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Chapter 11: The Internet and Social MediaMICHAEL LEHMAN
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11.1 The Internet and Social Media • Play a deep role in who we
are
• First impressions• Hiring• Online persona from the day we are
born
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(RIP)
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• Born in the Cold War• Efficient way to store/transmit
information• Decentralized
• Distributed communication network
11.2 Evolution of the Internet
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• Early 1970s: ARPANET• Linked four American universities
• Four key inventions• The @ symbol in 1971• Personal computer
in 1977• Dial-up modem• Web browsers in 1991
11.2 Evolution of the Internet
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• 1989: Tim Berners-Lee invents HTML
• 1990s: The “dot-com boom”• Ex: eToys.com
• Stock quadrupled in 1999• Went bankrupt in 2001
11.2 Evolution of the Internet
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11.3 Social Media and Web 2.0 • Social media networks rise in
the
2000s and 2010s• Allow users to create and share content• Made
the world a smaller place
• Spread of music and culture• “Going viral”• Memes•
Democratization of knowledge• Sped-up news cycle
• Critiques on modern news reporting
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11.3 Social Media and Web 2.0
• Other societal concerns:• In 2007, internet entrepreneur
Andrew
Keen feared young people wouldn’t be able to recognize credible
information
• The fear of social media destroying social skills
• Technology’s impact on education• Privacy concerns
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• Globalization of culture• China/North Korea less
connected
• Online gaming• World of Warcraft
11.4 Effects on Pop Culture & Interpersonal Comm
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11.5 Issues and Trends• Rural areas plugged into the rest
of the world
• Anonymity on internet muddies credibility
• Net Neutrality• “Equalizing” the internet• Having all ISPs
provide access to all
websites• Not letting some ISPs provide faster
service to particular companies
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Chapter 11: The Internet and Social Media�11.1 The Internet and
Social Media Slide Number 3(RIP)11.2 Evolution of the Internet11.2
Evolution of the Internet11.2 Evolution of the InternetSlide Number
811.3 Social Media and Web 2.0 11.3 Social Media and Web 2.0 Slide
Number 1111.5 Issues and TrendsSlide Number 13
