Career Change Challenge One Day Resume Packetjulliengordon.com/wp-content/uploads/2011/07/... · Purpose of a Resume 1. To show your results. Results get jobs, not resumes 2. To get

1.

THE CAREER CHANGE CHALLENGE

ONE DAY RESUME PACKET

Client Name:...................................................................................................

Target Industries:............................................................................................

Target Companies:..........................................................................................

Target Functions:............................................................................................

Current Industry:.............................................................................................

Current Company:..........................................................................................

Current Function:............................................................................................

Table of Contents

Resume ResearchPurpose of a Resume.................................................................................03The Complete Package..............................................................................04Resume Writing Principles..........................................................................05Business Model..........................................................................................06Job Description Reading.............................................................................08Business Language List..............................................................................10Job Description Clues.................................................................................11Resume Writing15 Second Pitch..........................................................................................13Point A to B Resume Bullet.........................................................................1413 Cs of Killer Resume Bullets...................................................................15The Top 5 Verbs & Their Synonyms...........................................................18Final Formatting..........................................................................................19Resume RecommendationsCover Letter................................................................................................20Recommendations Page............................................................................22Success Frameworks.................................................................................23Resume 2.0 (Optional)................................................................................25Online Resume (Optional)..........................................................................25Creative Ideas (Optional)............................................................................25

Deliverables:[] Cover Letter [] Resume [] Recommendations Page [] Success Framework

2 2011 © Jullien Gordon

Purpose of a Resume

1. To show your results. Results get jobs, not resumes

2. To get you an interview

3. To make it sound like you already work there


The Complete Package

1. Cover Letter

2. Resume

3. Recommendations Page

4. Your Success Framework


Resume Writing Principles

A resume should:

• Scream that you can create value, get money, & lead others

• Be them-focused rather than you-focused

• Be 80% about performance and 20% about personality. Size does matter.

• Show your value not your verbs. Leave the thesaurus at home.

• Not be more than one-page long• Not be a carbon copy of your past job

descriptions• Have a 15 second pitch• Bold keywords from the job description• Have a least 3 jobs with 3 or more

bullets



IND

USTRY B

USIN

ESS MO

DEL


CO

MPA

NY

BU

SIN

ESS

MO

DEL

Sample Job DescriptionDirections: Get a red pen and/or highlighter. Read through the job description and underline verbs and/or action and circle industry-related vocabulary words.

Publicist/Social Media Manager – BermanBraun InteractiveFull Time POSITION SUMMARYWe are looking for an experienced, organized and motivated Public Relations/Social Media Manager to work in-house and facilitate public relations for BermanBraun sites such as Wonderwall (the highly successful celebrity site for MSN) and Glo.com – a newly launched women’s fashion, lifestyle and beauty site (in partnership with MSN and Hachette). Also work on the upcoming launch of new sites (Politics, Latino and more). The manager will work closely with the editorial and product teams of both sites, as well as BermanBraun’s publicist to position and implement outreach to a variety of media outlets. Primary focus and daily activities will be on creating a presence for all our brands in the online space and beyond. When BermanBraun is launching new projects or initiatives on the sites, he or she will be responsible for creating and executing a publicity plan, with a strong emphasis on social media efforts and integrations. A great candidate will be comfortable wearing many different hats and be able to execute various levels of outreach to media outlets. BermanBraun is an exciting company that produces valuable, quality content across multiple platforms and its websites are fast becoming known for their amazing design-aesthetic, innovative navigation and integrated ad solutions.

PRIMARY DUTIES• Work with BermanBraun publicist, Flo Grace, and major partners (i.e. MSN, Hachette

Filipacchi, MSNBC, MSN Latino) on press releases, Q&As, develop integrated communications campaigns, short & long term PR strategies and grassroots marketing efforts

• Manage social media accounts and work with lead editors to strategize, also interns and editorial staff to implement social strategies

• Strategize with lead editors from each site to generate awareness• Work closely with the sites' editorial teams to develop social media integrations and

brainstorm creative ways to pitch print and online publications based on editorial calendars and key events

• Daily and weekly outreach, including creative and consistent pitches, to online and traditional media outlets, creating relationships with key bloggers, web site editors and print publications in the lifestyle, celebrity and politics spaces

• Innovate new ways for the sites to have a presence in their respective categories online and introduce the brands to essential media, influencers, tastemakers VIPs and


celebrities, as well as other strategic partners (non-profits, corporate partners, etc.) to form future programs and campaigns

• Identify sponsorship opportunities – from high level to low level – and work with Advertising and Business Development to ideate and execute. Sponsorships could include presence at key entertainment and fashion industry events or one-off campaigns

REQUIREMENTS• College Degree preferred and at least 5-7 years relevant work experience• Should have existing media contacts and strong relationships online & offline with

traditional media• Proficient with Microsoft Office (Word, Excel, PowerPoint) and Microsoft Outlook• Must be detail-oriented and have strong organizational skills• Must possess excellent interpersonal skills (written and oral) and have the ability to

effectively communicate and build great relationships• Have a self-managed proactive work style, take initiative to improve processes• Ability to independently prioritize projects and his/her time are essential• Adaptable, agile and competent in a high-stress and high-pressure environment• Sense of humor, creativity, and interest in digital and television is preferred


Business Language List

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................


