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Comparison of "Competitors" Facebook Pages Jun 01, 2015 - Aug 31, 2015 Clothing and Apparel Brands from India on Facebook Jun 01, 2015 – Aug 31, 2015

Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

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Page 1: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Comparison of "Competitors" Facebook Pages

Jun 01, 2015 - Aug 31, 2015

Clothing and Apparel Brands from India on Facebook Jun 01, 2015 – Aug 31, 2015

Page 2: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Top Apparel Brands on Facebook Between June & August

In this report we looked at the top 10 clothing and apparel brands in India on

Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Page 3: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Key Findings

• Among the top 10 brands, LEE was engaging best with their Fans.

• With a growth rate of 3.4%, Peter England enjoyed the highest Fan Growth Rate.

• Among the top 10 brands, on an average, 26% of content posted by brands was “brand related”

• 10,976 new Posts were written across these 10 ‘brand walls’. That’s an average of 11.9 Posts per day - per wall!

Page 4: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Generate Your Own Social Media Report

This report was generated entirely by

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It took minutes to create.

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Page 5: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fans

Levi's(IN) had the largest fan base of 5,282,558 while Peter England showed the highest fan growth of 3.38%.

Competitors

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

Gro

wth

%

Number of Fans

Levi's(IN) ITC John Players Van Heusen Wrangler Denims Pepe Jeans India(IN)

Peter England Allen Solly ColorPlus LEE Flying Machine

Page 6: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ColorPlus Pepe Jeans

India(IN)

Van Heusen Allen Solly Flying

Machine

Wrangler

Denims

Peter England Levi's(IN) LEE ITC John

Players

United States Countries < 2% Thailand India

Page 7: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Conversations

Peter England had the highest PTAT of 1.99% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

ITC John Players Levi's(IN) Van Heusen Wrangler Denims Pepe Jeans India(IN)

Peter England Allen Solly ColorPlus LEE Flying Machine

Page 8: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement - Posts

Allen Solly published the greatest number of posts (200). LEE had the highest average engagement, with a score of 670.

Competitors

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800

Levi's(IN)

ITC John Players

Van Heusen

Wrangler Denims

Pepe Jeans…

Peter England

Allen Solly

ColorPlus

LEE

Flying Machine

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 9: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement Breakdown

0 100000 200000 300000 400000 500000 600000

ITC John Players

Levi's(IN)

Van Heusen

Wrangler Denims

Pepe Jeans India(IN)

Peter England

Allen Solly

ColorPlus

LEE

Flying Machine

Likes Comments Shares

Peter England received the most number of Likes (548,867), Wrangler Denims got the most number of Comments (3,905) and Peter England had the most number of Shares (8,468).

Competitors

Page 10: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Competitors

Peter England

Mon, Aug 24 at 10:37 AM EDT

A wedding or an evening ball, look sharp, smart and unique at any occasion with our all new collecti ..

Engagement Score

Likes Comments Shares Sentiment

1,000

72,883

128

90

Positive

Peter England

Sat, Aug 8 at 3:49 AM EDT

Have you seen our exclusive Facebook offer yet? It's double the fun with Buy 2 get 2.

You can avail ..

Peter England

Sat, Aug 1 at 1:30 PM EDT

It's not what we have in life, but who we have in our life that matters - FRIENDS!

Engagement Score

Likes Comments Shares Sentiment

1,000

84,550

269

1,599

Positive

Engagement Score

Likes Comments Shares Sentiment

998

46,742

167

1,113

Positive

Page 11: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Competitors

Peter England

Mon, Aug 24 at 12:30 PM EDT

The East meets the West with our ‘Indies Collection’.

Available at stores now. #AutumnWinter2015.

Engagement Score

Likes Comments Shares Sentiment

995

47,232

96

82

Positive

Peter England

Tue, Aug 25 at 10:30 AM EDT

From the world of ‘Getzner’, experience the true style of a craftsman with the ‘Collector’s Collecti ..

Flying Machine

Fri, Aug 28 at 12:00 AM EDT

They think like us, joke like us, walk like us, talk like us - Brothers From Another Mother aka BFAM ..

