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Coaching the Next Generation
Sean Harvey, MSOD, MSEdCareer & Leadership Consultant
2010
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Introduction
What percentage of your current clients are Gen Y (20-somethings)?
What’s enjoyable?
What’s puzzling?
What’s frustrating?
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Defining the Generations
1946 – 1964
1965 – 1980
1981 – 1995
Source: Deloitte
80M
40M
75M
Source: Census Bureau
76M
49M
73M
1946 – 1964
1965 – 1976
1977 – 1994
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Work Attitudes Across Generations
Everyone wants to be heard and to be valued
“Work is what we’re all about and
we’ve paid our dues to get what
we have” - Boomers
“We’ll work more with some flexibility,
but forget about companyloyalty”
- Gen Xers
We’ll work flexibly anywhere with complete
access to information, but we’ll probably ask you
why a lot. You want us to work more? That is just
so lame! - Gen Yers
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Common Motivators Meaningful, Challenging & Interesting
Work
Sense of Accomplishment
Ownership of Assignments
Full Appreciation for Work Completed
Feeling Included in Decision Making
Advancement and Growth in the Organization
Respectful Manager
Tactful Discipline
Work/life balance
Competitive Salaries
Job Security
Good Working Conditions
Self Actualization
Ego/Esteem
Social/Belonging
Safety/Security
Physiological
Higher
Level
“Intrinsic”
Lower
Level
“Extrinsic”
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Generational DistinctionsBoomers (‘45 – ‘63) Xers (‘64 – ‘79) Yers (‘80 – ‘94)
Formative Events
War Prosperity Freedom of Expression
Globalization, Downsizing, Tech boom, Increase in divorce
Networking, 9-11, World Terrorism, Internet
Qualities Competitive, Optimistic Independent, Individualistic, Entrepreneurial, Lack Loyalty
Diverse, Skilled, Demanding, Sophisticated
Assets Social & Political Skills Tech Skills,
Educated
Multi-tasking
Work-ethic
Development Areas
Technology Skills Social Skills Direction, Focus,Interpersonal & Communications Skills
Value Material Success, Free Expression, Equity
Skill more than title, Autonomy,
Work-life balance
Respect, Transparency, Social Responsibility, Collaboration
Style Respect Authority, Micromanage, Proactive, Work Hard
Skeptical, Reluctant to Network, Outcome Focused, Bend Rules as Needed
Plunge Right In, Negotiate, Blend Work/Play, Measure Own Success
Key Motivators Give Important Roles
Value their Contribution
Show Respect
Minimize Conflict
Autonomy
Work/Life Balance
Skill Development
Credit for Results
Quick Growth & Advancement
Instant/Constant Feedback
Meaningful Work
Collaborative Environment
Recognition & Rewards
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Some Gen Y Statistics
11% of Gen Y have a parent not born in U.S.
54% are college educated
30% live at home or up to a 1/3
24% get news from newspapers –
Majority: blogs, online news sites (Google news), social networking, RSS feeds…
62% think it’s important to have a high paying career
75% have a networking profile – (visit every 2 days)
60% have already switched careers at least once
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Latest Research: Johnson Controls (2010)
The Job
Highly entrepreneurial
Want to contribute and add value right away
Want to make a difference and have meaning
Expect career mobility and embrace change
Don’t want to pay their dues
The Work Environment
Seek constructive feedback in real time
Like strong connections (community) at work
Want an office that is environmentally friendly
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Latest Research: Deloitte Global Study (2010)
Training & Development = #1 Job Criteria
94% expect a more global environment 80% expect to work overseas Diversity is a given (not an intervention)
Seek organizations that are socially responsible
Since 2008, money trumps green
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Five Key Drivers for Gen Y
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Driver: Technology
Technology:
Represents a way to connect to the world Real-time expression, connection, feedback Limited filtering valve Cyber intimacy Extension of oneself (real or avatar)
Provides access to unlimited information at little or no cost
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Driver: Uber Consumer Mindset
Discriminating consumers who expect: Superior customer service Customized goods and services at any time A clear value proposition for any transaction including
employment and education Authenticity and transparency in marketing
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Driver: Shifting Psychological Contract
In the workplace, Gen Y employees expect their employers to: Exhibit transparency and open communication Provide meaningful work and opportunities for
advancement Behave in a socially responsible way Create a culture that supports
teambuilding and collaboration
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Driver: Parental Involvement
The impact of the ‘helicopter’ parent: Difficulty to make and own decisions Limited risk taking in organizational settings Need for constant feedback in decision making False sense of possibilities that can lead to indecision and
unrealistic expectations Live by the mantra “I am special,
deserve the best and can achieve whatever I set my sights on”
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Driver: Increased Competition for Visibility
Increased pressure to standout leading to: Over-scheduling and structuring causing dissatisfaction Multi-tasking approach that can lead to cursory mastery of
subject matter and errors Burnout and lack of energy or enthusiasm More time required to build relationships Acting out behaviors to stand out Desire to reach 5 minutes of fame
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
What Gen Y Brings to Coaching
PotentialLong-Term
Clients
IdeasInnovators
Flexibility Resourceful
Energy
Options
Openness
Gen Y Coaching
Client
What do I “want” to
do?
What “should” I do?
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Common Issues Coaching Gen Y
Does your brand relate to Gen Y?
How flexible are you?
Do you tailor your approach?
Are you selling value or services?
What do you provide that “I can’t find online for free?”
Are you current on the market?
Are you leveraging technology?
Selling Your
Services
Selling Your
Services
Framing the Relationship
Framing the Relationship
During the Coaching
Relationship
During the Coaching
Relationship
Setting expectations
Manage instant gratification
Paradox of self-reliance & dependence
Comfort in the “grey”
Extrinsic versus intrinsic
“Tell me something I don’t know”
Difficulty identifying & owning accomplishments
Realistically assessing skills
Digging deeper Moving beyond
“jargonisms” Differentiation Navigating Politics Managing Energy Narrowing Options
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Coaching Strategies
9. Reinforce the value of quality in-person connections.
8. Resist being an extension of a helicopter parent by providing freedom to explore options, make mistakes, and own decisions.
6. Continuously negotiate and manage expectations throughout the process to establish the definition of a successful outcome.
3. Conduct an in-depth assessment to identify the unique motivators and hidden potential.
2. Begin by building rapport by using generational differences as an opening not a barrier.
10. Serve as a mentor around the rules of engagement and org politics.
4. Customize your approach to the client’s specific needs in a flexible way that is grounded in a structured process.
5. Use a variety of techniques to keep it interesting.
7. Focus on the long-term impact versus the quick fix results.
1. Challenge your own assumptions and beliefs around the generational differences.
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Food for Thought
“Millennials are completely recasting the image of youth from downbeat and alienated to upbeat and engaged with potentially seismic consequences for America”
Neil Howe, “Millenials Rising”
Coaching Next Gen© 2010, Boerum Consulting, All Rights Reserved.
Questions?
Sean Harvey, MSOD, MSEdCareer & Leadership Consultant
212-695-9520