE OF THE GLOBAL CONSUMER. THE POWER OF SOCIAL ENGAGEMENT. THE RISE OF THE PROSUMER. THE ELIMINATION OF CHANNELS. THE ERA OF OMNICOMMERCE.

BY 2016 AMAZON WILL HAVE 26% OF GLOBAL E-COMMERCE MARKET SHARE.

Source: Morgan Stanley, 1/7/2013

CRIKEY!.

BOTTOM LINE THIS IS NOT JUST ABOUT COMMERCE ANYMORE.

ATTENTION.

THE CONVERSION GAME JUST CHANGED.

BY 2017, DUE TO INTERNET ENABLED PRICE VISIBILITY, THE CUSTOMER EXPERIENCE WILL BE THE KEY DIFFERENTIATOR OF YOUR ORGANISATION

YOU NEED TO BE THE EASIEST AND FASTEST TO DO BUSINESS WITH.

YOU MUST… ACT ON THE CONTEXT. CAPTURE THE MOMENT. DELIVER ON THE TOTAL EXPERIENCE. YOU MUST BECOME A HABIT.

THIS IS NOT ABOUT TECHNOLOGY. TECHNOLOGY IS JUST AN ENABLER.

YOU MUST BE WILLING TO DISRUPT YOUR ENTIRE BUSINESS.

What Do People Really Want?

ZipWhip mix my muesli

WE WANT: PERSONALISATION, INFORMATION, & PRICING CONSISTENT ACROSS ALL TOUCHPOINTS

(IN SHORT, CUSTOMERS WANT A SINGLE VIEW OF THE RETAILER)

The Iconic

Zappos

WE WANT TO GET IT FAST (& FREE)

Appliances Online

WE WANT SERVICE & EXPERIENCE

BUT IT DOESN’T END THERE!

MOBILE PAYMENTS

KLM Royal Dutch Airlines

NEW INTERACTION MODELS

NIKE

Band Aid

WE WANT FUN

AND GET IT RIGHT OR GET IT WRONG… WE ARE GOING TO SHARE IT!

THE BIGGEST WEAPON

THE BIGGEST CHALLENGES… CLICK & COLLECT - CHANNEL CONFLICT - LOGISTICS - CONSISTENT INFORMATION (discuss)

Thank you. @Graham_Jackson