Comparison of Michelin, Goodyear, Continental, Firestone and Other Top Tire Brands on Facebook

TIRE BRANDS on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Tire Brands on Facebook Q2-2015

In this report we looked at the top tire brands on Facebook.

Read on to learn in detail about industry trends and strategies.

Key Findings

• Among the top 9 brands, Goodyear was engaging best with their Fans.

• With a growth rate of 9.1%, Uniroyal Tire enjoyed the highest Fan Growth Rate.

• Pirelli posted the most “non brand related” content on their wall.

• 4,083 new Posts were written across these 9 ‘brand walls’. That’s an average of 5.0 Posts per day - per wall!

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Fans

Bridgestone Tires had the largest fan base of 1,222,775 while Uniroyal Tire showed the highest fan growth of 8.97%.

Competitors

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Gro

wth

%

Number of Fans

Uniroyal Tire BFGoodrich Tires Facebook Firestone Tires

Goodyear Blimp Yokohama Tire Bridgestone Tires

Michelin Continental Tire Pirelli

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Continental

Tire

Goodyear

Blimp

Firestone Tires BFGoodrich

Tires Facebook

Pirelli Michelin Yokohama Tire Bridgestone

Tires

Uniroyal Tire

France United States Countries < 2% Mexico Thailand Poland Brazil Turkey Other Countries Italy

Conversations

Goodyear Blimp had the highest PTAT of 7.04% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

BFGoodrich Tires Facebook Uniroyal Tire Firestone TiresGoodyear Blimp Yokohama Tire Bridgestone TiresMichelin Continental Tire Pirelli

Engagement - Posts

Yokohama Tire published the greatest number of posts (171). Goodyear Blimp had the highest average engagement, with a score of 845.

Competitors

0 20 40 60 80 100 120 140 160 180

0 100 200 300 400 500 600 700 800 900

Uniroyal Tire

BFGoodrich Tires Facebook

Firestone Tires

Goodyear Blimp

Yokohama Tire

Bridgestone Tires

Michelin

Continental Tire

Pirelli

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000

Uniroyal Tire


Firestone Tires

Goodyear Blimp

Yokohama Tire

Bridgestone Tires

Michelin

Continental Tire

Pirelli

Likes Comments Shares

Firestone Tires received the most number of Likes (86,349), BFGoodrich Tires Facebook got the most number of Comments (1,889) and Goodyear Blimp had the most number of Shares (5,265).

Competitors

Most Engaging Brand Posts

Competitors

Firestone Tires

Mon, Jun 29 at 8:00 PM EDT

You're never too young for country living. Show us what the country music lifestyle looks like to yo ..

Engagement Score

Likes Comments Shares Sentiment

1,000

37,959

353

1,984

Positive

Goodyear Blimp

Wed, Jun 10 at 12:35 PM EDT

Four Goodyear blimps fly in formation over the company's Wingfoot Lake airship hangar near

Suffield, ..


Thu, Jun 4 at 7:32 PM EDT

Join Bryce Menzies in the driver’s seat on his Baja 500 pre-run and discover the beauty of off-roadi ..

Engagement Score


1,000

1,073

60

223

Positive

Engagement Score


1,000

8,826

259

2,028

Positive

http://www.facebook.com/115511161824582/posts/965302723512084







Competitors

Uniroyal Tire

Wed, May 20 at 11:33 AM EDT

#GiantTire50 Happy 50th anniversary, Giant Uniroyal Tire! We’re celebrating by having lunch with a t ..

Engagement Score


1,000

97

9

150

Positive

Goodyear Blimp

Sun, May 10 at 9:20 AM EDT

Celebrate mom and brighten her day with this Mother's Day message. #HappyMothersDay


Mon, May 4 at 5:31 PM EDT

After 100 million miles on the KO, we had big tread marks to fill. And the KO2 did just that by clai ..

Engagement Score


1,000

486

13

469

Positive

Engagement Score


1,000

6,744

383

238

Positive







Fan Posts

0 100 200 300 400 500 600 700 800 900


Uniroyal Tire

Firestone Tires

Goodyear Blimp

Yokohama Tire

Bridgestone Tires

Continental Tire

Michelin

Pirelli

Number of Fan Posts

BFGoodrich Tires Facebook's Facebook Page saw the highest number of Fan posts (839).

Competitors

Sentiment Analysis

Uniroyal Tire received the highest percentage of Positive Sentiment (63.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Firestone Tires

Goodyear Blimp

Yokohama Tire

Bridgestone Tires

Continental Tire

Pirelli

Uniroyal Tire

Michelin

Negative Neutral Positive

Brand Responses

Uniroyal Tire responded to the highest percentage of Fan posts (12.50%).

