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Getting to Know Nestlé

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Swiss company - global reach

Around 254,000 people working for us

Operating in more than 80 countries

World´s leading food & beverage company

People, brands & products are key

Our Global Organization

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Environment Infant Formula Policy

Quality Coffee Prices UN GlobalCompact

Sustainability GeneTechnology

Nestlé Donations

Water Nestlé in the Community

Our Responsibility

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People – our source of energy

Around 247,000 people make up the Nestlé family

Continous training and improvement of skills

Respect and cultural diversity

Our People

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THE NESTLÉ SPIRIT

We believe in people rather than systems

Committed to creating value for our shareholders

Descentralized

Committed to continuous improvement rather than dramatic, one-off changes

Carrees at Nestlé

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NESTLE BRANDS

Milk Products & Nutrition Beverages Prepared Dishes and Cooking Aids Chocolates & Confectionary

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MILK PRODUCTS AND NUTRITION

Nestle Everyday Dairy Winter Nestle Everyday Slim Nestle Everyday Ghee Nestle Milkmaid Nestle Fresh and Natural Dahi Nestle Jeer Raita Nestle Milkmaid Fruit Yoghurt Nestle Milk Nestle Slim Milk

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BEVERAGES

NESCAFÉ CLASSIC NESCAFÉ SUNRISE NESTLÉ MILO NESCAFÉ 3 IN 1 NESCAFÉ KOOLREZ

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PREPARED DISHES AND COOKING AIDS

Maggi 2-Minute Noodles Maggi Vegetable Atta Noodles Maggi Dal Atta Noodles Maggi Rice Noodles Main Maggi Sauces Maggi Pizza Maza Maggi Healthy soups Maggi Healthy Soups Sanjevni Maggi Magic Cubes

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CHOCOLATES & CONFECTIONARY

Nestle Kit-Kat Nestle Kit-Kat Lite Nestle Munch Nestle Munch Pop Choc Nestle Milkybar Nestle Bar one Nestle Fun Bar Nestle Milk Chocolate Polo Power Mint Nestle Eclairs

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There was a great deal of competition from continental manufacturers.

Time and money was spent on research and on new plant. Three names were considered:- Jersey, Highland Milk and Dairy Maid. Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with

its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market.

By 1913 Dairy Milk had become the company's best selling line.

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CADBURY

WORLDWIDE

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Cadbury is the world's largest confectionery company.

It have a strong regional presence in beverages in the Americas and Australia.

All its products are enjoyed in almost every country around the world.

Merger of Jacob Schweppes & John Cadbury in 1969 to form Cadbury Schweppes was a huge hit.

CADBURY WORLDWIDE

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After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).

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CADBURY BRANDS

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CADBURY BRANDS

Chocolates Snacks Beverages Candy Snacks Bytes

BEVERAGES Bournvita

CANDY Halls

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Chocolates Dairy Milk 5 Star Perk Celebrations Temptation Éclairs Gems

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What is important in the product is this taste, price, packaging, quantity?

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What pack do you purchase?

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Which promotional attracts you much?

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FindingsCONSUMER RESEARCH: Consumer research deals with consumer and their problems and solution to the problems. In this we came to know about the consumers need and expectation levels regarding products and ascertainable

PRODUCT RESEARCH:

Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc. of their favorite chocolate.

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SUGGESTIONS AND RECOMMENDATIONS

Due to increasing overall cost in Chocolate Products everywhere, cost format should be made as such that it is affordable to each and everyone in the society. In this we also found that if the demanded brand is not available, so at that time the customers switch over the brand of the chocolate so, here the company should build up the healthy distribution channel by which company can attract the customers and company loose the fear from the market. Company should concentrate more on television for advertisement

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Conclusion:

• the liking pattern of the two products Cadbury and nestle

• overall people like to eat Cadbury brand rather than nestle

• master people preferred dairy milk of Cadbury due to its flavor taste quality and image and due to its hard form some people often like to hear a chocolate with good quality taste crunch

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This was all about the study done on Two choclate brands that is NESTLE and CADBURY

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Thank You