Summer Next Gen

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  • THE NYSSCPAS PROFESSIONAL DEVELOPMENT GUIDE

    HOW TO NAIL YOUR NEXT INTERVIEW, ASK FOR THE PROMOTION YOU DESERVE AND

    GET ALONG WITH DIFFICULT COWORKERS

    BEYOND ETHICS 101

    Work overload? The talk you should have with your manager

    What you need to know about developing your personal brand and marketing your services

    HEADED IN THE RIGHT DIRECTION?

    Stand out!

    A whistleblower tells his story

  • NEXT GEN 1

    PublisherJoanne S. Barry,

    CAE

    Associate PublisherColleen Lutolf

    Editor-in-ChiefNicole Saunders

    Art DirectionSara Gold

    ContributorsChris Gaetano

    Joel Lanz, CPA/CITP, CFF, CISA, CISM, CISSP, CFE

    Pei-Cen Lin, CPA, SPHR

    Editorial AssistantAnna Rakovsky

    CopyeditorsGene Cioffi

    Christopher Davis

    Manager, NYSSCPA Next Generation

    Tekecha Morgan

    The reader should not construe

    the content included in

    Next Gen as accounting,

    legal, or other professional advice.

    If specific professional advice

    or assistance is required,

    the services of a competent

    professional should be sought.

    What do you have in common with other Young CPAs? Yes, you each share certain

    generational similaritiesyou grew up watching the same TV shows and singing

    along to the same pop stars. You were weaned on the same technologies, and

    devastated or inspired by the same world events.

    But being a YCPA isnt just about ageits about aspiration. Its about your desire

    to make smart career decisions and take advantage of growth opportunities within the

    profession. Its about your commitment to figuring out how to accomplish those goals. And

    its about understanding that true advancement requires you to build a network of support.

    As a young professional myself, I know what youre going throughthe frustrations, the

    excitement, the questions. Ive spent much of my career with the NYSSCPA as a marketing

    coordinator, promoting conferences, seminars and special programming, but Im thrilled to be

    transitioning into a new position that will allow me to work more closely with you: Manager

    of the Societys Next Generation programs. In that role, Ill help to develop more of the

    professional support services and opportunities to network that you, as a YCPA, will need.

    I ask you to see yourself not just as the beneficiary of Next Generation programs, but as an

    active partner in them, by getting involved with statewide and chapter-level YCPA committees

    and participating in the Societys student outreach initiatives. This includes COAP: the Career

    Opportunities in the Accounting Profession, a week-long summer enrichment program that

    introduces minority high school juniors to the CPA profession and establishes mentoring

    relationships between students and CPAs.

    Within these pages, youll find content that speaks to many of the issues youve discussed

    with friends or at YCPA meetings and events. This kind of publication is a first for the Society,

    and wed love to hear your feedback. Please email the magazines editor, Nicole Saunders, at

    nsaunders@nysscpa.org and tell her what you found helpful, what youd like to see more or

    less of, and what moved you.

    Finally, students or YCPAs who dont belong to the Societyconsider joining us! Membership

    brings both tangible and intangible benefits, from networking opportunities that may lead

    to your next job, to resources that help you to stay on top of the latest developments in

    the profession, as well as discounts on CPE classes, CPA exam review courses and more.

    Visit http://www.nysscpa.org/page/about-us/membership-center/join-us for membership

    information.

    All the best,

    Tekecha MorganManager, NYSSCPA Next Generation

    The ties that bind

    Please recycle.