Competitors

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

BFGoodrich Tires Facebook Firestone Tires Goodyear BlimpYokohama Tire Bridgestone Tires Continental TirePirelli Uniroyal Tire Michelin

Share Of Voice – Volume of Posts

Yokohama Tire published the most with 171 posts, among the brands in "Competitors" Group.

Competitors

8%

14%

11%

14%

8%

3%

10%

10%

22%

Michelin Continental Tire BFGoodrich Tires Facebook

Goodyear Blimp Bridgestone Tires Uniroyal Tire

Share Of Voice – Likes

Firestone Tires received the largest volume of Likes (86,349), among the brands in "Competitors" Group.

Competitors

2%

10%

20%

11%

12%

0%

34%

3% 8%



Share Of Voice – Comments

BFGoodrich Tires Facebook received the largest volume of Comments (1,889), among the brands in "Competitors" Group.

Competitors

18%

5%

23%

20%

5% 0%

14%

3% 12%



Share Of Voice – Shares

Goodyear Blimp received the largest volume of Shares (5,265), among the brands in "Competitors" Group.

Competitors

8%

6%

19%

24%

8% 1%

21%

4% 9%



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Analysis of Pirelli Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Pirelli

Fans 1,053,763

New Fans 37,894

Fan Growth 3.73%

Country Worldwide

Demographics Mostly Young, Male and Single

Pirelli has 37,894 new Likes and an audience base of 1,053,763 fans who are mostly Young, Male and Single

Pirelli

Brand Overview

Posts

Brand User

Engagement Score 31 Total Fan Posts 366

Total Posts 79 Brand Response Rate 0.82%

Total Likes 7,110 Average Reply Time 2 days, 15 hrs, 57 mins

Total Comments 250 General Sentiment Neutral

Total Shares 805

Pirelli had 79 new Posts, and their most recent campaign is #OnTheRoad.

Content & Campaigns

Most Engaging Content Type Features Most Engaging Campaign #TakePArt

Least Engaging Content Type Photos Most Recent Campaign #OnTheRoad

Most Prolific Content Type Question to fans

Pirelli

Fan Growth

990,000

1,000,000

1,010,000

1,020,000

1,030,000

1,040,000

1,050,000

1,060,000

Pirelli had a growth rate of 3.73% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,053,763

New Fans 37,894

Pirelli

Engagement

0

20

40

60

80

100

120

140

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Pirelli had an average engagement score of 31 and its highest was 129.

Pirelli

Community Analysis

Pirelli fans are mostly Young, Male and Single Pirelli fans are largely from India followed by Romania.

Fan Demographics Distribution of Fans

Pirelli

94%

6%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K

India

Romania

Poland

Egypt

Argentina

Spain

Portugal

Indonesia

Pakistan

0

1

2

3

4

5 Pirelli posted a total of 79 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

bit 17

tyres 9

P Zero 8

drive 7

road 7

Pirelli

1%

99%

Brand Participation Brand Non Participation

56%

4%

40%

Posititve Negative Neutral

Brand Posts - Engagement

Pirelli responded to 1 conversations generated by the 79 Posts they published.

Pirelli receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Pirelli


Pirelli

Thu, Apr 2 at 12:26 PM EDT

What did you get on your 50th anniversary? Lamborghini gave us the #AventadorPE.

lam.bo/L7pL5

Engagement Score


129

175

3

69

Positive

Wed, Jun 3 at 9:36 AM EDT

#CoolTech: Our tyres are hand cut by true artists. Can you name their tools of the trade?

Fri, May 29 at 10:33 AM EDT

We achieved what many thought was Impossible.

Nurburgring + Lamborghini #AventadorSV + bit.ly/_P_Zer ..

Engagement Score


83

166

6

37

Uncategori

zed

Engagement Score


80

59

3

47

Uncategori

zed







0 10 20 30 40 50 60 70

0 10 20 30 40 50

Photos

Videos

Links

Number of Posts

Engagement Score


0 5 10 15 20

0 10 20 30 40

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Pirelli posts were Photos, and posts with Videos received the highest engagement.

Most of Pirelli posts were published on Monday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week

Pirelli

0

10

20

30

40

50

60

70

Positive Neutral Negative Users posted a total of 366 Posts between

Apr 01, 2015 and Jun 30, 2015 on Pirelli's

wall.