Job Description Clues

Primary Actions or SkillsList the top 5 actions or skills that this job requires and for each action or skill write an example of you doing something similar in your personal or professional past.

E........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

1........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

2........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

3........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

4........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

5........................................................................................................................................

Example:...........................................................................................................................

.........................................................................................................................................


Writing press releases

At Acme Inc, I wrote over two dozen press releases regarding new

product launches, updates, and patches to keep the market informed

Job Description Clues

Primary ProblemsList the top 5 problems that this job was created to solve and for each problem write an example of you solving a similar problem in your personal or professional past.

E........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

1........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

2........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

3........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

4........................................................................................................................................

Example:...........................................................................................................................

..........................................................................................................................................

5........................................................................................................................................

Example:...........................................................................................................................

.........................................................................................................................................


Lack of synchronization among departments

When I worked for Acme Inc, I organized and facilitated an annual

retreat among department heads to solidify annual goals and an annual calendar

15 Second Pitch TemplateExample: My name is Jullien Gordon and I'm a PurposeFinder. My work makes is possible for people who hate their jobs to address underemployment, unemployment, and underpay and experience what it means to make a living doing what you love every day.

My name is ...................................... and I’m a YOUR NAME

........................................................................................................................ YOUR POSITIONING OR SUPER HERO NAME

My work makes it possible for

........................................................................................................................ YOUR PEOPLE OR TARGET MARKET

to address

........................................................................................................................ THEIR/YOUR PROBLEM OR PAIN/GAIN POINT

and experience (or achieve)

........................................................................................................................ YOUR POSSIBILITY


Point A to B Resume Bullet

VERB: Successfully increased

WHAT: customer satisfaction rating

POINT A: from 70%

POINT B: to 92%

ACTION: with my new customer support training

FINAL BULLET

• Successfully increased customer satisfaction rating from 70% to 92% with my new customer support training.


13 Cs of Killer Resume BulletsDirections: Write one powerful resume bullet point for each of the 13Cs. Ask yourself, which ones are most important to the industry I’m targeting? Which ones are accurately reflected on your resume? Do I have examples that fill the gap?

1. Customer or Consumer: Write 1-2 bullet points about how you moved a metric related to customers from Point A to B (i.e. loyalty, satisfaction, dollars per purchase, net promoter score, etc)

............................................................................................................................................

............................................................................................................................................

2. Cash Flow: Write 1-2 bullet points about how you moved a metric related to cash flow from Point A to B (i.e. increased inflow, decreased outflow, etc)

............................................................................................................................................

............................................................................................................................................

3. Company: Write 1-2 bullet points about how you moved a metric related to the company from Point A to B (i.e. rankings in best places to work, # of new clients, labour standards, decrease % of defective products & returns, etc)

............................................................................................................................................

............................................................................................................................................

4. Colleagues: Write 1-2 bullet points about how you moved a metric related to your colleagues from Point A to B (i.e. retention, onboarding time decrease, grew full-time-equivalents (FTE), # of mentorship relationships established, # of 360-degree feedback sessions completed, % participated in company retreat, increase in job security, etc)

............................................................................................................................................

............................................................................................................................................

5. Community: Write 1-2 bullet points about how you moved a metric related to the community from Point A to B (i.e. # of hours volunteered, matching funds, mentorships, dollars of pro bono work, etc)

............................................................................................................................................

............................................................................................................................................


6. Capital: Write 1-2 bullet points about how you moved a metric related to the capital from Point A to B (i.e. increase in assets, decrease in debt, mergers, acquisitions, division sold, financing raised, etc)

............................................................................................................................................

............................................................................................................................................

7. Culture: Write 1-2 bullet points about how you moved a metric related to the company culture from Point A to B (i.e. employee satisfaction, # of innovative projects, employee safety rating, etc)............................................................................................................................................

............................................................................................................................................

8. Campaign: Write 1-2 bullet points about how you moved a metric related to an internal or external campaign from Point A to B (i.e. page views, conversion rate, media impressions, subscribers, etc)............................................................................................................................................

............................................................................................................................................

9. Champion of change: Write 1-2 bullet points about how you moved a metric related to a change you led from Point A to B (i.e. carbon emissions decrease, switched software & executed national training, shifted market from computers to consulting, etc)

............................................................................................................................................

