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Creative Commons: an introduction Jessica Coates Project Manager Creative Commons Clinic. AUSTRALIA. part of the Creative Commons international initiative. CRICOS No. 00213J. AUSTRALIA. part of the Creative Commons international initiative. CRICOS No. 00213J. - PowerPoint PPT Presentation
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Creative Commons: an introduction
Jessica CoatesProject Manager
Creative Commons Clinic
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
AUSTRALIA
part of the Creative Commons international initiativeCRICOS No. 00213J
What can you do without permission?
• Email a news article to a friend?
• Download a song onto your hard drive?
• Post a picture/song/film onto your blog page?
• Use a song in a podcast or in the soundtrack of a short film?
• Create a remix or mash up out of video/music clips?
• Record a cover song?
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
What can you do without permission?
• Email a news article to a friend?
• Download a song onto your hard drive?
• Post a picture/song/film onto your blog page?
• Use a song in a podcast or in the soundtrack of a short film?
• Create a remix or mash up out of video/music clips?
• Record a cover song?
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
No
No
No
No
No
No
AUSTRALIA
part of the Creative Commons international initiativeCRICOS No. 00213J
Enter Creative Commons
Aims to make creative material more freely available by providing free licences that creators can use to give permission in
advance
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Licences
4 licence elements:
Attribution – attribute the author
Noncommercial – no commercial use
No Derivative Works – no remixing
ShareAlike – remix only if you let others remix
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Licences
creators mix and match these elements to make a licence eg:
Attribution-Noncommercial-ShareAlike – can remix, tweak, and build upon the work, as long as:
• you credit the author;
• it is for non-commercial purposes; and
• you license your new creations under the same licence
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Licences
Attribution
Attribution-Noncommercial
Attribution-NoDerivatives
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Attribution-ShareAlike
Attribution-Noncommercial-ShareAlike
Attribution-Noncommercial-NoDerivatives
Finding CC Material
• Built in metadata makes CC materials easy to find.
• Search engines with dedicated CC functions include Google, Yahoo, Flickr and Firefox (Linux web browser).
• Creative Commons homepage lets you search by type of material.
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
CC sites
Good places to find CC material:
• Flickr - photos
• Blip.tv – videos
• Magnatune – music
• Opsound – CC ‘sounds’
• Directory of Open Access Journals - articles
• ccMixter – remix community
• Internet Archive - everything
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Before using CC material
Things to think about:
• Check that you’re following the licence (ask for extra permission if you want to make extra uses)
• Make sure your use isn’t ‘derogatory’
• Use common sense
• Don’t forget to attribute
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Using CC licences
• Can use to give permission for your own material
• Free, easy to understand, no lawyers needed
• If putting material online, should always license if you can – otherwise, people can’t do anything
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Choosing a licence
• Licence generator – on CC website – uses simple questions to determine appropriate licence
• Also available:– ccPublisher – downloadable
desktop wizard– Microsoft plug-in –allows you to
CC license straight from Office programs
– Individual site generators eg Flickr
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
What to CC license?
You can publish/archive:
• short works
• long works
• previews/excerpts
• samples
• ‘drafts’
• material that would not otherwise be published – eg source material, back catalogue, ‘junk’
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Where to share material
• Own website
• Popular sites – eg Flickr, Garageband.com Myspace
• Remix communities – eg ccMixter, Opsound
• CC businesses – eg Revver, Magnatune
• Own website
• Peer-to-peer, bit torrent
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Before using CC licences
Things to think about:
• Who do you want to use the material, and when? eg global, perpetual
• Are you choosing the right licence? eg do you want them to be able to change your material?
• Do you have the rights to license the material? are you using anyone else’s material?
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Case Studies
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
Revver • Free video sharing site – remunerates
authors through embedded advertising
• compulsory BY-NC-ND licensing – cause maximum distribution essential to business model
• Eepybird.com’s “Extreme diet coke and mentos experiment” - watched over 6 million times; made US$30,000
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
“the terms of service for many upload sites give site owners free reign to edit or repurpose uploads however they like, it’s a step forward every time a new creator opts into the CC license.”
Cory Doctorow• Sci-fi author and editor of Boing-Boing
• 2003 - released first book, Down and Out in the Magic Kingdom, as e-book under BY-NC-ND at the same time as published
• Re-released in 2004 under BY-NC-SA
• 30,000 downloads first day, now in 6th print run
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
“Throughout history, writers have relied on day jobs . . . to make ends meet. The Internet not only sells more books for me, it also gives me more opportunities to earn my keep through writing-related activities.”
Magnatune• Aims to reach niche markets not serviced by
traditional record industry
• MP3 previews available under a CC Attribution-Noncommercial-ShareAlike licence - allows people to promote the music online and remix
• Users pay for higher-quality versions, or for commercial use licences (eg for advertisement or re-mix CD)
• All proceeds split 50/50 with artist
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
“Find a way of getting music from the musician to their audience that's inexpensive and supports musicians. Otherwise, musical diversity will continue to greatly suffer under the current system where only mega-hits make money.”
Thanks
http://www.creativecommons.org
http://www.creativecommons.org.au
AUSTRALIApart of the Creative Commons international initiative
CRICOS No. 00213J
This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/.