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LEVIS STRAUSS
LEE
WRANGLER
PEPE
DENIM BRANDS COMPARISON
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PEPE
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PEPE
Pepe Jeans London was launched in India in 1989.The brand currently enjoys a market share of morethan 25%.
Pepe Jeans London merchandise is available through120 stand-alone stores across the country, 100 pluslarge format store locations and 1500 multi-brand
premium outlets.
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PEPE
Owner: Pepe Jeans (India) Ltd
Price Range: Rs 2400-5000
Jeans sourced from Maharashtra, distributedacross 45 stores in Andhra Pradesh
Weekly stock arrivals, 30 pieces per carton,typically. All sizes, different cartons per style.
Manufactured in Arvind Mills, Bangalore Fits: Regular, Boot Cut, Straight
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WASHCARE LABEL
Wash Separately, Inside Out, Do Not Dry Clean
Material: Cotton-Lycra
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73 SERIES
Only Fashionable Jeans, Price Range Rs 3000-5000
More Fitted, sterner washes
Features a parade of trend-savvy styles from skinny-fit must-have jeans to uber-chic cigarette-shapeddenims, and are all the rage nowadays.
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TAG INFORMATION
Month and year of manufacture: 11/11
Place of manufacture
Email id, Toll free phone number, address for
customer complaints Slub Blue shade name
Waist, leg measurements
Price Barcode
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PEOPLES OPINION
More suited for people with broader hips.
Soft Fabric, convenient for hot countries.
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LEVIS
Levis entered the Indian Market in 1994-95, with theopening of their first store in Bangalore in 1995.
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LEVIS STRAUSS
Owner: Levi Strauss (India) Private Ltd
Price Range: Rs 2599-6000
Stock arrives every 2-3 days, according to sales
reports and trends. 3-7 cartons, 17 pieces per carton typically. If 2
cartons only, 36 pieces in each, different sizes.
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Specifications for the store display arecommunicated, but garment display goes by the
store managers best judgment
Legs: Regular Straight, Slim Straight, Slim Boot,Skinny
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WASHCARE LABEL
98% cotton 2% lycra
Machine/Hand wash
No chlorine bleach
Iron at medium settings Dry Cleaning possible
Colour will bleed, wash and dry separately
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TAG INFORMATION
Date of packaging: May 2012
Size: 32 waist 34 length
Toll Free Number, Email ID, Address for customer
complaints Price
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CURVE ID
A new line of custom fit jeans, Levi's Curve ID, basedon a revolutionary fit system that focuses on shape,not size. Levis designers have crafted this to fit thecurve of a woman's body after an exhaustive study of
body scans of over 60,000 women.
It follows a new approach to measuring a woman's
body. Levi's identified three distinct body types thataccount for 80% of women's shapes universally.
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The three Levis. Curve ID fits are based on these
universal body types and include: Slight Curve forstraight figures, Demi Curve designed to fit evenproportions and Bold Curve designed to honourgenuine curves.
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PEOPLES OPINION
More suited for people will slimmer silhouettes
Popular Cuts
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WRANGLER
Owner: VF Arvind Brands
Price Range: Rs 2495-3195
Sourced from: Bangalore
Monthly stock arrives, 20 cartons typically, 25pieces, different sizes
No details for garment display, store managersdecision
Fits Available: Skinny, Slim Straight, Bootcut,Comfort, Slim, Regular
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TAG INFORMATION
Size: 32 waist 34 length
Style Code
Low rise, slim fit, narrow leg
Dark Tone, Stretch Address of manufacture
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PEOPLES OPINION
Wrangler jeans are mostly made out of heavy denim fabricsmaking them outstanding work wear.
They are more suitable for people who are physically highlyactive, and athletic.
Today the brand sells not only the cowboy theme, but alsoWestern roots and tradition.
Nowadays the trademark manufactures a line of clothes forhunters and sportsmen called ProGear. A W letterembroidered on the back pockets has become one of the mostrecognizable symbols in the world. Wrangler embodies thespirit of explorers and pioneers.
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LEE
Owner: VF Arvind Brands
Price: Rs 1699-3499
Staple Denims/Fashion Denims
Staple Denims: Stock arrives on booking, as perrequirement, within weeks/days
Fashion Denims: arrive every 6 months
Manufactured in Bangalore, Shell Apparels currently Specifications sent for theme/color/season wise
garment arrangement in store.
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WASHCARE LABEL
Wash separately in warm water
Turn inside out before washing and drying
Do not bleach
If machine wash, then tumble dry Use warm iron
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LEE
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TAG INFORMATION
Size: waist 32, length 34
Price
Style Code
Manufacturing Address
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PEOPLES OPINION
Very stiff denims generally, not softened excessively
Very loud, printed, interesting in-pocket materials
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