............................................................................................................................................

10. Communication: Write 1-2 bullet points about how you moved a metric related to the company communication from Point A to B (i.e. integrated a CMS, established meeting process & protocol, created a Wiki to share intelligence, etc)

............................................................................................................................................

............................................................................................................................................

11. Competition: Write 1-2 bullet points about how you moved a metric related to the competition from Point A to B (i.e. passed Toyota for #1 spot, increased market share by 10%, competition closed 5 stores in new market, etc)............................................................................................................................................

............................................................................................................................................


12. Collaboration: Write 1-2 bullet points about how you moved a metric related to collaboration or partnerships from Point A to B (i.e. built new supplier relationship, landed $100K sponsorship, led cross-divisional team to create new product, etc)

............................................................................................................................................

............................................................................................................................................

13. Concepts: Write 1-2 bullet points about how you moved a metric related to concepts your created from Point A to B (i.e. created a new business line that grew to $4M, revamped lead generation process using my 4Ps framework, etc)

............................................................................................................................................

............................................................................................................................................


The Top 5 Verbs & Their SynonymsIncreasedadvance, aggrandize, aggravate, amplify, annex,augment, boost, broaden, build, build up, deepen, develop, dilate, distend, double, enhance, enlarge, escalate, exaggerate, expand,extend, further, heighten, inflate, intensify, lengthen, magnify, mark up, mount, multiply, pad, progress, proliferate, prolong, protract, pullulate, raise, redouble, reinforce, rise,sharpen, slap on, snowball, spread, step up, strengthen, supplement, swarm, swell, tack on, teem, thicken, triple, wax, widen

Decreasedabate, calm down, check, contract, crumble,curb, curtail, cut down, decay, decline,degenerate, depreciate, deteriorate, devaluate, die down, diminish, droop, drop, drop off, dry up, dwindle, ease, ebb, evaporate, fade, fall off,lessen, let up, lighten, lose edge, lower, modify, narrow down, peter out, quell, quiet, reduce, restrain, run low, settle, shrink, shrivel, sink, slack off, slacken, slash, slow down, slump,soften, subside, tail off, wane, waste, weaken, wear away, wear down, wither

Createdactualize, author, beget, bring into being, bring into existence, bring to pass, build, cause to be, coin, compose, conceive, concoct, constitute,construct, contrive, design, devise, discover, dream up, effect, erect, establish, fabricate, fashion, father, forge, form, formulate, found,generate, give birth to, give life to, hatch,imagine, initiate, institute, invent, invest, make,occasion, organize, originate, parent, perform,plan, procreate, produce, rear, set up, shape, sire, spawn, start

Developedactualize, advance, age, amplify, augment, beautify,broaden, build up, cultivate, deepen, dilate, elaborate, enlarge, enrich, enroot, establish, evolve, expand, exploit, extend, finish, flourish, foster, grow, grow up, heighten, improve, intensify, lengthen, magnify, materialize, maturate, mature, mellow, perfect, polish, progress, promote, realize, refine, ripen, spread, strengthen, stretch, thrive, unfold, widen

Ledaffect, bring, bring on, call the shots, cause, command, conduce, contribute, convert, direct,dispose, draw, get the jump on, go out in front,govern, head, helm, incline, induce, introduce, manage, motivate, move, persuade, preside over, prevail, produce, prompt, quarterback, result in, run things, serve, shepherd, spearhead, spur, supervise, tend, trail-blaze


Final FormattingHeader [] Name (bold and bigger font)[] Email[] Website[] Address[] Phone

15 Second Pitch[] Grammar & spelling correct[] Two sentences or less

Education[] Institution & date degree earned bolded[] Other activities bulleted

Work Experience[] Company names and cities bolded[] Position/Title italicized[] Dates have the same format (i.e. 8/08-5/10 or June 2008-May 2010)[] At least 3 bullet points for each job[] Periods or no periods throughout

Layout[] Same font throughout[] Distinct 15 second pitch

Grammar[] Feedback from at least 2 other people[] One last read through

File Conversion[] Converted to PDF[] Editing in Google Docs & embedded into website


Cover LetterEMAIL SUBJECT: Dear Mr./Mrs. Hiring Manager, Referred by Mr. Big Shot

Jullien Gordon1000 Hire Me WayNew York, NY [email protected](310) 353-2432

June 1, 2010

Employer NameAddressCity, State, Zip

Dear Mr./Mrs. Hiring Manager,

1st Paragraph

I am interested in learning more about the ............................................... opening POSITION TITLE

that ................................................. thought I would be a great fit for considering NAME & POSITION

my ........... years of experience working ................................................................. IN INDUSTRY, AS FUNCTION, OR WITH TARGET MARKET

Currently I’m at .................................. serving as their............................................ YOUR COMPANY YOUR POSITION

and I’m ready to advance my career and make more impact given my expertise.