Engagement Score

Likes Comments Shares Sentiment

993

44,546

95

108

Positive

Engagement Score

Likes Comments Shares Sentiment

984

26,439

33

11

Positive

Page 12: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Posts

0 1000 2000 3000 4000 5000 6000 7000

Levi's(IN)

ITC John Players

Van Heusen

Wrangler Denims

Pepe Jeans India(IN)

Peter England

Allen Solly

ColorPlus

LEE

Flying Machine

Number of Fan Posts

Wrangler Denims's Facebook Page saw the highest number of Fan posts (5,889).

Competitors

Page 13: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Sentiment Analysis

Levi's(IN) received the highest percentage of Positive Sentiment (100.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Levi's(IN)

Van Heusen

Wrangler Denims

Peter England

Allen Solly

ColorPlus

LEE

Flying Machine

Negative Neutral Positive

Page 14: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Responses

Van Heusen responded to the highest percentage of Fan posts (21.35%).

Competitors

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0 1000 2000 3000 4000 5000 6000 7000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Levi's(IN) Van Heusen Wrangler Denims Peter England Allen Solly ColorPlus LEE Flying Machine

Page 15: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Share Of Voice – Volume of Posts

Allen Solly published the most with 200 posts, among the brands in "Competitors" Group.

Competitors

2%

10%

10%

10%

8%

5%

1%

13%

19%

22%

Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)

Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

Page 16: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Share Of Voice – Likes

Peter England received the largest volume of Likes (548,867), among the brands in "Competitors" Group.

Competitors

4%

3% 4%

4%

30%

0% 3%

44%

1%

7%

Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)

Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

Page 17: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Share Of Voice – Comments

Wrangler Denims received the largest volume of Comments (3,905), among the brands in "Competitors" Group.

Competitors

1%

36%

5%

5% 12% 1%

1%

25%

7%

7%

Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)

Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

Page 18: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Share Of Voice – Shares

Peter England received the largest volume of Shares (8,468), among the brands in "Competitors" Group.

Competitors

1%

19%

3%

3%

8%

0%

1% 51%

7%

7%

Flying Machine Wrangler Denims ITC John Players ColorPlus Levi's(IN)

Van Heusen LEE Peter England Pepe Jeans India(IN) Allen Solly

Page 19: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Campaign Comparison

0 2 4 6 8 10 12 14 16 18 20

0 20 40 60 80 100 120 140 160 180 200

Style Tip(Van Heusen)

#MyTeacherMyInspiratio

n(Peter England)

#EOSS 2015(Allen Solly)

Number of Posts

Engagement Score

Engagement Score Number of Posts

During this time period, #MyTeacherMyInspiration was the most engaging run by Peter England. Allen Solly published the most (19) in its #EOSS 2015 campaign.

Competitors

Page 20: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Analysis of Allen Solly Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 21: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Generate Your Own Social Media Report

This report was generated entirely by

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It took minutes to create.

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Page 22: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Allen Solly

Fans 1,709,036

New Fans 4,077

Fan Growth .24%

Country India

Demographics Mostly Young, Male and Single

Allen Solly has 4,077 new Likes and an audience base of 1,709,036 fans who are mostly Young, Male and Single

Allen Solly

Page 23: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Posts

Brand User

Engagement Score 54 Total Fan Posts 77

Total Posts 200 Brand Response Rate 5.19%

Total Likes 91,726 Average Reply Time 1 day, 13 hrs, 14 mins

Total Comments 811 General Sentiment Neutral

Total Shares 1,146

Allen Solly had 200 new Posts, and their most recent campaign is #EOSS 2015.

Content & Campaigns

Most Engaging Content Type Occasion specific

deals Most Engaging Campaign

Allen Solly LookBook

Least Engaging Content Type Engagement

Oriented Posts Most Recent Campaign #EOSS 2015

Most Prolific Content Type Deals/Offers Allen Solly

Page 24: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Growth

1,702,000

1,703,000

1,704,000

1,705,000

1,706,000

1,707,000

1,708,000

1,709,000

1,710,000

Allen Solly had a growth rate of 0.24% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 1,709,036

New Fans 4,077

Allen Solly

Page 25: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement

0

100

200

300

400

500

600

700

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Allen Solly had an engagement of 54 and the highest engagement was 601.

Allen Solly

Page 26: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Community Analysis

Allen Solly fans are mostly Young, Male and Single Allen Solly fans are largely from India followed by Pakistan.

