Cannes Lions 2013 01 En

Branded Content & Entertainment /Creative Effectiveness /Cyber / Design / Direct / Film

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BRANDED CONTENT & ENTERTAINMENT

GRAND PRIX

Brand: ToshibaAgency: Pereira & O'Dell, San Francisco

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: United States

Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jason ApaliskiCopywriter: Neil RamananArt Director: Chaz WhitworthDirector: Drake Doremus

The Beauty Inside Watch the video

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Brand: 20th Century FoxAgency: Ignition Interactive, Santa Monica

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Executive Creative Director: EvanDehaven, Chris EyermanCreative Director: Evan Dehaven, ChrisEyerman, Ridley ScottCopywriter: Ashley Crandall, NinaKauffman, Damon Lindelof, Meredith RoseArt Director: Nick BoesDirector: Johnny Hardstaff, Luke Scott

PROMETHEUS INTEGRATED CAMPAIGN Watch the video


Brand: PerrierAgency: Ogilvy, Paris

Industry: Non-alcoholic drinksMedia: CyberMarket: France

Chief Creative Officer: Chris GarbuttCreative Director: ThierryChiumino, Frdric LevronCopywriter: Florian Bodet, BaptisteClinet, Nicolas LautierArt Director: Florian Bodet, BaptisteClinet, Nicolas Lautier, Chris Rowson

SECRET PLACE Watch the video


Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego MachadoDirector: Paranoid, John X. Carey

REAL BEAUTY SKETCHES Watch the video


Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: Promotion & EventMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

DUMB WAYS TO DIE Watch the video


Brand: Old SpiceAgency: Wieden+Kennedy, Portland

Industry: Beauty & HealthMedia: CyberMarket: United States

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, JasonBagley, Susan Hoffman, Matt O'Rourke, JoeStaplesCopywriter: Andy LaugenourArt Director: Max Stinson

Dikembe Matumbo Saves the World Watch the video


Brand: Cape Town TourismAgency: Ogilvy, Cape Town

Industry: Transport & TourismMedia: CyberMarket: South Africa

SEND YOUR FACEBOOK PROFILE TO CAPE TOWN Watch the video


Brand: MydslAgency: Saatchi & Saatchi, Manila

Industry: Professional & Public servicesMedia: CyberMarket: Philippines

Executive Creative Director: Andrew PetchCreative Director: Trixie Diyco, Greg MartinCopywriter: Sara Badr, Paw Berroya, PetraMagno, Jordan Santos, Gelo SuarezArt Director: Windel Aboy, GlennLalogan, Hans Malang, Miguel MierDirector: Henry Frejas

SCREEN-AGE LOVE STORY Watch the video


Brand: KokaneeAgency: Grip, Toronto

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Canada

Creative Director: Scott Dube, Randy SteinCopywriter: Ian SimpsonArt Director: Catherine Allen, JoelHoltby, Hiten PatelDirector: David Hicks

THE MOVIE OUT HERE Watch the video


Brand: World Wildlife Fund (WWF)Agency: Grey, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Pedro CappelettiExecutive Creative Director: PedroCappelettiCreative Director: Pedro Cappeletti, DanielPerezCopywriter: Paulo Amaral, GuilhermeCamargos, Marcos PiccininiArt Director: Lucas Heck, Eduardo NoseDirector: Matheus Ruas

DEFORESTED FIELD Watch the video


Brand: Hot WheelsAgency: Mistress, Venice

Industry: Toys & GamesMedia: Promotion & EventMarket: United States

Creative Director: Damien Eley, Scott HarrisCopywriter: Shelley Chidley, Guy HelmArt Director: Elisa TanDirector: Christian Jacobsen, Jens Stoelken

DOUBLE LOOP DARE Watch the video


Brand: PLDTAgency: Saatchi & Saatchi, Manila

Industry: Professional & Public servicesMedia: CyberMarket: Philippines

Executive Creative Director: Andre PetchCreative Director: Trixie Diyco, Greg MartinCopywriter: Sara Badr, Paw Berroya, PetraMagno, Jordan Santos, Gelo SuarezArt Director: Windel Aboy, GlennLalogan, Hans Malang, Miguel MierDirector: Henry Frejas

SCREEN-AGE LOVE STORY Watch the video


Brand: VolkswagenAgency: Proximity, Beijing

Industry: Automotive & ServicesMedia: Promotion & EventMarket: China

Executive Creative Director: Georg WargaCreative Director: Flavio Vidigal, DarylVillanuevaCopywriter: Derek Liu, Vivian LiuArt Director: John Dietz, FelipeFerreira, Andy Li, Wil ManningDirector: Kenneth Bi

BUILDING THE PEOPLE'S CAR Watch the video


Brand: IBMAgency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Ryan Blank, MikeHahn, Ricardo Leme Lopes, Niels WestraCopywriter: Lauren CostaArt Director: Ramona Todoca

A BOY AND HIS ATOM: THE WORLDS SMALLEST MOVIE Watch the video


SLIVER

Brand: World Wildlife Fund (WWF)Agency: BBDO, Dusseldorf

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Chief Creative Officer: Wolfgang SchneiderCreative Director: Carsten Bolk, ChristianMommertzCopywriter: Ramn SchefferArt Director: Fabian PenselPhotography: Jochen Manz

THE ANT RALLY Watch the video


Brand: LactaAgency: Ogilvy, Athens

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Greece

Executive Creative Director: PanosSambrakosCreative Director: KonstinaChatzaki, Franceska GalaftiArt Director: Konstantinos PenlidisDirector: Vasilis Kehagias

LOVE IN THE END Watch the video


Brand: VolkswagenAgency: Mediacom, New York

Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States

Creative Director: Amanda DoyleDirector: Mark Lewis, KevinMcCarthy, Adam Pincus

THE BEETLE SHARK CAGE Watch the video


Brand: Rak'n'RollAgency: Jung von Matt, Warsaw

Industry: Media & PublishingMedia: Promotion & EventMarket: United States

Creative Director: Miko?aj Sadowski, MikoajSadowskiCopywriter: Tytus Klepacz, Adam MarzecArt Director: Miko?aj Sadowski

A CHARITY RECORD LABEL Watch the video


Brand: Model Maker FairAgency: Ogilvy, Vienna

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Austria

Executive Creative Director: Gerd Schulte-DoeinghausCopywriter: Helge Haberzettl, Karin SchalkoArt Director: Gregor Ahman, Michael Kaiser

THE STRATOS JUMP 1:350 Watch the video


Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo


Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joo Caetano Brasil, ErickMendonaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Vetor Zero, BrasileiraFilmes, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

MY BLOOD IS RED AND BLACK Watch the video


Brand: ArielAgency: Africa, Sao Paulo

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Sergio GordilhoCreative Director: Paulo Coelho, ArcioFortes, Sergio GordilhoCopywriter: Rodrigo Da Mata, Arcio FortesArt Director: Iron Brito, Paulo Coelho, RafaelGil

SURPRISE COLLECTION Watch the video


Brand: PepsiAgency: The Marketing Arm, Dallas

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

Creative Director: Marc GilbarCopywriter: Marc GilbarDirector: Jonathan Klein

UNCLE DREW Watch the video





MY BLOOD IS RED AND BLACK Watch the video


BRONZE

Brand: FollowfishAgency: Leagas Delaney, Hamburg

Industry: Industrial & AgriculturalMedia: Promotion & EventMarket: Germany

Executive Creative Director: Stefan ZschalerCreative Director: Michael Gtz, FlorianSchimmerCopywriter: Heiko Franzgrote, SamuelWeissArt Director: Felix Boeck, Robert Westphal

Tuna Tunes Watch the video


Brand: C. S. HAMMAM-LIFAgency: Ogilvy, Tunis

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Tunisia

Executive Creative Director: Nicolas CourantCopywriter: Sascha KuntzeDirector: Xavier Mairesse

