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Making the most of what we’ve got why we need an Australian Creative Archive Jessica Coates Project Manager, Creative Commons Clinic April 2009 April 2009 CRICOS No. 00213J

Jessica Coates (Creative Commons Clinic, Queensland University of Technology) – 'Making the most of what we’ve got – why we need an Australian Creative Archive’

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The internet, digital recording devices and the ready availability of content production software have together drastically changed the creative landscape, making it easy for anyone, from every-day bedroom experimenters to professionals, to find and reuse content. As a result, linear models of knowledge and cultural production and commercialisation are rapidly being supplanted by more distributed, collaborative, user-generated and open networking models. In this context the ability to create, access and reuse digital content is paramount. Remixing, recycling and online distribution are integral to the digital environment’s creative capacity, and to the economic, educational and cultural benefits that it brings. Yet Australians have great difficulty gaining access to quality online content about their own culture and history. Unlike countries such as the US and UK, which have led the digital revolution and dominate online content, it is very difficult to locate Australian-specific content online that can be legally and safely viewed and re-used. This paper will follow the Venturous Australia recommendations to put forward an argument for increasing user rights to access and, most importantly, reuse government owned and public domain content held within Australia’s creative archives. Drawing on national and international examples, it will examine the limitations of the current mechanisms for accessing Australian content online and the benefits that could be gained in the fields of education, the creative industries and business innovation from allowing sharing, repurposing, remixing and reinterpretation of our national collections.

Text of Jessica Coates (Creative Commons Clinic, Queensland University of Technology) – 'Making the most...

  • 1.Making the most of what weve got why we need an Australian Creative ArchiveJessica CoatesProject Manager, Creative Commons Clinic April 2009 CRICOS No. 00213J

2. The Problem the internet makes much more possible but only if we have material to work with v h d for Australians hard f A t li to find legal sources of local material for remixing 3. The Problem the internet makes much more possible but only if we have material to work with v h d for Australians hard f A t li to find legal sources of local material forThe S l tiTh Solution reuse our nationalcollections have thepotential to fill this gap sure t e e a e costssu e there arefor digitising etc butcheaper than creatingthis material fromscratch 4. the traditional access model on-site accesss/343784334/ provided on a fair/photos/procsilas dealing basis d li b i access charges forwww.flickr.com/ off-site access and re-use the material culture exhaus anyone by procsilas, http://w everything decided case-by-case basispsts 5. the traditional access model on-site access s/343784334/ provided on a fair /photos/procsilas dealing basis d li b i access charges for inefficient, costly, inconsistent www.flickr.com/ off-site access and re-use the materialculture exhaus anyone by procsilas, http://w everything decided case-by-case basis p sts 6. it s its already happeningCRICOS No. 00213J 7. it s its already happeningits still illegal to use most of this material - without goingthrough the same cumbersome clearance processes CRICOS No. 00213J 8. This is particularly pyfrustrating whenthe material is in the public domainCRICOS No. 00213J 9. when its inresponse to a specific inquiryCRICOS No. 00213J 10. when they want to chargeyou for itAs is international archival practice, we charge usagefees on items that have been preserved by us. This, ina very small way is designed to help offset the costs of way,obtaining, copying, preserving and storing the item. CRICOS No. 00213J 11. or when its funded and owned by tax payers (and in the public domain and they want to charge you)CRICOS No. 00213J 12. why?orphaned worksunder-rating the p g public domain cost of copyright clearance politics with contributorscost of digitisation risk aversion controlprotection of revenue streamsasset trackinglack f l k of expertise tiCRICOS No. 00213J 13. Powerhouse Museum identified easy easy Flickr Commons material public initially released 200 domain, new photographs, now acquisitions and over 1500 material owned by PHM Play worksheets available under CC examined business models, to see when encouraged CC for OA was appropriate photo of the day teamed with an collection existing programs descriptions and (educational data under CC workshops) and providers (Flickr)Woman holding decorated bicycle, Phillips Glass Plate NegativeCollection, Powerhouse Museum, www.powerhousemuseum.com/collection/database/collection=Phillips_Glass_Plate_NegativeCRICOS No. 00213J 14. PHM benefits 20x increased visitation of http: Imag Services, Powe Open Licensing and th Future for Colle ge ://www.archimuse.com/mw2009/papn material valuable tagging and comments promotionerhouse Museum, S he innovation research pers/bray/bray.htm ections, Paula Bray ManagerSydney, Australia community engagement discoveries ml y, partnerships reduced costs for Australian community (particularlypromotional + other b ti lth benefits ~fit schools)neutral effect on sales = net +ve$ didnt hurt sales CRICOS No. 00213J 15. don tdont just believe me1. Resources should be made available for[To] Foster creativity in the development,reuse unless th lthere i a j tifi bl reason why is justifiableh use and application of the Internet, throughthey should not. policies that . . . make public sector2. The reuse of resources should be as information and content, including scientificunconstrained as possible. For example,data, and works of cultural heritageresources should b made available fh ld bed il bl for more widely accessible in digital format.commercial reuse as well as non-commercial- OECD Seoul Declarationreuse wherever possible.3. The range of permitted uses of resources To the maximum extent practicable, information,should b as wide as possible, f example,h ld be idibl forlresearch and content funded by Australianincluding the right to modify the resource andgovernments including national collections produce derivative works from it. should be made freely available over the internet- Common Information Environmentas part of the g p global ppublic commons. Venturous Australia Report There is the potential to release huge quantities of information for re-use byAs a guiding principle, information produced by innovators in SMEs, the third sector and evenpublic entities in all branches and at all levels big business . . Public information does not business.should be presumed to be available to the public belong to Government, it belongs to the public - UNESCO Policy Guidelines for the Development and on whose behalf government is conducted Promotion of Governmental Public Domain Information - UK Power of Information Taskforce Report CRICOS No. 00213J 16. so what should we do?Institution Sector review licensing policies develop policies in favour bias towards OAof OA for all gov identify easy material joint lobbying strategies tyingt i access i t whatsinto h t explore new businesshot (broadband, models eg premium printseducation,education clean feed etc) l k at possible look t ibl would we have more partnerships with existingsuccess develop a joint services eg for costarchive? reduction, increased profileCRICOS No. 00213J 17. Thanks http://www.cci.edu.au p http://[email protected] otherwise noted, this slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/. li Fif ti htt // ti /li/b /2 5/ / CRICOS No. 00213J