Fan Demographics Distribution of Fans

Allen Solly

79%

21%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

India

Pakistan

United States

United Arab Emirates

Bangladesh

Nepal

Saudi Arabia

Canada

Australia

Botswana

Page 27: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

2

4

6

8

10

12

14

16 Allen Solly posted a total of 200 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

style 31

EOSS 27

Season 26

Wimbledon 20

colours 20

Allen Solly

Page 28: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

4%

96%

Brand Participation Brand Non Participation

56%

7%

37%

Posititve Negative Neutral

Brand Posts - Engagement

Allen Solly responded to 8 conversations generated by the 200 Posts they published.

Allen Solly receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Allen Solly

Page 29: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Allen Solly

Wed, Jun 10 at 3:16 AM EDT

Introducing the signature #Wimbledon line by Solly Sport!

Now Playing: http://goo.gl/XV2lVa

Engagement Score

Likes Comments Shares Sentiment

964

30,340

77

150

Positive

Sat, Jun 20 at 2:43 PM EDT

This #FathersDay, make your Father's Day! Here's how

Thu, Jun 18 at 9:07 AM EDT

Visit now for everything Wimbledon, your tennis inspired lifestyle and a man's true style guide! Pre ..

Engagement Score

Likes Comments Shares Sentiment

704

10,964

21

70

Positive

Engagement Score

Likes Comments Shares Sentiment

433

5,282

13

14

Positive

Page 30: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 50 100 150 200

0 20 40 60 80 100

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Allen Solly posts were Photos, and posts with Links received the highest engagement.

Most of Allen Solly posts were published on Friday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week

Allen Solly

Page 31: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

5

10

15

20

25

30

35

40

Positive Neutral Negative Users posted a total of 77 Posts between

Jun 01, 2015 and Aug 31, 2015 on Allen

Solly's wall.

User Posts

Top keywords used in the Posts

Frequency

Allen Solly 46

Shuvo Khan 4

Allen 4

store 3

বিশ্বাস না 3

Allen Solly

Page 32: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

5%

95%

Brand Participation Brand Non Participation

10% 4%

86%

Posititve Negative Neutral

User Posts - Engagement

Allen Solly responded to 4 conversations generated by the 77 Posts fans published.

Allen Solly appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Allen Solly

Page 33: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Content Intel

0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600 700 800

Brand News

Others

Event

Product Updates

Corporate Social Responsibility

Ad Campaigns

Photos

Deals/Offers

Occasion specific deals

Contest

Question to fans

Facebook App

Engagement Oriented Posts

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Allen Solly posts were around 'Deals/Offers', and posts around 'Occasion specific deals' received the highest engagement.

Allen Solly

Page 34: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 10 20 30

0 10 20 30 40 50

Fact

Others

Advice/Tips

Event

Question to fans

News

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 20 40 60 80

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Content Intel

In Allen Solly Posts about Retail, Advice/Tips posts received the highest engagement.

In Allen Solly Posts about General Happenings, the category Festival/Greetings received the highest engagement.

About Retail About General Happenings

Allen Solly

Page 35: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 5 10 15 20

0 10 20 30 40

#EOSS 2015

#Wimbledon 2015

#FridayDressing

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 10 20 30 40

#EOSS 2015

#Wimbledon 2015

#FridayDressing

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Jun 01, 2015 and Aug 31, 2015, #FridayDressing was the most engaging campaign run by Allen Solly.

Overall, #FridayDressing engaged the best out of the recent 3 campaigns run by Allen Solly.

Jun 01, 2015 - Aug 31, 2015 Entire Campaign

Allen Solly

Page 36: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Analysis of Levi's Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 37: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Levi's

Fans 5,282,558

New Fans 17,112

Fan Growth .32%

Country India

Demographics Not Available

Levi's has 17,112 new Likes and an audience base of 5,282,558 fans.

Levi's

Page 38: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Posts

Brand User

Engagement Score 212 Total Fan Posts 1

Total Posts 69 Brand Response Rate 0.00%

Total Likes 372,094 Average Reply Time 0 sec

Total Comments 1,319 General Sentiment Positive

Total Shares 1,330

Levi's had 69 new Posts.

Levi's

Page 39: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Growth

5,250,000

5,255,000

5,260,000

5,265,000

5,270,000

5,275,000

5,280,000

5,285,000

Levi's had a growth rate of 0.32% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 5,282,558

New Fans 17,112

Levi's

Page 40: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Levi's had an engagement of 212 and the highest engagement was 898.

Levi’s

Page 41: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Community Analysis

Levi's fans are largely from India followed by United States.