Mobilizing the 12th Man Watch the video


Brand: DoritosAgency: BBDO, London

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Thiago de Moraes, MarkFairbanksCopywriter: Mark Fairbanks, JeremyTribe, Prabs WignarajahArt Director: Thiago de Moraes, JeremyTribe, Prabhu WignarajahDirector: The Sniper Twins

Mariachi Watch the video


Brand: Big Boss Brewing CompanyAgency: McKinney, Durham

Industry: Alcoholic drinksMedia: Promotion & EventMarket: United States

Creative Director: Jonathan CudeCopywriter: Stevie ArcherArt Director: Adam Carroll, Owen Tingle

The Last Barfighter Watch the video


Brand: NissanAgency: TBWA, Los Angeles


Executive Creative Director: Richard O'NeillCreative Director: Karl Dunn, Tito MelegaCopywriter: Alex GoulartArt Director: Joao Medeiros

GT Academy USA Season 2 Watch the video


Brand: HutchwilcoAgency: DDB, Auckland

Industry: MiscellaneousMedia: CyberMarket: New Zealand

Executive Creative Director: AndyFackrell, Toby TalbotCreative Director: Aaron Goldring, ReganGrafton, Steve Kane, Chris SchofieldPhotography: Lewis MulateroDirector: Andy Fackrell

SECRET FISHING SPOTS Watch the video


Brand: The Village VoiceAgency: Leo Burnett, New York


Chief Creative Officer: Jay BenjaminExecutive Creative Director: KieranAntill, Michael CanningCopywriter: Simen Braathen, MichaelCanningArt Director: Kieran Antill, Stian BugtenDirector: Stephen Bishop Seely

8 MILLION PROTAGONISTS Watch the video


Brand: LactaAgency: Ogilvy, Athens

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Greece

Executive Creative Director: PanosSambrakosCreative Director: KonstinaChatzaki, Franceska GalaftiArt Director: Konstantinos PenlidisDirector: Vasilis Kehagias

LOVE IN THE END Watch the video


Brand: Grand HyattAgency: Y&R, Warsaw

Industry: Transport & TourismMedia: Promotion & EventMarket: Poland

Creative Director: Ryszard SrokaCopywriter: Edyta Kotowicz

Doping TV Watch the video


Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin


Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer

Tree Concert Watch the video


Brand: HondaAgency: RPA, Santa Monica


Chief Creative Officer: Joe BaratelliCreative Director: Jason SperlingCopywriter: Tylynne McCauleyArt Director: Brian Farkas, Sarah Hass

Surprising Monsters Calling Home Watch the video


Brand: Rak'n'RollAgency: Jung von Matt, Warsaw


Creative Director: Miko?aj Sadowski, MikoajSadowskiCopywriter: Tytus Klepacz, Adam MarzecArt Director: Miko?aj Sadowski

A CHARITY RECORD LABEL Watch the video


Brand: Jeremiah WeedAgency: Creative Artists Agency, Los Angeles

Industry: Alcoholic drinksMedia: Promotion & EventMarket: United States

Director: Rob "whitey" McConnaughy

ZZ Shock Watch the video


Brand: Save the ChildrenAgency: BBDO, New York

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: ToygarBazarkayaCreative Director: Paul VinodCopywriter: David MartinArt Director: Quoc Doan, James KuczynskiDirector: The Fines

Every Beat Matters Watch the video


Brand: BundabergAgency: Leo Burnett, Sydney

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Australia

Chief Creative Officer: Andy DilalloCreative Director: Vince Lagana, GrantMcAloonCopywriter: Michael Dawson, Mark SchllerArt Director: Ben Alden, A. Chris MoreiraPhotography: The Pool, Christopher IrelandDirector: Patrick Fileti

Road To Recovery Watch the video


Brand: Britnico English InstituteAgency: Y&R, Lima

Industry: EducationMedia: Promotion & EventMarket: Peru

Executive Creative Director: FlavioPantigosoCopywriter: Daniel de Len, Daniel LobatonArt Director: Gonzalo Paredes

Piracy Watch the video


Brand: The JFK Presidential Library andMuseumAgency: The Martin Agency, Richmond


Chief Creative Officer: Joe AlexanderCreative Director: Joe AlexanderCopywriter: Wade AlgerArt Director: Brian WilliamsDirector: Erich Joiner, Ben Tricklebank

Clouds Over Cuba Watch the video


Brand: Radio KlaraAgency: Famous, Brussels

Industry: Media & PublishingMedia: RadioMarket: Belgium

Chief Creative Officer: Tim DriesenCreative Director: Iwein Vandevyver, Jean-Marc WachsmannCopywriter: Tom Jacobs, Iwein Vandevyver

Opposites Watch the video


Brand: UNICEFAgency: TBWA, Asuncion

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Paraguay

Chief Creative Officer: Camilo GuanesExecutive Creative Director: Daniel AchavalCreative Director: Jorge Tercarioli, ArturoValiente

NO NAME MATCH Watch the video


Brand: CarlsbergAgency: Duval Guillaume, Antwerp

Industry: Alcoholic drinksMedia: TV & CinemaMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dries de WildeArt Director: Koenraad LefeverDirector: Cecilia Verheyden

Poker Watch the video


Brand: C. S. HAMMAM-LIFAgency: Ogilvy, Tunis

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Tunisia

Executive Creative Director: Nicolas CourantCopywriter: Sascha KuntzeDirector: Xavier Mairesse

MOBILIZING THE 12TH MAN Watch the video


Brand: VolkswagenAgency: Ogilvy, Cape Town

Industry: Automotive & ServicesMedia: CyberMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Tommy Le Roux, NicholasWittenbergCopywriter: Tim Human, Tommy Le Roux

Street Quest Watch the video


Brand: WaterIsLife.comAgency: DDB, New York

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdDirector: Alec Helm

Hashtag Killer Case Watch the video


Brand: Peace One DayAgency: Ogilvy, Shanghai

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: China

Chief Creative Officer: Graham FinkExecutive Creative Director: Francis WeeCreative Director: Fiona Chen

One Day Ceasefire Watch the video


Brand: Fundacao Pao Dos PobresAgency: DDB, Sao Paulo


Chief Creative Officer: Marco BezerraCreative Director: Rafael BohrerCopywriter: Mauricio Chemale, GuilhermeGrossiArt Director: Gabriel Gama, Fabrcio Pretto

Imaginary Toys Watch the video


CREATIVE EFFECTIVENESS

GRAND PRIX

Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: Promotion & EventPublished: May., 2011Market: NetherlandsLanguage: English

Executive Creative Director: MarkBernath, Eric QuennoyCreative Director: Mark Bernath, EricQuennoy, Alvaro SotomayorCopywriter: Roger HoardArt Director: Alvaro SotomayorDirector: Fredrik Bond

Heineken's Legendary Journey: Justifying A Premium The World Over Watch the video


Brand: HeinekenAgency: Wieden+Kennedy, Amsterdam

Industry: Alcoholic drinksMedia: MiscellaneousPublished: May., 2011Market: NetherlandsLanguage: English

Executive Creative Director: MarkBernath, Eric QuennoyCreative Director: Mark Bernath, EricQuennoyCopywriter: Roger HoardArt Director: Alvaro SotomayorDirector: Fredrik Bond

The Legendary Making Of the Date Watch the video


Brand: Coca-ColaAgency: Ogilvy, Sydney

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hillier, JakubSzymanski

SHARE A COKE Watch the video


Brand: British Heart Foundation (BHF)Agency: Grey, London

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: NilsLeonard, Seb RoyceCreative Director: Vicki MaguireCopywriter: Kat ClaphamDirector: Mark Jenkinson, WayneMcClammy

