View
214
Download
0
Embed Size (px)
Citation preview
7/24/2019 Social Media and Internet Strategty
1/33
FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002
COMPANYS PROFILE & CLIENTS
7/24/2019 Social Media and Internet Strategty
2/33
Masa
-
Hari
08.00
-
09.30
09.30
-
10.00
10.00
-
11.00
11.00
-
11.30
12.30
-
02.00
02.00
-
03.30
03.30
-
04.00
04.00
-
05.30
05.30
-
08.30
08.30
-
10.30
Hari
1
CHECK
IN
Usahawan
Abad ke-21
& Media
SosialBREAK Social
Media
Tools for
Business DINNER
Hari
2
Internet
Strategy &
Domain
Internet
Strategy / SEO
+ Social
MediaOptimization
LUNCH Hands-On
Internet
Strategy
Hands-
On
Internet
Strategy
LDK -Setting
Up Blog
(business
showcase & SEO
activities)
Hari
3
Content
Strategy
and PowerEngagement B
RE
AK
Group
Presentation1 BRE
AK Group
Presentation
2 /Reflect &Recall
7/24/2019 Social Media and Internet Strategty
3/33
FOR ENTREPRENEUR
7/24/2019 Social Media and Internet Strategty
4/33
SOCIAL MEDIA
7/24/2019 Social Media and Internet Strategty
5/33
Contents
01. Social Media Tools for Business
02. Hands-On Social Media Tools
03. Search Engine Optimization Strategy
04. Keyword Strategy & Registration
7/24/2019 Social Media and Internet Strategty
6/33
The Top 10 Benefits
01. Increased brand recognition (syndicate content)
02. Improve brand loyalty (connect with audience)
03. More opportunities to convert04. Higher conversion rate (humanization elements)
05. Higher brand authority (expert : i.e paultan)
7/24/2019 Social Media and Internet Strategty
7/33
The Top 10 Benefits
06. Increase inbound traffic
07. Decrease marketing costs
08. Batter search engine ranking09. Richer customer experiences
10. Improved customer insights (social listening)
7/24/2019 Social Media and Internet Strategty
8/33
NEARLY 20% of overall time spentonline is spent on Social Networking Sites
the worlds pupulation is
Estimate number of Social Networking Users
7.2 Billion
1.2 Billion
1.5B
GOOGLE+
1.3B
554.7M
400M
4SQ
8M
P O P U L A R S O C I A L M E D I A A P P L I C AT I O N S
World Population and Social Media
7/24/2019 Social Media and Internet Strategty
9/33
BILLION TRILLION MILLION BILLION TRILLION
4 4
25+5+ 50
CONNECTED
PEOPLE
REVENUE
OPPOTUNITY
APPS
INTELLIGENT
SYSTEMS
GBs of DATA
YEAR 2020
7/24/2019 Social Media and Internet Strategty
10/33
Year 2015
20M
INTERNET USER
85 ON SOCIAL NETWORK
67 ACCESS INTERNET USING MOBILE
Ref: Sinar - Khamis 29 Oktober 2015
7/24/2019 Social Media and Internet Strategty
11/33
01. Melayari media sosial
02. Menonton video
03. Bermain Permainan dalam Talian04. Aplikasi berasaskan lokasi
05. Enjin carian
06. Pebankan
RAKYAT MALAYSIA GUNA INTERNET UNTUK
7/24/2019 Social Media and Internet Strategty
12/33
37%26%
11%
86%75%
42%
9%
6%
KTIVITI ONLINE BUSINESS DI M L YSI
7/24/2019 Social Media and Internet Strategty
13/33
SOCIAL MEDIA APPS & SMARTPHONE
01
02
03
04
05
06
07
08
09
10
11
12
7/24/2019 Social Media and Internet Strategty
14/33
01
02
03
04
05
06
07
08
09
10
11
12
SOCIAL MEDIA
Alerts
7/24/2019 Social Media and Internet Strategty
15/33
More Category
7/24/2019 Social Media and Internet Strategty
16/33
Social Networks
Bookmarking Sites
Social News Media Sharing
Microblogging
Blog Comments and Forums
Find at least five 5 social media tools for each cate or
6 COMMONSOCIAL MEDIA CATEGORY
7/24/2019 Social Media and Internet Strategty
17/33FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002
COMPANYS PROFILE & CLIENTS
7/24/2019 Social Media and Internet Strategty
18/33
INTERNET STRATEGY
7/24/2019 Social Media and Internet Strategty
19/33
.domain
7/24/2019 Social Media and Internet Strategty
20/33
7/24/2019 Social Media and Internet Strategty
21/33
What is TLD
Top Level Domain. . . . . . .
7/24/2019 Social Media and Internet Strategty
22/33
www.trainingatcyberview.com
www.cyberview.com
www.training.cyberview.com
.com
7/24/2019 Social Media and Internet Strategty
23/33
EMD
Exact Match Domain?
7/24/2019 Social Media and Internet Strategty
24/33
What is EMD
Exact Match Domain is a domain using the exact
keyword phrase that you are targeting.
7/24/2019 Social Media and Internet Strategty
25/33
www.trainingatcyberview.com
Search: training at cyberview
domain: www.trainingatcyberview
7/24/2019 Social Media and Internet Strategty
26/33
Diapers.com [Amazon]
WebHosting.com [AT&T]
CloudComputing.com [Dell]
RentalCar.com [eEnterprise]
History.com [The History Channel]
OfficeSupplies.com [Office Depot]
clothes.com [Zappos.com]
7/24/2019 Social Media and Internet Strategty
27/33
Legitimate
SearchDesperate
Its gotta be here
Somewhere.
God help you what are you
Still doing here
1 2 3 4 5 6 7 8 9 10 11
91.3
1
st
Page
7/24/2019 Social Media and Internet Strategty
28/33
85
Organic
15
Paid
91.3
1
st
Page
Data Driven by Chitika Insights June 2014
Data is representative of Google search traffic only
GoogleSearch
1
ST
Page
7/24/2019 Social Media and Internet Strategty
29/33
Search Engine Optimization &
Social Media Optimization
7/24/2019 Social Media and Internet Strategty
30/33
1
st
Page Criteria
1. The TLD2. The EMD
3. The Content ( relevant content )
4. The Backlink and Internal Link5. The Content + Tag + Keyword + Description
Match
6. Content Update / Posting
7. Check-In Time and Bounce Rate8. Sharing / Tag / Like
9. Engagement
7/24/2019 Social Media and Internet Strategty
31/33
1
st
Page Criteria
Internet
1. The TLD
2. The EMD
3. The Content4. Backlink & Internal Link
5. The Content + Tag +Keyword + DescriptionMatch
6. Content Update
7. Check-In Time andbounce rate
Social Media
1. Posting/Content Update
2. Sharing / Tag / Like
3. Engagement
Hands On Exercise
7/24/2019 Social Media and Internet Strategty
32/33
Register on Social Media
Hands-On Exercise
https://login.live.com/
https://mail.google.com
www.facebook.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster
Hands-On Exercise
7/24/2019 Social Media and Internet Strategty
33/33
1. Register to Windows Live Accounthttps://login.live.com/
2. Register to Gmail.Com & Create Bloghttp://www.blogger.com/
3. Login to Bing Webmasterhttp://www.bing.com/toolbox/webmaster
4. Login to Facebookhttp://www.facebook.com
Hands-On Exercise
http://www.bing.com/toolbox/webmasterhttp://www.bing.com/toolbox/webmasterhttp://www.bing.com/toolbox/webmaster