Denim Brands Comparison

7/30/2019 Denim Brands Comparison

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LEVIS STRAUSS

LEE

WRANGLER

PEPE

DENIM BRANDS COMPARISON


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PEPE


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PEPE

Pepe Jeans London was launched in India in 1989.The brand currently enjoys a market share of morethan 25%.

Pepe Jeans London merchandise is available through120 stand-alone stores across the country, 100 pluslarge format store locations and 1500 multi-brand

premium outlets.


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PEPE

Owner: Pepe Jeans (India) Ltd

Price Range: Rs 2400-5000

Jeans sourced from Maharashtra, distributedacross 45 stores in Andhra Pradesh

Weekly stock arrivals, 30 pieces per carton,typically. All sizes, different cartons per style.

Manufactured in Arvind Mills, Bangalore Fits: Regular, Boot Cut, Straight


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WASHCARE LABEL

Wash Separately, Inside Out, Do Not Dry Clean

Material: Cotton-Lycra


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73 SERIES

Only Fashionable Jeans, Price Range Rs 3000-5000

More Fitted, sterner washes

Features a parade of trend-savvy styles from skinny-fit must-have jeans to uber-chic cigarette-shapeddenims, and are all the rage nowadays.


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TAG INFORMATION

Month and year of manufacture: 11/11

Place of manufacture

Email id, Toll free phone number, address for

customer complaints Slub Blue shade name

Waist, leg measurements

Price Barcode


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PEOPLES OPINION

More suited for people with broader hips.

Soft Fabric, convenient for hot countries.


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LEVIS

Levis entered the Indian Market in 1994-95, with theopening of their first store in Bangalore in 1995.


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LEVIS STRAUSS

Owner: Levi Strauss (India) Private Ltd


Stock arrives every 2-3 days, according to sales

reports and trends. 3-7 cartons, 17 pieces per carton typically. If 2

cartons only, 36 pieces in each, different sizes.


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Specifications for the store display arecommunicated, but garment display goes by the

store managers best judgment

Legs: Regular Straight, Slim Straight, Slim Boot,Skinny


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WASHCARE LABEL

98% cotton 2% lycra

Machine/Hand wash

No chlorine bleach

Iron at medium settings Dry Cleaning possible

Colour will bleed, wash and dry separately


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TAG INFORMATION

Date of packaging: May 2012

Size: 32 waist 34 length

Toll Free Number, Email ID, Address for customer

complaints Price


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CURVE ID

A new line of custom fit jeans, Levi's Curve ID, basedon a revolutionary fit system that focuses on shape,not size. Levis designers have crafted this to fit thecurve of a woman's body after an exhaustive study of

body scans of over 60,000 women.

It follows a new approach to measuring a woman's

body. Levi's identified three distinct body types thataccount for 80% of women's shapes universally.


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The three Levis. Curve ID fits are based on these

universal body types and include: Slight Curve forstraight figures, Demi Curve designed to fit evenproportions and Bold Curve designed to honourgenuine curves.


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PEOPLES OPINION

More suited for people will slimmer silhouettes

Popular Cuts


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WRANGLER

Owner: VF Arvind Brands


Sourced from: Bangalore

Monthly stock arrives, 20 cartons typically, 25pieces, different sizes

No details for garment display, store managersdecision

Fits Available: Skinny, Slim Straight, Bootcut,Comfort, Slim, Regular


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TAG INFORMATION

Size: 32 waist 34 length

Style Code

Low rise, slim fit, narrow leg

Dark Tone, Stretch Address of manufacture


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PEOPLES OPINION

Wrangler jeans are mostly made out of heavy denim fabricsmaking them outstanding work wear.

They are more suitable for people who are physically highlyactive, and athletic.

Today the brand sells not only the cowboy theme, but alsoWestern roots and tradition.

Nowadays the trademark manufactures a line of clothes forhunters and sportsmen called ProGear. A W letterembroidered on the back pockets has become one of the mostrecognizable symbols in the world. Wrangler embodies thespirit of explorers and pioneers.


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LEE

Owner: VF Arvind Brands

Price: Rs 1699-3499

Staple Denims/Fashion Denims

Staple Denims: Stock arrives on booking, as perrequirement, within weeks/days

Fashion Denims: arrive every 6 months

Manufactured in Bangalore, Shell Apparels currently Specifications sent for theme/color/season wise

garment arrangement in store.


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WASHCARE LABEL

Wash separately in warm water

Turn inside out before washing and drying

Do not bleach

If machine wash, then tumble dry Use warm iron


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LEE


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TAG INFORMATION

Size: waist 32, length 34

Price

Style Code

Manufacturing Address


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PEOPLES OPINION

Very stiff denims generally, not softened excessively

Very loud, printed, interesting in-pocket materials


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THANK YOU!

Documents

Denim Brands Comparison