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PROTEIN PARTNERSHIP Communication
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
WHAT IS THE PROTEIN PARTNERSHIP? The Donau Soja Protein Partnership Agreement (DSPPA) supports small and medium-sized farms in disadvantaged regions, especially outside the EU (Serbia, Croatia, Moldova, Ukraine, Bosnia & Herzegovina), in their entry into sustainable and GMO-free soya production. In the long term, this will enable physical flows of goods to be established in Europe and certified sustainable soya from Europe to be made available for the European market. By participating in the partnership programme, local farmers receive training and advice. Furthermore, farmers and agricultural collectors are certified free of charge. This leads to the fact that also in the third countries (Non EU), where 2/3 of the European soya is produced, the significantly higher EU standards and the Donau Soja requirements, which are expanding on the EU standards, are fulfilled.
Protein partnership - Together for European, sustainable and GMO-free soya production The DSPPA is coordinated by the Donau Soja Organisation. Donau Soja has an experienced multinational team, an established infrastructure, consulting expertise, an extensive network and a quality management system.
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
Within the framework of the protein partnership agreements, the partners contribute to the achievement of the overall goals of the Donau Soja Organisation: • Realignment of cultivation systems in Europe and South America.
While in Europe there is only little cultivation of legumes (<2%), South America has major problems due to unbalanced agriculture (soybean cultivation on around 40% to 80% of the agricultural land depending on the country).
• Environmental responsibility through reduced use of pesticides
(exclusive use of substances permitted in the EU and prohibition of desiccants such as glyphosate or diquat) and no development of new agricultural land (this prevents for example deforestation).
• Rural development in SEE & CEE countries and improvement of
conditions for mostly small and medium-sized soya producers • Economic development through local soya production, collection and
processing and regional integration through sustainable and GMO-free protein and soya supply; connection of SEE & CEE producers to western markets (buyers).
• Development of a transparent market for consumers
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
VISUALISATION THE COUNTRY OF ORIGIN The country of origin refers to the countries in which the soya is grown for the protein partnerships: Serbia, Croatia, Moldova, Ukraine, Bosnia & Herzegovina. The following services are offered to increase visibility and attention in the country of origin: • Presentation at all training events and media publications on DSPPA
projects • Organisation of on-site visits of selected certified suppliers on request
(farmers and storage facilities, home visits to farmers etc.) • Creation of posters, flags and folders for field days and trainings The costs of the following additional services are borne by the partner: • Possibility of marking storage locations (silos) with DSPPA partner
names as required • Truck Advertising: Labelling of trucks, truck canvassing In addition, individual services can be arranged in the countries of origin.
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
FIELDDAYS
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
TRAININGS
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
TRAININGS
SILO APPLICATION
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
VISUALIZATION IN THE TARGET COUNTRY The target country is the country in which the protein partner is active on the market. The following services are offered to increase visibility and attention in the
target country: • Joint press work (e.g. press releases, press conferences) • Support in the communication of CSR measures (e.g. advertisement in
the sustainability report) • Content creation for online communication (on- and offpage
optimization) and social media (Facebook, Instagram, YouTube) In addition, individual services can be arranged in the target countries.
PRESS EVENT
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
PUBLIC RELATIONS
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
SOCIAL MEDIA
HOW DOES THE PROTEIN PARTNERSHIP WORK? The investment in the DSPPA of Donau Soja guarantees a proportional volume of sustainably produced soybeans and thus contributes to socially responsible, environmentally friendly and economically practicable production in Europe. One Donau Soja Protein Partnership Point (DS-Point) corresponds to one ton of Donau Soja certified soybeans. For each DS Point invested, Donau Soja enables the production and certification of Donau Soja certified soybeans. The more DS points the protein partner acquires, the more farmers can be helped to switch to ecologically sustainable, certified, GMO-free soya production in Europe. More precisely the protein partner supports Donau Soja in identifying, training and certifying potential producers and soya collectors in Europe. The aim is that farmers meet the requirements of the Donau Soja Standards and that their certified goods can be integrated into the European value chain.
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
WHO CAN BUY DONAU SOJA POINTS? The protein partnership is a suitable opportunity for those companies that do not yet use Donau Soja soya throughout their value chains but want to support the production of sustainable soya in Europe.
SERVICES FROM DONAU SOJA
The first steps to ensure a regional flow of goods for sustainably produced soya:
• Identify soybean collectors and farmers who are interested in the certification process and can supply the required quantity from the DSPPA.
• Training the selected farmers and collectors to ensure the transfer of knowledge and the establishment of best practices for sustainable soya production:
• Appropriate variety selection for better quality and higher yields
(primary benefit for participating farmers) • Weed control, agricultural engineering, integrated crop protection,
improvement of crop rotation, quality management of farms (ecological and economic aspects)
• Supporting farmers in the implementation of the Donau Soja standards in the above areas
• Provision of farmers‘ declarations of commitment as proof of sustainable soya production in accordance with labour and social legislation, reduced and limited use of pesticides
• Free certification of farmers in high-risk countries such as Moldova and Ukraine
• Free certification of soya collectors to which farmers deliver their Donau Soja or Europe Soya beans
DONAU SOJA Promoting a sustainable European protein supply
www.donausoja.org
Wiesingerstrasse 6/14 1010 Vienna +43 1 512 17 44 10
ABOUT DONAU SOJA
The Donau Soja Association is a non-profit, independent and European initiative in the agricultural sector. The Donau Soja Association unites civil society, politics and major economic enterprises in all areas of the value chain, from GMO-free seed production to food products of plant and animal origin. The two labels of the association, Donau Soja and Europe Soya, stand for quality and origin assured soya from the Danube region and Europe, produced without genetic engineering. The association has more than 270 members from all over Europe and is competently represented on site with a total of 5 offices (AT, SRB, RO, UA, MD). Donau Soja has set itself the task of improving the conditions for successful soya cultivation in Europe and minimising soya imports from overseas. 15 countries have signed the Donau Soja Declaration to promote GMO-free soya cultivation in Europe. In July 2017, a further 14 EU agriculture ministers signed the European Soya Declaration, which was launched by Germany and Hungary. Donau Soja is supported by the Austrian Development Agency. For more information about Donau Soja, visit www.donausoja.org.
ACT COMMODITIES
For more information about the Donau Soja Protein Partnership Agreement (DSPPA) please contact our Partner in sales CT commodities. Jorn Schouten Environmental commodities T +31 20 219 92 26 M +31 6 155 222 56 E [email protected] For more information about Donau Soja please contact us: Susanne Fromwald Director of Standard and Value Chain Development T +43 1 512 17 44 16 E [email protected]