BHF - VINNIE Watch the video


Brand: NRMAAgency: TBWA, Sydney

Industry: Financial & Legal servicesMedia: Promotion & Event

Executive Creative Director: DaveBowman, Matty BurtonCreative Director: Gavin McLeodCopywriter: Tammy KeeganArt Director: Craig BrooksDirector: The Glue Society

AUSTRALIA'S LARGEST RISK MITIGATOR Watch the video


Brand: SteinlagerAgency: DDB, Auckland

Industry: Alcoholic drinksMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: Toby TalbotCreative Director: Aaron Goldring, ReganGraftonCopywriter: Rory McKechnie, Matt WebsterArt Director: Ben Barnes, DamianGalvin, Regan Grafton

BELIEVE Watch the video


Brand: American ExpressAgency: Crispin Porter + Bogusky, Boulder

Industry: Financial & Legal servicesMedia: Direct MarketMarket: United States

Chief Creative Officer: JeffBenjamin, Lincoln Bjorkman, Rob ReillyExecutive Creative Director: Mark TaylorCreative Director: Dan Ligon, TomMiller, Allen RichardsonCopywriter: Adrian Alexander, KellyMcCormick, Jens McNaughtonArt Director: Mike Blanch, DanielBurke, Josh Gross, Laura Potsic, RochelleRaissDirector: Kaylin Goldstein, Andrew Teagle

SMALL BUSINESS GETS AN OFFICIAL DAY Watch the video


GRAND PRIX

Brand: OreoAgency: DraftFCB, New York

Industry: Confectionery & SnacksMedia: CyberMarket: United States

Creative Director: Jill Applebaum, MeganSheehanCopywriter: Noel PottsArt Director: Jackie Anzaldi, Jared Isle, MikeLubranoDirector: Cindy Chen, Russ Dyer

OREO DAILY TWIST Watch the video


DESIGN

GRAND PRIX

Brand: AuchanAgency: Serviceplan, Munich

Industry: Retail & DistributionMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: ChristophEverke, Alexander NagelCreative Director: MatthaeusFrost, Salvatore Giuliana, GiulianaGuizzi, Katharina KeithArt Director: Till Diestel, Friedrich vonZitzewitz

THE SELFSCAN REPORT Watch the video


Brand: QantasAgency: Droga5, Sydney

Industry: Transport & TourismMedia: Design & BrandingMarket: Australia

Executive Creative Director: DuncanMarshallCreative Director: Daryl CorpsCopywriter: Barnaby PackhamArt Director: Daniel Bolton, Daryl Corps

STORIES FOR EVERY JOURNEY Watch the video


Brand: PhilipsAgency: Ogilvy, Gurgaon

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: India

Executive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarPhotography: Pankaj Arora

DAY LIGHT


Brand: Channel 4Agency: 4creative, London

Industry: Media & PublishingMedia: Design & BrandingMarket: United Kingdom

Creative Director: Alice Tonge, Chris WoodDirector: Mike Alderson, Tim Swift, AliceTonge

4SEVEN Watch the video


Brand: Japan Philharmonic OrchestraAgency: BBDO, Tokyo

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Japan

Executive Creative Director: YoshihisaOgataCreative Director: Shinichi IkedaCopywriter: Tatsuya ShimazakiArt Director: Kenichiro Shigetomi

THE JAPAN PILL-HARMONIC Watch the video


Brand: NikeAgency: ...,STAAT CREATIVEAGENCY, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: Design & BrandingMarket: Netherlands

Creative Director: ...,staatDirector: The Set Company

NIKE+ HOUSE OF INNOVATION - SELFRIDGES WINDOWS Watch the video


Brand: Minds Agricultural CooperativeAgency: 6D-K

Industry: Industrial & AgriculturalMedia: Design & Branding

Art Director: Shogo KishinoPhotography: Shingo Fujimoto

JA MINDS


Brand: StaedtlerAgency: Dentsu, Tokyo

Industry: Office equipmentMedia: Design & BrandingMarket: Japan

Copywriter: Dai HiroseArt Director: Kozue Kojima, Hideto YagiPhotography: Takaya SakanoDirector: Shinya Nakajima

THE ULTIMATE PENCIL Watch the video


Brand: Kikuchi NaruyoshiAgency: Hakuhodo, Tokyo

Industry: Culture, Recreation & SportMedia: CyberMarket: Japan

Art Director: Yusuke Ono

KIKUCHI NARUYOSHI : JAZZ


Brand: Absolut VodkaAgency: Family Business, Stockholm

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Sweden

Creative Director: Mrten Knutsson, JohnLagerqvistCopywriter: Tove NorstrmArt Director: Fredrik LindquistPhotography: Jens Mortensen

ABSOLUT UNIQUE Watch the video


Brand: AD: TECH TOKYO 2012Agency: Hakuhodo, Tokyo


Creative Director: Masaru KitakazeArt Director: Go HosokawaPhotography: Yusuke OkaDirector: Naomi Izumida

MAGNETIC WORLD Watch the video


Brand: CITVAgency: ITV CREATIVE, London


Executive Creative Director: Phil LindCreative Director: Gavin Leisfield

CITV REBRAND Watch the video


Brand: Hlssen & LyonAgency: Kolle Rebbe, Hamburg

Industry: Non-alcoholic drinksMedia: Design & BrandingMarket: Germany

Executive Creative Director: Sascha HankeCreative Director: Kay Eichner, HeikoSchmidtCopywriter: Julia MeissnerArt Director: Patrick SchrderPhotography: Marie Therese Cramer

THE TEA CALENDAR Watch the video


Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin


Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer

Tree Concert Watch the video


Brand: Coca-ColaAgency: Ogilvy, Singapore

Industry: Non-alcoholic drinksMedia: Design & BrandingMarket: Singapore

Chief Creative Officer: EugeneCheong, Chris GarbuttCreative Director: Yvan Hiot, FrdricLevron, David RaichmanCopywriter: Florian Bodet, XiaoanCheng, Baptiste Clinet, NicolasLautier, Martin OlivierArt Director: Erde, Florian Bodet, BaptisteClinet, Nicolas Gagner, NicolasLautier, Martin OlivierDirector: Giovanni Fantoni Modena, SibillaMorgantini

THE SHARING CAN Watch the video


Brand: Kontor RecordsAgency: Ogilvy, Dusseldorf

Industry: Media & PublishingMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: UweJakob, Martin SeeleCopywriter: Mike Bayfield, Martin SeeleArt Director: Klaus-Martin Michaelis, Tobiasvon Aesch

BACK TO VINYL - THE OFFICE TURNTABLE Watch the video


Brand: Nine Suns WineAgency: Landor Associates, San Francisco

Market: United States

Executive Creative Director: Nicolas AparicioCopywriter: Paisley Schade, Ayo Seligman

NINE SUNS Watch the video


Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: Design & BrandingMarket: India

Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi

FARMERS' SUICIDES


Brand: Blackpool City CouncilAgency: Freestate, London

Industry: Transport & TourismMedia: Design & BrandingMarket: United Kingdom

Creative Director: Adam Scott

DUNE GRASS Watch the video


Brand: mt ex sendaiAgency: iyamadesign inc., Tokyo

Industry: MiscellaneousMedia: Design & BrandingMarket: Japan

Creative Director: Koji IyamaArt Director: Koji IyamaPhotography: Kentaro Ohama

MT EX SENDAI Watch the video


Brand: Copywriters Club NagoyaAgency: Dentsu, Nagano

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Japan

Creative Director: Yoshihisa OzakiCopywriter: Kotoha TanakaArt Director: Michihito DobashiPhotography: Yoshihiro Ozaki

STICKY NOTES ANNUAL Watch the video


Brand: UniqloAgency: Firstborn, New York

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

UNIQLO STORMS PINTEREST Watch the video


Brand: A Loja VaziaAgency: Loducca, Sao Paulo

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: Brazil

Creative Director: Guga Ketzer, CassioMoron, Sergio Mugnaini, Fabio SaboyaCopywriter: Weber Luiz DeAndrade, Raphael Franzini, MarceloRosa, Fabio SaboyaArt Director: Alexandre Amaral

