2. THE AVERAGE PERSON HAS 140000 DREAMS IN A LIFETIME...
ADVERTISING CREATIVES HAVE ONLY ONE!
3. WHAT HAPPENS IN ANNES DOESNT STAY IN CANNES
4. , !
5. STORYTELLING The world is too complicated to understand
without storytelling. Stories are the way the brain organizes
itself.
6. STORYTELLING 7
7. FINDYOUR ENEMY If there isnt problem how brand can be
solution? Throughout the history, art, music and design, if there
is no enemy, theres no story
8. If you want to be engaged with the world, fight for
something
9. # work that matters WHAT UNITES US IS GREATERTHANTHAT
DIVIDES US http://www.youtube.com/watch?v=ts_4vOUDImE
10. RESPONSIBILITY we will be looking for highly innovative
ideas that have the human touch and the power to make people act
MarkTutsell, Direct Lions jury president
11. SOMETIMES FAILURES ARETHE PRACTICES SAY SORRYAND MOVE
ON!
12. FROM AWARENESSTO EXPERIENCE. ITS ALL ABOUT PARTICIPATION
What were trying to build is a world beyond advertising thats
immersive and interesting to consumers , as opposed to being
distracting. The age of online banners and buttons is over! Think
less as advertisers, more as content providers From storytelling to
story-whispering. Let people to turn their imagination on
13. DRIVE ENGAGEMENT, SCALEWITH MEDIA
http://www.youtube.com/watch?v=j5Ftu3NbivE We live in the era of
participation people want to see their contribution
14. ALWAYS ON = NEVER-ENDING STORY Cannes Lions Grand-Prix 2012
http://www.youtube.com/watch?v=W8xMurdO4Tk
15. SOCIAL MEDIA PLATFORMS Entirely different and spontaneous
dialogue CULTIVATE COMMUNITY DON'T LEAVE THE CONVERSATION
16. TRANSPARENCY THE MOST SUCCESSFUL BRANDS ARETHE MOST
RESPONSIVE ONE http://yourquestions.mcdonalds.ca/#/
17. HOWTO BE SUCCESSFUL IN SOCIAL MEDIA Be creative in a most
transparent way Respect your consumers they are intelligent and
smart Honesty is the best currency To be social it should be
socially-designed
18. REALTIME DATA PROCESSING With social media we can quantify
and demonstrate impact as never before Big data is not only big
opportunities its increasingly big expectations from consumers.
Users will tell you whats sucks and they will do it really
fast
19. Sorry, picture is unavailable for today SCHOOL KIDS CORRECT
CELEBRITY GRAMMAR MISTAKES ONTWITTER
20. 30 seconds spot are not dead as it talks to all senses Why
be the 30 second spot when you can be the whole show? SCREENS
21. UNDERSTAND PEOPLE BEHAVIOR WITH SCREENS JWT second screen
study, May 2012
http://www.slideshare.net/jwtintelligence/tv-5-8?from_search=1
22. MULTI-SENSORY PLANNING Affective interfaces Flue 2.0.
Seamless journey Projected visualization Human body is interface
LEO BURNETT SEMINAR It will take around two years to get to the
market More here: http://wildfirecannes.tumblr.com/page/2
23. TECHNOLOGIES it has given us so many opportunities to
communicate straight to the customer and the ability to ignite and
influence peoples behavior
24. GOOGLE PROJECT LOON BACK TO VINYL - THE OFFICE TURNTABLE
KONTOR RECORDS
25. GOOGLE PROJECT LOON http://www.google.com/loon/
26. EMOTIONS ARE FUNDAMENTAL PART OF STORYTELLING
27. EMOTIONS DELIVER RESULT
http://www.youtube.com/watch?v=08ODNMuyhYQ
28. up to 5340000 entries per section 30
29. INTHE ERA OF SNACKING CONTENT, STORIES HAVETO CUTTHROUGH
THE JUNGLE
30. STORYTELLING IS CRUCIAL BUT NOTTHE WHOLE STORY. IT IS
IMPORTANTTO BUILD SYSTEM ASWELL AS BUILD STORIES
31. http://www.youtube.com/watch?v=XpaOjMXyJGk we didnt put a
copy on YouTube and just waited for a magic As of begging we had a
strategic PR plan and smart planned paid media DONT RELY ONLY ON
BUZZ EVEN IF GREAT IDEA
32. 11 COMPONENTS OF SUCCESS by Cannes Lions Media jury
33. http://www.youtube.com/watch?v=YTwCDj3Ui24 MelVarley: it
took UGC to new level. Its the first time Ive seen it used do well
as mainstream medium WHY WAIT UNTILTOO LATE
34. http://www.youtube.com/watch?v=DNjfw_waYyQ compelling plot
unforgettable characters social commentary responsibility
entertaining DUMB WAYSTO DIE 5 Grand-Prix
35. http://www.youtube.com/watch?v=A9UqFGKcNWg People demand a
direct reward from the time they spend with a brand.They want
instant gratification, emotional engagement and new experience OREO
100TH BIRTHDAY
36. http://www.youtube.com/watch?v=4tYMMXiH_hs MY BLOOD IS RED
AND BLACK/ DONATION
37. http://www.youtube.com/watch?v=35yeVwigQcc POTABLE WATER
GENERATOR
39. David Droga, CEO Droga 5 Id argue theres no other business
better-suited to this challenge. After all, we are not just
storytellers and communicators.We are an industry of
problem-solvers and inventors.
40. NEW-COMER: INNOVATION AWARD The ideas we have awarded are
not about something done in the last year that will now sit on a
shelf and gather dust. You are all going to see these ideas out in
society, serving on a purpose.They are only now gaining
momentum.
41. MASTERCARD DISPLAY CARD GETIN NOBLE BANK TWO SCREENSARE
BETTERTHAN ONE NEWTYPE OF PHONE
42. WE FORGOT ONE VERY-VERY IMPORTANTTHING.
43. healthy intellectual stimulating dialogue. And positive
confrontation with respect
44. MINDS ARE LIKE PARACHUTES: THEY ONLY FUNCTION WHEN
OPEN
45. IMPOSSIBLE IS NOTHING
46. http://www.youtube.com/watch?v=zHIPuiIweb4 5 Golden
Lions
47. http://www.youtube.com/watch?v=UOMj6i6OC94 ANTI DOPING
FORYOUNG SPORTSMEN
48.
49. THE ONLYWAYTO MEASURE MARKETING EFFECTIVENESS IS IF PEOPLE
CARE ENOUGH TO SHARE INFORMATION
50. I have never answered questions I tell stories