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Case 8-2Hasbro InteractiveCreated by:

1. Alvin Hary Septian (Auditing 2013 / 008201300006)

2. Angelin Febriana (Auditing 2013 / 0082013000!)

3. Claudia "e##a $i%aya (Auditing 2013 / 008201300020

&. 'erya a#i* (Auditing 2013 / 008201300061)

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1. Describe Hasbro Interactive’s evolutiois the strategy of the Hasbro Interactive!oes it !i"er fro# the strategy of the tratoys$ga#es business of Hasbro?

%volution fro# Hasbro Interactive

Hasbro Interactive is initially a ne business unit that a

Dusenberry an! as or!ere! by &r. 'lan Hassenfel! (Cga#e of Hasbro Co#*any). Hasbro Interactive is busininitially buil! to a!!ress #ar+et con!itions face! by Hco#*any at that ti#e. riginally, Hasbro only *ro!ucga#es. he co#*any ha! been stung hen betting on tconsu#ers oul! s*urn tra!itional boar! ga#es in electronic variety because in that ti#e, the #ar+et is !esti" con!itions for Hasbro to co#*ete/ an! here Ha

o**ortunity of groing the el! of interactive ga#e, te#*ting. he !enition of interactive ga#e is a ga#e thvi!eo ga#e console in 1334-an, starte! by 'tari ith 5inte

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 he strategy of Hasbro Interactive6

Hasbro Interactive’s strategy is to !evelo* *ro!ucts in the interactives ga#es. Hasbro ill create *ro!ucts that can be*ersonal co#*uters that have goo! #ulti#e!ia ca*abilities

!evelo* *ro!ucts that are on the on CD-7& base! on ga#*ersonal co#*uter an! internet.