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Digital Educational Content Economy - General Recommendations and Experience from everyday practice
Piotr MrózExecutive Director Business Development & Strategic PartnershipsYoung Digital Planet SA
www.ydp.eu
EDEN 2009 Annual Conference10-13 June 2009
Gdansk, Poland
Goals of the presentation:
• Introduction of ELIG• Presentation of DECOM Declaration• Digital Educational Content Economy –
industry member perspective
© Copyright European Learning Industry Group 2009
About ELIG
WHAT IS ELIG?The European Learning Industry Group, ELIG, is an open consortium of leading ICT companies and eLearning content providers who seek to promote innovation in learning by leveraging new technologies throughout Europe, in schools, universities, the workplace and homes. The extended group also comprises key academic players, research institutions and associations.
ELIG‘s MISSIONPolicy input at European level Thought leadership, pragmatic, realistic Communication channel to marketplaceMember Network – „coopetition“
BASIC BELIEFS & PRINCIPLES Inclusive and representativeCoherence between all stages of Life Long Learning Openness of underlying technologyBalance between „supply-side“ and „demand-side“ perspective
© Copyright European Learning Industry Group 2009
ELIG members
Technology Infrastructure Intel, IBM, Cisco, Hewlett Packard…
Media, Content and Publishing Industry
SanomaWSOY, Cambridge Hitachi, McGraw Hill, Wolters Kluwer, Cegos, Elsevier......
Learning Platform SW and Services Providers
Giunti Labs, Blackboard, U&I Learning, Fronter, PAU Education, oncampus, Line Communications, Learning Guide, bit media....
Research, Associations and User Organizations
IMD, ECDL, Fachhochschule Kärnten, Swiss Center for Innovation in Learning, EPFL, EFMD.....
© Copyright European Learning Industry Group 2009
ELIG becomes a Centre of Gravity
•2002: 33 Members
54 Members19 new in 2008
More information available at www.elig.org
DECOM - Digital Educational Content Marketplaces
DECOM Declaration Document summarizes the outcomes of an open consultation organized by ELIG to investigate the opportunities and challenges faced by Europe’s learning content publishing industry in a market that is undergoing huge and continuous changes.
The intention of the consultation was to provide a shared understanding among the ELIG member organizations in order to contribute with a single industry voice to the many national and international public policy debates that members of ELIG are called to join in. This includes EU expert consultation groups to help the European Commission frame development and funding lines for its next generation R&D and educational programs.
DECOM Declaration
New Opportunities & Business Models:•Ensure educational publishers are allocated a key role in the development of the new learning processes.
•Encourage business model experimentation for free and published content so as to continue to increase usage whilst ensuring quality and sustainability.
•Support experimentation in new business models for accessing and downloading learning materials.
•Revise teacher training programmes, on both technical and pedagogical levels, to enable teachers to make maximum use of classroom.
•Encourage partnerships between educational publishers, learning system providers and all stakeholders in the education and learning processes.
DECOM – The main recommendations
Learning Research Priorities :•Funding to support R&D into device-specific content delivery is needed, in particular content aimed at maximizing the different characteristics of mobile devices and classroom devices such as Digital Boards, eBooks and all other e-educational tools. That content should enable student engagement, allow teachers to act as facilitators, coaches and mentors as well as instructors as and when necessary, and be delivered at a cost level that ensures wide adoption.
•Support for research into adaptation of content to enable educational publishers to maximize the possibilities and capabilities of Web 2.0 technology.
•Support for research into pedagogical needs for new platforms.
•Support for research into the use of technology as a major enabler for new ways of skill building and personal development.
DECOM – The main recommendations
Learning Technology & Standards :•Promotion of learning technologies and learning standards must become a concerted effort of the learning and publishing industry, the official European (CEN) and international (ISO) standardization bodies and global standards consortia (e.g. IMS, AICC & OASIS). The focus of standarisation activities needs to shift from a technology orientation to a learner, application and business perspective.
•Standard contractual terms for downloads and managing institutional content acquisition is essential in order to preserve the business interests of educational publishers at a time when the development of technology is challenging and changing traditional educational publishing business models.
•Learning content should become independent from the specific channels that are used to access or deliver it. The adoption and use of XML-related standards in the creation of learning content should be more widely encouraged.
DECOM – The main recommendations
Digital Educational Content Economy – Young Digital Planet experience & perspective
Young Digital Planet
Basic facts:
• Started operations in 1990, located in Gdańsk (Poland)
• eContent publisher for K12 Education
• Strategic ICT development partner for leading textbook publishers
• ICT projects vendor and integrator for ministries of education
• Operates via business partners in more than 20 countries
• 360 employeeseContent
Publishing
eLearning Platforms
Development Services
Authoring Tools
Our partners
(Digital) Educational Content Economy
„Supply Driven” Markets „Demand Driven” Markets
Will this create a new model(?):
„Volunteer Driven” Markets?
Major driving factors:
1.The central objective for national and EU policymakers is viable delivery of effective educational content to all citizens.
2.Digital content is a natural extension of a textbook (core offering of traditional educational publishers). This results in two general models of the digital marketplace:
3. Increasing role of Web2.0, volunteer generated digital content:
The three myths about eContent that shall be abandoned:
1.High quality electronic content may be created by the teachers themselves.
2.Attractive educational content will be created by volunteers.
3.Once created content will last forever.
Conclusion:
In order to secure fast adoption of highest quality electronic content in education the policy makers shall:
•Facilitate development of „Demand Driven” markets that secure the healthy competition among the publishers and thus the largest level of innovativeness with the best possible level of economical efficiency.
•Encourage creation and acceptance of standards that secure: technical openness and interoperability of e-content, pedagogical correctness, consistent reporting data, business efficiency and security.
•Encourage and provide sufficient training to teachers in respect of technology based teaching and learning.
Thank you for your attention
Piotr MrózExecutive Director Business Development & Strategic PartnershipsYoung Digital Planet SA
www.ydp.eu
EDEN 2009 Annual Conference10-13 June 2009
Gdansk, Poland