User Posts


Frequency

Pirelli 153

Synthetic Oil Pirelli Pirelli 73

londonfashion 63

parisfashion 63

galguitis 63

Pirelli

1%

99%


6%

0%

94%


User Posts - Engagement

Pirelli responded to 3 conversations generated by the 366 Posts fans published.

Pirelli appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Pirelli

Content Intel

0 1 2 3 4 5 6 7 8 9

0 5 10 15 20 25 30 35 40

Brand News

Others

Event

New Vehicle Launch

Features

Photos

Question to fans

Like This/Engagement…

Number of Posts

Engagement Score


Most of Pirelli posts were around 'Question to fans', and posts around 'Features' received the highest engagement.

Pirelli

0 1 2 3 4

0 50 100

Photos

Events in the automotive…

News in the Automotive…

Question to fans

Like This/Engagement…

Number of Posts

Engagement Score


0 1 2 3

0 5 10 15

Question to fans

Sports

Number of Posts

Engagement Score


Content Intel

In Pirelli Posts about Automotive, Question to fans posts received the highest engagement.

In Pirelli Posts about General Happenings, the category Sports received the highest engagement.

About Automotive About General Happenings

Pirelli

0 2 4 6

0 5 10 15 20

#ThePerfectFit

Number of Posts

Engagement Score


0 5 10 15 20

0 10 20 30 40 50

#OnTheRoad

#TakePArt

#ThePerfectFit

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #ThePerfectFit was the most engaging campaign run by Pirelli.

Overall, #TakePArt engaged the best out of the recent 3 campaigns run by Pirelli.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Pirelli

Analysis of Michelin Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Michelin

Fans 75,054

New Fans 1,805

Fan Growth 2.46%

Country Worldwide

Michelin has 1,805 new Likes and an audience base of 75,054 fans.

Michelin

Brand Overview

Posts

Brand

User

Engagement Score 455

Total Fan Posts 272

Total Posts 64

Brand Response Rate 6.99%

Total Likes 6,028

Average Reply Time 2 days, 5 hrs, 21 mins

Total Comments 1,481

General Sentiment Neutral

Total Shares 1,719

Michelin had 64 new Posts.

Michelin

Fan Growth

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Michelin had a growth rate of 2.46% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 75,054

New Fans 1,805

Michelin

Engagement

0

200

400

600

800

1,000

1,200


Michelin had an average engagement score of 455 and its highest was 1000.

Michelin

Community Analysis

Michelin fans are largely from India followed by Brazil.

Distribution of Fans

Michelin

0K 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K

India

Brazil

France

United States

Italy

Germany

Malaysia

Thailand

United Kingdom

0

1

2

3 Michelin posted a total of 64 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

le 28

et 17

ce 13

du 12

vous 12

Michelin

62%

3%

35%



Michelin receives more positive than negative vibes from comments on their Posts.

Sentiment on Brand Posts

Michelin


Michelin

Wed, Apr 29 at 9:07 AM EDT

We have learned today with deep emotion that Mr. François Michelin has passed away, in his 89th year ..

Engagement Score


1,000

1,019

221

1,017

Positive

Thu, Jun 11 at 11:15 AM EDT

With 500 million of contacts per year and 1.2 billion trip itineraries calculated in 2014, ViaMichel ..

Fri, Jun 12 at 11:16 AM EDT

[24 Hours of Le Mans]?

Tomorrow, the legendary race will be on again!

Don’t miss on the action:

http ..

Engagement Score


983

176

553

29

Positive

Engagement Score


749

216

110

33

Uncategori

zed







0 10 20 30 40 50

0 100 200 300 400 500 600

Videos

Photos

Links

Plain Text

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Michelin posts were Photos, and posts with Photos received the highest engagement.

Most of Michelin posts were published on Thursday and posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week

Michelin

0

10

20

30

40

50

60

70

80


Apr 01, 2015 and Jun 30, 2015 on Michelin's

wall.

User Posts

Michelin


Frequency

Michelin 104

organizado por V-Line Org

69

Doga y Auto Sport 69

V-Line 69

Michelin España 69

7%

93%


9% 3%

88%



Michelin responded to 19 conversations generated by the 272 Posts fans published.

Michelin appears to participate more when Fan conversations have greater positive vibes than negative.


Michelin

Analysis of Bridgestone Tires Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Bridgestone Tires

Fans 1,222,775

New Fans 43,320

Fan Growth 3.67%

Country Worldwide

Demographics Mostly Older, Male and Attached.

Bridgestone Tires has 43,320 new Likes and an audience base of 1,222,775 fans who are mostly Older, Male and Attached.

