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Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship:the iCON project
Alpe Adria Audiovisual: the AAA Cluster
Friday, 4th July 2014 10.00 a.m. to 02.00 p.m. At Lanthieri PalaceGlavni trg 8, Vipava (SI)
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
PRESENTATION OF THE AAA CLUSTER: FEATURES & OBJECTIVES
A FORESIGHT TO 2014 - 2020
UGO POLI – TEAM LEADERCONFARTIGIANATO IMPRESE FVG – PP12
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
There is a great potential for audiovisual clustering in the cross-border dimension of Slovenia and FVG region!
Origin of AAA Cluster: the companies of Club dell’Audiovisivo of Confartigianato Imprese FVG & FRA FVG advice
Common understanding for CB AV clusteringwith the SFC as the Slovene institutional partner:• companies meeting in Ljubljana on April 10th, 2013;• Kick-off Meeting in Divaca (SI) on June 14th, 2013;• Letter of Intent finalized and signed by 19
companies;• a cluster management structure set up (Udine &
Ljubljana); • the AAA Cluster website issued by January 2014.
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
• Mid-term Action Plan agreed in Udine on July 4th, 2013;• AAA Cluster trilingual website high visibility on the
internet ( www.alpeadria-audiovisual.com/);• New members of the clusters signing the Letter of
Intent;• Study on the AV CB distribution system delivered;• Covenant on “eco-movie” for the reduction of AV environmental impact under finalization.
Bringing together interested entrepreneurs for the sake of their ownership of the AAA
Cluster as the final outcome.
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
The EU new programming 2014 – 2020:domestic opportunities
The finalization of the new programmes of the Cohesion Policy is going on in Slovenia as well as in FVG Region!
The partnership based programming allows the proactive generation of project proposals from the audiovisual sector matching many guidelines of EU 2020for smart – inclusive – sustainable growth.
Clusters specific analysis is needed: cross-border comparison and shared approaches are strength factors
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
The Italy – Slovenia CBC programme 2014 – 2020
The cultural dimension of the cross-border relationship between Italy and Slovenia remains weak and slow all processes of economic and social integration.
To strengthen the production and the circulation of audiovisual products featured as documentaries but also as movies on co-production basis for the wider market;
To leverage on the quality of AV products and services for the upgrading of the promotional / educational
communication of the business sectors; and for the support of further innovative solutions in the AV
technology.
These are goals substantially matching a number of Thematic Objectives of the new CBC programme!
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
The role of the audiovisual industry
AV is a cultural productive sector highly relevant for the CBC programme Italy – Slovenia 2014 – 2020.
AV facilitates the cultural exchange and reciprocal knowledge among the citizens
AV promotes and support the territorial marketing of the cross-border region by attracting external productions of cinema & TV works
AV is a booster of technological innovation in particular for the digital economy.
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
A measure for the Audiovisual Industryin the new Italy – Slovenia CBC programme 2014
– 2020
Target groups of this measure would be:
Audiovisual companies and their associations / NGOs / networks;
Public and private bodies dealing with AV sector support,
also for its international promotion;
Research and innovation centres focused on AV technology upgrading and implementation.
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
Additional domestic opportunitieswithin the ESIF new programmes 2014 – 2020
Improving the communication strategy of all EU programmesthrough the exploitation of the technological opportunities and professional skills of the audiovisual sectorfor enhancing the awareness of the public about the role of Europe and the results achieved on the field.
This is a matter of the partnership based programming!
iCON: Competitiveness of SMEs through Innovation and Collaborative Entrepreneurship
Thank you for your confidence !
Contacts
Rachele Francescutti – Cluster Manager
Sanja Struna – Deputy Cluster Manager
Dario Gigante - Deputy Cluster Manager
Ugo Poli – Team Leader iCON Confartigianato
www.confartigianatofvg.it
Projekt iCON sofinanciran v okviru Programa čezmejnega sodelovanja Slovenija-Italija 2007-2013 iz sredstev Evropskega sklada za regionalni razvoj in nacionalnih sredstev.
Progetto iCON finanziato nell'ambito del Programma per la Cooperazione Transfrontaliera Italia-Slovenia 2007-2013, dal Fondo europeo di sviluppo regionale e dai fondi nazionali.
Ministero dell'Economia e delle Finanze
