1. UX USABILITYUI RESEARCHUSER CENTRIC DESIGNWhat differentiatesthe Useful fromINTERACTION DESIGN VISUAL DESIGNUsable &Allianz Technology Day 2012 Delightful AESTHETICSThiruvananthapuram AESTHETICS

2. NOW UDAYMS Hewlett Packard BEFORE Heads Front End Architecture & DesignPrototyping at HPYahoo!, Nokia etc.~14 years in the UX/UI spaceConducts Prototyping workshops at DesignInstitutesMUCH BEFORE Regular speaker in designer/developercommunityM Squared, TrivandrumHolds patents in UI Architecture & Design 3. WHAT ISDESIGN? 4. A SOLUTIONthat solves the problem in a clean elegant manner 5. DESIGN IS HOWIT WORKS not how it looks 6. 10PRINCIPLESOF DESIGNFROM THE1970s 7. source: http://www.tumblr.com/tagged/dieter-rams 8. source: http://www.tumblr.com/tagged/dieter-rams 9. source: http://www.tumblr.com/tagged/dieter-rams 10. source: http://www.tumblr.com/tagged/dieter-rams 11. source: http://www.tumblr.com/tagged/dieter-rams 12. source: http://www.tumblr.com/tagged/dieter-rams 13. source: http://www.tumblr.com/tagged/dieter-rams 14. source: http://www.tumblr.com/tagged/dieter-rams 15. source: http://www.tumblr.com/tagged/dieter-rams 16. source: http://www.tumblr.com/tagged/dieter-rams 17. A COMPANY THATCOMES TO YOUR MIND when you think of awesome design 18. LETS MEET 2GREATDESIGNERS OFOUR TIMES 19. Dieter RamsDesigner in Chief, BRAUN 20. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU 21. Sir Jonathan IveSVP Industrial Design, Apple Inc. 22. source: http://www.youtube.com/watch?v=nUHROAtyGIg 23. THIS ISINDUSTRIAL DESIGN OR PRODUCTDESIGN 24. ALL OF THESEAPPLY TO DIGITALDESIGN AS WELL 25. WE CALL ITUX DESIGN 26. USEFUL PRODUCTHas a functionality that solves a complex problem. 27. USABLEPRODUCTHas a functionality that solves a complex problem with a simple solution & worksnaturally as any human would expect it. 28. DELIGHTFUL PRODUCTGoes beyond solving a complex problem in a simplistic manner while making theexperience enjoyable for the user. 29. WHAT IS USEREXPERIENCEDESIGN? 30. UX is not about Jargons 31. UX is not meetings 32. UX is not whatever user wants! If Id asked my customers what they wanted, theyd have said a faster horse 33. UX is not what you think user wants!people dont know what theywant until you show it to them. 34. Design isdefinitely notmaking itlook pretty! 35. UX is not a mystery 36. UX is Science 37. COULD GO VERYWRONG IF THEUX is about fixingRIGHT PEOPLE theDONT DO ITdamn problem 38. LETS SEE HOWTO GET THERE By checking out examples around us 39. Information presentationis challenge usuallyignored. 40. Good Information Architectureadds Clarity 41. Indian Rail Ticket Redesignedsource: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293 42. Everything can be designed 43. Skuemorphic Design is nice 44. Reduce design noise 45. You can be professional and have a gooddesign as well! 46. Why does it have to be this ugly? 47. They set the bar high forall financial applications 48. Notice the skuemorphic designadapted for a tablet device 49. Design for the context 50. Overdoing skuemorphic design is notgood either 51. End of User or Endof UX? 52. Do NOT Harass theUser in the name ofSecurity 53. Make boring stuff reallyfun and interesting! 54. Leaving the Design to the User is bad idea! 55. What time is it? Bad Time! 56. Designed to let users make mistakes 57. Its that *extra that makes the difference! 58. The little *extra that makes your consumer come backsource: http://9gag.com/gag/5737495 59. UX HappensUX Happens 60. Whether you design it or not! 61. Its only a matter of time beforesomeone better comes andkicks your ass! 62. ENTERPRISEPRODUCTS FACINGCOMPETITION 63. HOW TO CREATE AWESOME UX? 3 Simple Steps 64. HIRE DESIGNERSTO DESIGN YOUR PRODUCT Interaction Designers & Visual Designers 65. HAVE A DEDICATEDFRONT END TEAMPosition them under design leadership (not Engineering) 66. LISTEN TO THEM 67. THANK YOUCatch me online as udayms onGoogle+, Facebook, LinkedIn www.about.me/udayms