Distribution of Fans

Levi's

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K

India

United States

United Arab Emirates

Saudi Arabia

Australia

United Kingdom

Canada

Qatar

New Zealand

Page 42: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

1

2

3

4 Levi's posted a total of 69 Posts between

Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Ladies 15

season sale 14

Levi’s end 14

Shop 13

nearest Levi’s store

10

Levi's

Page 43: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

13%

87%

Brand Participation Brand Non Participation

86%

2% 12%

Posititve Negative Neutral

Brand Posts - Engagement

Levi's responded to 9 conversations generated by the 69 Posts they published.

Levi's receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Levi's

Page 44: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Levi's

Mon, Aug 31 at 9:02 AM EDT

Get set to embrace Fall with our list of must-haves. Shop the look: http://levi.in/store-finder/stor ..

Engagement Score

Likes Comments Shares Sentiment

975

85,792

149

130

Positive

Tue, Aug 25 at 4:01 AM EDT

Slim through the hip and thigh with a classic skinny leg and a flattering mid-rise. The perfect go-t ..

Wed, Aug 26 at 8:25 AM EDT

The seriously sexy, super skinny fit, cut from premium fabric with FlawlessFX innovation that holds

..

Engagement Score

Likes Comments Shares Sentiment

898

52,596

136

110

Positive

Engagement Score

Likes Comments Shares Sentiment

850

43,152

150

144

Positive

Page 45: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 20 40 60 80

0 50 100 150 200 250

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Levi's posts were Photos, and posts with Photos received the highest engagement.

Most of Levi's posts were published on Friday and posts on Monday received the highest engagement.

Brand Post Types

Days of the Week

Levi's

Page 46: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Analysis of Wrangler Denims Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 47: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Wrangler Denims

Fans 741,764

New Fans 8,544

Fan Growth 1.17%

Country India

Demographics Mostly Young, Male and Single

Wrangler Denims has 8,544 new Likes and an audience base of 741,764 fans who are mostly Young, Male and Single

Wrangler Denims

Page 48: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Posts

Brand User

Engagement Score 186 Total Fan Posts 5,872

Total Posts 90 Brand Response Rate 0.22%

Total Likes 40,125 Average Reply Time 1 day, 2 hrs, 28 mins

Total Comments 3,905 General Sentiment Neutral

Total Shares 3,208

Wrangler Denims had 90 new Posts.

Wrangler Denims

Page 49: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Growth

728,000

730,000

732,000

734,000

736,000

738,000

740,000

742,000

744,000

Wrangler Denims had a growth rate of 1.17% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 741,764

New Fans 8,544

Wrangler Denims

Page 50: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Wrangler Denims had an engagement of 186 and the highest engagement was 886.

Wrangler Denims

Page 51: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Community Analysis

Wrangler Denims fans are mostly Young, Male and Single

Wrangler Denims fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

Wrangler Denims

97%

3%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

India

United States

Thailand

Philippines

Indonesia

United Arab Emirates

Mexico

Pakistan

Poland

Page 52: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

1

2

3

4 Wrangler Denims posted a total of 90 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Wrangler 16

TrueWanderer 12

Image Courtesy 11

Bike-Pack 6

http://bit.ly/truewanderer

6

Wrangler Denims

Page 53: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

13%

87%

Brand Participation Brand Non Participation

85%

1% 14%

Posititve Negative Neutral

Brand Posts - Engagement

Wrangler Denims responded to 12 conversations generated by the 90 Posts they published.

Wrangler Denims receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Wrangler Denims

Page 54: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Wrangler Denims

Tue, Jul 21 at 8:28 AM EDT

Which 4 features do you like the most?

3 lucky winners will win Bike-pack worth Rs.3000.

Engagement Score

Likes Comments Shares Sentiment

936

408

697

969

Positive

Tue, Jul 7 at 5:00 AM EDT

Tell us what will you call these pants?

3 lucky people will win Bike-pack vouchers worth Rs.3000 fro ..

Fri, Jun 19 at 8:50 AM EDT

Here’s an exclusive sneak peak!

Tell us what will you call these pants?

3 lucky people will win a Bi ..

Engagement Score

Likes Comments Shares Sentiment

886

517

883

580

Positive

Engagement Score

Likes Comments Shares Sentiment

714

669

516

293

Positive

Page 55: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 20 40 60 80 100

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Wrangler Denims posts were Photos, and posts with Links received the highest engagement.