    THE NYSSCPAS PROFESSIONAL DEVELOPMENT GUIDE

  • 2 NEXT GEN

    An Inconvenient TruthInside the world of a whistleblower

    Whats Trending News and Numbers: The latest stats on job

    satisfaction and job

    hunting

    Social Media: The keyboard symbol that

    may help you to market

    yourself better; social

    media sites recruiters

    frequent

    03Crowdsourcing:

    CPAs on the best

    and worse career

    advice theyve ever

    received

    06People

    Performance

    Boosters: Tricks and tips to

    help you meet

    career goals

    09Upgrade

    Exam Prep: A realistic timeline

    for those gearing

    up to take the CPA

    Exam

    12Education

    The Hunt: Seasoned NYSSCPA

    members offer

    insights on landing a

    first job

    Lifesavers: Smart solutions

    for career dilemmas

    15Career

    Page 18

  • NEXT GEN 3

    trendingWhats News and information for young professionalsEdited by Nicole Saunders

    The definition of career success is changing, according to

    new research. And for many professionals, it has more to do

    with flextime than dollar signs. In an online survey of 4,100

    professionals in the United States and abroad conducted last

    fall by the management consulting company Accenture,

    56 percent of respondents said that having a good work

    life balance was their top criterion for defining success,

    surpassing money (cited by 46 percent), recognition

    (42 percent) and autonomy (42 percent). Whats

    more, 52 percent said theyve turned down a

    job because they were concerned about its

    impact on their home lives. But finding that

    balance is still a work in progress. Though just 40 percent of

    respondents consider themselves to be workaholics, 75 percent

    said they had worked frequently or occasionally during paid

    time off, checking email, catching up on work or participating

    in conference calls.

    balancing acts

  • 4 NEXT GEN

    According to a study by the Institute of Internal Auditors (IIA), the number of U.S. companies awarding raises to their entire internal audit staff increased from 60 percent in 2011 to 64 percent in 2012. As part of its annual Internal Audit Compensation Study, released earlier this year, the IIA analyzed salary data from 311 organizations in the United States and Canada that employ more than 1,800 internal auditors. The study found that the number of raises for auditors outpaced nonauditors. Whats more, internal auditors specializing in IT, fraud and forensic, or environmental, health, and safety audits are earning higher salaries than those who perform financial and operational audits or engagements pertaining to compliance and regulatory activities. The IIA said the data suggest that organizations appreciate how critical a role internal auditors play in helping boards, audit committees and executive management navigate todays increasing governance, risk, compliance and control challenges.

    How good are you at creating opportunities for yourself at the office? For a clearer view, visit www.earningserendipity.com. Its workplace serendipity quiz helps professionals measure how adept they are at taking charge of their careers.

    Ever interview for a position that turned out to be much less appealing than you initially thought? Consider this: According to an eye-tracking study conducted by the job-matching service TheLadders, job seekers spend less time reading through job posts than they think they do. TheLadderss researchers had 15 participants consider conventional job postings (a second group of participants viewed job descriptions reformatted using the companys competitive-analysis technology). When asked how long they they typically spent looking at a job post before determining whether its a good fit, 37 percent said they had spent less than a minute, 44 percent said theyd spent one to five minutes and 19 percent claimed five to 10 minutes. However, technology that monitored where the participants eyes were focused and for how long during the study found that subjects really spent an average of just 49.2 to 76.7 seconds reading posts.

    Technical know-how may not be enough to land a CPA his or her dream job. In a recent poll conducted by Accountemps, a specialized staffing service for accounting, finance and bookkeeping professionals, 2,100 CFOs were asked which qualifications beyond traditional accounting skills they look for in job candidates. The majority, 33 percent, said they value general business knowledge, while IT expertise came in second, at 25 percent. Fourteen percent named communication skills and 13 percent each cited leadership and customer service abilities. According to Accountemps Chair Max Messmer, Employers seek individuals who have the business acumen necessary to see the big picture and understand how a strong accounting function influences the success of the entire organization.

    General Business Knowledge

    33%

    Information

    Technology

    25%

    Communication Skills

    14%

    Customer Service

    Orientation13%

    Leadership Abilities

    13%

    Dont know/no answer1%

    The non-accounting skills that may get you hired.

    Auditors may have more change in their wallets.

    Job hunters, how much time do you really spend reading posts?

    WHATS TRENDING

    News and Numbers

    Happy at work?

    YES

    NO

  • NEXT GEN 5

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