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RequestforProposals

InreferencetothedesignofDestinationGNO

1/22/2013

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DestinationGNOWebPortal

GreaterNewOrleans,Inc.isaregionaleconomicdevelopmentallianceservingthe10-parishregionofSoutheast

Louisiana.

TheDestinationGNOportalwillservetwoobjectives:1.)Adigitalresourceguidepromotingthediverseand

robustlifestylesopportunitiesthroughouttheregionand,2.)Amovingresourceguideforexistingandprospectiveresidents.

GNO,Inc.isseekingtheservicesofanexperiencedwebsitedesignfirmtodevelop,implement,andprovide

hostingandmaintenanceservicesforDestinationGNO.Thisprojectwillencompassbuildingupontheexisting

DestinationGNOcollateralpiece(print)asaninteractivewebsitewithuser-friendlyfeatures,capabilities,and

differentvisuallayoutsassuggestedbyGNO,Inc.andthefirmselected.

BackgroundGreaterNewOrleans,Inc.playsavitalroleastheregionaleconomicdevelopmenthub,servingtocoordinate,

consolidate,andthencatalyzeeconomicdevelopmentinitiatives.Theorganizationsaimistogeneratewealth

andimprovethequalityoflifeintheregion.Attractingandretainingbusinesses,advocatingforpoliciesto

improvethecompetitiveclimate,andensuringtheavailabilityofahigh-qualityworkforce,GNO,Inc.intendstocounternegativeperceptionsandensurethatthereisaclearunderstandingofthesupremeopportunities

availableintheGreaterNewOrleansregion.

TheorganizationisrespondingtoaneedforaregionalresourceguideofSoutheastLouisianaarea.Aspartofthe

BusinessDevelopmentandbrandingstrategies,thisguidewillshowcaseandconveyindetailwhyGreaterNew

Orleansisagreatplacetoliveandwork.Thepiecewillservebothnewandexistingcompanieswhoarerecruiting

employeesalongwithmanyotherswhowillfindthepiecemoreorganically.

ProjectObjectives

DestinationGNOisacomprehensivemarketingtoolforexistingandprospectiveresidentsseekinglifestyle

informationabouttheGreaterNewOrleansarea.Thesitewillalsoincludeadetailedmovingchecklistforeachgeographicarealocatedintheregion.Therewillalsobeasignificantamountofdetailedcontentregardingspecific

attributesoftheregion(e.g.,floodprotection,educationsystem).Theenclosedcollateralpiecehighlightssome

neighborhoodsandinformationtobeincludedinthesite.DestinationGNOwillelaborateoneachsectionand

includeamoredescriptiveandmulti-facetedviewoftheparishesandtheirrespectiveassets,demographics,and

lifestyles.

ThesiteshouldencompassaregionalperspectiveratheraNewOrleanscentrictheme.Themarketingthemesand

termswithinthesiteshouldtranslatetothosenotfamiliarwiththearea.Theusersshouldeasilynavigatethesite

intriguedbylifestylepictures,neighborhoodinformation,interactivemaps,infographics,searchableinformation,

etc.

Thewebsiteshallmeetthefollowingcriteria:

Visuallyappealinglayoutthatfunctionsindesktop,laptop,andmobileenvironments.DestinationGNOshouldfeaturecolors,themes,anddesignelementsthateasilyrelatetheworktootherGNO,Inc.marketing

material.

FullyintegratedCMSfromtheback-endforGNO,Inc.controloverallsectionsofthewebsite. Abilityforallinformationwithinthemarketingandmovingguidesectionsofthesitetobesearchable. Siteshouldbeeasilyupgradableandusestandardprogramminglanguages.

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GeneralandDesiredFeatures

Desiredfeaturesinclude,butarenotlimitedtothoselistedbelow.Additionalfeatures,attherecommendationof

thefirms,arewelcomeandwillbeconsidered.