Most of Wrangler Denims posts were published on Monday and posts on Tuesday received the highest engagement.

Brand Post Types

Days of the Week

Wrangler Denims

Page 56: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

200

400

600

800

1,000

1,200

1,400

Positive Neutral Negative Users posted a total of 5,872 Posts

between Jun 01, 2015 and Aug 31, 2015 on

Wrangler Denims's wall.

User Posts

Top keywords used in the Posts

Frequency

Wrangler Denims 5816

PACK WORTH RS 476

BIKE 359

WIN 359

3000 321

Wrangler Denims

Page 57: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0%

100%

Brand Participation Brand Non Participation

12% 0%

88%

Posititve Negative Neutral

User Posts - Engagement

Wrangler Denims responded to 13 conversations generated by the 5,889 Posts fans published.

Wrangler Denims appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Wrangler Denims

Page 58: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Analysis of Peter England Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 59: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Peter England

Fans 1,638,453

New Fans 53,610

Fan Growth 3.38%

Country India

Demographics Mostly Young, Male and Single

Peter England has 53,610 new Likes and an audience base of 1,638,453 fans who are mostly Young, Male and Single

Page 60: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Posts

Brand User

Engagement Score 455 Total Fan Posts 3,866

Total Posts 116 Brand Response Rate 0.65%

Total Likes 548,867 Average Reply Time 2 days, 10 hrs, 6 mins

Total Comments 2,800 General Sentiment Neutral

Total Shares 8,468

Peter England had 116 new Posts, and their most recent campaign is #MyTeacherMyInspiration.

Content & Campaigns

Most Engaging Campaign Buy 2 get 2 Free.

CODE: FB090815P

Most Recent Campaign #MyTeacherMyInspi

ration

Peter England

Page 61: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Growth

1,550,000

1,560,000

1,570,000

1,580,000

1,590,000

1,600,000

1,610,000

1,620,000

1,630,000

1,640,000

1,650,000

Peter England had a growth rate of 3.38% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 1,638,453

New Fans 53,610

Peter England

Page 62: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement

0

200

400

600

800

1,000

1,200

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Peter England had an engagement of 455 and the highest engagement was 996.

Peter England

Page 63: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Community Analysis

Peter England fans are mostly Young, Male and Single Peter England fans are largely from India followed by United Arab Emirates.

Fan Demographics Distribution of Fans

Peter England

94%

6%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

India

United Arab Emirates

United States

Saudi Arabia

Pakistan

Bangladesh

Canada

Australia

Nepal

Page 64: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

1

2

3

4

5

6 Peter England posted a total of 116 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Peter England 53

http://bit.ly/PESLocator

52

Avail 42

store 28

collection 28

Peter England

Page 65: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

14%

86%

Brand Participation Brand Non Participation

93%

0% 7%

Posititve Negative Neutral

Brand Posts - Engagement

Peter England responded to 16 conversations generated by the 116 Posts they published.

Peter England receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Peter England

Page 66: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Peter England

Mon, Aug 24 at 10:37 AM EDT

A wedding or an evening ball, look sharp, smart and unique at any occasion with our all new collecti ..

Engagement Score

Likes Comments Shares Sentiment

1,000

72,883

128

90

Positive

Sat, Aug 8 at 3:49 AM EDT

Have you seen our exclusive Facebook offer yet? It's double the fun with Buy 2 get 2.

You can avail ..

Sat, Aug 1 at 1:30 PM EDT

It's not what we have in life, but who we have in our life that matters - FRIENDS!

Engagement Score

Likes Comments Shares Sentiment

1,000

84,550

269

1,599

Positive

Engagement Score

Likes Comments Shares Sentiment

998

46,742

167

1,113

Positive

Page 67: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 20 40 60 80 100 120

0 100 200 300 400 500

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Peter England posts were Photos, and posts with Photos received the highest engagement.

Most of Peter England posts were published on Friday and posts on Saturday received the highest engagement.

Brand Post Types

Days of the Week

Peter England

Page 68: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

200

400

600

800

1,000

1,200

1,400

1,600

Positive Neutral Negative Users posted a total of 3,866 Posts

between Jun 01, 2015 and Aug 31, 2015 on

Peter England's wall.