Bridgestone Tires

Brand Overview

Posts

Brand

User

Engagement Score 99

Total Fan Posts 248

Total Posts 66


Total Likes 31,396

Average Reply Time 1 day, 8 hrs, 8 mins

Total Comments 441


Total Shares 1,666

Bridgestone Tires had 66 new Posts.

Bridgestone Tires

Fan Growth

1,150,000

1,160,000

1,170,000

1,180,000

1,190,000

1,200,000

1,210,000

1,220,000

1,230,000

Bridgestone Tires had a growth rate of 3.67% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,222,775

New Fans 43,320

Bridgestone Tires

Engagement

0

100

200

300

400

500

600

700

800


Bridgestone Tires had an average engagement score of 99 and its highest was 753.

Bridgestone Tires

Community Analysis

Bridgestone Tires fans are mostly Older, Male and Attached.

Bridgestone Tires fans are largely from United States followed by Canada.


Bridgestone Tires

64%

36%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Canada

India

Indonesia

Puerto Rico

Malaysia

Mexico

Italy

Egypt

New Zealand

0

1

2

3 Bridgestone Tires posted a total of 66 Posts


Brand Posts


Frequency

road 12

tires 10

DriveGuard 5

community project 4

commercial 4

Bridgestone Tires

2%

98%


51%

16%

33%



Bridgestone Tires responded to 1 conversations generated by the 66 Posts they published.

Bridgestone Tires receives more positive than negative vibes from comments on their Posts.


Bridgestone Tires


Bridgestone Tires

Mon, Apr 20 at 4:00 PM EDT

We're rounding the final corner before we unveil the grand prize winner! Vote for #FuelTheCause befo ..

Engagement Score


753

8,426

76

133

Positive

Sun, Jun 28 at 8:00 PM EDT

We focus on building technology that puts our tires ahead of the competition.

Fri, Jun 12 at 12:00 PM EDT

It's the best way to silence the critics.

Engagement Score


636

5,293

44

196

Positive

Engagement Score


564

4,126

18

190

Positive







0 10 20 30 40 50

0 50 100 150 200 250 300 350

Photos

Videos

Plain Text

Links

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Bridgestone Tires posts were Photos, and posts with Links received the highest engagement.

Most of Bridgestone Tires posts were published on Tuesday and posts on Monday received the highest engagement.

Brand Post Types

Days of the Week

Bridgestone Tires

0

5

10

15

20

25

30

35

40

45


Apr 01, 2015 and Jun 30, 2015 on

Bridgestone Tires's wall.

User Posts

Bridgestone Tires


Frequency

2014 Bridgestone Tires Fuel

164

car 57

2015 47

way 44

event 43

8%

92%


39%

6%

55%



Bridgestone Tires responded to 20 conversations generated by the 248 Posts fans published.

Bridgestone Tires appears to participate more when Fan conversations have greater positive vibes than negative.


Bridgestone Tires

Analysis of Yokohama Tire Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Yokohama Tire

Fans 134,878

New Fans 1,989

Fan Growth 1.50%

Country Worldwide


Yokohama Tire has 1,989 new Likes and an audience base of 134,878 fans who are mostly Young, Male and Single

Yokohama Tire

Brand Overview

Posts

Brand

User


Total Fan Posts 156

Total Posts 171


Total Likes 19,762

Average Reply Time 23 hrs, 56 mins

Total Comments 1,025


Total Shares 1,946

Yokohama Tire had 171 new Posts.

Yokohama Tire

Fan Growth

131,500

132,000

132,500

133,000

133,500

134,000

134,500

135,000

135,500

Yokohama Tire had a growth rate of 1.50% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 134,878

New Fans 1,989

Yokohama Tire

Engagement

0

100

200

300

400

500

600

700

800

900


Yokohama Tire had an average engagement score of 186 and its highest was 794.

Yokohama Tire

Community Analysis

Yokohama Tire fans are mostly Young, Male and Single Yokohama Tire fans are largely from United States followed by Thailand.


Yokohama Tire

99%

1%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 10K 20K 30K 40K 50K 60K 70K

United States

Thailand

India

Malaysia

Brazil

Philippines

Italy

Indonesia

Mexico

0

1

2

3

4

5 Yokohama Tire posted a total of 171 Posts


Brand Posts


Frequency

Photo 41

weekend 26

car 19

Yokohama tires 18

Red Bull 17

Yokohama Tire

7%

93%


55%

7%

38%



Yokohama Tire responded to 12 conversations generated by the 171 Posts they published.

Yokohama Tire receives more positive than negative vibes from comments on their Posts.