MarketingComponent

BuildontheexistingDestinationGNOcollateralpiecewithadditionalparishresearch,localpictures,interactivemaps,andinfographics Aninteractivequestionnairetoguideuserstocontentthatfitstheirneedsordesires Listingofkeyattributesandissuesspecifictoourregion(e.g.,floodprotection,educationsystem,tax

structure)

Allcontentshouldbesearchablebykeywords

MovingGuideComponent

Developdesigntemplatetodisplayallinformationofeachparish(e.g.,voterregistration,huntinglicense,grocerystores)

Allinformationshouldbeaccessiblethroughsearchesbasedonaparish,city,orstreetaddress

Functiontoexportkeydatathroughemailordownload Allcontentshouldbesearchablebykeywords AllcontentindatabasemustbeeasilyeditablebytheGNO,Inc.staff,preferablyviaCMS

SiteAdministration

TraffictrackingshouldallowforGNO,Inc.toeasilymonitortheactivityofusersforinsightintopossiblecontentadditionsandchangestoterminologyorhierarchyofthesite.

ThesitemustutilizeastandardCMSorsimilarsiteadminenvironmentwhichissimpletomaintainandbeabletoaccommodateavisualoverhaulperformedwithskillsrequiredbytypicalwebstandards.

ThedatapresentedtousersmustbeabletobeeditedbyGNO,Inc.staffwithminimaltraining.

Functionality

Fullintegrationwithsocialmediaforeasysharingofcontentandinformation Searchabledatabaseforcontentforbothmarketingandmovingguidecomponents

VisualFeatures

Layoutshouldtakeadvantageofspace,includingdynamicmapsandsitenavigationtools Sitemustbeeasytonavigate. Assetsfeaturedonmainhomepagelayoutshouldbeflexibleprovidingabilitytochangeareasofwebsite

aroundbasedonchangingmarket.

Contentshouldhavemultiplepointsofentrythroughoutsite(e.g.,dropdownmenus,searches)Otherrequirementsandfeatures

Thissectionofcontentwouldapplytotheentire10-parishareathatdefinestheGreaterNewOrleansregion.Itis

importanttonotethatthetargetaudienceforthissectionwouldbecomprisedofindividualswithlittleorno

specificknowledgeoftheNewOrleansarea.

ServicestobeProvided

Fullvisualdesign Contentcreation Designanddevelopmentofinteractivemapsandinfographicstobettertellthestory

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Additionalresearchforcontent CompleteadminfunctionsandCMSbackendability Alltechnicalanddesignaspectsoftheproject TrainingofGNO,Inc.staff,ifnecessary,tofunctionasadministratorsofsite Uploadingandconfigurationofallnecessaryfilesforsitetofullyfunctionupondelivery Completesetupandtechnicalassistancewithsiteforaminimumof60daysfromlaunch SiteshouldbedevelopedincompliancewithtraditionalSEOpractices DevelopmentofsearchabledatabaseforcontentthatcanbeeditablebyGNO,Inc.staff,preferablyviaCMS Hostingrecommendationsincludingpreferredconfigurationandvendor(s)

ProposalGuidelinesandRequirementsThisisanopenandcompetitiveprocess.Yourcompanysname,address,telephonenumber,maincontact,fax

numberandemailaddressmustbeincludedonthecoverpage.Theproposalmustcontainthesignatureofaduly

authorizedofficeroragentofthecompanysubmittingtheproposal.

Budgetssubmittedforthisprojectshouldnotexceed$25,000.Allhourlyratesandfees,charges,costs,andanticipatedreimbursablecostsmustbeclearlystated.Thepriceyouquoteshouldbeinclusive.Ifyourprice

excludescertainfeesorcharges,youmustprovideadetailedlistofexcludedfeeswithacompleteexplanationof

thenatureofthosefees.ProvisionsofthisRFPandthecontentsofthesuccessfulresponsesareconsidered

availableforinclusioninfinalcontractualobligations.

Proposalwillbeconsideredasasubmissionoftheprimarycompany,aslistedonthecover.Iftherewillbesub-

contractedvendors,pleaseprovidedetailsontheirinvolvementandthenamesofthecompanies/individualswho

willprovideservicesforthisproject.

