1. New York Nonprofit Press Februar y 2006 . Volume 5 . Issue 2 . www.nynp.biz serving people who serve peopleFREEJOBS JOBS JOBS Employment Dialing for $s OpportunitiesPennies for Charity Start on Page 21by Fred Scaglione The $1.2 Billion QuestionPennies for Charity: Every year for the Ten Years of Telemarketing in New York State past eleven years the Attorney Generals POINT OF VIEW Office has rung in the holiday season with publication of this major report, which de-Year TotalRaisedNet toCharity % toCharity Fundraiser Fees & Expenses tails the size and scope of fundraising by charities using professional telemarketers.2004$170.6 million$63.5 million 37.2% $107.1 million The Invisible And every year, the numbers are stagger-2003$187.4 "$63.2"33.7% $124.2 " ing. During 2004, as outlined in the mostThirty Two Percent recent edition of Pennies for Charity released 2002$184.3 "$57.1"31.0% $127.1 " in December, telemarketers raised $171 2001$184.8 "$59.0"31.9% $125.8 " million on campaigns registered in NewPage 5 York State. Charities only got to keep $63 2000$188.4 "$59.3"31.5% $129.0 " million, or $0.37 on the dollar. The profes- 1999$194.1 "$55.3"28.5% $138.8 " sional fundraisers kept $107 million, or1998$178.2 "$52.0"29.2% $126.1 " 63% of the total amount collected, in the form of fundraising fees or other telemar- 1997$145.2 "$35.9"24.7% $109.4 " keting expenses. $163.6 "$60.0"We think that they should change the 199636.7% $103.5 " NEWSname of that report, says Senny Boone, Executive Director of the Direct Marketing1995$160.5 "$61.1"38.1% $ 99.3" Association Nonprofit Federation (DMA- Total $1.8 billion$566.4 million32.2% $1.2 billion NF) which represents professional Governors Budget fundraisers involved in telemarketing and direct mail. It is a total misnomer. You arerectly to a charitable organization rather other forms of fundraising? not talking about pennies. You are talking than through a professional telemarketing Which charities are raising this $170 mil-Page 6 about millions of dollars being raised tocampaign and to review the annual finan- lion over the phone each year? support organizations.cial report of a charity before making a con- Who are the telemarketers who do it onBoone is certainly right about thetribution," he said while releasing the latest their behalf? amounts being raised. It is a lot of money report. Pennies for Charity, itself, is de- Is $0.37 on the dollar as low as it sounds? and, over time, it really adds up. Duringsigned as a public education document to What is the appropriate role of telemar- the past ten years telemarketing cam-show New Yorkers how much of the mon-keting in a charitys fundraising arsenal? paigns registered in New York State have ey they contribute in response to telemar- What is the right way to do it? raised a total of $1.8 billion.keter solicitations actually supports chari- What is the wrong way? NEWS The Attorney Generals point, oftable programs. It is intended to shock How does the AGs office regulate and course, is just how few pennies out of eachNew Yorks generous and giving publicmonitor telemarketing fundraising? dollar raised go to support programs at theinto wary skepticism, thereby deprivingShould it do more? Can it do more? charities and how many are retained by less scrupulous telemarketers of their easi-Pennies for Charity provides a wealth Mergers outside professional fundraisers. Here est prey.of information to help answer these ques- again, the numbers really add up. During Despite these repeated public warn-tions and raise others. The reports 146 the same ten-year period, professional tele- ings by the AGs office, telemarketing cam-pages of tables and analyses are the defini-Page 7 marketers have retained $1.2 billion of thepaigns are still an enormous source of rev-tive word on who is doing what with total amount raised. That is billion with aenue and a big business in New Yorkwhom. It provides the basics on each of B. And that is a lot of fundraising fees State. the 555 telemarketing campaigns conduct- and expenses. Questions about telemarketing as aed in New York State by 440 different char-Attorney General Eliot Spitzers posi-fundraising practice abound: tion is clear. "Donors are urged to give di- How big is telemarketing compared toPENNIES FOR CHARITY continued on page 8 AGENCY OFNew York Nonprofit PressPRSRT STD THE MONTHP.O Box 338Chatham, NY 12037U.S Postage PAIDPittsfield, MA 01201Clubhouse of SuffolkPermit # 137 Page 12
2. New York Nonprofit Press wishes to thank our newest Organizational Sponsors for their generous support.FOUNDING SPONSORSThe Children's Village SUPPORTING SPONSORS Education and Assistance Corporation COMMUNITY SPONSORSCentral Nassau Guidance & Counseling Services, Protestant Board of Guardians, Inc., Steinway Child and Family Services, Inc. For information on the ways in which Organizational Sponsorships support NYNPs continuing coverage of the regional nonprofit For a complete list of our sponsors community and provide specific benefits for your own organization,see masthead on page 3 please call us at 866-336-6967 or visit our website at www.nynp.biz.
