Dagmar group presentation

DAGMAR GROUP

DAGMAR

MATRIX MEDIA

HAITIAN PUBLICATIONS

PORTFOLIO

General presentation

OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58

email [email protected]

website www.dagmarht.com 1

… PRESENTATION …

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



Our Mission

“Designing Advertising Goals for Measured Advertising Results.” We aim to be a leading marketing

group maximizing our customers return on investment through our specialized services. Our approach starts with the collection of critical market data and planning advertising with the

collected information as the driving force of the resulting marketing strategy.

Our Vision

We help our clients set targets and ensure their realization. Redefining the concept of advertising in

Haiti to be one, which studies and understands the market, sets goals, aims high and measures the return.

Our Values

Excellence through committed talent.

Our slogan

2


DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



25

Graphic

Research

Strategic

Communication

Haiti Business

Print & Publishing

Promotional

Materials

Media placement

Media monitoring

Media analysis

GROUP

6

7

Staff Services

CEO

Creative director

Research & reporting director

Matrix Executive director

DAGMAR GROUP

Account & Client Services director

Account manager

Account manager

http://www.myshift.com/html/product.htm

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



DAGMAR

• Marketing

• Advertising

• Communication

• Public Relations

• Strategic planning

• Corporate communication

• Audio and audiovisual production

• Brand name and visual identity development

• Press/media relations' management

• Promotions

• Special Events

• Website Development

• Customized Training

Graphic

Research

Strategic

Communication

Advertising Research

Audience Research

Brand Research

Focus Groups

Business-to-business

Concept Testing

Consumer Research

Customer Satisfaction Studies

Demographic Research

Employee Research

Ethnographic Research

Psychographic Research

Image Studies

Media Testing

New Product Development

Opinion Polling

Packaging / Design

Pricing Studies

Product Testing

Projective Techniques

Scenario Planning

Segmentation Research

Statistic Analysis

Tracking Studies

Usage & Attitude Studies

Competitive Audits

Geo-mapping Research

Market Research Graphic, communication & strategic

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



Research,

Case studies

Digicel,

Iron market qualitative study

HRI / USAID,

Media Audience research

EDH Comme il Faut

DAGMAR

Voila,

Customer satisfaction

BRANA,

Energy Drinks Research

OAS,

Road Construction Perception

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



Our Portfolio Started in May 2008 and dedicated to helping professionals and owners of companies of all sizes in all aspects of Marketing, Advertising, Public Relations and Communication. Our objective is to grow our clients' businesses and brands while growing our own company.

In a short time, our company has built a solid reputation.

Our team's dynamism and earnestness have brought us a growing portfolio of satisfied clients. With their permission, we have selected for presentation a sample of the works and projects that we have done in the past few years. These projects are an illustration of our team's creative skill and capacity to deliver top quality work.

Events

coordination

Calendar

PORTFOLIO

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



PORTFOLIO

Web sites Newspaper

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



PORTFOLIO

Campaign

Road Safety

Insurance

Environment

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



OUR CLIENTS

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



OUR CLIENTS

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



• We started in 2009 and are the only reliable media monitoring provider in

Haiti who offer digital monitoring

• We also offer: A unique range of services – integrated media placement,

monitoring and analysis. By providing expert advice and guidance we can

ensure that the coverage we deliver is constantly relevant.

• Our 24/7 operation means we deliver coverage as news breaks or to

deadline.

• We don't rely on technology alone; our skilled and experienced people

deliver unrivalled accuracy and reliability.

• We continually research the media to ensure our service remains the most

comprehensive.

Overview

System

• Exclusive representation of Stirlitz in Haiti.

• Fully automated System.

• Metropolitan area coverage through 24

radio stations

How it works • Logger records 24/7 on all stations set up.

• Requested media is uploaded into inspector bin.

• Inspector searches the database.

• Creates a log every time the clip is played.

• Recorded audio can be accessed almost real time, as soon as five seconds

after recording and as far back as the logs go, through Internet ('mike-open' or

'commercials').

• Using streamed audio, it can access the archives within a second from any

place in the world.

• The unique timeline based navigator. Just drag the month, day, hour, minute

or second line to the audio you want to hear, or use the keyboard shortcuts.

• Insert, categorize and jump to bookmarks allows for even easier navigation.

• Export audio to individual files as MP3 and send by email or store.

MATRIX

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



MATRIX

Our service allows clients:

• To improve strategic planning across communications and

research and maximize message pick-up and campaign

success.

• Identify opportunities and enhance market intelligence.

Services and skills to further support our clients communications

activity.

• Measure ROI of PR / Marketing activity and measure the

message reach and evaluate campaign success • Build a Database of interviews, news in MP3 format

• Track company’s and track competitor’s broadcast / changes

in messaging and strategy

• Pay per Play

Why use Matrix monitoring Future plans

• TV monitoring (16 Stations)

• Nation Wide coverage

• Cap Haitien / Cayes in 2011

• Increased coverage (36

Stations PAP)

• Word recognition

Current Client

Acra Cassis Frères S.A. Digicel EDH Cayes MTPTC Topco Foods Alka Seltzer

Voila

Content Monitoring (news), for US Embassy

Spots placement Monitoring Audience analysis

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



HAITIAN PUB

• It is the leading business directory in Haiti for over 15 years.

• A reference for the local business directory as well as the

international community.

• aggressive projects for 2013 edition

DAGMAR GROUP

DAGMAR

MATRIX MEDIA


PORTFOLIO


OUR CLIENTS

GROUP

103, rue Villate

Phone (509) 28 13 05 58



Documents

Dagmar group presentation