2nd Paragraph

My name is .............................................. but professionally I’ve become YOUR NAME

known as the ..................................................................... for my unique ability to YOUR POSITIONING OR SUPER HERO NAME

................................................................................................................................. MOST RELEVANT SUPER POWER


Director of Recruitment

Doug Smith, CEO of INC

5 with the millennial generation

Jullien Gordon

Motivation Teacher

identify what motivates people to take action

Opportunity Knocks Marketing Manager

mailto:[email protected]

mailto:[email protected]

especially as it relates to.......................................................................................... INDUSTRY, FUNCTION, OR TARGET MARKET

I have a deep passion for......................................................................................... YOUR PASSION

and like .......................................................................................I am committed to COMPANY NAME

solving the problem OR answering the question of

................................................................................................................................ THE PROBLEM THE COMPANY OR POSITION ADDRESS

because I believe that ............................................................................................ CUSTOMERS, ORGANIZATION, OR PEOPLE IN GENERAL

deserve to OR should experience what it means to OR have a right to OR

................................................................................................................................ YOUR POSSIBILITY OR PICTURE

3rd Paragraph

I would love an invitation for a formal interview or an informational interview. Either way, I want to learn more about this position, the problem it is supposed to solve, and its success metrics as they relate to the company’s strategy so that we can accurately assess my fit for the position together.

I have attached my résumé for your review. My résumé, portfolio, and bio can also be found at www.yourname.com if thatʼs easier for you.

I welcome the chance to speak with you sometime and will follow up via phone if I donʼt hear from you in a week or so.

Sincerely,

.............................................. YOUR NAME


underemployment and unemployment

millennials, and all people for that matter

be fully employed, make their highest contribution, and create value

Jullien Gordon

Top Gun Employment

creating content that helps young people succeed

millennials and their spending patterns

http://www.yourname.com

http://www.yourname.com

RecommendersNames of Potential RecommendersIs there anybody in this industry who can write a 3 sentence referral for you? What other prominent people can you get to write 3 sentence recommendation about the quality of your work?

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

.................................................................. .................................................................

Recommendation Request Email Template

Hi Hal,

I hope all is well with you and your family.

Purpose: I’m writing to:1. Ask you if it’s okay to put you down as a reference on my resume.2. Get a 3-5 sentence testimonial from you that speaks to who I am and the quality of

my work.

Context: I’ve been doing some deep introspection lately and I’m positioning myself for a big change that will hopefully accelerate my career in corporate consulting. Below is my 30 Second Elevator Pitch and new career vision.

Usage: I will include your testimonial in the references section of my resume along with two others. If you have a LinkedIn account, it would help a lot if you recommended me there as well by simply copy and pasting what you wrote. Click here to go to my profile and then click on “Recommend this person.”

Thank you in advance,

Jullien Gordon


http://www.linkedin.com/jullien

http://www.linkedin.com/jullien

My Success Framework


Your Success Framework


Optional Items

Resume 2.01. Watch the Resume 2.0 video2. Download the template3. Integrate your strengths, passions, skills, leadership, education, contact information

etc into the PowerPoint4. Save it as a PDF5. Embed it into your website using Slideshare.net6. Print a few color copies and bring them with you to your interviews

Online Resume1. Upload your new resume to Google Docs2. Fix the formatting since it will likely get messed up during the upload3. Click the “Share” button in the upper right hand corner4. Click “Publish Now”5. Copy the hyperlink they give you for your published resume6. Replace “http://www.web-source.net” in the two places below with the link to your

resume. 7. Copy the entire code and paste it into the html where you want want it on your

website8. Adjust the width and height to accommodate your full resume

<object data=http://www.web-source.net width="800" height="1800"> <embed src=http://www.web-source.net width="800" height="1800"> </embed> Error: Embedded data could not be displayed. </object>

Creative IdeasCreate what they are hiring you to do.

For example, if you’re seeking a job at a PR firm create a PR plan for yourself as if you were a brand (which you are) or one of their websites. You could also create a list of key bloggers or a pitch to a blogger since that is part of the job description.

Another great example came from a guy who wanted to work at advertising agency. Instead of doing what everyone else did, he bought the keywords of the CEOs of the firms he wanted to work for so when they did a search on Google for themselves, they saw a customized advertisement from him!


http://www.web-source.net







THE CAREER CHANGE CHALLENGE

ONE DAY RESUME PACKET

Documents

Career Change Challenge One Day Resume Packetjulliengordon.com/wp-content/uploads/2011/07/... · Purpose of a Resume 1. To show your results. Results get jobs, not resumes 2. To get