A LOJA VAZIA Watch the video


SLIVER

Brand: Ramblin BrandsAgency: Bear Meets Eagle on Fire, Sydney

Industry: Beauty & HealthMedia: Design & BrandingMarket: Australia

Executive Creative Director: Micah WalkerCopywriter: Justine ArmourArt Director: Pim van Nunen

SMILEMAKERS VIBRATORS


Brand: PanasonicAgency: Dentsu, Tokyo

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: Japan

Creative Director: HiroyukiTakasu, Yoshihiro YagiCopywriter: Haruko TsutsuiArt Director: Yoshihiro Yagi

LIFE IS ELECTRIC Watch the video


Brand: Social Kitchen & BarAgency: Alt Group, Auckland

Industry: Catering industryMedia: Design & BrandingMarket: New Zealand

Creative Director: Mark Elmore, Dean PoolePhotography: Garth Badger, ToakiOkano, David St George

THE SOCIAL KITCHEN 2012 Watch the video





My blood is red and black Watch the video


Brand: Japan Philharmonic OrchestraAgency: BBDO, Tokyo


Executive Creative Director: YoshihisaOgataCreative Director: Shinichi IkedaCopywriter: Tatsuya ShimazakiArt Director: Kenichiro Shigetomi

THE JAPAN PILL-HARMONIC Watch the video


Brand: MarmiteAgency: Machine, Cape Town

Industry: FoodMedia: Design & BrandingMarket: South Africa

Executive Creative Director: Jake BesterCopywriter: Jake Bester, Gisele Human

MARMITE BLOGGER DROP


Brand: SpriteAgency: JWT, Copenhagen

Industry: Non-alcoholic drinksMedia: Design & BrandingMarket: Denmark

Executive Creative Director: Simon WoollerCreative Director: David Asmussen

SPRITE TRUTH 365 #1 Watch the video


Brand: AuchanAgency: Serviceplan, Munich

Industry: Retail & DistributionMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: ChristophEverke, Alexander NagelCreative Director: MatthaeusFrost, Salvatore Giuliana, GiulianaGuizzi, Katharina KeithArt Director: Till Diestel, Friedrich vonZitzewitz

THE SELFSCAN REPORT Watch the video


Brand: New York City BalletAgency: DDB, New York

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: United States

Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCreative Director: Sean LabountyCopywriter: Rodrigo de CastroArt Director: Joo UnzerDirector: Alec Helm

THE GREAT TOWER OF FAILE Watch the video


Brand: Quint MagazineAgency: Y&R, Dubai

Industry: Media & PublishingMedia: Promotion & EventMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Ash Chagla, GyulaDeak, Kalpesh Patankar, Shahir ZagCopywriter: Ash Chagla, Shahir ZagArt Director: Nour Deeb, Kalpesh Patankar

DUBAI'S GOT CULTURE Watch the video


Brand: Knox-Out PaintAgency: TBWA, Manila

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Philippines

Executive Creative Director: MelvinMangadaCreative Director: Jake Tesoro, ManuelVillafaniaCopywriter: Nino Reyes, Lady San pedroArt Director: Nolan Fabular, Nico Zapanta

THE BIGGEST AIR FILTER Watch the video


Brand: SamsoniteAgency: JWT, Shanghai

Industry: Transport & TourismMedia: Design & BrandingMarket: China

Executive Creative Director: Yang YeoCreative Director: Rojana ChuasakulCopywriter: Raymond ChinArt Director: Rojana Chuasakul, Peizhi LeePhotography: Szeling

THE ELECTRIC TRANSLATOR


Brand: Noise InternationalAgency: M&C Saatchi, Sydney

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Australia

Executive Creative Director: Ben WelshCreative Director: Josh Bryer, BruceHeald, Hamish StewartCopywriter: Josh Bryer, Hamish StewartArt Director: Gustavo Vampre

THE ART OF NOISE Watch the video


Brand: OITO ENDOBRANDINGAgency: Paim, Porto Alegre

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Brazil

Creative Director: Rodrigo Pinto, CarlosThunm

OITO ENDOBRANDING LOGO


Brand: OgilvyAgency: Ogilvy, Gurgaon

Industry: Corporate self-promoMedia: Design & BrandingMarket: India

Executive Creative Director: Ajay GahlautCreative Director: Preeti KoulChaudhry, Ajay Gahlaut, PiyushPandey, Jossy RaphaelCopywriter: Piyush Pandey, NasheetShadaniArt Director: Nasheet Shadani

OGILVY PERSIAN & URDU Watch the video


Brand: Haiku and Art Exhibition in LONDONAgency: Dentsu, Tokyo


Copywriter: Haruko TsutsuiArt Director: Yoshihiro YagiPhotography: Takaya Sakano

CATCH THE MOON,CATCH THE BLOSSOM. Watch the video


Brand: Emmentaler CheeseAgency: Leo Burnett, Zurich

Industry: FoodMedia: Design & BrandingMarket: Switzerland

Executive Creative Director: PeterBrnnimannCreative Director: Diana Rossi, Simon StaubCopywriter: Simon SmitArt Director: Niels Schfer

NATIONAL DAY EMMENTALER


Brand: Olfa CutterAgency: Ogilvy, Bangkok

Industry: Office equipmentMedia: Promotion & EventMarket: Thailand

Chief Creative Officer: NopadolSrikieatikajohnExecutive Creative Director: WisitLumsiricharoenchokeCopywriter: Krai Kittikorn, PuripongLimwanatipong, ThanachaiShavitranuruk, Kris Garford SpindlerArt Director: Prasit, PuripongLimwanatipong, WisitLumsiricharoenchoke, NopadolSrikieatikajohnDirector: Pagorn Jungrungruang, SetthaVeerathunmanon

CUT TO BUILD Watch the video


Brand: MoleskineAgency: Y&R, Beijing

Industry: Personal accessoriesMedia: Design & BrandingMarket: China

Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Odding WangArt Director: Nils Andersson, Odding WangPhotography: Jinrong LiDirector: Meng Yang

EVERY ONE HAS A STORY Watch the video


Brand: Raising the RoofAgency: Leo Burnett, Toronto

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: AnthonyChelvanathan, Lisa Greenberg, JudyJohn, Steve PersicoCopywriter: Steve PersicoArt Director: Anthony ChelvanathanDirector: Jon + Torey

THE STREET HOUSE Watch the video



Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

Alley

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Click for all Cannes Lions winners

Brand: Stop Rhino PoachingAgency: TBWA, Johannesburg

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCopywriter: Charles PantlandArt Director: Shane ForbesPhotography: Des Ellis

THE RHINO STAMP PROJECT Watch the video


Brand: Coca-ColaAgency: Ogilvy, Singapore

Industry: Non-alcoholic drinksMedia: Design & BrandingMarket: Singapore

Chief Creative Officer: EugeneCheong, Chris GarbuttCreative Director: Yvan Hiot, FrdricLevron, David RaichmanCopywriter: Florian Bodet, XiaoanCheng, Baptiste Clinet, NicolasLautier, Martin OlivierArt Director: Erde, Florian Bodet, BaptisteClinet, Nicolas Gagner, NicolasLautier, Martin OlivierDirector: Giovanni Fantoni Modena, SibillaMorgantini

THE SHARING CAN Watch the video


Brand: Button ButtonAgency: Button Button, Fontenay-sous-Bois

Industry: Corporate self-promoMedia: Design & BrandingMarket: France

ANAGRAPHICS


Brand: CPCR - The Center For The ProtectionOf Children's Rights FoundationAgency: Leo Burnett, Bangkok