Resumesofallindividualsperformingmaindutiesontheproject,withdetailsontheirrolesandresponsibilitiesfor

theproposedproject.

Anestimatedsummarytimelineandscheduleforcompletionofeachphaseoftheproject,includingreferencesto

designapproval,soft-launch,andothernotablemilestonesseeninatypicalsitelaunch.

Adetailedworkplandescribingyourapproachtothedesign,management,andcoordinationofthisproject.The

descriptionshouldincludealltaskslistedinthescopeofworkforallphasesoftheprojectandatentative

schedule.Includeastrategyforobtainingallcontentnecessaryfortheprojectincluding,butnotlimitedto,GNO,

Inc.sroleinprovidingnecessarycontent.

Writtenand/orvisualdesignconceptswhichencapsulateyourcompanysvisionforthesite,oncecomplete.

Acomprehensivelistofreferencesandpastwebprojects.ThiswouldincludeURLsforeachprojectandapointofcontactwhichwecancalloremail.Detailedinformationregardingyourcompanysexperienceinwebsite

development,includinganyrelevantexperiencewithotherdatabase-drivensitesorsimilarprojects.

Adescriptionofthequalificationsandexperienceofthestaffmembersthatwillbeinvolvedinthe

project.Pleaseidentify:

Theprojectmanager Theproposedprojectteam,includinganysub-consultants

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Additionally,therewillbeaninterviewprocesstoscreenvendorsthatmeetthemajorityoftheseguidelines.The

numberofvendorschosentobeinterviewedwillbedeterminedbyboththeoverallnumberofsubmissionsand

vendorswhichareeligiblefortheselectionprocess.VendorswhoarenotchosenwillbenotifiedbyGreaterNew

Orleans,Inc.inatimelymanner.

MWBEsarestronglyencouragedtosubmitproposals.

GreaterNewOrleans,Inc.willnotreimburseapplicantsforanycostsrelatedtopreparingthisproposal.

RespondentsareencouragedtocontactGNO,Inc.withanyquestionsorconcerns.Finalproposalssubmittedare

tobereceivedbyGreaterNewOrleans,Inc.nolaterthan4:00p.m.CTonFriday,February8,2013.Fourprinted

copiesoftheproposalmustbesubmittedandonedigitalcopymustbeemailedtogpowers@gnoinc.org.

Physicalcopiesshouldbemailedto:

GreaterNewOrleans,Inc.

Attn:GingerPowers,LeadDevelopment

365CanalStreet,Suite2300

NewOrleans,LA70130

ScheduleofEventsforProposal

RequestforProposals1/22/2013

ProposalsDue2/8/2013

FinalistInterviews2/18/2013through3/1/2013

WeexpecttoawardthiscontractinMarch2013.

ScoringSystem100totalpoints

QualityofProposedDesignconcept(25pointsmaximum)

ProfessionalExperienceofTeam(25pointsmaximum)

FamiliaritywithContent(15pointsmaximum)ProposedWorkPlan(25pointsmaximum)

AdherencetoProposedProjectBudget(10pointsmaximum)

Confidentiality

VendorswhoprovideservicestoGreaterNewOrleans,Inc.and/oritspartners,stakeholders,andusersof

DestinationGNOmayreceiveconfidentialandproprietaryinformation(ConfidentialInformation)fromthe

GreaterNewOrleans,Inc.and/ororitspartners,stakeholders,andusersof DestinationGNO.Vendorswillbe

requiredtosignanagreementstatingthatallinformationreceivedfromeithertheGreaterNewOrleans,Inc.

and/oritspartners,stakeholders,andusersofDestinationGNOwillbekeptconfidentialandshallnot,without

priorconsentofGreaterNewOrleans,Inc.and/oritspartners,stakeholders,andusersof DestinationGNO,be

disclosedorused,otherthantoprovideservicestoGreaterNewOrleans,Inc.and/oritspartners,stakeholders,

andusersofDestinationGNOinconnectionwiththevendorswork.