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Creative Commons and Open Content Licensing: an introduction Jessica Coates Project Manager Creative Commons Clinic AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J

Creative Commons and Open Content Licensing: an introduction Jessica Coates Project Manager Creative Commons Clinic AUSTRALIA part of the Creative Commons

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Creative Commons and Open Content Licensing: an introduction Jessica Coates Project Manager Creative Commons Clinic AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 2 Creative Commons Founded in 2001 by US academics, including Prof. Lawrence Lessig Concerned that default copyright laws were restricting creativity in the digital environment Aims to make creative material more freely available through open access licences AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 3 Default copyright Default copyright law prohibits unauthorised reproductions/communications/performances of copyright material Some exceptions, but extremely limited eg no general private use/artistic use exception Most material available online has no licence/notice saying how it can be used Even where creators want to allow some additional use of their material, very difficult to do so without a lawyer AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 4 Default copyright Things you cant do without permission: Email an article to a friend Download a file onto your hard drive Copy a picture/song/film onto your blog page Use a song in a podcast or in the soundtrack of a home movie/short film Create a digital collage/video out of news clips Make a remix or mash up Record a cover song AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 5 Default copyright Copyright law is important. But in its current form it: doesnt reflect the behaviour of ordinary users doesnt reflect the wishes of many creators makes it difficult to collaborate or remix stifles creativity and innovation by preventing technologies from being used to their fullest makes more jobs for lawyers AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 6 Enter CC A set of licences designed to: facilitate sharing; be flexible; be easy to use and understand; and apply in the same way anywhere in the world. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 7 CC Myths CC licences are not: Anti-copyright just another rights management tool for creators Anti-commercial can charge for first use, commercial uses, gold service, or embed advertising Right for every situation look carefully at what you want AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 8 Licences 4 licence elements: Attribution attribute the author Noncommercial no commercial use No Derivative Works no remixing ShareAlike remix only if you let others remix AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 9 Licences creators mix and match these elements to make a licence eg: Attribution-Noncommercial-ShareAlike can remix, tweak, and build upon the work, as long as: you credit the author; it is for non-commercial purposes; and you license your new creations under the same licence AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 10 Choosing a licence Licence generator on CC website uses simple questions to determine appropriate licence Also available: ccPublisher downloadable desktop wizard Microsoft plug-in allows you to CC license straight from Office programs Individual site generators eg Flickr AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 11 Licences AUSTRALIA part of the Creative Commons international initiative Slide 12 Licences AUSTRALIA part of the Creative Commons international initiative Slide 13 Licences AUSTRALIA part of the Creative Commons international initiative Slide 14 Licences AUSTRALIA part of the Creative Commons international initiative Slide 15 Licences AUSTRALIA part of the Creative Commons international initiative Slide 16 Benefits CC can be of use to artists: 1.as a source of material; and 2.as a rights management and distribution tool. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 17 CC as Resource AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 18 CC as Resource CC provides: a pool of material; legally available for use (eg as source material, background music, samples); without additional permission and (generally) without payment; under certain conditions. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 19 Licence Use June 2006 Total = 140 million webpages Most - but not all use non-commercial limitation Moving towards more liberal licences AUSTRALIA part of the Creative Commons international initiative Use of licence elements June 2006 CRICOS No. 00213J Slide 20 Finding CC Material Built in metadata makes CC materials easy to find. Search engines with dedicated CC functions include Google, Yahoo, Flickr and Firefox (Linux web browser). Creative Commons homepage lets you search by type of material. AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 21 CC sites Good places to find CC sounds: ccMixter remix community Jamendo, Magnatune, ccHits dedicated CC music sites Opsound, Soundtransit CC sounds (music and other) Garageband.com, Artistserver general sites that include CC material AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 22 Before using CC material Things to think about: Check that your use falls within the licence terms (can ask for extra permission if you want to make extra uses) Make sure your use isnt derogatory Use common sense Dont forget to attribute AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 23 CC as Tool AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 24 Why share? Facilitates collaboration eg joint works, remixes Increases reach and reputation eg unsigned bands, previews, word of mouth Access new business models eg niche markets, advertising Gives new value to back catalogue and junk material eg BBC Creative Archive Community engagement eg peer review Reduces costs for users - eg schools, libraries, charities Legal clarity and reduced admin Increases sum of human knowledge, encourages innovation AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 25 Why use CC licences? Already drafted, ready to use and free no lawyers needed Established system that is easy to use and understand, for creators and users Built-in metadata makes material easy to find Specifically designed to allow collaboration - without giving up copyright or attribution Compatibility with other CC licensed material Internationally applicable and recognised AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 26 What to CC license? You can publish/archive: previews/excerpts samples drafts short works long works material that would not otherwise be published eg source material, back catalogue, junk AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 27 Where to share material Popular sites eg Flickr, Garageband.com Myspace Remix communities eg ccMixter, Opsound CC businesses eg Revver, Magnatune Own website Peer-to-peer, bit torrent AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 28 Before using CC licences Things to think about: Who do you want to use the material, and when? eg global, perpetual Are you choosing the right licence? eg do you want them to be able to change your material? Do you have the rights to license the material? including 3 rd party permissions AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J NB - Are you an APRA member? If so, you may need APRAs permission to CC license talk to APRA Slide 29 Case Studies AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Slide 30 Revver Free video sharing site remunerates authors through embedded advertising compulsory BY-NC-ND licensing cause maximum distribution essential to business model Eepybird.coms Extreme diet coke and mentos experiment - watched over 6 million times; made US$30,000 AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J the terms of service for many upload sites give site owners free reign to edit or repurpose uploads however they like, its a step forward every time a new creator opts into the CC license. Slide 31 Cory Doctorow Sci-fi author and editor of Boing-Boing 2003 - released first book, Down and Out in the Magic Kingdom, as e-book under BY-NC-ND at the same time as published Re-released in 2004 under BY-NC-SA 30,000 downloads first day, now in 6 th print run AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Throughout history, writers have relied on day jobs... to make ends meet. The Internet not only sells more books for me, it also gives me more opportunities to earn my keep through writing- related activities. Slide 32 Magnatune Aims to reach niche markets not serviced by traditional record industry MP3 previews available under a CC Attribution- Noncommercial-ShareAlike licence - allows people to promote the music online and remix Users pay for higher-quality versions, or for commercial use licences (eg for advertisement or re-mix CD) All proceeds split 50/50 with artist AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J Find a way of getting music from the musician to their audience that's inexpensive and supports musicians. Otherwise, musical diversity will continue to greatly suffer under the current system where only mega-hits make money. Slide 33 Thanks http://www.creativecommons.org http://www.creativecommons.org.au [email protected] AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/.http://creativecommons.org/licenses/by/2.5/au/