Industry: Public interest & Non-profitMedia: OutdoorMarket: Thailand

Chief Creative Officer: Sompat TrisadikunExecutive Creative Director: KeeratieChaimoungkalo, Sanpathit TavijaroenCopywriter: Chanwit NimcharoenArt Director: Sanpathit Tavijaroen, WantayaThitipaisal, Sompat TrisadikunPhotography: Chub Nokkaew

CHILD ABUSE


Brand: Brazilian Design BiennialAgency: Greco Design, Belo Horizonte

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Brazil

Creative Director: Gustavo Greco

[D]IVERSITY + [D]ESIGN = [B]IENNIAL Watch the video


Brand: Innocence in DangerAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MaikKaehler, Christoph NannCreative Director: Marc VosshallCopywriter: Angeliki KarnoupakiArt Director: Ilis Terki Hassaine, RobinLorentschat

THE DAILY ABUSE Watch the video


Brand: IBMAgency: Ogilvy, Paris

Industry: Professional & Public servicesMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttExecutive Creative Director: Susan WestreCreative Director: Ginevra CapeceCopywriter: Lauren Elkins, Andrew MellenArt Director: Daniel Diego Lincoln, ChrisRowsonPhotography: Bruno Bicalho Cavalhaes

IBM OUTDOOR AS UTILITY Watch the video



Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

Gorge



Brand: Volksbanken RaiffeisenbankenAgency: Heimat, Berlin

Industry: Financial & Legal servicesMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Guido HeffelsExecutive Creative Director: Myles LordCreative Director: Johannes Heldrich, RalfReinsberg, Tim SchneiderCopywriter: Lukasz CiszewskiArt Director: Benedikt Wisbauer

FONTS AGAINST ILLITERACY Watch the video


Brand: Issey MiyakeAgency: Taku Satoh

Industry: Apparel, Clothing & FootwearMedia: OutdoorMarket: Japan

Art Director: Taku SatohPhotography: Yasuaki Yoshinaga

PLEATS PLEASE HAPPY ANNIVERSARY POSTERS


Brand: Annual Meetings of the IMF and WorldBank GroupAgency: Dentsu, Tokyo


Creative Director: Yoichi Komatsu, TaroKoshizawa, Hidetoshi KuranariCopywriter: Nadya Kirillova, TaroKoshizawa, Toru Oyama, Shinya UchidaArt Director: Masaru Seo, TetsuyaTsukamoto

2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP


Brand: Windhoek BeerAgency: The Jupiter Drawing Room, CapeTown

Industry: Alcoholic drinksMedia: Design & BrandingMarket: South Africa

Executive Creative Director: Ross ChowlesCreative Director: Aidan HartCopywriter: Gugulethu Hlekwayo

POINT OF PURCHASE GRILLE Watch the video


Brand: GEOlinoAgency: Kolle Rebbe, Hamburg


Executive Creative Director: Sascha HankeCreative Director: Thomas Knuewer, RolfLegerCopywriter: Oliver Ramm

Meltdown Watch the video


Brand: PETAAgency: Ogilvy, Beijing

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: China

Chief Creative Officer: Graham FinkExecutive Creative Director: WilsonChow, Juggi RamakrishnanCreative Director: Paul Bo, AwingChen, Ming Law, Xingsheng QiArt Director: Ashley Chen, Morris Ku, HangQi, Peggy WangPhotography: Zhong Shi

FUR HURTS Watch the video


Brand: OURAgency: Great Works, Stockholm


Creative Director: Kalle SderquistArt Director: Mrten Magnusson, OlaPersson

OUR Watch the video


Brand: BellAgency: Leo Burnett, Toronto

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: Noreel Asuro, LisaGreenberg, Judy John, Marcus SagarCopywriter: Marcus Sagar, Michael TungArt Director: Chris Duchaine, Scott Leder, JeffWatkinsPhotography: Arash Moallemi

CANADIAN CEOOLYMPIC INVITE



Brand: The JFK Presidential Library andMuseumAgency: The Martin Agency, Richmond


Chief Creative Officer: Joe AlexanderCreative Director: Joe AlexanderCopywriter: Wade AlgerArt Director: Brian WilliamsDirector: Erich Joiner, Ben Tricklebank

Clouds Over Cuba Watch the video


Brand: USA TodayAgency: Wolff Olins, New York

Industry: Media & PublishingMedia: Design & BrandingMarket: United States

Creative Director: Jeanette Abbink, LisaSmith

USA TODAY VISUAL IDENTITY


Brand: Land RoverAgency: Y&R, Dubai

Industry: Automotive & ServicesMedia: Design & BrandingMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Joseph Bihag, Shahir ZagCopywriter: Guillaume Calmelet, Shahir ZagArt Director: Joseph Bihag, Khaled SaidPhotography: S.kumar, Jeevan Nambiar

PERSONAL EXTINCTION PREVENTION BOOK


Brand: Habitat for HumanityAgency: Ireland/Davenport, Johannesburg

Industry: Public interest & Non-profitMedia: CyberMarket: South Africa

Executive Creative Director: JohnDavenport, Philip IrelandCreative Director: Natalie UrbanCopywriter: Julia RutherfordArt Director: Rea WillemsePhotography: Devin Toselli

Habitat House Watch the video


Brand: HeinekenAgency: DDB, Amsterdam

Industry: Alcoholic drinksMedia: Design & BrandingMarket: Netherlands

Creative Director: Pol Hoenderboom, BartMol

IGNITE Watch the video


Brand: Heart & Stroke FoundationAgency: Lowe, Toronto

Industry: Public interest & Non-profitMedia: CyberMarket: Canada

Creative Director: Sean OhlenkampCopywriter: Jeremy Richard

MAKEHEALTHLAST.CA Watch the video


Brand: Wee SocietyAgency: Office, San Francisco

Industry: Toys & GamesMedia: Design & Branding

Creative Director: Rob Alexander, JillRobertson, Jason SchulteCopywriter: Lisa Pemrick, Jill RobertsonPhotography: Rob Alexander, Jason Schulte

WEE SOCIETY BRANDING


Brand: Takarazuka MilkAgency: Adesty, Osaka

Industry: FoodMedia: Design & BrandingMarket: Japan

Art Director: Tatsuma Uematsu

TAKARAZUKA MILK


Brand: EnablisAgency: Cossette, Montreal

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Antoine BcotteCreative Director: Barbara JacquesCopywriter: ENABLIS, David PurkisArt Director: Richard Blanger

THE ENABLIS EFFECT Watch the video


Brand: ARD Themenwoche / DAS LotsenhausAgency: thjnk, Hamburg

Industry: Media & PublishingMedia: CyberMarket: Germany

Chief Creative Officer: Armin JochumCreative Director: Leif Johannsen, PatrickMatthiensenCopywriter: Patrick MatthiensenArt Director: Leif Johannsen, Bruno LuglioDirector: Alexander De Lukowicz

SKY OF MEMORIES Watch the video


Brand: Magazine BAgency: Joh & Company, Seoul

Industry: Media & PublishingMedia: Design & BrandingMarket: South Korea

Art Director: Chiho GhimPhotography: Juyeon Lee, Junghoon Woo

BRAND DOCUMENTARY MAGAZINE B Watch the video


Brand: Silo TheatreAgency: Alt Group, Auckland

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: New Zealand

Creative Director: Dean PoolePhotography: Toaki Okano

SILO THEATRE IDENTITY


BRONZE

Brand: OOBAgency: Special Group, Auckland

Industry: Confectionery & SnacksMedia: Design & BrandingMarket: New Zealand

Creative Director: Heath LoweCopywriter: Rob Jack

OOB ORGANIC ICE CREAM


Brand: Penguin BooksAgency: McCann Erickson, Mumbai


Executive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, TalhaNazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim

AUTHOR HEADPHONES


Brand: GilletteAgency: BBDO, New York

Industry: Beauty & HealthMedia: Design & BrandingMarket: United States

Chief Creative Officer: David LubarsCreative Director: Cesar Finamori, KaraGoodrichCopywriter: Kara GoodrichArt Director: Cesar Finamori

