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Usable Content. Text. Readability Scannability Legibility. Bilboards & Headlines. Get attention Target the audience Deliver a complete messag (USP / Hot News) Draw us into the body copy (make us click). Every paragraph (as well as every page as a whole) is an inverted pyramid. - PowerPoint PPT Presentation
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Usable Content
Text
-Readability-Scannability
-Legibility
Bilboards & Headlines
• .
Get attention Target the audience Deliver a complete messag (USP / Hot News) Draw us into the body copy (make us click)
Every paragraph (as well as every page as a whole) is an inverted pyramid
Home Page Content
Another Common Format:News and Other Original Content
• Look for model sites for the type of web site you want to build.
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