User Posts

Top keywords used in the Posts

Frequency

Peter England 3750

friends 1664

TAG 1432

vouchers worth Rs.5000 1258

Buy 2 1191

Peter England

Page 69: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

1%

99%

Brand Participation Brand Non Participation

39%

0%

61%

Posititve Negative Neutral

User Posts - Engagement

Peter England responded to 25 conversations generated by the 3,866 Posts fans published.

Peter England appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Peter England

Page 70: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 2 4 6

0 500 1000 1500

#MyTeacherMyInspir

ation

#Brotection

#AutumnWinter2015

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1000

#MyTeacherMyInspir

ation

#Brotection

#AutumnWinter2015

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Jun 01, 2015 and Aug 31, 2015, #AutumnWinter2015 was the most engaging campaign run by Peter England.

Overall, #AutumnWinter2015 engaged the best out of the recent 3 campaigns run by Peter England.

Jun 01, 2015 - Aug 31, 2015 Entire Campaign

Peter England

Page 71: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Analysis of Flying Machine Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 72: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Flying Machine

Fans 1,027,816

New Fans 4,530

Fan Growth .44%

Country India

Demographics Mostly Young, Male and Single

Flying Machine has 4,530 new Likes and an audience base of 1,027,816 fans who are mostly Young, Male and Single

Flying Machine

Page 73: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Brand Overview

Posts

Brand User

Engagement Score 328 Total Fan Posts 82

Total Posts 19 Brand Response Rate 0.00%

Total Likes 46,724 Average Reply Time 0 sec

Total Comments 160 General Sentiment Positive

Total Shares 116

Flying Machine had 19 new Posts.

Flying Machine

Page 74: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Fan Growth

1,020,000

1,021,000

1,022,000

1,023,000

1,024,000

1,025,000

1,026,000

1,027,000

1,028,000

1,029,000

Flying Machine had a growth rate of 0.44% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 1,027,816

New Fans 4,530

Flying Machine

Page 75: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Engagement

0

200

400

600

800

1,000

1,200

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Flying Machine had an engagement of 328 and the highest engagement was 984.

Flying Machine

Page 76: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Community Analysis

Flying Machine fans are mostly Young, Male and Single Flying Machine fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

Flying Machine

82%

18%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

India

United States

Pakistan

United Arab Emirates

Bangladesh

Canada

Saudi Arabia

Nepal

Australia

Page 77: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

1

2

3 Flying Machine posted a total of 19 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

nearest Flying Machine store

14

Shop Online 9

Head 4

Rush 3

cute shorts 2

Flying Machine

Page 78: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0%

100%

Brand Participation Brand Non Participation

33%

61%

6%

Posititve Negative Neutral

Brand Posts - Engagement

Flying Machine responded to 0 conversations generated by the 19 Posts they published.

Flying Machine receives more negative than positive vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Flying Machine

Page 79: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

Most Engaging Brand Posts

Flying Machine

Fri, Aug 28 at 12:00 AM EDT

They think like us, joke like us, walk like us, talk like us - Brothers From Another Mother aka BFAM ..

Engagement Score

Likes Comments Shares Sentiment

984

26,439

33

11

Positive

Fri, Aug 7 at 3:15 AM EDT

Shop for Rs.6000 and get Rs.6000 worth of our merchandise absolutely free! Rush to your nearest

Flyi ..

Fri, Jun 26 at 12:49 AM EDT

Happy birthday Arjun Kapoor :)

Engagement Score

Likes Comments Shares Sentiment

945

18,281

48

13

Positive

Engagement Score

Likes Comments Shares Sentiment

73

367

4

10

Negative

Page 80: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0 5 10 15 20

0 50 100 150 200 250 300 350

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Flying Machine posts were Photos, and posts with Photos received the highest engagement.

Most of Flying Machine posts were published on Friday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Flying Machine

Page 81: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0

5

10

15

20

25

30

35

40

45

Positive Neutral Negative Users posted a total of 82 Posts between

Jun 01, 2015 and Aug 31, 2015 on Flying

Machine's wall.

User Posts

Top keywords used in the Posts

Frequency

Machine 42

2015 41

guys 39

Sharon Nayak 39

same time 39

Flying Machine

Page 82: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

0%

100%

Brand Participation Brand Non Participation

57%

15%

28%

Posititve Negative Neutral

User Posts - Engagement

Flying Machine responded to 0 conversations generated by the 82 Posts fans published.

Flying Machine appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Flying Machine

Page 83: Comparison of Levi's, Lee, Wrangler and other Top Apparel Brands in India

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