GROOMING BOOK


Brand: Leo BurnettAgency: Leo Burnett, Toronto

Industry: Corporate self-promoMedia: Design & BrandingMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: Lisa Greenberg, JudyJohnCopywriter: Sam CerulloArt Director: Sam Cerullo

COOK WITHOUT THE BOOK


Brand: Steve Li AccupunctureAgency: Re, Sydney


Creative Director: Jason Little

STEVE LI, ACUPUNCTURIST


Brand: PantoneAgency: Leo Burnett, London

Industry: Professional & Public servicesMedia: Direct MarketPublished: May., 2012Market: United Kingdom

Executive Creative Director: Justin TindallCreative Director: Justin TindallCopywriter: Blake WatersArt Director: Will ThackerPhotography: Andy Rudak

Pantone Queen Watch the video


Brand: SKYAgency: Interbrand, Sydney

Industry: Media & PublishingMedia: Design & BrandingMarket: Australia

Creative Director: Chris Maclean, MikeRigbyCopywriter: James Cooper, Chris Lamont

IGLOO BRAND CREATION Watch the video


Brand: HeinekenAgency: DDB, Amsterdam

Industry: Alcoholic drinksMedia: CyberMarket: Netherlands

Executive Creative Director: Chris BaylisCopywriter: Josh StuartArt Director: Keith Kornson

YOUR FUTURE BOTTLE Watch the video


Brand: TBWAAgency: TBWA, Johannesburg

Industry: Corporate self-promoMedia: Design & BrandingMarket: South Africa

Creative Director: Matthew Brink, MikeGroenewald, Adam Livesey, Sacha TraestCopywriter: Vincent OsmondArt Director: Jade Manning, Ilze VenterPhotography: Graeme BorchersDirector: Brett De Vos

WE SENT THEIR BRIEFSBACK



Brand: CAMPAgency: Ogilvy, Chicago

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: United States

Chief Creative Officer: Joe SciarrottaCreative Director: Todd Baxter, TereasaSurrattCopywriter: Joe SciarrottaPhotography: Todd Baxter

WANDAWAGA SERIES


Brand: TineAgency: Scandinavian Design Group, Oslo

Industry: FoodMedia: Design & BrandingMarket: Norway

MELKERAMPA Watch the video


Brand: Partnership Against DrugsAgency: Talent, Sao Paulo

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Brazil

Chief Creative Officer: Joo LiviCreative Director: RodrigoBombana, Alexandre Nego Lee, FelipeLuchiCopywriter: Alexandre Nego LeeArt Director: Rodrigo Bombana, Felipe LuchiDirector: Albert Klinke, Danilo MarquesMalabar

CRACK CONSUMES Watch the video


Brand: PETAAgency: Ogilvy, Beijing

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: China

Chief Creative Officer: Graham FinkExecutive Creative Director: WilsonChow, Juggi RamakrishnanCreative Director: Paul Bo, AwingChen, Ming Law, Xingsheng QiArt Director: Ashley Chen, Morris Ku, HangQi, Peggy WangPhotography: Zhong Shi

FUR HURTS


Brand: Penguin BooksAgency: McCann Erickson, Mumbai


Executive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, TalhaNazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim

OSCAR WILDE


Brand: Leo BurnettAgency: Leo Burnett, Sydney

Industry: Corporate self-promoMedia: Design & BrandingMarket: Australia

Chief Creative Officer: Andy DilalloCreative Director: Vince Lagana, GrantMcAloonCopywriter: Ayla Norris-SmithArt Director: Stuart TobinPhotography: Dieu Tan

LEO'S CIDER Watch the video


Brand: New York City BalletAgency: DDB, New York

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: United States

Chief Creative Officer: MattEastwood, Menno KluinExecutive Creative Director: Menno KluinCreative Director: Sean LabountyCopywriter: Rodrigo de CastroArt Director: Joo UnzerDirector: Alec Helm

Faile, Art Series Watch the video


Brand: GreenpeaceAgency: Saatchi & Saatchi, Shanghai

Industry: Public interest & Non-profitMedia: PrintPublished: Nov., 2012Market: China

Executive Creative Director: Fan NgCreative Director: Forest YoungCopywriter: Momo HouArt Director: Haibo Huang

Paper cuts life



Brand: Shout Out LoudsAgency: TBWA, Stockholm

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Sweden

Creative Director: Kalle WidgrenArt Director: Martin Baude, AlexanderFredlund, Andre Persson

The Ice Record Project Watch the video


Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt am Main

Market: Germany

Chief Creative Officer: Stephan VogelCreative Director: Helmut Meyer, LotharMuellerCopywriter: Lothar Mueller, Jan RotersArt Director: Christian Kuzman

The other side of newspapers


Brand: Altia OyjAgency: McCann Erickson, Stockholm


Creative Director: Nils JensenCopywriter: Christian Heinig

BLOSSA ANNUAL 2012


Brand: Land RoverAgency: Y&R, Dubai

Industry: Automotive & ServicesMedia: Design & BrandingMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Guillaume Calmelet, Shahir ZagArt Director: Kalpesh Patankar

Mapping the World in 12 Months


Brand: AudiAgency: Schmidhuber + Partner, Munich

Industry: Automotive & ServicesMedia: Design & BrandingMarket: Germany

CROSS-OVER-EVENT AUDI SPHERE, COPENHAGEN 2012 Watch the video


Brand: Hlssen & LyonAgency: Kolle Rebbe, Hamburg

Industry: Non-alcoholic drinksMedia: Design & BrandingMarket: Germany

Executive Creative Director: Sascha HankeCreative Director: Kay Eichner, HeikoSchmidtCopywriter: Julia MeissnerArt Director: Patrick SchrderPhotography: Marie Therese Cramer

THE TEA CALENDAR Watch the video


Brand: EEAgency: Wolff Olins, London

Industry: Professional & Public servicesMedia: Design & BrandingMarket: United Kingdom

EE BRAND LAUNCH Watch the video


Brand: ITVAgency: ITV CREATIVE, London

Industry: Professional & Public servicesMedia: Design & BrandingMarket: United Kingdom

Executive Creative Director: Phil Lind

ITV IDENTITY


Brand: MikkellerAgency: Bedow

Industry: Alcoholic drinksMedia: Design & Branding

Creative Director: Perniclas Bedow

MIKKELLER + BEDOW Watch the video


Brand: SamsungAgency: Cheil, Seoul

Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea

Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So

Bridge of Life Watch the video


Brand: ABSAAgency: The Jupiter DrawingRoom, Johannesburg

Industry: Financial & Legal servicesMedia: Design & BrandingMarket: South Africa

Chief Creative Officer: Brad ReillyExecutive Creative Director: Tom CullinanCreative Director: Dana CohenCopywriter: Jeff TyserArt Director: Mpumi Guliwe

DESIGN INDABA Watch the video


Brand: HaiyyaAgency: BBDO, Mumbai

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, Indrajeet Ka, JosyPaul, Gunjan Poddar, SandeepSawant, Hemant ShringyArt Director: Rajdeepak Das, IndrajeetKadam, Josy Paul, Gunjan Poddar, SandeepSawant, Hemant ShriPhotography: Sunil Garud, Raghav Subbu

STICK IT ART



Brand: 7 ElevenAgency: BVD

Industry: Retail & DistributionMedia: Design & Branding

7-ELEVEN COFFEE CONCEPT SWEDEN


Brand: adidasAgency: TBWA, Mumbai

Industry: Apparel, Clothing & FootwearMedia: Design & BrandingMarket: India

Chief Creative Officer: Parixit BhattacharyaCreative Director: Parixit Bhattacharya, RishiChanana, Rahul GhoshCopywriter: Prashant Bhor, RahulGhosh, Srividya SankaranArt Director: Prashant Bhor

