CDE Research Roundtable Georgia 2014 Mkt Briefing

Embed Size (px)

Citation preview

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    1/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    2/33

    National K-12 Education:

    Scope of Market

    There are 98,817public schools in the US

    organized into 13,588districts.

    Over 50 million students are enrolled in K-12.

    Nearly 3.1 million public school teachers

    K-12 spending accounts for nearly 50% of all

    education spending!

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    3/33

    Market Realities

    Various mandates are driving market investment. Districts must implement online assessments.

    Teaching and learning is ever more mobile. 31% of district leaders believe that increasing the use of mobile

    devices for will have the largest impact in the classroom.

    Curriculum is increasingly becoming morepersonalized and digital. 26% of district leaders believe that evolving learning

    environments will have the largest impact in the classroom.

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    4/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    5/33

    Public Education IT Spending

    2014

    2.5%Increase in a

    SingleYear

    Source: Center for Digital Education, White, house, FCC, Xplana

    $9.94 BILLION

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    6/33

    Priority 1 Awarded

    $1.75 Billion

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    7/33

    Changes in E-Rate Funding(ConnectED)

    In the next 5 years - Bring 99% of schools/librariesup to speed with better Internet connections. The target is 1 Gbps, but no less than 100 Mbps

    Rural schools and libraries will receive extra attention

    Train teachers in technology Title II and VI funding from the Elementary and Secondary

    Education Act will help fuel professional development for teachers.

    Maintains E-rates current budget of $2.4 billion Makes an additional $2 billion available for Wi-Fi networks

    Potential for 60% increase in Wi-Fi funding for urban schools

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    8/33

    Georgia K-12 Education:

    Scope of Market

    There are 2,282public schools in Georgia

    Organized into 188districts.

    Nearly 1.7million students are enrolled in K-12.

    Over 113 thousandpublic school teachers

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    9/33

    Funding and Legislative

    News: K-12 Education

    $530 Million$314 million goes to states

    education funding formula

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    10/33

    GeorgiaK-12 Public Education

    $25 million Digital Learning$117 per student for IT

    Navigator, National Center for Educational Statistics (NCES)

    $197.6 Million

    IT Spending

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    11/33

    Top 10 Districts in

    Georgia (Budget)1. Gwinnett County School District - $1.76B2. DeKalb County School District - $1.35B

    3. Cobb County School District - $1.08B

    4. Atlanta Public Schools - $658M

    5. Clayton County School District - $531M

    6. Cherokee County School District - $462M

    7. Henry County School District - $446M8. Savannah-Chatham County School District - $363M

    9. Muscogee County School District - $355M

    10. Richmond County School District - $343M

    Source: Navigator

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    12/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    13/33

    State of Transformation

    Were in the beginning of the digital

    transformation. Technology will no longer be nice to have.

    Right now, everything is in flux. Teachers, administrators, school boards and legislatures, are

    struggling for the right mix of budgets, expectations and

    standards. The market is evolving!

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    14/33

    Are you having a difficult time managing the influx of technology on yourcampus or in your classrooms?

    Limited personnel resources 57%

    Difficulty monitoring student behavior on devices 49%

    Time consuming IT maintenance and updates 42%

    Lack of hardware and software integration 39%

    Device and data security 31%

    Other 24%

    What challenges are you facing when it comes to managing technology?

    The Evolution is Challenging

    63% say Yes!!!

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    15/33

    Impact of Mobility

    70.8% of district leaders said that mobile

    technology has been adopted in at least a quarter

    of their schools.

    By high school, 51% of students carry a

    smartphone with them every day.

    More than a third of end-user devices shipped to

    U.S. education institutions in 2012 were tablets.

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    16/33

    Going Mobile Checklist1. Educational Objectives and Culture

    2. Capacity of Infrastructure

    3. Compliance

    4. Security and Management

    5. Device Requirements

    6. Professional Development

    7. The Parents

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    17/33

    Curriculum is Changing too

    K-12 spends $8 billion on instructional materials

    annually. Pearson, McGraw-Hill and Houghton-Mifflin have captured 85%

    of the textbook market in K-12.

    The curriculum and textbook business is evolving

    and so are the providers. Potential disruption by the sharing economy?

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    18/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    19/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    20/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    21/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    22/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    23/33Source: Center for Digital Education, Innosight Institute

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    24/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    25/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    26/33

    Infrastructureand IT

    Readiness

    MobileDevice

    Adoption

    21stCentury

    Classrooms

    Blended Learning: Future ITInvestments

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    27/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    28/33

    Perspective on GeorgiaK-12 Education

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    29/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    30/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    31/33

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    32/33

    For more information or to pre-register:

    www.centerdigitaled.com/roundtables

    Follow the conversation at #cdelive

  • 8/11/2019 CDE Research Roundtable Georgia 2014 Mkt Briefing

    33/33