3. Calendar ofNonprofit EventsFebruary 6 - Women in Development (WID)- New Yorkwill host Taking the Lead Moving from Development Februar y 2006Executive to CEO, the third in a series of special eventsplanned in recognition of WID New Yorks 25th Anniversary,the Princeton Club, 12:00 pm 2:30 pm. For information, go towww.widny.org or call (212) 265-7650. February 8 10 - NY Model for Batterer Programs:Updating Roles, Strategies and Outcomes will feature train-ing and demonstrations on batterer programs, WestchesterMarriot: 670 White Plains Road, Tarrytown, NY. For registration and program informa-tion, visit www.nymbp.org. ON THE COVER AGENCY OF THE February 9 - The Fiscal Policy Institute's SixteenthAnnual Budget Briefing Balancing New York State's 2006-2007 Budget in an Economically Sensible Manner will be Dialing for Dollars MONTHsponsored by The Community Service Society's Public PolicyDepartment, 2:00 - 4:30 pm, 105 East 22nd Street (at Park Avenue South).1 Clubhouse of Suffolk RSVP by February 6 via e-mail message to firstname.lastname@example.org. February 10 - Habitat for Humanity in Nassau and 12 Suffolk County will benefit from Huntington Cabarets pres-entation of "Seize the Day, an original musical reviewdirected by award winning Lennie Watts with musical direc- CALENDAR OF PROGRAM PROFILE tor Steven Ray Watkins, 7:30 pm at the Unitarian Universalist Fellowshipof Huntington, 109 Browns Road, Huntington NY. General Admission $20. For ticketinformation please call 631-673-5577.NONPROFIT EVENTS Bushwick ImpactFebruary 16 - Infant-Parent Study Center of the Jewish3 15 Board of Family and Children's Services will host a booksigning and discussion with Suzi Tortora, EdD, APTR, CMA,author of The Dancing Dialogue:Using the CommunicativePower of Movement with Young Children. 6:00 pm, For informationEVENTSand to RSVP call 212-632-4735 or email email@example.com.POINT OF VIEW16 February 26-28 - An Undoing Racism Workshop willbe hosted Fordham Univ. Graduate School of Social Service,113 West 60th Street, by NASW-NYC Chapter, NASW NYSChapter-Westchester Division, Columbia University School ofInvisible Thirty Two PercentSocial Work Fordham University, Graduate School of SocialPEOPLEService, Hunter College School of Social Work and theAntiracist Alliance. Cost is Cost is $250, which includes tuition and light break- 5 17 fast. For information, go to www.antiracistalliance.com. March 2 - United Way of Long Island Celebrates its 41Years of Changing Lives on Long Island at Celebrate WhatMatters, UWLIs own night club created just for this specialNEWS CLASSIFIEDSevening, 5:30 to 9 pm at Carlyle on the Green in Bethpage. Tickets are $350.For more information, sponsorship opportunities or to register online, visit www.unit-6 21 edwayli.org or contact Janie Figueroa, events manager, United Way of Long Island, at631.940.3721 or firstname.lastname@example.org. March 7 - The Early Childhood Group Therapy Programof the Jewish Board of Family and Children's Services willNYNP Delivered?present Preventing Preschool Expulsion and School Failure:Reaching At-Risk Children and Helping Them Grow 5:30 - 7:00 Are You Getting Yourpm. RSVP 212-632-4735 or email@example.com. To submit calendar items for publication, send email with the subject Calendar Itemto firstname.lastname@example.org. Include a contact name and phone number. For informa-Call Toll Free 888.933.6967 or go to nynp.biz/subscribeform.shtml tion call 888-933-6967.FRED SCAGLIONE, Editor email@example.com New York Nonprofit Press MARCIA RODMAN KAMMERER, ROBERT LONG, Editorial InternJONATHAN MENDEZ, Art Director firstname.lastname@example.org Publisher email@example.comContributing Writers SUSAN AXELROD, BRUCE A. HURWITZ, PH.D. MARY JASCH, VALERIE L. MERAHN, JEAN CAMPBELL New York Nonprofit Press is published monthly. Subscriptions are free. Editorial Office: P.O. Box 338, Chatham, NY 12037 Tel.: 888-933-6967. Editor Fax: 518-392-8327 www.nynp.biz Publisher Fax: 845-876-5288 Advertising and Circulation Office: 86 Montgomery Street, Rhinebeck, NY 12572 Tel.: 866-336-6967. POSTMASTER: Please send address changes to: 86 Montgomery Street, Rhinebeck, NY 12572 Vol. 5, No. 2 OUR ORGANIZATIONAL SPONSORSFOUNDING SPONSORSAbbott House, Catholic Guardian Society, Good Shepherd Services, Green Chimneys Children's Services, Inc., Leake and Watts Services, Inc., Lenox Hill Neighborhood House, mercyFirst, The Children's Village, United Hospital Fund SUPPORTING SPONSORS Education and Assistance Corporation, Family and Childrens Association, Center for Urban Community Services, Inc., Day Care Council of New York, Inc., F.E.G.S, Jewish Board of Family and Childrens Services, Ohel Childrens Home and Family Services, Health and Welfare Council of Long Island, Seamen's Society for Children and Families, Services for the Underserved COMMUNITY SPONSOR