WALL CRICKET Watch the video


Brand: OrganicsAgency: Leo Burnett, Mumbai

Industry: Industrial & AgriculturalMedia: Design & BrandingMarket: India

Chief Creative Officer: K V SridharExecutive Creative Director: Vikram PandeyCreative Director: Payal Juthani, NiteshTiwariCopywriter: Jay Divanji, Vikram PandeyArt Director: Amit ThakurPhotography: Shashank SharmaDirector: Dilip Trivedi

GOOD PAPER PROJECT Watch the video


Brand: Qalam-Aatma Calligraphy FestivalAgency: Ogilvy, Gurgaon

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: India

Executive Creative Director: Ajay GahlautCreative Director: Preeti Koul ChaudhryCopywriter: Ajay Gahlaut, Riazat UllahKhan, Nasheet ShadaniArt Director: Nasheet Shadani

SAVE CALLIGRAPHY Watch the video


Brand: Amnesty InternationalAgency: DDB, Sao Paulo

Industry: Public interest & Non-profitMedia: CyberMarket: Brazil

Executive Creative Director: AlvaroRodriguesCreative Director: Diogo MelloCopywriter: Rodrigo Dorfman, LeonardoKonjedicArt Director: Guilherme Cunha, Ana CeciliaNovis, Igor Quintella

CENSORED TWEET Watch the video


Brand: OFMAgency: Joe Public, Johannesburg

Industry: Media & PublishingMedia: Design & BrandingMarket: South Africa

Executive Creative Director: MaciekMichalskiCopywriter: Charlotte Marriner

CHANGE YOUR TUNE / MUSIC BOX Watch the video



Industry: Public interest & Non-profitMedia: PrintPublished: Nov., 2012Market: China


Paper cuts life



Brand: HolycrapAgency: Kinetic, Singapore

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Singapore

Creative Director: Pann LimCopywriter: Claire LimArt Director: Claire Lim, Pann LimPhotography: Pann Lim, John Nursalim

BLAH BLAH BLAH


Brand: Amnesty InternationalAgency: BBDO, Madrid

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Spain

Copywriter: Aurora Hidalgo, Ral LpezArt Director: Max Hattler, AuroraHidalgo, Ral LpezDirector: Max Hattler

WAR Watch the video


Brand: Quercus BooksAgency: H-57 Creative Station, Milan

Industry: Culture, Recreation & SportMedia: Design & BrandingPublished: Oct., 2012Market: Italy

Creative Director: MatteoCivaschi, Gianmarco MilesiCopywriter: Gianmarco Milesi

LIFE IN FIVE SECONDS


Brand: Bombay SapphireAgency: Webb Devlam, London

Industry: Alcoholic drinksMedia: Design & BrandingMarket: United Kingdom

Creative Director: Dominic Burke

ELECTRO Watch the video



Industry: Public interest & Non-profitMedia: Design & BrandingPublished: Nov., 2012Market: China


BEAR



Brand: BianAgency: BAILLAT CARDELL & FILS, Montreal

Industry: Financial & Legal servicesMedia: Design & BrandingMarket: Canada

Creative Director: Jean SebastienBaillat, Guillaume CardellArt Director: Jean Sebastien Baillat

BIAN POSTERS


Brand: Urban EarsAgency: Grey, Copenhagen

Industry: Media & PublishingMedia: Design & BrandingMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Kim MichaelArt Director: Carl Angelo, HenrikBaecklund, Jon Goldtsche, Mads AlexanderNielsen, Lasse Elgrd Vintersblle

THE SCRATCH POSTER Watch the video


Brand: Animal PlanetAgency: Discovery, London


Creative Director: Robin Garnett

ANIMAL PLANET REFRESH Watch the video


Brand: LamptitudeAgency: Ogilvy, Bangkok

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Thailand

Chief Creative Officer: NopadolSrikieatikajohnExecutive Creative Director: WisitLumsiricharoenchokeCopywriter: Kris Garford Spindler, RudeeSurapongraktrakoolArt Director: Worarit Boonpirom, WisitLumsiricharoenchoke, NopadolSrikieatikajohnPhotography: denkrab co. ltd.

GLOW Watch the video


Brand: SanofiAgency: Publicis, Shanghai

Industry: PharmaceuticalMedia: Design & BrandingMarket: China

Chief Creative Officer: Sheena JengExecutive Creative Director: Akae WangCreative Director: Ivan Liu, Erik VervroegenCopywriter: Sheena Jeng, Ivan Liu, AkaeWangArt Director: Liron QiuPhotography: Cugi Tsai, Wirland Wu

HAPPY SHOT Watch the video


Brand: Q CHOCOLATEAgency: CLAUDIO NOVAES DESIGN, SaoPaulo

Industry: Confectionery & SnacksMedia: Design & BrandingMarket: Brazil

Creative Director: Claudio Novaes

Q CHOCOLATE


Brand: NikeAgency: R/GA, London

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: SeiichiSaito, James TempleCreative Director: Giorgio De MitriArt Director: Masanori Sakamoto

NIKE+ FUELFEST Watch the video


Brand: F. MnardAgency: Lg2, Montreal

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Canada

Creative Director: Claude Auchu, SergeCtCopywriter: Sophie BordesPhotography: Martin Girard

F. MENARD


Brand: Peace One DayAgency: Shineworks, Shanghai

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: China

Creative Director: Koko HuangCopywriter: Sam SanArt Director: Koko Huang, Lyon Liao, JackXuanPhotography: Nicholas Siau

FROZEN BULLETS Watch the video


Brand: Acne R&DAgency: Acne Advertising

Industry: Corporate self-promoMedia: Design & Branding

Copywriter: Erik Bergqvist

THE USEFUL BOOK


Brand: NUVALIAgency: TBWA, Manila

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Philippines

Chief Creative Officer: Melvin MangadaExecutive Creative Director: MelvinMangada, Marci ReyesCreative Director: Jake Tesoro, JoeyTiempo, Manuel VillafaniaCopywriter: Abi Capa, Marci ReyesArt Director: Nolan Fabular

KOI FISH FEED INVITE Watch the video


Brand: MakisanAgency: Kinetic, Singapore

Industry: Catering industryMedia: Design & BrandingMarket: Singapore

Creative Director: Pann LimCopywriter: Joseph Davies, Eugene TanArt Director: Esther Goh, Gian Jonathan, PannLim, Astri Nursalim, Jack Tan

MAKISAN



Brand: IBMAgency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Design & Branding

Creative Director: Ryan Blank, JeffCurry, Mike Hahn, Sam Ma, MarcosRibeiro, Steve Simpson, Susan WestreCopywriter: Dan, Anne Davidson, LaurenElkins, Fred Kovey, Andrew Mellen, LaurenMiller, Joe PerryArt Director: Jillian Abramson, BrunaGonzales, Susan Murphy, Eddie Pak, OkanUsta, Denise ZurligenPhotography: PICT Estudio, JakeChessum, Craig Cutler, Christian Weber

THINK PATENT X 20 POSTERS Watch the video


Brand: World Wildlife Fund (WWF)Agency: Ogilvy, Gurgaon

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: India

Executive Creative Director: Ajay GahlautCreative Director: Gaurav Nautiyal, JossyRaphael, Nitin SrivastavaCopywriter: Anu GulatiArt Director: Umesh Baldaniya

Brief ExplanationThe challenge was to find a simple solutionthat could say two things: the role of trees inprotecting wildlife and vice versa.

Describe the brief from the clientTrees and wildlife both need each other tosurvive. WWF wanted to convey this as partof their message about protecting theenvironment.

Design ProcessWe found an elegant graphic solution. Theimages of endangered animals were createdusing trees. Thus conveying the messagethat both trees and wildlife need each other.

