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Developing your Product
The Idea is Just the BeginningIt Needs Constant Reevaluation, IP Protection, and THE TEAM
November 6, 2013
Confidential
Vicki Farrar, Founder435.729.9397
From Idea to Reality
2
2008
Idea!
Product to disinfect & protectBOTH IV connectors
3
Customer FeedbackFirst Product
Reality Perceived wastage
4
Disposable Drawer at the VA
5
The DualCap System™
Confidential
• Pouches color-coded for contents• Completely sterile
DualCap®
DualCap Duo™
DualCap Solo™
• Use when disconnecting IV tubing from catheter
• Use when setting up new IV tubing [2nd product]
• Use when only one connector needs capping [3rd]
Market Research - New Delivery
7
Early Design Final Design – IV Pole Strips™
The DualCap System™Alcohol Caps for Disinfecting IV Connectors
IV Pole Strips™ Sterile Pouches
DualCap® Use when disconnecting IV line
DualCap Solo™ Use when only port needs capping
DualCap® IV Pole Strip™ Use when frequently accessing patient’s IV
DualCap Duo™ Use when IV line has multiple ports
© 2013 Catheter Connections, Inc. 8
Litigation • Green cap company sues all competitors for
infringement (So. Cal.)
• We sue green cap company for infringement of our dark blue cap technology and unfair competition (Utah)
Catheter Connections has a Robust Patent Portfolio
Critical Asset, Constantly Revised & Monitored
Confidential 9
v.
v.
Long Journey • Idea in 2008
• Funding 2009
• Many challenges: litigation, competition, market feedback, constantly raisin money
• Products throughout the country
• Every month more sales!
Series B Funded This Week
Real Challenge Begins – Be the Market Leader
Confidential 10
It’s The Team -- Not the Idea!
Confidential 11
Vicki Farrar, Founder, President, COO• Former CEO & VP of two Utah-based
biopharma start-ups • Legal, IP, regulatory, drugs & devices
expertise
Don Solomon, PhD, CTO, Sr. VP Ops & Eng.• Former VP, COO & CTO SHPI (acquired by CR
Bard, $68M)• Previously VP of R&D Johnson & Johnson
Medical
Charity Williams, CMO & In-house Counsel• Former marketing director ZEVEX
(acquired by Moog, $84M)• Previously Cooley LLP; 14+ years sales,
marketing & business dev
Perry Borch, VP of Sales
• Former VP of Sales at C.R. Bard, DJO Global, and Ossur Americas
• 27+ years success in driving new medical device sales growth
David Green, CFO
• Former CFO & Treasurer, SJW Corp. (NYSE: SJW)• Previously CFO, SHPI; and Managing Director at
Duff & Phelps
Guy Jordan, PhD, Executive Chairman &CEO • Former Group President C.R. Bard &
President of Bard Access Systems• Former Chairman of Specialized
Health Products International, Inc.