Yokohama Tire


Yokohama Tire

Thu, Apr 30 at 7:05 PM EDT

What's your next car parts purchase?

Engagement Score


988

187

26

523

Positive

Mon, May 4 at 12:00 PM EDT

#Maythe4thBeWithYou Showdown: Dark side or light side?

Tue, Apr 28 at 12:05 PM EDT

One to daily drive, one to be your track rat, and one to be your cruiser. Which is which?

Engagement Score


775

345

45

131

Positive

Engagement Score


611

300

96

41

Positive







0 50 100 150

0 50 100 150 200 250

Photos

Videos

Links

Number of Posts

Engagement Score


0 10 20 30 40

0 100 200 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Yokohama Tire posts were Photos, and posts with Photos received the highest engagement.

Most of Yokohama Tire posts were published on Monday and posts on Thursday received the highest engagement.

Brand Post Types

Days of the Week

Yokohama Tire

0

5

10

15

20

25

30

35

40


Apr 01, 2015 and Jun 30, 2015 on

Yokohama Tire's wall.

User Posts

Yokohama Tire


Frequency

Yokohama Tire http://woobox.com/zoj5

mw/eze8gr 129

Details 36

winner 34

Fit Fathers Day 34

MD 34

8%

92%


37%

2%

61%



Yokohama Tire responded to 12 conversations generated by the 156 Posts fans published.

Yokohama Tire appears to participate more when Fan conversations have greater positive vibes than negative.


Yokohama Tire

Analysis of Continental Tire Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Continental Tire

Fans 365,117

New Fans 24,634

Fan Growth 7.24%

Country United States


Continental Tire has 24,634 new Likes and an audience base of 365,117 fans who are mostly Young, Male and Single

Continental Tire

Brand Overview

Posts

Brand

User


Total Fan Posts 556

Total Posts 111


Total Likes 24,440

Average Reply Time 22 hrs, 22 mins

Total Comments 399


Total Shares 1,300

Continental Tire had 111 new Posts.

Continental Tire

Fan Growth

325,000

330,000

335,000

340,000

345,000

350,000

355,000

360,000

365,000

370,000

Continental Tire had a growth rate of 7.24% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 365,117

New Fans 24,634

Continental Tire

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Continental Tire had an average engagement score of 120 and its highest was 914.

Continental Tire

Community Analysis

Continental Tire fans are mostly Young, Male and Single

Continental Tire fans are largely from United States followed by Mexico.


Continental Tire

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

0K 50K 100K 150K 200K 250K 300K

United States

Mexico

United Kingdom

Australia

Portugal

Germany

Brazil

Italy

Canada

Georgia

0

1

2

3

4 Continental Tire posted a total of 111 Posts


Brand Posts


Frequency

week 13

weekend 9

Continental Tire SportsCar Challenge

9

tiresrule 7

look 7

Continental Tire

3%

97%


57%

3%

40%



Continental Tire responded to 3 conversations generated by the 111 Posts they published.

Continental Tire receives more positive than negative vibes from comments on their Posts.


Continental Tire


Continental Tire

Mon, Apr 20 at 1:45 PM EDT

In celebration of #EarthMonth, we are finding ways to recycle tires. Check out these sweet tables we ..

Engagement Score


914

5,501

55

91

Positive

Fri, Apr 10 at 11:17 AM EDT

Be adventurous. Explore your city or neighboring town this weekend. You may find new eats, an attrac

..

Sun, Apr 19 at 12:39 PM EDT

Race number three is in the books for the TUDOR Championship. Take a look at some of our favorite pi

..

Engagement Score


881

5,201

19

45

Positive

Engagement Score


410

1,207

8

19

Neutral







0 20 40 60 80 100

0 50 100 150

Photos

Links

Videos

Number of Posts

Engagement Score


0 5 10 15 20 25

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Continental Tire posts were Photos, and posts with Photos received the highest engagement.

Most of Continental Tire posts were published on Monday and posts on Monday received the highest engagement.

Brand Post Types

Days of the Week

Continental Tire

0

10

20

30

40

50

60

70

80


Apr 01, 2015 and Jun 30, 2015 on

Continental Tire's wall.

User Posts

Continental Tire


Frequency

Continental Tire 487

pneu 70

Advance Tuner 70

BLOX Evolution Show 69

vocation sport-tourisme 66

7%

93%


31%

2% 67%



Continental Tire responded to 38 conversations generated by the 558 Posts fans published.

Continental Tire appears to participate more when Fan conversations have greater positive vibes than negative.


Continental Tire

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