ANIMAL TREES

Brand: Absolut VodkaAgency: The Brand Union, Stockholm


Creative Director: Thomas Schaad

ABSOLUT CRAFT (BARTENDER'S COLLECTION) Watch the video


Brand: RecipeaceAgency: Leo Burnett, Chicago

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Chief Creative Officer: Susan Credle, MarkTutsselExecutive Creative Director: JeanieCaggianoCreative Director: Phil Jungmann, MattMillerCopywriter: Adam FergusonArt Director: Kate Harding-JacksonPhotography: Chris Cassidy, Jason McKean

Recipeace Watch the video


Brand: HeinekenAgency: Publicis, Milan

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Italy

Creative Director: Bruno Bertelli, CristianaBoccassiniCopywriter: Francesca BonomiArt Director: Valeria VanzulliPhotography: Nikos LagousakosDirector: Nikos Lagousakos

THE WALL OF OPPORTUNITIES Watch the video


Brand: GoogleAgency: Google Creative Lab, London

Industry: Internet sites & ServicesMedia: CyberMarket: United Kingdom

WEB LAB Watch the video


Brand: MAPFREAgency: QG Propaganda, Sao Paulo

Industry: Financial & Legal servicesMedia: Design & BrandingMarket: Brazil

Copywriter: Steve Nicholls, Americo VizerArt Director: Camila Sayuri Miyamura, MarjorieVardo

47 FLOORS



Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: Design & BrandingPublished: Dec., 2012Market: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, GerryHumanCopywriter: Jon Morgan, Mike WatsonArt Director: Jon Morgan, Mike Watson

LUGGAGE LABELS


Brand: Club NMEAgency: DDB, Sao Paulo

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Brazil

Chief Creative Officer: Marco BezerraCreative Director: Rafael Bohrer

SOUND TYPEFACE Watch the video


Brand: Rajiv SainiAgency: Blue Apple, Dubai

Industry: Professional & Public servicesMedia: Design & BrandingMarket: United Arab Emirates

Creative Director: Neil d'Souza, MilindLanjekar, Pankaj Ramnathkar

REMOTE



Brand: Noise InternationalAgency: Noise International, Sydney


Creative Director: Bruce HealdArt Director: Paul Sharp

VISUAL IDENTITY Watch the video


DIRECT

GRAND PRIX


Industry: Transport & TourismMedia: CyberMarket: Australia


Dumb Ways to Die Watch the video


Brand: SKYAgency: Serviceplan, Munich

Industry: Media & PublishingMedia: CyberMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MatthiasHarbeckCreative Director: Sandra Loibl, OliverPalmerCopywriter: Frank, Lorenz LanggartnerArt Director: Franz Roeppischer

SKY LIVESPOTS


Brand: Amnesty InternationalAgency: BBDO, Auckland

Industry: Public interest & Non-profitMedia: CyberMarket: New Zealand

Creative Director: Levi Slavin, Dan WrightCopywriter: Ben PolkinghorneArt Director: Anna Stickley, Dan WrightDirector: Rebecca Emery

TRIAL BY TIMELINE Watch the video


Brand: Minicuotas RibeiroAgency: Almacen Olivos

Industry: Retail & DistributionMedia: CyberMarket: Argentina

Executive Creative Director: DiegoDuprat, Walter OnoratoCopywriter: Lorenzo D'Angelo, Gonzalo JuriArt Director: Marta Abad, Pilar RuizDirector: Gabriel Espisa

TAXI Watch the video


Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: CyberMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, DaveLoew, Grant McAloon, Jon WyvilleCopywriter: Rodriguez, Justin Carew, AndyDilalloArt Director: Justin Carew, Andy Dilallo, IggyRodriguezDirector: Patrick Fileti

SMALL WORLD MACHINES Watch the video


Brand: SPCAAgency: DraftFCB, Auckland

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: TonyClewett, Regan Grafton, James Mok

DRIVING DOGS Watch the video


Brand: Innocence in DangerAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: Direct MarketMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: MaikKaehler, Christoph NannCreative Director: Marc VosshallCopywriter: Angeliki KarnoupakiArt Director: Ilis Terki Hassaine, RobinLorentschat

THE DAILY ABUSE Watch the video


Brand: KBC BankAgency: TBWA, Brussels

Industry: Financial & Legal servicesMedia: CyberMarket: Belgium

Creative Director: Jan Macken, GertPauwelsCopywriter: Paul van Oevelen, GeertVerdonckArt Director: Menno Buyl, LanderJanssens, Tony Naudts-Ducene

THE GAP IN THE MARKET Watch the video


Brand: Starhub MobileAgency: DDB, Singapore

Industry: Professional & Public servicesMedia: CyberMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Lester Lee, Khalid OsmanCopywriter: Lester LeeArt Director: Khalid Osman

THIRD EYE Watch the video


Brand: Coca-ColaAgency: Leo Burnett, Sydney

Industry: Non-alcoholic drinksMedia: CyberMarket: Australia

Chief Creative Officer: Andy Dilallo, MarkTutsselCreative Director: Vince Lagana, DaveLoew, Grant McAloon, Jon WyvilleCopywriter: Rodriguez, Justin Carew, AndyDilalloArt Director: Justin Carew, Andy Dilallo, IggyRodriguezDirector: Patrick Fileti

SMALL WORLD MACHINES Watch the video


SLIVER

Brand: Brazilian Symphony OrchestraAgency: Artplan, Rio de Janeiro

Industry: Culture, Recreation & SportMedia: Ambient & InteractivePublished: Mar., 2013

Executive Creative Director: Roberto VilhenaCreative Director: AlessandraSadock, Gustavo TirreCopywriter: Augusto Correia, RodrigoLopes, Leonardo MaralArt Director: Augusto Correia, RodrigoLopes, Leonardo MaralPhotography: Bruno FoscaldoDirector: Kiko Lomba

Classicals Behind The Classics Watch the video


Brand: ALBAgency: BBDO, Boulogne-Billancourt

Industry: Culture, Recreation & SportMedia: CyberMarket: France

Creative Director: Matthieu Elkam, OlivierLefebvre, Benjamin MarchalCopywriter: Kevin SalembierArt Director: Julien BoissinotDirector: Johnatan Broda

Golden Chains Watch the video


Brand: NikeAgency: AKQA, London

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United Kingdom

Executive Creative Director: Duan EvansCreative Director: Robert Thomsen, AlexWillsCopywriter: Hari BajwaArt Director: James Chorley, Xavier Jacob

NIKE+ KINECT TRAINING Watch the video


Brand: OreoAgency: 360i, New York

Industry: Confectionery & SnacksMedia: Direct MarketMarket: United States

Chief Creative Officer: Adam KerjCreative Director: Adam Gloo, MichaelNuzzoCopywriter: Nick Bayne, NickPanayotopoulosArt Director: Roberto Salas

THE OREO BLACKOUT TWEET Watch the video


Brand: Muse de la Grande GuerreAgency: DDB, Paris

Industry: Culture, Recreation & SportMedia: CyberMarket: France

Executive Creative Director: AlexandreHervCopywriter: Jean-Franois BouchetArt Director: Emmanuel Courteau, AliceLabau

FACEBOOK 1914 Watch the video


Brand: Sport Club do RecifeAgency: Ogilvy, Sao Paulo

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Paco CondeArt Director: Joo Coutinho

IMMORTAL FANS Watch the video


Brand: The Village VoiceAgency: Leo Burnett, New York


Chief Creative Officer: Jay BenjaminExecutive Creative Director: KieranAntill, Michael CanningCopywriter: Simen Braathen, MichaelCanningArt Director: Kieran Antill, Stian BugtenDirector: Stephen Bishop Seely

8 MILLION PROTAGONISTS Watch the video


Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine

FAIR GO BRO Watch the video


Brand: SPCAAgency: DraftFCB, Auckland

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: TonyClewett, Regan Grafton, James Mok

DRIVING DOGS Watch the video

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Documents

Cannes Lions 2013 01 En